Vol. 35 No. 2 July, 2015

Chairman’s Desk...... 05 Articles SCOPE Initiatives in Smooth Implementation of RTI Act, 2005 in CPSEs by Dr. U.D. Choubey...... 07 Indian Economy on Road to Recovery but Road Blocks not yet full Cleared by K.R. Sudhaman...... 09 Conformance vs Performance: Strategic thinking at the board level may require getting the State to think Strategically as well by Verghis Chandy...... 12 Labour Code on Industrial Relations Bill, 2015 by Dr. Rajen Mehrotra...... 14 The Emergence of Digital Marketing in Public Relations by Samir Kapur...... 17 Leveraging Digital & Social Media for Organizational Growth by Rohan Ubriani...... 20 Yoga: A Miracle for Healthy Heart and World Peace by Dr. H.K. Chopra...... 24 SCOPE News SCOPE for Separate Treatment to Habitual RTI Seekers...... 29 SCOPE Advocates Digital Way to Promote Brand PSEs...... 32 Decoding the Amended Companies (Cost Records & Audit) Rules 2014...... 37 Secretarial Audit...... 38 PSE News PSEs Observe International Yoga Day...... 45 PSEs CSR Initiatives...... 48 Delegation KFW Development Bank, Germany visit NSIC...... 50 PSEs Ink MoUs...... 51 SCI enhances its presence on Indian Coast:...... 54 adds Katupalli & Visakhapatnam to its Smile Service Vol. 35 No. 2 July, 2015 Annual Subscription:Rs. 500/- Total Pages:80 A. S.Khan PUBLISHER Nisha Sharma EDITOR K. N.Dhawan, U.K. Dikshit S. A.Khan, Dr. U.D. Choubey ADVISORY BOARD Price percopy:Rs.50/- &

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GM (HR&Corp. Affairs) , Adviser (Programmes)

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, Director General Contents (Payment maybesentby CMD, NSICmeetsDr. Minister, AmitMitra, Govt. ofWest Bengal...... Personalia...... Awards &Accolades to PSEs...... Wheat ShipmentsinCochin. aDecade Port after Payment ofFinal Dividendb Steel ReleaseKIOCLBrochure inIndia’ forSecretary ‘Make Programme...... BEL -Performance Highlights2014-15...... MRPL’s PPUCommence Commercial Production...... MDL Workshop inIndiaInitiatives. onMake down:ITI Losses Lowest years are further ...... inlastthirteen Balmer Lawrie andCGDA launchesAirTravel Portal for ArmedForces...... NRL Organises to exhibitionatGolaghat ...... Cluster Development Programme for Released...... Pharma Sector MOIL Pays Interm Dividendfor FY2014-15. Celebration ofPublic Day atPDIL,Noida. Sector MECON team visitMETC 2015atDusseldorf, Germany...... inaugurated Laboratory inWesternRock Mechanics Coalfields Ltd ofNMDC...... reviews performance Minister Union Steel &Mines WCL favours Ancillar goodbeginningto theFinancialRINL makes Year. Mr. Narendra SinghTomar, &Steel visitRINL...... ofMines UnionMinister NBCC Construction Conclave 2015. Defence WitnessesFlying Facilities Display atHAL;visitManufacturing Parliamentary StandingCommittee on highlight achievements ofCentral Government WorldPSEs Observe Environment Day.

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CHAIRMAN’S DESK

It is an honour and privilege for me to take over as Chairman, Standing Conference of Public Enterprises (SCOPE), the apex body of Public Sector Enterprises. I seek your support and guidance in carrying forward the excellent work done by my predecessors for the betterment of Public Sector and nation as a whole. SCOPE has come a long way since its inception and has evolved itself as a proactive body to meet the aspirations and needs of its stakeholders in an ever-changing economic environment. With our determined and concerted efforts, we would further leverage the strength of SCOPE to achieve new benchmarks of performance. SCOPE Executive Board in its recent meetings held deliberations for bringing more visibility to SCOPE and Public Sector. Board Level Committees on image building, policy advisory, HR, finance, and financially stressed PSEs have been constituted. Regional chapters of SCOPE are being activated in order to have a wider reach. Programmes are also being organized on relevant issues to help senior and middle level executives of the PSEs in enhancing their business and technical expertise. In today’s era, Digital Communication plays a significant role in establishing the brand image of the business corporate. Our country is poised to transform itself into a digitally empowered society and knowledge economy. In line with the country’s aspirations, SCOPE organized a two-day seminar on ‘Corporate Communication in Digital Age – Challenges and Opportunities’. The seminar

Kaleidoscope July, 2015 5 provided hands-on skill, on how to get started on Enterprises. A seminar on the theme was recently digital communication platforms for both internal organized by SCOPE and the recommendations and external stakeholders. Various sessions held and outcome that emerged during the seminar during the seminar, focused on opportunities were forwarded to the Department of Public and challenges, digital media laws, ethical Enterprises. Organization of a workshop for considerations and other related aspects. It was preparing potential women candidates for Board emphasized that Public Sector Enterprises should level positions in PSEs and institution of an award tap into the potential that digital communication for best practices towards empowering women offers. Social media platforms, being one such employees in PSEs are also in the pipeline. The additional tool, should be utilized for faster Companies Act, 2013 and SEBI’s guidelines, require communication. companies to have one woman director on its Right to Information Act 2005, empowers citizens Board. Any noncompliance attracts fine/penalties of India to access the information available with the from the Registrar of Companies (RoC) under the Public Authority in a time bound manner. More act. In addition, listed companies are also liable than 10 years have passed since the enactment of the to face penal action under clause 49 of the listing Act, but the comprehensive awareness regarding Agreement. SCOPE has sought information on disclosure of particular information or its denial, the issue from PSEs so as to compile the same and still remains an issue with public authorities. forward it to the DPE. Though the Act has helped in promoting good In the coming months, SCOPE will come up with governance and active participation of the common many more important events, seminars, workshops man in the process of nation building, there are also that will prove to be of great importance and will habitual seekers who file applications to meet their further help as a nurturing experience for the PSEs. own vested interests, which result in consumption I am confident that with all of your support and of valuable and considerable time of the officials enthusiasm, we at SCOPE will remain committed and also adversely affect the PSEs’ performance. to our objective and aim, “Promoting Excellence’’. These habitual seekers should be dealt with separately. In this context, SCOPE is preparing a Database of such persons and shall take up the issue with the august institution of CIC. SCOPE has also been focusing on the issues related (R. G. Rajan) to empowerment of women in Public Sector Chairman, SCOPE

6 KaleidOscope July, 2015 ARTICLE SCOPE Initiatives in Smooth Implementation of RTI Act, 2005 in CPSEs

Dr. U. D. Choubey Director General, SCOPE

SCOPE strongly support the Right to Information Act and also stand committed through our member enterprises to make available the right information to the people of India but the question arises – should we also have the right to know the identity of the persons seeking this information and the motive and, at times, the personal interest which they have, which may be prejudicial to the interests of the enterprises.

he Republic of India The Enactment of RTI Act considerable administrative time became the 48th country in 2005 has been a significant and cost which is a matter of Tthe World to enforce right step towards enhancing concern. to information act or freedom Efficiency and standards of SCOPE on RTI had taken of information as statue in India Corporate Governance in number of initiatives including in the form of “The Right to CPSE’s. We are in the midst constituting a Steering Committee of an Information Revolution Information Act 2005” with effect on RTI immediately after the from 15th June, 2005. This act which is sweeping our country enactment of RTI Act, having empowers citizens of India to in the form of Right to Informa- representatives from various access the information available tion. The Act defines and re- Central Public Sector Enterprises with the “Public Authority” defines the scope of governance, (CPSEs). Steering Committee as defined in the act. This act role and responsibility of public deliberate, on issues of concerns of has been an important piece of authority. CPSEs as well as guide members legislation by Government of More than ten years have for implementation of RTI Act in India , giving power to citizens already been completed after true & right spirit. It has already to access the information under the enactment of the Act, but conducted 7 national workshops/ the control of Public authorities the comprehensive awareness interactive programmes on & also bring transparency & regarding disclosure of particular RTI Act 2005. In addition, accountability in functioning information or its denial still SCOPE, had also organized four of Public Authorities and remains an issue with public interactive sessions time to time thus containing the corruption. authorities, which consumes of top management on RTI with

Kaleidoscope July, 2015 7 ARTICLE

Chief Information Commissioner authority but still they are not and Information Commissioners under the ambit of RTI Act. Since, and prominent experts on the substantial public funds are subject for better understanding involved in large infrastructure of the Act, update on the subject projects, therefore, until or unless ultimately facilitating in smooth PPP are brought under the PPP implementation of the act. aim of transparency under the RTI Act 2005 will not be achieved. In this age of Internet where every bit of information is accessible As per the above circular all the private and public authorities which are in the Public Domain, needs to be audited by third it is also our duty to protect the parties every year and the privacy of the citizen, family, Day by day, there is report needs to be uploaded on society and organization. RTI increase in frivolous and their respective website but the also must have certain safeguards vexatious applications as guidelines for the audit are yet which can promote transparency to be framed & publish by DoPT. well as from the habitual while protecting the privacy It needs to be expeditiously in order the system does not information seekers with released. collapse. all the public authorities As per section 3 of RTI Act I would like to share some of which is consuming application is from citizen of important issues of concern India, however, all the efforts and for CPSEs which proposed considerable time of administrative time goes futile, to be considered by the officials. The habitual when the information is returned Government during revisiting of seekers of information to because of wrong address given the act such as; by the applicant hence, frivolous meet their vested interest SCOPE strongly support the Right and vexatious applications needs to Information Act and also stand must be dealt separately to be tackled properly under the committed through our member and there should be act. Day by day, there is increase in frivolous and vexatious enterprises to make available the punishment for irrelevant right information to the people applications as well as from the habitual information seekers with of India but the question arises – queries particularly with all the public authorities which is should we also have the right to ill motive. consuming considerable time of know the identity of the persons officials. The habitual seekers of information to meet their vested seeking this information and the interest must be dealt separately motive and, at times, the personal and there should be punishment interest which they have, which for irrelevant queries particularly may be prejudicial to the interests with ill motive. of the enterprises. All the above issues need to be Secondly, PSU also must have looked into by DoPT & CIC for the same privileges in seeking smooth & in true implementation information from a private sector of the statue. In case these issues enterprise so that we create a are suitably tackled member level playing field. I want to clarifications shall develop confi- draw the attention towards that dence among Public Information recent DoPT circular dated 15th Officers & Appellate Authorities April, 2013 envisage the disclose as well as save administrative of information related to Public time & cost of all the Public Private Partnership by the public Authorities.

8 KaleidOKaleidOscope July, 2015 ARTICLE Indian Economy on Road to Recovery but Road Blocks not yet fully cleared

K. R. Sudhaman* Senior Business Journalist

he Make in India lion may global commodity prices will China in 65th position and ever not have roared yet but it help in the event of agri-products. green economy United States in Tis certainly on the prowl as The foreign exchange reserves 50th position this year. the economy has started looking are swelling and current account With investors better protected, up. One may quarrel with the deficit is below one percent of ease of doing business improving new method of calculating GDP GDP making balance of payments considerably and political growth but there is no denying of situation comfortable unlike in stability, the situation is expected the fact that, Prime Minister, Mr. the past years during drought. to only improve further for Narendra Modi’s government Exports are still not doing well in foreign investors. There are during the last one year has the face of recessionary trends in already signs of increased flow of ensured that feel good factor advanced economies particularly foreign investment in the country. returned to the economy, which is Europe. But limited opportunity Indian attracted $35 billion in expected to be better than growth for investment there and China 2014-15, a record in recent years projections. There is every which has pursued export- after the global economic crisis likelihood that the economy led growth offering not much of 2008. China, which used to clocks eight percent this year opportunity for investment, attract foreign investment to the against the projections of around India has become most tune of $120 billion annually has 7.5 percent. favoured destination for foreign started slowing down and those Consumption demand is slowly investments. investors are knocking at the picking up, evident from the fact It is no surprise, therefore, that doors in India because this is the that sales of commercial vehicles India is now ranked at the top for only country with huge market have improved. Monsoon has, investment among 110 countries with over 400 million middle however, been playing truant but in the World. It was ranked sixth class. This middle class is likely to so far it has been reasonably good in 2014 and it moved five places grow further with more than half belying expectations of monsoon this year to dethrone Hong Kong, of 1.2 billion population below failure this year. But one has to which occupied the best ranked the age of 35. keep the fingers cross as monsoon destination for investment in The fact that Hong Kong has could still play the spoil sport. that year. Country like in China, slipped in the ranking went The government is however fully considered as a miracle economy to show there is likely to be geared to meet the situation in the clocking double-digit GDP further slowing down of foreign event of a failure as food grain growth on a sustained basis for investment into China. With stocks are adequate and falling three decades has been placed Europe and Japan in a depression

* The Author is former Associate Editor, Economic Division, PTI. He was also Editor-in-charge of the Western Region, PTI.

Kaleidoscope July, 2015 9 ARTICLE mode and the population sector has already shown several China has done it in the past, ageing, the investors will have investment proposals particularly so also several other miracle to look to India as the demand from France, Germany, United economies of East Asia and is growing rapidly only in this States, Russia, Britain and Israel. Southeast Asia, which are country particularly due to The investment in defence sector now the global manufacturing rural consumption demand will have spin off in auto and hubs taking advantage of their growing in the face of success- aviation sectors in the country abundant workforce and cheap ful implementation of social as well where India is already labour. India’s manufacturing programmes. attracting foreign investors. sector, which accounted for some 20 percent of GDP some decades The ranking, created by But India still has a lot of catching ago has slipped to 15 percent in Daniel Altman, who is an up to do as its GDP in absolute recent years. The ‘Make in India’ adjunct Professor at New York terms is just about $2 trillion as campaign is aimed at taking the University’s Stern School of against China’s a little over $10 Business, is based on an index share of manufacturing in GDP to trillion. Even if India achieved 25 percent. for baseline profitability. Baseline a 10 percent growth rate on a The ‘Make in India’ campaign profitability assumed three factors sustained basis in the coming may not be visible as yet on that affected the ultimate success decades, it would take 4-5 the ground but certainly the of a foreign investor. They are decades to come to anywhere government has taken a number how much the value of an asset close to China. The ‘Make in of initiatives for developing much grows; the ease of repatriation of India’ campaign at this juncture is proceeds from selling assets and needed skills by launching skill certainly a master stroke to ensure India campaign and digitalisation the preservation of the asset value that the country becomes a major when it is owned. through digital India to improve global manufacturing hub. the ease of doing business. That The ranking based on an index The major economic issues faced apart government will carry that combined these three factors by the country is the heavy out major labour reforms, a showed “Narendra Modi’s India pressure on farm land primarily sensitive issue. In this regard, is the place to start,” Altman was because nearly 60 percent of government has already taken quoted as saying. It is not mere India’s 1.2 billion population some important decisions, so economic growth that determines depended on agriculture, which also some state governments investments by foreigners but accounted for just 15 percent of like Rajasthan and Maharashtra. also factors like financial stability, GDP. If this surplus labour in Recent development in the labour physical security, corruption, farming, who are described by sector is to allow closure of units expropriation by government, developmental economists as up to 300 workforce without exploitation by local partners, disguised unemployed or in other government permission. This exit capital controls and exchange words under-employed, had option will now be available to rates.In all these areas there are to be gainfully employed then sizeable percentage of industries. now improvements. it is manufacturing sector that Less than 25 percent of Indian industry employ more than 300 Also raising of FDI caps in will provided the answer. Every persons workforce. This is a Insurance, Pension, Defence and year 10 million people enter job significant development. Realty by the government besides market in the country and with easing of FDI norms in several more than half the population Another area of labour that other sectors has ensured several below 35 years of age, 300 million needed to be addressed is enquiries and billions of dollars people will enter work force in contract labour laws, particularly of investment commitment from the next decade or two. Only for exporters. This is crucial as countries like China, Japan, manufacturing and services there are big variations in export France, Canada and Germany sector can absorb them. Services orders. Sometimes exporters particularly in infrastructure sector is already growing at a get huge orders and at times development including energy desired pace in the last decade the orders are small. So there sector. This would only further or two but it the manufacturing, has to be flexibility in hiring of improve foreign investment which is a laggard that needed to labour, which perhaps is the flows into India. The defence be fixed. biggest advantage in countries

10 KaleidOscope July, 2015 ARTICLE like China particularly in their The major economic rapid growth. But the present special economic zones, which is issues faced by the country global situation might not have huge like the proposed national is the heavy pressure on the appetite for another major manufacturing industrial zones farm land primarily because country to go whole hog on in the country. this model. So, need for India nearly 60 percent of India’s is a combination of export-led The ‘Make In India’ initiative 1.2 billion population launched in September end last as well as domestic-led model. depended on agriculture, year is designed to facilitate The government therefore is investment, foster innovation, which accounted for just adopting a model that will protect intellectual property, and 15 percent of GDP. If this spur growth through pushing build best-in-class manufacturing surplus labour in farming, domestic demand as well as infrastructure according to DIPP who are described by exports. The massive spend on infrastructure, $1 trillion, in the Secretary Mr. Amitabh Kant. He developmental economists next five years will push domestic said besides focus on enabling as disguised unemployed demand in the face of large scale manufacture, major initiatives or in other words under- have been taken in 2014 for employment and encourage more employed, had to be improving the ‘EASE OF DOING foreign investment flow into gainfully employed then BUSINESS’ in India through manufacturing. This is a win-win simplification and rationalization it is manufacturing sector situation that will give necessary of existing rules and the that will provided the momentum. introduction of information answer. Every year 10 Apart of $300 billion expected in technology to make governance million people enter job the energy sector in the next five more efficient and effective. market in the country and years, the industrial corridors Skill development is very crucial, with more than half the being set up in the country will attract huge investment both which would require a lot of population below 35 years domestic and foreign in the spending by the government of age, 300 million people manufacturing. At least 7 of the and hence it is getting the due will enter work force in the priority. In India only 12 percent 24 industrial townships being set next decade or two. Only of the population are skilled up in Delhi-Mumbai industrial manufacturing unlike in South Korea, Japan and corridor would be ready in Germany where 80 percent of the and services sector can the next few years. That apart population are skilled. These are absorb them. three in Chennai-Bengaluru important statistics as it indicated will also become functional in India has lot of catching up to do the next 4-5 years or so. Besides, in skill development if it had to Bangladesh, Vietnam and to some Ludhiana-Kolkata and Chennai- become a major manufacturing extent India. India should take Vizag industrial corridors hub. China invested heavily in advantage of this development. too are progressing well. education and health enabling Further the trend now is that These will provide necessary its workforce to acquire adequate many hazardous, monotonous impetus to the Make-in India skill before the economy opened and difficult manufacturing jobs initiative. Government is also up. This ensure adequate skill are done by robots, which they moving rapidly in electronics labour was available in the can do faster and with great manufacturing, a highly skilled country when China opened precision. India, which has an labour intensive sector that will its flood gates to foreign direct advantage in robotics needed create lot of new jobs. investments in the 1980s. to lay emphasis so that we take Overall the Modi government Another area that required advantage of this global trend to has got its priority right. But time emphasis is hi-tech leapfrog in manufacturing just as only will tell if these initiatives manufacturing. With labour we did in the IT sector in the last get converted into action on the cost increasing in China, many two decades. ground. It would however take low technology manufacturing Export oriented growth model some years for the seeds sown are shifting to countries like adopted by China was good for today to bear fruits.

Kaleidoscope July, 2015 11 ARTICLE Conformance vs Performance Strategic thinking at the board level may require getting the State to think strategically as well

Verghis Chandy

Strategic decision making is often confused with routine, operational decisions simply because it occurs at the level of the board. A challenge for PSU boards is to move away from the temptation of day-to-day decisions toward a more strategic view. This is fundamental to adding value at the highest level, and efficiently using the board’s tal- ent and time.

n an ideal world, the board quantitative performance tar- they are fulfilling their fiduciary of a public sector enterprise gets for central public sector functions. Of course, attention to Iplays the central role in enterprises each year, has compliance and control is often governance. The board carries the encouraged public enterprises warranted. The renewed attention ultimate responsibility for a PSU’s to be more compliant than to risks and risk management performance. It makes decisions competitive entities. in the wake of the 2008 financial that determine performance, and An OECD working paper titled crisis shows how important such acts as the intermediary between ‘Enhancing the role of the boards issues can be. However, concern the government and the PSU. of directors of state-owned for a sound control environment But the reality is somewhat enterprises’, based on interviews is not the same thing as having different. In many PSUs, with chairs and board members a conformance mentality. The performance takes the backseat in many countries, says the focus focus of the board should be as board members focus largely on conformance stems from a on establishing a sound control on conformance. Directors are view that the board’s role is to environment, rather than a line- usually keen to ensure that their prevent corporate excesses and by-line compliance checking decisions are in conformity with political embarrassment from any with budgets or ministerial the rules and compliance with misuse of funds. instructions. government directives. Focusing excessively on Unwittingly, the MoU system, conformance can give boards Adding value where the government sets and owners a false sense that Many board chairs, the paper

“Conformance vs performance” by Verghis Chandy. Reprinted from The Financial Express with the permission of The Indian Express (P) Limited © 2015. All rights reserved throughout the world.

12 KaleidOKaleidOscope July, 2015 ARTICLE says, see one of their greatest Focusing excessively on Complicating the challenge is challenges as getting the board conformance can give that business strategy is not to add value. The first step may necessarily intuitive. Board boards and owners a be for the board to recognise that members with technical it is responsible for more than false sense that they are backgrounds, who are highly task just compliance. Another may be fulfilling their fiduciary oriented, or who prefer quick and for the board to go beyond the functions. Of course, consequential decision making next step, which is performance attention to compliance may have little patience for monitoring. Even competent reflective processes. Furthermore, and control is often boards that are keenly aware of there are different approaches to performance issues, may not be warranted. The renewed strategy development, and the adept at adding value. attention to risks and literature is both voluminous and The characteristics of a value- risk management in complex. adding board, the paper says, the wake of the 2008 Another implementation chall- are: (i) responsiveness to financial crisis shows how enge is that strategic thinking the management’s need for important such issues at the board level may require direction; (ii) bringing skills getting the state to think can be. However, concern and perspectives that the strategically as well. The tone of management may be lacking; (iii) for a sound control board discussions is set by the encouraging the development environment is not the governments, and technocrats and examination of a range of same thing as having a charged with PSU oversight options; (iv) being objective; (v) conformance mentality. tend to focus on issues of detail. encouraging and listening to The focus of the board This being said, there are also in-house expertise; (vi) looking examples of the state taking the should be on establishing forward to the future, and taking lead in encouraging boards to the long-term view; and (viii) a sound control be more strategic. In either case, thinking strategically. environment, rather than a shift in the focus of the board Ultimately, adding value means a line-by-line compliance towards more strategic thinking developing more and better checking with budgets or needs to be accompanied by a interaction with the management, ministerial instructions. similar shift in thinking in the and working in partnership with public administration. the executive. Another implementation challe- a strategy is developed by nge is that the management may Thinking strategically the board and management be reticent to allow the board to One way boards can add value is to achieve these outcomes. In get overly involved in what has to think strategically. OECD best practice, strategic thinking and traditionally been their domain practice guidance suggests that strategic decision making are an of expertise. These fears merit boards discuss and ultimately enormous challenge. consideration since it is precisely approve strategies proposed by executive insight that is needed Strategic decision making is the management and then monitor to develop good strategy, says often confused with routine, their implementation. However, the paper. The board needs operational decisions simply to understand that it is a key in practice, management views because it occurs at the level of contributor, but not the main get ignored. In many enterprises, the board. A challenge for PSU strategy development is usually boards is to move away from driver of strategy. an iterative process in which the the temptation of day-to-day Involving the board in the PSU and the government jointly decisions toward a more strategic strategy requires a clear defini- develop the strategy. view. This is fundamental to tion of the roles of manage- In other cases, high level adding value at the highest level, ment, the state and the board outcomes or expectations are and efficiently using the board’s on their contribution to the defined by government, and talent and time. strategy process

Kaleidoscope July, 2015 13 ARTICLE Labour Code on Industrial Relations Bill, 2015

Dr. Rajen Mehrotra*

The Labour code needs to specify the methodol- ogy to be followed for recognition of trade unions which is a major need of the industry, because presently there is no national legislation on recog- nition of the bargaining agent in case of multiplic- ity of trade unions in an establishment.

he Ministry of Labour and The approach of the Ministry in industry as proposed is wide and Employment, Government the draft Labour code has been excludes agricultural operations. Tof India has drafted Labour at consolidation, simplification The Second National Commission Code on Industrial Relations and rationalization of the three of Labour in Chapter VI, Vol. Bill 2015. The Bill proposes to legislations under a single 2 of their Report submitted in consolidate and amend certain legislation. There will now be September 2002 had suggested provisions in the law relating common definitions under the • That those workers earning to registration of Trade Unions, proposed draft Labour code. The Rs 25,000/- or more salary per Condition of Employment, In- definitions are gender neutral month will be non-workers. vestigation and Settlement of and hence the word “workmen” (NB this figure could have been disputes and the matters related as defined in The Industrial revised considering inflation therewith or incidental there to Disputes Act, 1947 is replaced and included in the draft Labour by amalgamating the following by the word “worker” though code). three existing labour laws: the contents are the same. The • Need for minimum level of definition of “Industry” as given • The Trade Unions Act, 1926. protection to non-workmen in the proposed legislation is by against unfair dismissals or • The Industrial Employment and large based on the definition rewards (Adjudication by Labour (Standing Orders) Act, 1946. which was amended by The Court or Labour Relations Com- • The Industrial Disputes Industrial Disputes Act, 1982 (Act mission or Arbitration) Both Act, 1947. No. 46 of 1982). The definition of these have not been covered in

* Immediate Past President of Industrial Relations Institute of India (IRII), Former Senior Employers’ Specialist for South Asian Region, ILO.

14 KaleidOscope July, 2015 ARTICLE the proposed legislation. fee of the sole negotiating agent businesses have to go through or the highest subscription of any technological changes and The proposed draft Labour code is union included in the negotiating quite often the items listed in a welcome step taken by Ministry college. Workers were free to the schedule are used as delay of Labour and Employment, join or not join a trade union: tactics by trade unions. Also Government of India. subjecting non members of a item 11 in the schedule which trade union to pay subscription is ‘Any increase or reduction Trade Union to the welfare fund established by (other than casual) in the number Chapter 3 of the Labour Code the State Government is violation of persons employed or to be deals with registration of trade of the principles of “Freedom of employed in any occupation or unions. Association”. process or department or shift, not occasioned by circumstances The major change is that in case The code deals only with over which the employer has no of a Trade Union of workers a registration of trade unions and is control’ . Hence, if an employer minimum of 10 percent of workers totally silent on any methodology desires to increase the workforce, employed in an establishment, to be followed for recognition of it will attract notice of change. The undertaking / industry with which trade unions which is a major Second National Commission of a Trade Union is connected shall need of the industry, because Labour had recommended that be required to be the members presently there is no national the word ‘increase’ be dropped, of the Trade Union for making legislation on recognition of because if a company decides an application for registration: the bargaining agent in case to increase its workforce which Provided that where 10 percent of multiplicity of unions in an generates employment then also of workers exceed 100 it shall establishment, except in the states notice of change is attracted. This be sufficient if the application is of Kerala, Maharashtra and West is because item 11 in the schedule made by 100 workers: Provided Bengal. is taken from the Bombay Indu- further that where 10 percent of strial Relations Act, 1946 where workers of an establishment or Standing Orders workers were paid on piece rate undertaking or an industry is less Chapter 4 of the Labour Code and if the team strength of a than seven workers a minimum deals with standing orders. group went up then an individual of seven workers shall be requi- worker’s wages could reduce. red to make an application for The Chapter states that the registration. Central Government shall make rules and Model Standing Orders Procedure, Powers & The Labour Code specifies that Duties of Authorities only employees will be allowed to provide for the various matters. Chapter 7 of the Labour Code to form trade unions, except in The items listed in the first deals with Procedures, Powers & the unorganized sector where schedule of the Code are identical Duties of Authorities. two officials from outside can to the schedule under Section become members of a union. The (2-A) of the existing Industrial In the proposed Bill, there is a Labour Code also provides for Employment (Standing Orders) provision for Industrial Tribunal existing registered unions to be Act, 1946. and National Tribunal. The covered by the Labour Code. Labour Court and Board of Arbitration would cease to exist, There is a provision for member- Notice of Change though there is provision for ship subscription of a trade union Chapter 5 of the Labour Code voluntary reference of disputes to being deducted from the wages. A deals with Notice of Change. arbitration new provision is that, where any The items considered under worker is not a member of any “Conditions of Service for trade union, the worker shall be Change of which notice is to be Strikes and Lockouts liable to pay subscription to the given” in the second schedule Chapter 8 of the Labour Code welfare fund established by the of the Code are identical to the deals with Strikes and Lockouts. State Government for securing fourth schedule of The Industrial An addition under the Labour welfare of workers in general at Disputes Act, 1947. There was code is that both workers and a rate equal to the membership need to relook at the schedule as employers will have to give six

Kaleidoscope July, 2015 15 ARTICLE weeks’ notice before preceding on Strike / Lockout, otherwise the strike / lockout will be illegal. An addition under the code is ‘No worker shall stage, encourage or instigate such forms of coercive actions as wilful, ‘go-slow’, Since majority of the small and medium enterprises squatting on the work premises operate with less than 300 workmen, the code will benefit after working hours or ‘gherao’ of any of the members of the these enterprises, as they will not require obtaining the managerial or other staff during appropriate labour department’s permission for Layoff, conciliation proceedings and no Retrenchment and Closure. This will help these enterprises to worker shall stage demonstrations at the residence of the employers be restructured easily. or the managerial staff members during conciliation proceedings and adjudication proceedings restored in the labour code. workmen, this provision is before the Tribunal and National The other change is that notice missing in the code and the same Tribunal. Also the workers cannot period for establishments to needs to be reviewed. resort to strike without giving six retrench or close down a unit is Since majority of the small and weeks’ notice and this clause is proposed to be increased from medium enterprises operate with applicable only to the workers one month to three months and less than 300 workmen, the code engaged in public utility services. retrenchment compensation is to will benefit these enterprises, as Also mass casual leave will be be enhanced from 15 days’ wages they will not require obtaining the considered as strike. The proposal to 45 days’ wages per year of appropriate labour department’s says if more than half the workers service, which is good. permission for Layoff, are on casual leave, it will be Retrenchment and Closure. This treated as strike. Conclusion will help these enterprises to be The Ministry of Labour and restructured easily. Layoff, Retrenchment and Employment, Government of Closure India has come forward with the The Ministry of Labour and Chapter 9 of the Labour Code Labour Code by clubbing three Employment, Government of deals with Layoff, Retrenchment laws. The Labour Code has made India has held and is continuing and Closure. an effort to bring commonality in to hold consultations with definitions under the three Acts The major change is that industrial Trade Unions and Employer with certain changes as cited establishments employing mo- Organizations on the draft above. re than 300 workers will have Labour Code, before finalizing to obtain permission from the The Labour code needs to the draft and sending the Labour appropriate Government before specify the methodology to be Code on Industrial Relations Bill, lay-off, retrenchment and closure, followed for recognition of trade 2015 for Cabinet approval. compared to the earlier figure of unions which is a major need of Let us hope the Labour Code on 100 which was introduced in the the industry, because presently Industrial Relations Bill, 2015 legislation during the emergency there is no national legislation when passed by Parliament and period (June 1975 to March 1977) on recognition of the bargaining on becoming an Act helps the when both strikes and lockouts agent in case of multiplicity of workers, employers in reducing were banned. The number of trade unions in an establishment. litigation, having industrial 100 was not restored back to 300, Section 33 (4) of the Industrial peace and growth, thus ensuring though the emergency was lifted Disputes Act, 1947, had specified prosperity of both , at the same on 21st March 1977. It is good the number of workmen to time generating employment for that the figure of 300 has been be recognised as protected the youth of this country.

16 KaleidOscope July, 2015 ARTICLE The Emergence of Digital Marketing in Public Relations

How Digital Marketing is impacting and transforming various verticals across the world – not to mention customer Samir Kapur behaviour and the world itself...

ith the digital universe 24x7. Be it bookings, purchases, much lower spends compared growing at a scorching reviews or what-have-you, to conventional marketing Wpace, many domains today’s generation is willing mediums. What’s more, digital from publishing, marketing to log on instantly and use the marketing tools can evaluate the and advertising to public digital medium to get things efficacy of specific marketing relations, among others are done, rather than step out into the campaigns. Thereby, digital experiencing the impact of the open and expend extra energy on marketers can decide how to consequent changes in consumer doing the same things. Whether optimise marketing spends behaviour. Professionals in it is Google, Twitter, Facebook, more effectively. None of these numerous domains are therefore LinkedIn, YouTube, Blogs and advantages exist in traditional confronted with novel challenges other digital channels, the virtual marketing. and unexpected opportunities, universe is giving a run for its As clients impose cost- even as they come to grips with money to the real world. cutting measures in an the changing dynamics of the Given the ever-rising online increasingly competitive envi- digital era. ‘ground’ reality, the best of ronment, PR practitioners have Despite the initial scepticism of brands have progressively begun realised that they too can secure many professionals, the digital to take serious note of the digital more bang for the buck through world has made serious inroads medium. Advertising, publishing digital marketing means. These into the everyday lives of and public relation professionals include Search Engine Marketing, consumers globally. Every year, are gradually taking cognizance Social Media Marketing, Search empirical evidence indicates that of this phenomenon and moving Engine Optimisation and Social consumers are spending more larger amounts of their budgets Media Analytics, among others. time online, perusing different to the new medium. But for brands and agencies digital platforms. Against this backdrop, public to truly capitalize on the digital relation professionals have medium, it’s imperative they Advantages of Digital little choice but to quickly first comprehend the comple- Deals understand the dynamics of xities of the digital universe Over the past few years, the smart the online universe and digital and the perils of using phone revolution has captured marketing. The digital medium the medium without a thorough the minds of customers, especially has been gaining rising traction understanding. Proper under- the younger generation, who as companies find they can standing can ensure they are now engaged online almost reach their target audience at strategise well and offer full

* The writer is Senior VP of Adfactors PR Pvt Ltd – India’s largest PR Agency.

Kaleidoscope July, 2015 17 ARTICLE value to their clients via digital changes in consumer behaviour marketing. and their direct interactions with For lay readers, it’s important to brands goes largely to Web 2.0. know that today’s Worldwide Conversely, while consumers Web is termed Web 2.0, with the are more democratic but brash, earlier avatar being Web 1.0. While companies need to be more the latter was a read-only version, Considering the circumspect about how they Web 2.0 is immensely popular as manage online relationships increasingly competitive and behaviour with various a read-write world. Significantly, ambience in the global stakeholders, including empo- the Web 2.0 revolution has wered consumers. Web 2.0 been enabling the four C’s: digital marketplace, having triggered new behaviour collaboration; community crea- PR strategists and patterns from consumers, brands tion; conversation; creativity. their digital marketing and marketers need to devise Although digital marketing professional would need new strategies and more targeted primarily denotes Internet-based messages that can work their marketing, it can include non- to use pull as well as magic much faster, although their Internet avenues such as cell push digital marketing. effectiveness may not necessarily phones (SMS and MMS), call- The former refers to be as longstanding as in the days back, on-hold mobile ring tones, prior to online marketing. display advertising, social media digital marketing where With the changing scenario in marketing, e-books, e-games and consumers actively seek customer behaviour globally, other forms of digital media. marketing content, companies have come under Among the plethora of options, increasing pressure to devise while the latter denotes the importance of mobile phones new ways and means to keep cannot be underestimated. marketers sending pace with their varying trends Today, mobile searches, mobile communiqués without and expectations. In turn, conversations and mobile clients have raised the bar with optimization are one of the this content being PR consultancies, expecting primary avenues through which specifically sought by the them to offer digital marketing customers procure information recipients. It should be strategies as part of mainstream about products they wish to deliverables and at no extra cost. purchase. It wouldn’t be amiss noted that push and pull The heightened expectations to state that modern consumers marketing can be used in from clients have had most PR (and the masses) are addicted to firms scrambling to get their act tandem, if required. mobile phones. Therefore, digital together and devising a coherent marketers and PR practitioners digital marketing strategy. need to accord pride of place to In embracing the digital universe, mobile marketing strategies in a milieu, content has come to PR strategists should note their scheme of things. acquire a life and importance all the divergence in consumer its own. Additionally, content behaviour in the social media Social Dominates Media has truly become king by era, compared to the pre-Internet When using the term ‘social being less controlled as well as years. Unlike customers of media’, many analysts make the more democratic and public- earlier generations, today’s social mistake of treating ‘media’ as oriented in nature. With the media fans are most willing to the operative word, whereas it ability to connect 24x7, customers listen to and trust the advice of is ‘social’ that qualifies for that are no longer averse to sharing online acquaintances and perfect distinction. It’s the social aspect their unbridled opinions and strangers, who blog or voice their that encourages and enables feelings about various products opinions on online forums. They people to share and interact and services. also shop online, rather than freely with one another; in such The credit for these fundamental offline, more often and are eager

18 KaleidOscope July, 2015 ARTICLE to provide feedback about the one-quarter (if not half!) of the case, it makes sense to devise product or service. battle can be considered won. select engagement strategies for Furthermore, marketing in the Besides content, another ‘C’ influencers. pre-Internet era was primarily needs to be closely watched: CRO Considering the increasingly one-dimensional, with the or conversion rate optimization. competitive ambience in the message merely being deli- CRO connotes the process of global digital marketplace, PR vered. Digital marketing is maximising the number of site strategists and their digital two-dimensional, with social visitors who are converted or end marketing professional would media marketers beginning up making a purchase. To achieve need to use pull as well as push conversations and building higher conversions, it is critical to digital marketing. The former relationships with clients. In this thoroughly comprehend users refers to digital marketing two-way process, brands engage and split-test changes on a portal. where consumers actively seek with their target audiences Thereby, digital marketers can marketing content, while the regularly. This not only helps better understand what type latter denotes marketers sending in disseminating messages, but of a website or landing page communiqués without this in understanding customers’ could result in better number of content being specifically sought perceptions and preferences. conversions. While this seems a by the recipients. It should Assimilation of this data on a cumbersome process, it pays off be noted that push and pull mass scale helps brands better in the end via higher sales. marketing can be used in tandem, their offerings and keep abreast The other factor that should if required. of changing customer tastes. be considered seriously is Reading the above, astute readers segmentation. For successful may have realised that this write- Content and other Kings digital marketing, it’s important up hasn’t even dealt in detail Another significant change to target select markets, both with Twitter, Blogs and YouTube Web 2.0 has brought about is in business-to-business and videos. That’s not to say they giving content creators more business-to-consumer segments. aren’t crucial cogs in the wheels opportunities to display their Then there’s influencer marketing of digital marketing. But since skills. Moreover, with the advent – another key concept in digital these already occupy the popular of blogs and later vlogs (video targeting, wherein crucial nodes mind space, one takes it for logs) customers have more are identified within related granted digital marketers will be avenues to voice their likes and communities, referred to as savvy enough to include them in dislikes, much to the chagrin of influencers. These influencers their arsenal. brands at the receiving end. could be reached through Finally, if smart readers have With social media’s ability to paid advertising, which would mastered some of the above trigger a crisis almost overnight, include Facebook Advertising, strategies, it would still not the need for good content or via complex Social CRM make sense to put their feet creators has become more critical. (social customer relationship up or let their hair down. Although finding great content management) software. In this Since digital technologies are writers has been a perennial constantly evolving, and rapidly problem, simply possessing too, one can never rest on past good writing skills cannot save laurels. Instead, constantly keep the day where digital marketing reviewing marketing strategies. is concerned. To address this Failure to respect this tenet medium effectively, content creators need to possess robust may end up turning the best of domain knowledge, especially digital marketers into also-rans experiential knowledge, which as technological changes swiftly denotes the difference between swamp the digital landscape. saving the day and ending up As they say, ‘forewarned is at the cleaners. If good content forearmed’ – and it’s no different writers comprise part of the team, in the world of digital marketing.

Kaleidoscope July, 2015 19 ARTICLE Leveraging Digital & Social Media for Organizational Growth

Rohan Ubriani *

Genesis of global economy. Such has transaction. Today, banking Towards the end of twentieth been the brute force behind this industry has truly embraced century, we witnessed the untamed technological animal. the digital technology – in order aggressive advent of Digital Perhaps, it was an idea whose to make our lives very very Media in a big way. Google time has come and this idea has comfortable. The entire banking became the new god of net savvy no time to waste to grow leaps can now be done on internet and class of people who would love to and bounds. on mobile, without visiting the conduct all their affairs through bank at all. their fancy machines – be it What Digital & Social Another classic case study is PCs, laptops, tabs and whatnots. Media (DSM) has done to education industry. Like banking, Social Media – on the other hand us? you can virtually learn any course, – became a double-edged knife Digital & Social Media (DSM) pursue any education of your lending itself to great use, as well has invaded our lives like no choice from countless schools/ as misuse. other media has ever done, in colleges/universities across globe. All in all, this exotic medium the history of mankind. Today, And it is just not a distance changed our lives like nothing you cannot think of a single learning; today, you can interact else. The Internet turned out to second of our professional work live your faculty, classmates and be the bigger invention of 20th culture which does not have its the experience is real-time just as century – eclipsing the television linkage with the digital world if you are in the class. The only – which was hither to regarded as somewhere. Even our mobile difference is you don’t have to the biggest invention before the phones are not untouched by it commute to your college – saving internet surfaced on the scene. anymore. precious time, money and energy, which is big plus. While the dotcom bubbles had One great example is the begun to burst all over the world manner in which banking Even Indian politicians have in the first decade of this century, sector worldwide has taken to leveraged social media like the picture became gloomier with digitalization just like the way Twitter, Facebook, Youtube sub-prime fiasco during the same duck takes to water. I don’t know extremely effectively in the time. But incredibly, the power when was the last time I went to recently held Lok Sabha and State of Internet or Digital & Social my bank during banking hours. Assembly elections. This class Media (DSM) kept growing It was horrible to waste time on of professionals hitherto used exponentially, unperturbed by a working day, on something as traditional media, as their large the unprecedented downfall frivolous as making a normal electorate belongs to semi-urban

* Founder & CMD Flame Communications Pvt. Limited & iFlame – The Digital & Social Media arm of Flame Communications

20 KaleidOKaleidOscope July, 2015 ARTICLE and rural backgrounds. How- media which has the power to ever, even they realized that revolutionize the way we work the current voters especially and enhance our productivity the young generation (aptly manifold, resulting in our own called GenY) is hooked onto and as well our organization’s this magical media be it highly collective growth. educated and sophisticated ur- Globally, the Traditional Media ban youngster, or virtually illi- (Offline Media) that we normally terate rural youth. And the fact use, includes TV, Print (Daily that GenY learns new paradigms Newspapers, Periodicals/Maga- relatively quickly, added to the zines), Radio, OOH (Out-of- whole scenario which turned out Home) platforms like POP/POS, to be a big game changer. Today, DSM has the hoardings, exhibitions etc. power of establishing Here, we are only the recipients Is it Digital & Social Media of the message while the sender (DSM) – Good or Bad? one as the indisputable (Publisher/Telecaster/Broadcaster DSM is like fire it has its benefits leader (irrespective etc.) is in total control of: and, if used negatively it can of your level in the have devastating effects. Its • Content of the message organization), leading quite challenging to understand • Place of distributing the the powers and pitfalls of this from the front, helping message enigmatic phenomenon. both – the individual & • Time of delivering the message At the very basic level, we need to his/her organization gain • The segments/target groups of understand the utility of Digital immensely when one people for whom the message is & Social Media (DSM). intended for. The Digital Media primarily leverages DSM to achieve include communication (email, the organizational However, when it comes to Digital Media (Online Media), chat), Search (for Information, objectives, resulting in knowledge), Marketing (Brand everyone is the sender (Publisher/ Promotion), Data, Transaction, widespread praise from Telecaster/ Broadcaster etc.), Education (information and deli- the Target Audiences and is in total control of all four components of communication very), among others. (TAs), and from one’s mentioned above. On the other hand, the Social colleagues as well. Media includes Sharing perso- While this highly innovative nally with known and unknown medium gives enormous pow- individuals/ groups (Facebook, ers in the hands of common Twitter, Google+), professional second great advantage of email individual, it is also very scary to networking sites like LinkedIn, is the delivery of communication imagine that misuse of this power Social Branding, Transaction and is very fast. Now with internet by anti-social elements cannot some specialized platforms like available on mobile, the email be ruled out; it has actually Pinterest etc. reaches the recipient almost happened many times all over instantly. Email is now a common form the world, and it continues to be of communication, and it also Before we talk about other misused unabated even today. enjoys the status of being the important elements of DSM, let While some governments of the official communication in law. us decode DSM first. various countries do have put The greatest contribution of email some safeguards in order to curb/ is having saved millions of trees Decoding Digital & Social reduce misuse of digital platforms, which otherwise would have Media (DSM) it has been not been possible to been cut for manufacturing paper Let us examine the fundamental completely eradicate it, despite for the very same purpose. The aspects of this interesting additional best effort by even

Kaleidoscope July, 2015 21 ARTICLE the biggest of internet managing Digital & Social Radio etc. organizations like Google, Yahoo, Media(DSM) v/s Traditional However, the same Indian client Facebook, Twitter etc. Media is unwilling to spend even half Yet another fundamental aspect Many advertisers/brand owners of this amount on a Digital of DSM – ‘the Traditional Media in India – who primarily use Marketing Campaign covering COMES TO US’; whereas ‘we traditional/offline media -tend entire country, on 24X7 basis, for need to GO TO Digital and Social to spend millions for a press ad the whole year. Media (DSM)’. This is where that gets published in a national (The press ad has the life of just the only negative of DSM lies. newspaper having a sizeable one day – or shall we say two Psychologically, most human circulation/ readership in the hours max – in the morning). beings are programmed (by country. This is because he gets to nature or God) to avoid making see his ad published in different Why does the client do this extra efforts, even if it benefits city editions of the newspaper, ‘Harakiri? covering large parts of the them. That’s why people prefer Because the client does not “SEE country. He truly believes that to listen to radio or watch TV – the digital ad” – unless he logs his ad has been seen by so many since it is relatively less straining onto a machine, connects the million readers countrywide, than reading a newspaper/ internet, and puts the keywords which is a myth. magazine. Putting a PC/Laptop in Google bar on which the on, opening a window on it or If he spends 50 Lakhs rupee on campaign is running! an ad in a newspaper claiming on mobile/tablet, searching for Not even his ‘People’ get to see the a readership of rupee 50 Lakh relevant piece of information is ad, because of the same reason. now limited mainly to those who readers the cost per exposure Due to this very reason the have some compulsion to do it comes to just one rupee. It digital medium has virtually zero (professionals & students). seems to be a good deal but the wastage factor in mass media wastage factor; the digital ad is is usually upto 80 percent i.e. seen only by those for whom it Education required for is meant for; or for those who leveraging Digital & Social upto 80 percent people are not looking for the product/ service are searching for that product or Media (DSM): A Barrier or a service. On the internet google. Motivation? being advertised in mass media like newspapers/ magazines, TV, The Digital Marketing Campaign DSM has just one barrier, which Radio Outdoor etc. However, generates certified impressions, it shares with the newspapers/ many Indian clients in India are clicks and leads which can be magazines; that one needs to yet to realize that. converted into real sales –thus be educated (at least in one giving an exact ROI – which is language), in order to access/ Another reason the India clients are more into offline media usually very high, compared to decipher the information; whereas because – after the publication offline medium- calculated on an mediums like TV, Radio etc. do of the ad in a newspaper - he annual basis. not require anyone to be literate. can boast among his “People” This explains higher viewership (business associates & friends/ Learning Basics of Digital and listenership of TV and relatives - wherever they are in & Social Media(DSM), Radio respectively as compared India) about the appearance of to leverage it for to relatively low circulation/ his ad on the day the ad gets Organizational Growth readership of newspapers (Eng- published and therefore obtain While it is evident that now– lish or vernacular). a superior image for himself/ and in times to come-Digital Unlike Print Media, the Digital his company/his brand among and Social Medium (DSM) is and Social Media has excited this group of ‘People’; even here to stay – it is vital to stay the young and old tremendously though the ad may or may not abreast of its basic knowledge. to educate themselves, to generate appropriate Return- Regular interaction on digital enjoy the benefits of this great On-Investment (ROI), which is interfaces & periodic updation enabler, in more myriad anyway very difficult to measure are of paramount importance ways than one can fathom! in offline mediums like TV, Print, for those whose need to use this

22 KaleidOscope July, 2015 ARTICLE medium for various purposes, in order to survive in this cut-throat ‘digitally’ competitive world. Even if it means that one goes to social media like Facebook once in a while, or sends a personal email to a friend/relative just like sending a physical letter by normal mail (now jokingly called ‘snailmail’). As a Digital and Social Media Professional, I believe that many people regard DSM as a multi- headed snake who is out to bite them somehow every day regularly. However, nothing can be further from truth. DSM can be a great ally, if you make their respective organization. using DSM knowledge is beyond friends with it. One thing is for One just needs to begin from imagination. sure – whether you like it or not - the question “How can I deliver Today, DSM has the power you need to get into DSM, unless to my Target Audiences (TAs) of establishing one as the you wish to be sniggered by (which includes my customers/ youngsters in your environment. users of my product/ service, indisputable leader (irrespective Today, the entire e-commerce stakeholders, beneficiaries etc.) of your level in the organization), business is revolutionizing in a better, faster and most eco- leading from the front, helping the way we buy our requisite nomical way, making their lives both the individual and his/her products and services; and as well as mine simpler & richer.” organization gain immensely mostly it is the youngsters who While a number of professionals when one leverages DSM to are at the forefront of exploiting like us must be doing it as a achieve the organizational objec- the liberation from wastage of regular part of our duty in our tives, resulting in widespread time and energy spent in going to respective professions, they must praise from the Target Audiences the crowded markets, struggling be dependent on their current (TAs), and from one’s colleagues for parking spaces etc. knowledge of offline resources as well. The kids in our offices are buying only to deliver on their objectives. even soaps and shampoos on In today’s world, these offline At this stage, my sincere advise net, which come at significant resources are very limiting in to the readers from diverse discounts (since the delivery is nature, whereas DSM opens a backgrounds and seniorities directly from the manufacturer – whole new world of possibilities (who are yet to gain from the thus eliminating the distributor/ across disciplines which are goldmine called DSM) is to retailer margins) and it is boundless and limitless. equip themselves with at least delivered at the doorstep of The golden question here is: the practical basics (not just the buyer! There cannot be any Will it not be substantially theoretical) of DSM in order to difference in quality/quantity of invaluable, if these professionals communicate intelligently on standard/branded items, whether were armed with the knowledge this wonderful communication you buy from physical store or of Online, Digital and Social medium, and live superior from without net. Media (DSM) resources? And professional and personal lives. There are innumerable DSM case given their education and studies like these which can be invaluable experience, the After all, its very difficult to learn emulated by anyone who wishes immense additional value they cooking by attending classroom to apply them appropriately in could bring to their organizations lectures alone.

Kaleidoscope July, 2015 23 ARTICLE Yoga: A Miracle For Healthy Heart and World Peace

Dr. H. K. Chopra*

n Ayurveda, the exercises hiking, mounting, climbing are recommended according and swimming. Two excellent Ito dosha dominance and it ayurvedic exercises that focus on recommends exercise regularly breathing are known as Bhastrika seven days a week. These exercises Pranayama and Kapalabhati. are doshas specific, kapha type In Bhastrika the abdominal for example requires strenuous muscles work like bellows. You exercise and vata require least have to sit straight up on floor strenuous exercise and pitta fall or in the chair, your arm should somewhere in between. If you be parallel to your sides and have large muscular body then bent upwards at the elbows, kapha is your dominant dosha. with your hands in the fists are If your muscular and physical approximately shoulder height. development is more modest then Then inhale and exhale a single you should put yourself in vata deep breath through your nose category, which requires light then as you take another deep exercises. If you are in between breath raise your arms straight then you should put yourself up and as they reach full exertion in pitta category. For kapha open your fists and extend your types running, weight training, fingers. Now quickly lower your aerobics, rowing and dance are arms back to the starting position appropriate. For vata types yoga while simultaneously exhaling aerobics, light bicycling, walking, through your nose. Keep your and wagging are excellent hands facing forward throughout exercises. Too much exercise this exercise. Continue for two or can turn vata out of balance. three sets of fifteen repetitions. Pitta types of exercise is more Kapalabhati is another breathing vigorous such jogging, running, exercise which is equivalent to

* Dr. H.K. Chopra, President, World Wellness Foundation, President , Cardiological Society of India-2015, AHA India Head, President, World Heart Academy, Sr. Consultant Cardiologist, Moolchand Medcity, New Delhi.

24 KaleidOKaleidOscope July, 2015 ARTICLE jogging. A Kapalbhati exercise Exercise creates dehydration is fatigue. One cleans metabolic wastes from the its own nutrient should take enough fluid before body. This exercise accelerates exercising and 15-20 minutes heart rate without requiring a demands within interval during and after the great deal of exertion from the the body especially exercise. An intake of 6-8 glasses large muscle groups of the body, it of fluid is recommended for increased need is a particularly useful exercise for sedentary adults. The best fluid to the people who aren’t at the high for water, calories, drink during and after exercise is level of physical conditioning certain minerals water. Soft drinks and fruit juice required by conventional athle- are concentrated in sugar and and vitamins. The tics. The technique consists of hence cannot be absorbed quickly. short, powerful exhalations, each most crucial need If at all consumed, they should be followed by a passive inhalation. is for fluids as after diluted at least twice with water. To begin, sit with your back Sodium need increased only straight, either on the floor or vigorous exercise, with vigorous exercise and not in a chair. Your shoulder should there is perspiration with a moderate one. Increase in be back, and your abdominal and this evaporates sodium intake can lead to further muscle should be free to move. dehydration. Small amount of Correct posture is extremely from the surface Potassium and Magnesium are important in kapalabhati, beca- of skin, thereby also lost in perspiration and use the abdominal muscles must releasing excess of urine. Thus eating a balanced be able to relax thoroughly when meal within a few hours you inhale. Once your posture heat accumulated of exercise is considered to is established, begin breathing water in the muscles adequately replace the minerals through your nose to establish a and internal organs. lost. Potassium rich foods include rhythm of deep, even breathes. oranges, tomatoes, bananas, dry Then, just when you are about Adequate fluid fruits and nuts. Magnesium is to exhale, contract your stomach must be present for found in nuts, meat, fish, dried muscles quickly and powerfully, beans and peas, dark green this mechanism to which will force air out through leafy vegetables, whole grain your nostrils. This exhalation function. and milk. Exercise also increases should be as complete as possible the excretion of Chromium and in one short, powerful blast. When Zinc. Both these minerals are you first learning this exercise, try water, calories, certain minerals required for metabolism of sugar, to exhale approximately once per and vitamins. The most crucial which is the primary source of second. Then gradually increase need is for fluids as after vigorous energy. These minerals can be the rate to twice per second, but exercise, there is perspiration and supplemented by whole grain don’t try to go any faster than this evaporates from the surface bread, cereals, lean meat and that. You can also use in mantra of skin, thereby releasing excess vegetables. Some researchers to increase the benefit of exercise of heat accumulated water in suggest that extra vitamin E such as silently repeating the the muscles and internal organs. can prevent destruction of body syllable “so” each time you Adequate fluid must be present cells from oxidation; a process inhale and then, repeat the for this mechanism to function. that is increased during exercise, syllable “hum” when you exhale. Loss of body water through Vitamin E is an antioxidant, Remember that the best times to perspiration can reduce the blood which prevents the body cells exercise are during kapha period volume resulting in increase in from free radicals. When the cell from 6 am to 10 am or 6 pm to 10 viscosity of blood, which now membrane is broken, harmful pm. becomes less able to penetrate substances such as carcinogens Exercise creates its own nutrient the muscle tissue for supplying can enter the cell and thrombosis demands within the body nutrition, fuel and oxygen. may set in. Thus exercise especially increased need for One of the first symptoms of increases the need for vitamin E

Kaleidoscope July, 2015 25 ARTICLE to protect the heart and muscles thus enhancing physical, mental, be instructed to inhale during from damage. For physically social, spiritual and environment extension postures-because active person, adequate levels welbeing. There are eight limbs of inhaling facilitates the extending of carbohydrates are important. Yoga, which are as follows: and lengthening movements of Carbohydrates increase the 1) Yama (Restraints or Do’s the spine. You will be asked to energy levels and use stored and Don’ts), 2) Niyama (Self exhale on the flexion postures, carbohydrate – Glycogen during Discipline), 3) Asana (Postures), 4) because this helps the body to exercise. Physically active adults Paranayama (Breathing exercise), fold, bend, and flex. need larger amounts of Thiamin, 5) Pratiyahara (Contemplation), • You’ll see that there are two Riboflavin, Niacin vitamins, 6) Dharana (Concentration), 7) Equestrian positions per cycle. calcium and antioxidants such Dhyana (Meditation), 8) Samadhi Use the same knee forward as lycopene. It has a tremendous (Transcend) during the same cycle. Switch potential in eliminating injuries to the opposite knee for the next by free radicals. Sun Salute cycle, and continue alternating Lycopene also help in prevention The Sun Salute includes a series with each new cycle. Always regression and reversal of of twelve flexion and extension do an even number of cycles so vascular insufficiency. Athletes exercises that integrate the mind, that both sides of your body are who exercise regularly may loose body, and breath. The Sun Salute exercised in a balanced way. Iron by excessive perspiration lubricates the joints, conditions • Do not rush through the through skin. Good sources the spine, and strengthens every exercises; maximum valve comes of iron include red meat, dark major muscles group in the from doing them slowly. Each green leafy vegetables, dried body. It creates balance, stability, cycle takes one to two minutes. beans and peas, peanut, butter, suppleness and flexibility. • After completing the final cycle, potatoes, whole grain and fruits. lie down on your back, arms at In addition, one can also increase General Guidelines for the your sides, with palms facing the iron intake by eating vitamin Sun Salute upward, for two minutes. Just C rich foods, which increase the • When you do the Sun Salute, allow your attention to be easily absorption of iron by 50 percent. allow a half-hour before a meal on your body. Foods rich in vitamin C are and three hours after a meal. If • Be careful not to strain by citrus fruits, tomatoes, cabbage, you practice other meditation stretching too far. The drawings potatoes, dark green leafy programs or yoga postures, the show the ideal performance vegetables, spinach and, green Sun Salute can be performed pepper. Other nutrients which are before them. of each pose, but you should required for the formation and stretch only as far as your body • One cycle of the Sun Salute, maintaining integrity of healthy is comfortable. Over time, consisting of twelve postures, is red blood cells include Vitamin more flexibility will develop. described below. Start with as B6, Folic acid, Vitamin B12 other You should definitely not feel many cycles as is comfortable, and B group of Vitamins, Vitamins pain or discomfort while doing gradually increase to a maximum E, Copper and Proteins. Thus these exercises. If even minimal of twelve. Do not strain. If you a combination of exercise and performance of a particular start to breath heavily or begin diet forms the basis of a healthy, posture causes discomfort, omit perspiring, lie down and rest for relaxed and stress free life. that posture. If you have back a minute or two. problems, consult your physician Yoga • Hold each position for about before starting these exercises. Yoga is derived of the word ‘Yoke’ five seconds. The Eight Limbs which means union of body, mind, Position (position 6) is the only How to Do One Cycle of the soul, spirit and environment. It exception, as it is held only one Sun Salutation is a way of life which endows second. • Salutation Position: Start the perfect health thereby enhancing • The Sun Salute uses a specific Sun Salute with your feet parallel optimal integration of body, mind, pattern of breathing-inhale or and your weight distributed soul, spirit and environment and exhale-for each posture. You will evenly over your feet. Place your

26 KaleidOKaleidOscope July, 2015 ARTICLE

hands together, palms touching, to your heels. forward, between your hands, at chest level. Breathe easily for • Eight limbs positon: Carefully the same as position 4. Let your about five seconds. drop both knees to the ground left leg extend backward, with the • Raised Arms Position: As you and allow your body to slide knee touching the ground. Your inhale, lift your hands over your down at an angle, with your chest right knee will be bent and your head, lengthening your spine and chin briefly on the ground. right foot flat on the floor. easily in an extension posture. Hold this for a second and then • Hand to foot position: Repeat • Hand to foot position: As you move smoothly into the next position 3. As you exhale, bend exhale, bend your body forward position. your body forward and down, and down into a flexion posture. • Corba position: As you inhale, coming down into a flexion Allow your knees to bend. lift your chest up and slightly posture. Allow your knees to bend. • Equestrain position: On the forward while pressing down inhalation, extend your left leg with your hands. Keep your • Raised arms positon: Repeat back, knee to the ground. Allow elbows close to your body. Allow position 2. As you inhale, lift your right leg to bend and your your spine to lift your head-do your hands over your head, right foot to stay flat on lengthen not start the movement with your lengthening your spine easily in upward. head or lift your body with your an extension posture. neck. • Mountain position: As you • Salutation position: Repeat exhale, place your right leg back, • Mountain position: While position 1, ending the Sun even with your left leg, pushing exhaling, raise your buttocks and Salute the same way you began, the buttocks up into a flexion hips in a flexion posture, the same with your hands folded, palms posture. The body forms an even as position 5. together, in front of your chest. inverted V from your pelvis to • Equestrian positon: As you Breathe easily for about five your hands and from your pelvis inhale, bring your right leg seconds. Then begin the next

Kaleidoscope July, 2015 27 ARTICLE cycle. (Position 12 becomes the A Kapalbhati exercise get lightness, capacity to work, first position for the second cycle; cleans metabolic wastes firmness, tolerance of difficulties, you can go directly into position 2 from the body. This diminution of impurities and from here.) exercise accelerates stimulation of digestion and metabolism” Charaka Samhita heart rate without How to Do Pranayama 5:32 requiring a great deal of This simple neuro respiratory • “All parts of the body which exertion from the large exercise, called Pranayama, crea- have a function, if used in tes balance throughout your body. muscle groups of the moderation and exercised in Its ideal to do Pranayama after body, it is a particularly labour, become healthy and well the neuro muscular integ-ration useful exercise for the developed and age more slowly. exercise and before meditation. people who aren’t at the But if left unused and idle, they • Sit easily and comfortable with high level of physical become liable to disease, defective your spine as straight as possible. conditioning required by in growth, and age quickly” • Close your eyes and rest your conventional athletics. Hippocrates left hand on your knees or thighs. The technique consists • “Regular exercise reverses all For this exercise you will be using the Biomarkers of Ageing” your thumb and the middle and of short, powerful • “Follow eight limbs of Yoga ring fingers of your right hand. exhalations, each followed by a passive and be dynamic, happy, healthy • Using your right thumb, close and wealthy being” off your right nostril. Start by inhalation. • “Use it or loose it” exhaling through your left nostril. Then inhale easily through your • “Longer the waist line, shorter left nostril. • Exercise according to your the life line” • Now use your ring and middle body type Kapha, Pitta or Vata. • “Those who exercise, they live fingers to close your left nostril. • Have your exercise protocol by long and those who don’t, they Exhale slowly through your right your Doctor after the age of forty wither” nostril, and then easily inhale. especially if you have coronary • “30 minutes of exercise a day • Continue alternating nostrils artery disease or had heart attack, keeps the doctor away” for about five minutes. Your asthma, hypertension or if we had • “Walking, wogging, jogging, breathing should be natural, or stroke (paralysis), osteoarthritis, swimming, dancing, cycling, exaggerated. It may be a little peripheral vascular disease or skiing are excellent heart friendly slower and deeper than usual. if you had intervention such excersises” • When you are finished, sit as PTCA / CABG, permanent • “Weight lifting, push-ups and quietly with your eyes closed for pacemaker implantation, valve isometric exercises are heart a few minutes while breathing replacement or AICD (automatic unfriendly” easily and normally. intracardiac device) implantation. • Avoid extremes of weather for • “Have present moment Tips for Exercise exercise. awareness when we walk, this is like walking meditation” • Exercise daily for 30 minutes. • Avoid exercise after alcoholic • Engage yourself in heart drinks or smoking. • “When we walk, we talk of evening meeting, and when friendly or aerobic exercises. • Best time for exercise is Kapha we are in the evening meeting • Avoid heart unfriendly period that is 6 am to 10 am or 6 we talk of a morning walk, this exercises. pm to 10 pm. should not be encouraged” • Engage in Yoga on daily basis. • Avoid vigorous exercise. • “Walking 30 minutes a day • Avoid unaccustomed exercise. • Daily yoga enhance healthy improves our physical, mental, • Have adequate hydration heart and healthy mind. social, spiritual, emotional and before, during and after exercise. • “By physical exercise one environmental well being”

28 KaleidOKaleidOscope July, 2015 National Meet on Implementation of RTI Act, 2005 Separate Treatment to Habitual RTI Seekers

SCOPE organized a two day “National Meet on RTI Act 2005” of Appellate Authori- ties & Public Information offi- cers of CPSE’s on 25th & 26th June 2015 at SCOPE, New Delhi. The main objective of the workshop was to update PIOs/CPIOs and associated officers of CPSEs on the sub- ject and to provide a platform for interaction on various as- Mr. R. G. Rajan, Chairman, SCOPE addressing at the SCOPE National Meet on RTI Act 2005. pects, related to RTI Act imple- mentation, with the present & former information Commissioners as well as among themselves. More than 9 years have passed after the enactment of this act in 2005 but it is yet to be properly understood by public authorities, as lot of CPIOs & AA are still struggling , and skeptical about the information needed to be disclosed or exempted as per the act. The “National Meet” was inaugurated by Mr. Yashovardhan Azad, IPS (Retd.), Information Com- missioner, CIC. Dr. U.D. Choubey, DG, SCOPE, delivered the welcome & opening address. Mr. O.P. Khorwal, Convener, RTI steering Committee, SCOPE, shared the programme prospective as well as the initiatives taken by SCOPE on RTI. Mr. Deepak Dhawan, ED (Law & CA) proposed the vote of thanks. Mr. R.G. Rajan, Chairman SCOPE & CMD, RCF delivered the keynote address in the concluding session. Prof. M. M. Ansari, Former Information Commissioner, delivered the valedictory ad- dress. Dr. Choubey shared his expert opinions and made the concluding remarks. Mr. Khorwal summed up the two day proceedings of the national meet while Mr. K.K. Nair, GM (HR-Law), BHEL, proposed the vote of thanks. Other eminent faculties during the two day meet included, Mr. A. N. Tiwari andMr. Satyananda Mishra, Former Chief Information Commissioner; Prof. M. Acharyalu , Information Commissioner; Mr. Rajeev Bhardwaj, Director (HR), SECI; Mr. D. Singh, Director (HR), IREL; Mrs. Anuradha Chagti, Former Director, DoPT & Director, MoPNG; Ms. Sarita Nair, Under Secretary, DoPT; Mr. Sanjeev Sagar, Advocate and Mr. Deepak Saigal, CPIO, NHPC.

Kaleidoscope July, 2015 29 SCOPE News

r. U.D. Choubey, DG, SCOPE in his welcome Daddress highlighted the brand image of CPSEs as transparent and ethical organization with accountability, integrity and responsibility which has further enhanced with the introduction of the RTI Act 2005. The Act has improved the decision making process in CPSEs. He also pointed out the travails of CPIOs in dealing with an insurmountable number of Mr. Yashovardhan Azad, Information Commissioner, CIC addressing the partici- queries, the habitual information pants of the SCOPE National Meet on RTI Act 2005. seekers and the disgruntled ele- ments misusing the act for their of CPIOs and more particularly was addressed by Prof. M.M. personal interests. He stressed on the First Appellate Authorities. Ansari, Former Information the need for a level playing field He brought spotlight on the Commissioner, who shared his for CPSEs and the private sector data privacy in the present era expert views and finer points and enhancing the capacity of internet governance. While involving public interest and building of CPIOs and Appellate quoting William Pitt on the commercial confidentiality. He Authorities. He iterated that expectation of the poorest man, then highlighted the importance private organizations, particu- he stressed on the preamble & applicability of section 8(2) of larly PPP, infrastructure, health words of Transparency and the RTI act with respect to the & education should be included Accountability. He requested to protection of private information under the ambit of the RTI, as give away the information, if it of a person. Technical Session huge public money or money III was on recent Legal from financial institutions is serves the interest of the common developments on RTI addressed being used by them. man. He persuaded the gathering of PIOs and CPIOs, to not let the by Mr. Sanjeev Sagar, Advocate, Mr. O. P. Khorwal explained the vested interests deter them from who shared the perspective of background and perspective of pursuing the objectives of the citizens of India vis-a-vis RTI Act the national meet and the stru- Act. 2005. This was followed by the cture and contents of the technical He briefly assessed the 10 years brief presentation by Mr. Deepak sessions. He also shared the major Dhawan, ED, IOCL, sharing the growth of the Act in his address. initiatives taken by SCOPE in the decision given by the Supreme He also advised for giving interim implementation of RTI act among Court, the High Courts and CIC. member CPSEs. He mentioned reply in the case of Section 7(9). Technical Session IV, was on about the exclusive RTI portal on The inaugural session ended with the recent circulars and the the vote of thanks proposed by SCOPE website, which provides notifications issued by the gove- all DoPT & CIC circulars, guide- Mr. Dhawan ED/IOCL & member rnment. The key aspects of the lines, important decisions of RTI steering Committee. notification dated, 31st July 2012, CIC & Courts. It also provides The first technical session started DoPT circular of 15th April 2013, templates for various decisions with, Ms. Anuradha Chugti, the Circular of 28th October 2011 to be made by CPIO/PIO & AA, former Director DoPT and Mrs. and the circular of 21st October draft RTI manual to comply sec- Sarita Nair, US, DoPT giving a 2014, were shared by Mr. O. P. tion 4 and software developed brief speech on the checklist of the Khorwal. This was followed for ‘On line processing of RTI actions to be taken on receipt of by an address of Prof. M. applications’. an RTI query. This was followed Sridhar Acharylu, Information Mr. Yashovardhan Azad, in by the presentation of the web Commissioner, who traced the his inaugural address, spoke portal developed by DoPT on philosophy and the cultural about enhancing the capacity RTI. The second technical session need to disclose information and

30 KaleidOscope July, 2015 SCOPE News

(L to R) Prof. M. M. Ansari, former Information Commissioner, CIC & Dr. U. D. Choubey, DG, SCOPE addressing the National Meet. posed the question regarding Technical Session VII, was the field between government and the privacy between the spouses panel discussion and interaction non-government sectors on while speaking about the need with the participants. Being, an the principle of equity, parti- for disclosure on the spouse open session the participants cularly when the listed private information. Mr. A. N. Tiwari, posed plenty of questions, some sector companies/ NGOs are IAS Retd. & Former Chief In- of the major issues raised were, i) also holding public money thro- formation Commissioner, CIC, Whether to share the information ugh shareholders, financial shared his expert views during of Spouse? ii) Selection of CPIO institutions etc. the 5th Technical session. He iii) Why Political parties should Mr. R.G. Rajan, Chairman, SCOPE shared finer points in manage- not come under RTI? iv) How to & CMD RCF, in his address ment of second appeal at CIC. He handle the frivolous applications highlighted the importance of expressed the concern about the and habitual information seekers? RTI Act and assured the coope- non-performance of 1st appellate Panelists were of the opinion that ration of CPSEs for bringing authorities in the right spirit a reference to earlier response transparency, integrity, responsi- due to lack of training and non can be given to those who tend to bility and accountability in awareness of the Act. He advised ask the same question again and decision making processes. Mr. that CPIO & AA should write again. The panel was chaired by Rajan confirmed that CPSEs shall a clear speaking order while Mr. Satyanand Mishra, Former continue to cooperate with the disposing of the applications Chief Information Commissioner, system as done in the past. Prof. and appeals. During the VIth CIC, and panelists were Prof. Ansari in his valedictory address Technical ses-sion, Mr. D. Singh, M.M. Ansari, Former Information emphasized on more proactive Director (Marketing), IREL Commissioner, CIC, Mr. Rajeev disclosures by public authorities shared the challenges faced by Bhardwaj & Mr. Khorwal. and asked them to maintain the appe-llate authorities, during transparency in their functioning the disposal of appeals. He was The concluding session was and decision making. He further of the opinion that AA must be chaired by Prof. Ansari. Mr. mentioned the necessity of provided proper training so that Khorwal, welcomed all the digni- improvement in the disposal the applicant gets satisfied from taries and briefly presented needs, but at the same time he the first appeal itself and thus, the proceedings of the two also expressed satisfaction with diminishing the chances for the day program, highlighting the the performance of the PIO & AA second appeal to CIC. Mr. Rajeev important points of each session. of CPSEs. Bhardwaj, Director (HR), SECI, While addressing participants, There were total eight technical shared CPIO’s role in CPSEs. He DG, SCOPE, said that there sessions and 116 participants stressed that CPIO must be fair are large numbers of habitual from various CPSEs attended the and possible information must be seekers seeking irrelevant clarifi- meet. The national meet ended provided at the first instant and cations under RTI which in turn with the vote of thanks proposed should not wait for the order of is affecting the productivity of by Mr. K.K. Nair, GM (HR-Law), appellate authorities to provide CPSEs. Dr. Choubey also emp- CPIO, BHEL & Member, Steering the information. hasized on the level playing Committee, SCOPE.

Kaleidoscope July, 2015 31 SCOPE News

Seminar on ‘Corporate Communication in Digital Age’ SCOPE Advocates Digital Way to Promote Brand PSEs

Leveraging Digital Media for organizational growth is becoming inevitable. Many organizations have started using this new age technol- ogy to improve overall com- munication and productivity. Digitalization has already rev- olutionized sectors like Bank- ing, Education, e-Commerce Business, etc. This is sign of New India. SCOPE organized a two-day Seminar on “Corpo- Dr. U. D. Choubey, DG, SCOPE (centre) releasing the Special Issue of Kaleidoscope on ‘Public Sector Reforms in India’. Standing on his right are Mr. R. K. Bahuguna, rate Communication in Digital CMD, RailTel Corpn. & Dr. Ajit Pathak, GM (CC&CSR), IOCL and on his left Dr. Jaishri Age: Challenges and Oppor- Jethwaney, Professor, IIMC and Mr. R. K. Singhal, Chief of Corporate Affairs, SAIL. tunities” on June 18-19, 2015 in SCOPE Convention Centre with the aim at acquainting and sensitizing the PR and Corporate Communication Executives about various nuances of the Digital technology, its potential and strategic use in stakeholder communication and brand building, etc. Dr. U.D. Choubey, Director General, SCOPE inaugurated the seminar and also released Special Is- sue of Kaleidoscope on “Public Sector Reforms in India”. Mr. R. K. Bahuguna, CMD, RailTel Corpo- ration of India, Dr. Jaishri Jethwaney, Professor, IIMC, Dr. Ajit Pathak, GM (CC&CSR), IOCL and Mr. R. K. Singhal, Chief of Corporate Affairs, SAIL also addressed in the inaugural session. Inaugural Session was followed by eight thematic sessions and a valedictory session. Information com- missioner, Prof. Madabhushanam Sridhar Acharyulu delivered the valedictory address. Dr. U.D. Choubey, DG, SCOPE, Dr. Jaishri Jethwaney, Dr. Ajit Pathak and Mr. K. N. Dhawan, Advisor (CC), SCOPE also spoke in the valedictory session.

naugurating the Seminar, Dr. requires very high level of intel- when the communication scenar- U.D. Choubey, DG, SCOPE lectual capability to convey the io was so different, but imagine Isaid Digital Communication brand image of an organization. what could happen given the vi- is the most important and essen- DG, SCOPE called upon the PR & ral nature of digital communica- tial ingredient today for promot- CC practitioners to be innovative tion that has seen people joining ing the brand image of an enter- in their communications. Citing together. Citing another example prise. He observed that Corporate the example of the rumor of Lord of the Arab Spring among many Communication Department Ganesha drinking milk years ago revolutions and events, he said

32 KaleidOscope July, 2015 SCOPE News

(L to R) Prof. Madabhushanam Sridhar Acharyulu, Information Commissioner, CIC, Dr. U.D. Choubey, DG, SCOPE & Mr. R. K. Bahuguna, CMD, RailTel Corpn. addressing the seminar. that these were triggered and from the mind of people. works round the clock to give spearheaded only because of the Sharing the programme per- accurate and immediate results. power of the digital media. spective, Dr. Jaishri Jethwaney, Speed, accuracy and quality are Dr. Choubey said IT, skill and Professor IIMC said though leg- their prime objectives. knowledge have become in- acy media has not lost its rele- After the inaugural session, tech- dustry today. Brand promotion vance, there is need for change in nical session on “Digital Media: through digital communication media management as PSEs are Mapping Changes-Lessons for probably provides the most in- required to make their news in- Corporate Communicators”, was tangible benefit and better ad- teractive. She said with more than held. Dr. J. Jethwaney in her pre- vantage over competitors. He one billion pages being added on sentation emphasized that the advised PSE Executives to have the net every day in a hope that digital media despite taking the a well documented Corporate someone, somewhere is going world by storm, has not been able Communication strategy to pro- to read, watch and respond. The to replace traditional media like mote the brand. The communica- digital media has brought many‘ TV, Radio and Press. She said the tion has to be effective, sustain- accidental influences’ that the PR basics of PR/CC i.e. ‘advocacy’ able based on trust, he added. professionals needed to be aware has not changed, what has prob- In his address, Dr. R.K. Bahuguna, of, follow them and engage them. ably changed is the media land- CMD, RailTel Corporation of In his welcome address and scape that needed to be account- India spoke of the speed of com- opening remarks, Dr. Ajit Pathak, ed for. She spoke on the changing munication being the core of GM (CC & CSR) IOC, said glo- style of media relations manage- change brought about by digital balization and competition have ment and the tools of reputation revolution. He exhorted PSEs, created the inherent need for im- management in a digital world even if in B2B situation to take age management in today’s time. scenario citing many case studies. Corporate Communication seri- PSEs must therefore, upgrade Mr. Rajiv Chawla, ED (Infor- ously. He cited example of Indian their communication skills and mation Systems) IOC, spoke of Railways which did not believe in use Digital Media that brings in the digital change program be- promoting their brand and were speed, quality and accuracy. Dr. ing initiated by the Government in news for wrong reasons like Pathak said PR being 90 percent of India to bridge the gap be- accident etc. work and 10 percent talking, that tween the information haves & Speaking on the ways of dealing should be adhered to by PR & CC have nots. The great bridge he with Digital Media, Dr. Bahuguna Professionals. said between the urban and rural advised to first be better struc- Proposing a vote of thanks, Mr. India could only, be through digi- tured and organized at home, R.K. Singhal, Chief of Corporate tal connectivity. Mobile phones secondly be effective and quick Affairs, SAIL said Corporate would be the greatest unifiers in in reaching out through internet Communication is the ignition of this effort, he added. and thirdly have proper interac- change. PSEs should take inspira- In the second session, Dr. Anand tion to remove apprehensions tions from PM’s digital team that Pradhan, Associate Professor

Kaleidoscope July, 2015 33 SCOPE News

IIMC, spoke of the need and ne- product online before he ven- Technologies, said in digital sce- cessity of public enterprises to be tures to buy it. He advised PR nario, brand did not control the seen and heard in the information Professionals to create interest- message; it was content that con- age. He talked of the dependence ing and authentic content to cut trolled the brand. The moment a of various media on each other through the clutter. crisis happened it would be fol- for creating news for a day. The Post lunch session on “Reaching lowed by people posting videos/ editorial rooms of news channels Out to Stakeholders Internal & cartoons, parodies, criticism and often set their days’ news agenda External Publics” was addressed whatnot. The traditional press re- on seeing what was trailing on the by Mr. Tushar Bajaj, Associate lease he said need to be rehashed digital platform, especially social Vice-President, MSL Group to make it relevant for the digital media. He said online media had Social Hive. He took the delegates media. It should have hyper-links no space crunch while the tradi- through stakeholder mapping, so that the journalist could go to tional media has more reliable usage, patterns of social media, those sources to have views on and secure readership, he added and various story telling formats the subject. Dr. Pradhan said from the to engage with myriad stakehold- PR Professionals, Mr. Chamaria Traditional Five Ws and one H ers. He spoke of the seamlessness recommended to create a dedicat- of news, another ‘W’ was added of various social platforms to con- ed Wikipedia page that should be by print media to continue to be- nect with each other at the press factual and interesting. It should come relevant, which is “What of button like from Facebook not smack of promotion as it Next”, to keep the interest of the to YouTube. Validation he said would soon be edited/ deleted by readers alive in news. It has be- was most crucial to gain cred- someone. PR People he exhorted come more analytical and feature ibility in a digitally wired world. should include bloggers in their oriented also. Corporates should create inter- press release mailing list, press Mr. Ramesh Tahiliani, Brand esting brand narratives to give conferences and factory visits. Management Expert, spoke of them a presence. Mr. Rohan Ubiriani, Founder & the ‘Zero Moment of Truth’ in a In the Session IV on “Brand CMD Flame Communication said customer’s life when he made a Promotion through Social Digital Media works as double purchase. The digital media has Media Platforms”, Mr. Apurva edged sword. One should use brought about a change in a way Chamaria, Head, Global Brand it cautiously. He felt customer that a customer checks about the & Digital Marketing, HCL traditionally had been badly

Winners of Quiz on Digital Communication

At the end of first day, a Quiz on Digital communication was conducted by Quiz Master Mr. K.M. Prasanth, AGM (CC), NTPC and his team. It saw tough competition among various teams. Team-C won the first prize. Mr. S. Sridhar, GM(PR), NLC, Mr. Madhuchanda Adhikari Choudhury, Sr. Manager (CC) NRL, Ms. Kavitha Mathew, Executive (Brand Development), BPCL and Mr. Abhisar Pallav Gaur, Officer (PR & CC) HPCL were given individual prizes by Mr. K. N. Dhawan, Advisor (CC), SCOPE. Team - D bagged second prize. Mr. V. P. Appukkutta Menon, Sr. Manager(Admin &PR) FACT, Mr. Ved Prakash Bhagat, Asst. Manager, FACT, Mr. Neeraj Tuli, Sr. Manager (IT), Syndicate Bank, Mr. Siddharth Sharma Dy. Manager(PR & Brand), BPCL and Mr. Pradip K. Dutta, Officer (CC), NEEPCO, Shillong were given Runner up individual prizes.

34 KaleidOscope July, 2015 SCOPE News treated by an average company, For Interactive Newsrooms”. with the service of a brand, the with digital media, it was their Mr. Shekhar Ghosh, Chief customers waste no time but take time to retaliate. Communicators Photographer, India Today on to the twitter handle of a jour- needed to understand change Group said digital format has nalist and post to create the right and make amends by listening to killed creativity but made pho- noise through the right source. customers instead of indulging in tography easier. In it everything Mr. Satyendra Prakash, Addi- Monologue. can be manipulated through tional Director General, DAVP The Day 2 started with Dr. Jeth- Photoshop. The instant shoot, gave an overview of digital pro- waney sharing some case stud- transfer to server and publish- gram of government of India es- ies in Digital PR. through videos ing has made digital photogra- pecially DAVP which has upload- and their impact on the image phy so popular. His colleague, ed most data on the net. Social of respective organizations. It Mr. Akshay emphasized that the Media platforms, are helping was followed by a session on need of time was to tell the story government in having the pulse “Knowledge Management & through videos which were most of the nation, he added. popular on the net. For instance Setting Up PSE Information In the last technical session, YouTube get a quarter million Repository” by Dr. Anubhuti Mr. M. Rajendran, Senior Asstt. hits every second. Yadav, Associate Professor IIMC Editor, Hindustan Times gave & Former Information Head, Mr. Nitin Mantri, CEO, Avian media perspective on “Crisis NCERT. She said for creating Media said, an interactive news- Management in a wired world”. a knowledge repository, one room is must in crisis as pace of He said it was important for the should look at the availability happening is so fast that one has PR practitioners to understand of content and the people who to reach out to reporters in real the difference of requirements of could contribute to its develop- time. He gave the example of regional and mainstream media ment. Appreciating the size of the Maggie noodles crisis that did not and now social media. In times PSEs and their contribution to the break on Social Media, but gath- of crisis the information should Indian economy and GDP, it is im- ered momentum on Social Media. come instantaneously. He said portant to have a dedicated portal Nestle, he felt did not take advan- Digital media had brought about or repository, she emphasized. tage of the positive postings put paradigm shift in how the PR/ Information available with PSEs up by people who have grown up CC practitioners should conduct should be digitalized to reach eating Maggie. their business. For quick response out to both internal and external Speed and depth Mr. Mantri re- mechanism, they need to be em- publics. PSEs should also look at iterated were the most important bedded in the CEO’s office. He the skill set of experts who could factors in an interactive news- felt that Maggie noodle was an contribute, make collaborative ef- room today. Young people access fort within the sects and intra sec- excellent example of grand PR tor. Dr. Yadav said, Collaborative news only through digital media. failure. Nestle could not map the software was of great use. For in- NDTV and India Today TV were, tremors felt on the social media stance with Google maps, SCOPE therefore, customizing news for and what could have been a local could pin the locations of all PSEs this important audience. News issue, became national and inter- on maps both at Micro & Macro channels now have dedicated so- national issue. Levels. She gave the case study cial media teams. Mr. Satya Prakash; Legal Editor, of National Repository of Open Mr. Samir Kapur of Adfactors Hindustan Times spoke on Laws Education Resources created by PR in the session on “Digital Age & Ethical Considerations in use NCERT. In a nutshell the process CRM & Handling Feedback” said of Digital Media and its Do’s & of setting up a knowledge reposi- that Digital CRM has gathered Don’ts. He said in today’s context, tory included: collect, curate, cre- huge momentum and was now it was important that communi- ate (in house/ outsourcing), re- called Social CRM. Customers cation people understood various view and upload, she added. now have behavior patterns that laws and professional codes of In the Session VI on “Media are needed to be understood and ethics that needed to be followed. Relations Management In A responded with specific strate- He said media and PR were two Digitally Connected World: Need gies. In case they are unhappy sides of the coin as they both

Kaleidoscope July, 2015 35 SCOPE News dabbled in communication, albeit detailed summing up of the sem- of the PSEs need to include the with varying objectives. inar mentioning key learnings. presence of CC/PR persons in all Mr. Satya Prakash felt there was Dr. U.D. Choubey, DG, SCOPE policy matters and discussion so always a gap between technol- delineating the size and contri- that they had a clear picture of ogy (it changes fast) and law (the bution of Central PSEs that were their organizations for commu- legislative process is time con- 290 in number who with an in- nicating to various stakeholders. suming) therefore the confusion vestment of Rs. 9.93 lakh crores Information Commissioner, Prof. on application, especially in the did business worth more than 20 M Sridhar Acharyulu, the chief context of social media. A legal lakh crores and contributed 2.2 guest of the Valedictory function wrong he said was always mor- lakh crores to the national exche- said that it was not only opportu- ally wrong, but a moral wrong quer. It was important therefore nities and challenges in the digi- may not necessarily be legally for the PR/CC managers to un- tal media but also consequences wrong. derstand their organizations and that need to be understood by In the Valedictory session, Dr. the contribution they made to the PR/CC professionals. The in- Pathak gave the opening remarks nation, only than they could talk formation given, need to be ac- while Dr. Jethwaney gave the about it. He felt that the CEOs curate otherwise it would invite litigation and prosecution. The digital communication because KEY TAKEAWAYS FROM THE SEMINAR of its accuracy and speed how- ever would be able to catch the culprits also faster. Giving the • The digital media has taken the world by storm example of Radia tapes, he said and there is nothing that can reverse it. The speed that it was because of the buzz and reach of social media must enthuse and excite created by it on the social media, the traditional media had no op- communication professionals about the potential of tion but to take it up in their news reaching out to their stakeholders. Thus there is need stories. Privacy, he said was a big to adopt it in their media options issue but was invaded constantly.

• In digital media content is the king. Brand custodians Prof. Sridhar said Information traditionally was seen as differ- therefore need to create interesting narratives ent from evidence, but with digi- around their brands. tal communication, information also became evidence. No one • PSEs need to create an open source knowledge needed to investigate it further. repository on the enterprises, sector to which it Digital communication was seen belong and on the Public sector as a whole. They as accurate in law. PR practitio- need to continually track media to see what is spoken ners therefore needed to have a about them and who was saying what about them. good understanding of media laws and their implications. • Crisis time is like a litmus test for the practitioners. Mr. K.N. Dhawan, Advisor No corporate crisis can be handled without the use (CC) SCOPE proposed a vote of of social media, therefore, setting up an interactive thanks in the valedictory session. The two day Seminar had rep- newsroom is necessary. Digital media laws and ethical resentation from various PSEs considerations need to be understood, assimilated across the Country. The delegates and followed by PR /CC practitioners. took immense interest in various sessions and felt there was great learning.

36 KaleidOscope July, 2015 SCOPE News Chairman, SCOPE pays tribute DG, SCOPE handover SCOPE to Mahatma Gandhi Flag to Chairman, SCOPE

Dr. U. D. Choubey, DG, SCOPE handing over SCOPE Flag to Mr. R. G. Rajan, Chairman, SCOPE during the 167th Executive Board Meeting of SCOPE held on 30th June, 2015.

DG, SCOPE Meets Cabinet

Secretary Dr. U. D. Choubey, DG, SCOPE met Mr. P. K. Sinha, Cabinet Secretary to Govt. of India on 19th June, 2015 at Rashtrapati Bhawan, New Delhi.

SCOPE Program on Decoding the Amended Companies (Cost Records & Audit) Rules 2014

tanding Conference of Public level executives working in Finance Enterprises (SCOPE) and Departments of CPSEs. The inaugural (L to R) Dr. U. D. Choubey, DG, SCOPE, Mr. SInstitute of Cost Acco-untants session was followed by three R. Asokan, ICAS, Adviser (Cost), Cost Audit of India (ICAI) jointly organized a technical sessions. The first session Branch, MoCA & Mr. J. K. Budhiraja, Director program on “Decoding the Amended was taken by CMA Kunal Banerjee, (Professional Development), ICAI during the Companies (Cost Records & Audit) Past President, ICAI on practical inauguration of the program. Rules 2014” at SCOPE Convention aspects of maintenance of cost the conclusion of the program Centre, New Delhi. Mr. R. Asokan, records and cost audit. In the second various contemporary issues on Cost ICAS, Adviser (Cost), Cost Audit session, CMA Chandra Wadhwa, Past Audit Rules were addressed. CMA Branch, Ministry of Corporate Affairs Pesident, ICAI spoke on practical Saqib Mehdi, Manager (Finance) inaugurated the programme. Dr. aspects of Cost Audit Report including SCOPE and the program coordinator, U.D. Choubey, Director General, performance appraisal Report. proposed the vote of thanks. The SCOPE and Mr. J. K. Budhiraja, The third session was taken by program was attended by a large Director (Professional Development), CMA Chandra Wadhwa and CMA number of finance executives from ICAI also addressed the inaugural Kunal Banerjee jointly on providing member PSE’s. Mr B.V.K.K. Rao, session of the program which was clarifications with regard to Amended Advisor (Finance) SCOPE was the attended by senior and middle Rules, 2014 and summing up. Before program Facilitator.

Kaleidoscope July, 2015 37 SCOPE News

SCOPE’s Program on Secretarial Audit

tanding Conference of Public Enterprises S(SCOPE) and The Institute of Company Secretaries of India jointly organized a pro- gram on “Secretarial Audit” on 16th of June’2015 at SCOPE Convention Centre, New Delhi. Eminent persons including Mr. P C Vaish, CMD, National Textile Corporation Limited, Dr. U. D. Choubey, Director General, SCOPE, Mr. Ranjit Pandey, Central Council Member, ICSI and a galaxy of top hierarchy of Dr. U.D. Choubey, DG, SCOPE delivering the inaugural address. Sitting on dias public sector fraternity attended are Mr. P. C. Vaish, CMD, NTC, Mr. Ranjit Pandey, Central Council Member, ICSI. the program. While inaugurating the Seminar recent Guidelines from OECD. Company Secretary, BHEL on the Dr. U.D. Choubey, Director Dr. Choubey informed that topic “Role and Responsibility General, SCOPE, highlighted Public Sector by and large are of Management in Secretarial Audit”. The third session was the importance of Company system oriented corporate bodies taken by CS Ilam C. Kamboj, Secretaries in Public Sector and have traditional compliance Associate V P Legal & Company Enterprises, particularly after to government regulations. As Secretary, Hero Moto Corp the Companies Act, 2013 and the such, they may not have any dif- Ltd., and CA Anil Jain ASAP & ficulty in implementation of sec- Associates, Chartered Accou- retarial audit for improving the ntants, Delhi on the Need & Corporate Governance in Public Importance of Secretarial Audit. Sector Enterprises. Before the conclusion of the pro- The inaugural session was gram various contemporary is- followed by three technical ses- sues on Secretarial Audit were sions. The first session was taken raised. by CS Alka Kapoor, Joint Seretary CMA Saqib Mehdi, Manager ICSI and Mr Sukesh Mishra, Finance SCOPE proposed the Director (Law), Competition vote of thanks to the faculty of Commission of India on the sub- ICSI, participants form PSUs ject of Institute and Regulatory and the faculty. A large number Perspective as well as Compliance of top level and senior/middle of Competition Law. level of Company Secretaries The second session was taken attended the Seminar. Mr BV Mr. P C Vaish, CMD National Textile by CS A. K. Rastogi, Executive KK Rao, Advisor (Finance), Corporation Limited addressing the Director & Company Seretary, SCOPE was the program Program on Secretarial Audit. NTPC Ltd. and CS I. P. Singh, Facilitator.

38 KaleidOscope July, 2015 Conference Facilities at SCOPE Convention Centre

The centrally air-conditioned SCOPE Convention Centre at SCOPE Complex, Lodhi Road, New Delhi provides excellent conference facilities to PSEs, Govt. Departments, Autonomous Bodies, Institutions/NGOs etc. The Auditorium and other Conference Halls are equipped with projector and screen facilities, sound & light control room with recording & P.A. facility, etc. Details of the capacity of the Auditorium and other Halls, which are available on nominal tariff are given below.

Auditorium The chamber having capacity of 92 persons (86 Nos. Chairs + 6 Nos. Chairs on Dias) equipped with mikes on dias, tables & podium. Bhabha Chamber

The Auditorium having capacity of 310 persons (300 Chairs + 10 Nos. Chairs at stage) capacity equipped with mikes on dias and podium on stage. Mirza Ghalib Chamber

The chamber having capacity of 44 persons (24 Nos. Chairs on round table and 20 Nos. Chairs on sides) equipped with mikes on dias, tables & podium.

Fazal Chamber

The chamber having capacity of 108 persons (102 Nos. Chairs + 6 Nos. Chairs on Dias) equipped with mikes on table, dias and podium. Tagore Chamber

The chamber having capacity of 25 persons (15 Nos. Chairs on round table and 10 Nos. Chairs on sides) capacity with board room type sitting arrangement equipped with mikes.

Kaleidoscope July, 2015 39 Business Centre Annexe II

The Business Centre having capacity of 7 persons The Annexe-II having capacity of 25 Persons. equipped with multi point Video Conferencing System (1+3), at three locations at a time for National Tansen Chamber at UB & International both. Banquet Hall

The Tansen Chamber having capacity of 50 persons having stage and podium. The banquet hall having capacity of 500 Persons for the purpose of lunch & dinner. Sitting arrangement Amir Khusro Chamber at UB could be done for 90 persons. Annexe I

The Amir Khusro Chamber having capacity of 50 The Annexe-I having capacity of 25 Persons. persons having facility of stage and podium.

For Booking & Tariff details please contact Mr. M. L. Maurya, GM (Tech.) Mr. A. Zaman, Manager (HR) Mobile: 9313375238 Mobile: 9868502306 STANDING CONFERENCE OF PUBLIC ENTERPRISES 1st Floor, Core No. 8, SCOPE Complex, Lodhi Road, New Delhi - 110003 Phone: 011-24360101 & 24361747 • Fax: 011-24361371

40 KaleidOscope July, 2015 Conference Facilities at SCOPE Minar Convention Centre SCOPE Minar, an architecturally conceived in the form of two high rise curvilinear tower blocks sitting on a four storey circular Podium Block, is strategically located in Laxmi Nagar District Centre, Delhi -110092 and housing around 40 PSEs of repute. It is one of the known buildings of East Delhi. It has a very size Reception Foyer giving ambience look inside the building. There is a green environment all around the SCOPE Minar with large size planters all around. The building is also having state of art Convention Centre, comprising four halls i.e.

Convention Hall Meeting Hall

A large sized Convention hall having sitting Meeting hall having “U” shaped table, with a capacity of 300 delegates. Various seminars, training meeting capacity of 65 delegates.Most widely used programmes, presentations, get to gather etc. are for small size meetings and training programmes, conducted in Convention Hall. It provides ambient group discussion, power point presentations etc. and peaceful environment for the programmes. Banquet Hall VIP Lounge

VIP Lounge having sitting capacity of 60 delegates. A new beautiful Banquet Hall with latest The executives and higher level officers, Directors, specification of engineering has been created in CMDs can use it as waiting lounge also. SCOPE Minar. It has attached huge kitchen and washrooms facility. Around 300 persons can dine in the banquet hall including sitting of 50 persons. There is a wide space for vehicle parking that cater for a capacity of 700 cars, including the newly built good quality Banquet Hall wherein 300 delegates can comfortably dine at a time, makes it special to deliver an all-round conducive meeting envi- ronment .

For Booking & Tariff details please contact Mr. M. L. Maurya, GM (Tech.) (M) 9313375238 and Mr. Shubh Ratna, DCE(C), SCOPE Minar (M) 9873398242, (O) 011-22458176, 22458178, • Email: [email protected]

Kaleidoscope July, 2015 41 42 KaleidOscope July, 2015 Kaleidoscope July, 2015 43 44 KaleidOscope July, 2015 PSEs Observe International Yoga Day RCF Observes International performing yogic ‘asanaas’ across the coalfields in Odisha. Special assemblies were organised to Yoga Day perform yoga together in all the operational areas and the headquarters of Mahanadi Coalfields Limited here, wherein a large number of officers, staff and their family members participated. CMD Mr A N Sahay, who along with his Functional Directors Mr P C Panigrahi, Mr A K Tiwari and Chief Vigilance Officer Mr Deepak Srivastava, IFS, joined a special gathering said, ‘’ Yoga is a ray of hope in this fast-paced life, where a large number of people are suffering from life-style diseases, like diabetes, hypertension, depression etc.’’ The CMD appealed to all the coal miners in the operational areas to embrace yoga and stay fit and healthy. ‘’Yoga will certainly help us stay always Rashtriya Chemicals and Fertilizers Ltd., (RCF) fit and healthy notwithstanding constant work observed International Yoga Day at RCF colony pressure in the tough mining environment,’’ Mr premises. Mr. R. G. Rajan, CMD, RCF, inaugurated Sahay said. Jagriti Mahila Mandal president Ms yoga session and participated in session along with Anju Sahay, vice-presidents Ms Anita Tiwari and Mr. A. B. Ghasghase, Director (Mktg.), Mr. Suresh Ms Gitanjali Panigrahi and Secretary Ms Shashi Jain Warior, Director (Finance), Mr. P. G. Deshpande, also participated in special yoga session. Executive Director (HR), senior officials, employees Similar Yoga sessions were organsied in all the and relatives of employees. Project Areas of the company, spread over in Angul, Jharsuguda and Sundergarh districts of Odisha. MCL CMD Mr A. N. Sahay Appeals Coal Miners to International Yoga Day Embrace Yoga and Stay Fit Celebrated at NFL Coal miners engaged in the 24x7 business of National Fertilizers Limited joined the Nation in ensuring supply of energy-rich dry fuel to the nation celebrating the first International Yoga Day on 21st today celebrated the first International Yoga Day by June, 2015.

Kaleidoscope July, 2015 45 NFL celebrated the day with lots of enthusiasm and NMDC Celebrates spirit. A Yoga session was organizedin the morning at Corporate Office, Noida. Mr. Manoj Mishra, International Yoga Day C&MD along with other Directors and employees NMDC celebrated the First International Day of attended the session. The Yoga programmes were Yoga by organizing a Yoga Camp/ Demonstration also conducted by all the Units and offices of the for its employees and their family members at its Company to mark the day. Head Office at Masab Tank, Hyderabad today.

Health is Physical Need, Knowledge is Psychological Need – CMD, NLC NLC celebrated the International yoga day 2015 at the Learning and development centre, Neyveli on 21st June, 2015. To mark this occasion, at NLC, a ten day programme on yoga was organized at the learning and development centre. About 1000 people would be benefitted from this progamme. This programme was formally inaugurated by Mr..B.Surender Mohan, CMD, NLC. Speaking on Mr. Narendra Kothari, CMD; Mr. N. K. Nanda, the occasion, Mr.. B.Surender Mohan said, that Director (Technical); Mr. Rabindra Singh, yoga keeps one’s soul and body in good condition. Director (Personnel); Mr. P. K. Satpathy, Director By doing simple exercises, one can keep himself (Production), Senior Officials & employees fit. He further added that yoga is an invaluable participated enthusiastically with their family gift of India’s ancient tradition to the mankind. It members to make the program a grand success. To ensure that employees practrice Yoga on a regular basis, NMDC arranged distribution of yoga mat to all the participants. The program was facilitated by trained yoga instructors from Vivekananda Yoga Anusandhan Sansthan, Hyderabad.

First International Day of Yoga observed at ITI The First International Day of YOGA was celebrated at ITI Limited, Bangalore at ITI Officer’s Club on 21st June, 2015. is not mere an exercise but to discover the sense of oneness within yourself. Functional Directors, Mr..S.K.Acharya, Mr.. Rakesh Kumar and Mr..S.Boopathy and other senior officials, employees participated in the function. After the inauguration, all the participants were given a practical session on upa yoga( pre yoga), which includes certain simple exercises.

46 KaleidOKaleidOscope July, 2015 Mr. K.K. Gupta, CMD, ITI Limited, in his inaugural with great enthusiasm at various airports of AAI speech expressed that Yoga is the Science of including Chennai, Kolkata, Jaipur, Ahmedabad, Holistic Living in which ‘breath control’, ‘meditation’ Lucknow & Guwahati and also at Regional and the adoption of specific bodily postures is Headquarters and Corporate Headquarter at New widely practiced for health and relaxation. It is Delhi. very useful for one’s overall well-being. He also Further, talks on importance of YOGA in day to stressed the need of organizing such Yoga camps day life with exercises for executives were also held on regular basis. at Corporate Headquarter’s library at New Delhi. A Yoga practicing session was organized on this Since Airports Authority of India is a coordinating occasion under the guidance of a professional Yoga agency at airports, the officials from BCAS, CISF teacher, Ms. Vedavathi Bhatt which was attended and Airlines also participated in the International by Mr. K.K. Gupta, CMD, Mr. P.K. Gupta, Director Yoga Day at airports. Officials from AAI and CISF Marketing & Finance, Mr. S.Gopu, Director Human performing Yoga on the occasion of Ist International Resources along with other officers and staff of ITI. Yoga Day at Guwahati.

AAI Airports Celebrates International Yoga Day International Yoga Day with Celebrated at NTPC - NOIDA full enthusiasm Township In tune with world wide appeal of Prime Minister Mr. Narendra Modi to observe “International Yoga Day” as declared by United Nations, for the welfare and wellbeing of all, Yoga Day was celebrated

International Yoga Day was celebrated at NTPC- NOIDA township with enthusiasm. Employees, family members, children in large in numbers participated in the event to make it a success.

Minister for Defence, Sweden, visits HAL Mr. Peter Hultqvist, Minister for Defence, Sweden visited HAL along with his team recently. The visit covered LCA Tejas Division (LCA production facility), design and flight hangars of Advance Light Helicopter (ALH). Mr. V. M. Chamola, Director Mr. Peter Hultqvist, Minister for Defence, Sweden, in the cockpit of Advanced Light Helicopter-Dhruv at HAL’s Helicopter Complex, (HR) and senior officials from HAL accompanied Bengaluru. Mr. V.M. Chamola, Director (HR) is also seen. the delegation.

Kaleidoscope July, 2015 47 PSEs CSR Initiatives EIL distributes free Assistive were handed over by the Hon’ble Minister to the District Project Coordinator on the occasion. Aids to Specially-Abled People as a CSR Initiative in ‘Super Performance’ of GAIL Bhubaneswar supported students in IIT JEE 50 students, who have been benefitted specialized academic coaching under GAIL’s CSR project qualified in the IIT entrance examination this year. The initiative supported wholly by GAIL (India) Ltd. and managed by Centre for Social Responsibility and Leadership (CSRL) has created a history with 50 out of 100 students making it to IIT this year. Every year, 100 students are picked up from Uttar Pradesh & Madhya Pradesh for grooming to be part of India’s best minds. In what is considered to be one of the toughest entrance examinations in the world, 95 out of 100 students qualified in IIT Mains MoS (I/C) for Petroleum & Natural Gas Mr. Dharmendra this year and 50 out of these 95 cleared the IIT Pradhan handing over a motorized tricycle during EIL’s CSR Advance round. In this batch of 50 IIT JEE achievers, Camp at Bhubaneswar 15 are General, 14 are OBCs, 18 are SCs and 03 are STs Candidates. Last year the successful IIT JEE Engineers India Limited (EIL), under its CSR achievers were 39 students from the batch of 100 initiative, organized a Free Distribution Camp students. Known as GAIL Utkarsh Super 100, this of Assistive Aids and Appliances for specially- is a residential program that spans over 11 months abled people in Bhubaneswar in association with and aims at coaching the meritorious students Artificial Limbs Manufacturing Corporation of from underprivileged sections of the society. The India (ALIMCO) recently. The event was graced by selected students are provided with free food, Mr. Dharmendra Pradhan, Minister of State (I/C) accommodation and coaching under the academic for Petroleum & Natural Gas, Government of India, guidance of Mr. Abhayanand, IPS to help them Dr. Sruti Mohapatra, an eminent social worker crack one of the toughest entrance examinations and champion of disability causes in Odisha, Ms. i.e. IIT/JEE.. GAIL (India) Ltd. also provides Veena Swarup, Director (HR), EIL and other senior scholarship to all the students who have secured officials from EIL & ALIMCO. seats in the engineering colleges through the “GAIL A variety of High-Tech aids and appliances like Charitable & Educational Trust”. GAIL also helps motorized tricycles, Digital Hearing Aids, Daisy the selected students for IIT/JEE with a scholarship Players, Wheel Chair, Crutch, Crutch Axilla of Rs.60,000/- annually per student to help them Adjustable, Walking Sticks etc. were distributed meet their academics fees etc. Students clearing to beneficiaries during the camp. The primary other Competitive engineering examinations objective was to provide free, high quality artificial receive Rs. 48,000/ annually per student. limbs and accessories to the underprivileged. This project has completed five successful batches As a part of the ongoing Swachh Vidyalaya program, at Kanpur. Apart from Mr. Abhayanand, students EIL is constructing 509 toilets in schools across the are also given academic guidance by the full-time nation to fulfill the vision of Mr. Narendra Modi, faculties from IIT background, with rich experience Prime Minister of India – that of Swachh Bharat, a of mentoring the students for cracking IIT/JEE clean and progressive India. Amongst these school examinations. The rigorous training helps students toilets, 45 are located in Odisha. Construction has to train under the best guidance & mentoring which been completed for 26 toilets and keys for the same enables them to perform better.

48 KaleidOscope July, 2015 NSKFDC Organizes workshop understanding stakeholder engagement process & strategies on how to spend money to cover larger on Corporate Social socio-environmental issues. The representatives from various Public and Private sector enterprises Responsibility- ‘Swachh, Swasth also shared their experiences during the course of & Samruddh Bharat Ki Aur’ panel discussions at the workshop. National Safai Karamcharis Finance and Develo- pment Corporation (NSKFDC), organised one day MCL’s Brand workshop on “Corporate Social Responsibility- Swachh, Swasth & Samruddh Bharat Ki Aur” Ambassadors Shine recently in New Delhi. In furthering the cause of promoting sports in the state, MCL has signed a contract with 3 talented sports persons of Odisha to help them achieve greater heights. The sports persons, Amiya Kumar Mallick (Sprinter), Child Chess prodigy Saina Salonika & Wind Surfer Manaswini Maharana signed the contract with CISPA/MCL with effect from 2nd April 2015. The contract ensures that the above sports persons would be able to take the best of training for further improvement of their performances. MCL’s trust in them was amply rewarded when after the signing of the contract, young Saina Mr. Thaawar Chand Gehlot, Union Minister for Social Justice Salonika, became the Current Odisha Chess & Empowerment and other dignitaries at the NSKFDC Champion in Girls Under 13 Category (held in May Workshop. 15 at Cuttack) and won Gold medal the under 12 girls Blitz chess Championship in the recently held The workshop was inaugurated by Mr Thaawar Asian Chess Championship in Singapore from 8th Chand Gehlot, Union Minister for Social Justice & till 16th June 2015. Similarly Amiya Mallick won Empowerment in the august presence of Mr Vijaya the 100 meters Gold medal in 19th Federation Cup Sampla, Hon’ble Minister of State for Social Justice National Athletic Championship at Mangalore 2015 & Empowerment, where Senior Officers from with a timing of 10.56 secs and represented India the Ministry of Social Justice & Empowerment, in the 4X100 mts relay race in the Asian Athletic Chairman-cum-Managing Director/Managing Championship held at Wuhan, China in the 1st Directors of Apex Corporations under the Ministry week of June 2015. and NSKFDC were present. Manaswini Maharana also did Odisha & India CPSEs like Housing and Urban Development proud when she won the Bankok Sailing Open Corporation, Gas Authority of (India) Ltd., Championship held at Sundalay Surf Beach, Container Corporation of India Ltd., (CONCOR) Oil India Ltd., Bharat Petroleum, IFCI Ltd., Indian Oil etc. participated in the workshop. The workshop provided an opportunity for understanding CSR mandate under Companies act, 2013, guidelines and Govt. directives (including Effective Planning and Implementation of CSR Agenda) and a platform for CSR implementation for the various Public and Private sector enterprises. The workshop also highlighted the tools and practical framework for improving CSR decision making, managing risks and measuring performance, creating & leveraging partnerships,

Kaleidoscope July, 2015 49 Pattaya, Thailand Championship in May 2015. MCL were prominently present during the programme. hopes that as Brand Ambassadors, these young achievers would act as catalysts to other young sports persons of the state to bring laurels to the Tree plantation by Jhankar state and the nation. Mahila Mandal Tree plantation in Western Coalfields Limited

President of Jhankar Mahila Mandal Ms. Anita Mishra planted fifty medicinal and fruits saplings in Indora residential complex of of Western Coalfields Ms. Rani Mohandas spouse of Director (Personnel) Limited today. While speaking on the occasion Ms. Coal India Limited planted saplings in Indora Mishra briefed about the importance of medicinal complex of Western Coalfields Limited recently. and fruit plants. She said trees give us valuable President of Jhankar Mahila Mandal Ms. Anita oxygen to breath, whit out which life is impossible. Mishra, Vice Presidents of Jhankar Mahila Mandal She stressed upon planting more and more trees for Ms. Dolly Dayal and Ms. Ruby Mishra also planted human welfare and advised to take care of complex trees on this occasion. Western Coalfields Limited is as well. Vice President of Jahnkar Mahila Mandal well aware of its responsibility towards environment Ms. Dolly Dayal and other officials Ms. Jaya Tiwari, under which this plantation is being done. Ms. Sangeeta Das, Ms. Lakshmi Narayan, Ms. Preeti Officials of Jahnkar Mahila Mandal Ms Jaya Tiwari, Singh and members of Mandal were prominently Ms. Preeti Singh and other members of Mandal present during the programme and planted trees. Delegation KFW Development Bank, Germany visits NSIC

delegation headed by Ms. Claudia Arce, Director, South Asia, KFW Development ABank, Germany met Mr. Ravindra Nath, CMD, NSIC recently. During the meeting, discussions were held on extending fresh line of Credit to NSIC by KFW. Ms. Claudia Schmerler, Head of Division, Financial and Private Sector, South Asia, KFW Development Bank, Mr. Gaurang Dixit, Sr. General Manager (Finance), NSIC and other officials from both sides were also present.

50 KaleidOKaleidOscope July, 2015 PSEs Ink MoUs

Turbomeca and HAL Forge A MoU was signed between Airports Authority of India and the State Government of Sikkim for Support Partnership for Indian “Recommencement of work at Pakyong Airport” Customers in the presence of Ms. Sindhushree Khullar, CEO, NITI Aayog (centre), Ms. Rinchen Ongmu, Chief Turbomeca (Safran), and Hindustan Aeronautics Secretary, Government of Sikkim (on her right). Ltd. (HAL) have signed a Memorandum of The work is to commence from 1st October, 2015 Understanding (MoU) at the ongoing Paris Air (post monsoon season) and the facility will be Show to establish in India a Joint Venture (JV) to in operational by September 2017. At present support customers in India and other countries. 75 percent of the development work has already This JV will provide maintenance, repair and been accomplished and 25 percent work is to be overhaul for Turbomeca and HAL engines installed completed in the next two working seasons. on HAL-produced helicopters. Therefore the engine fleet which will be addressed is the TM333 and Shakti engines. Together, Turbomeca and MOU for Skill Development HAL intend to offer their Indian customers a first- in Bihar class service, with the goal of optimizing engine availability. This JV will boost the “Make-in-India” drive, considering the forecast that around 1,000 Shakti engines will be flying in India over the coming years. Mr. T. Suvarna Raju, CMD-HAL, said “The partnership reflects the close relationship established over many years between HAL and Turbomeca. This MoU places HAL and Turbomeca on a path of ambitious future partnership towards customer support in the field of engine MRO”.

MoU Signed between Airports Authority of India and the State Mr. U. P. Pani, Director (HR), NTPC and Mr. Dilip H. Chenoy, MD & CEO, NSDC exchanging MoU documents in the pres- Government of Sikkim ence of MoS (I/C) Mr. Piyush Goyal, MoS for Skill Dev., Mr. Rajiv Pratap Rudy, and Mr. Arup Roy Choudhury, CMD, NTPC.

NTPC with the National Skill Development Fund (NSDF) and National Skill Development Corporation (NSDC). The MoU, which is a corporate responsibility initiative towards Skilling India was signed in the presence of Mr Piyush Goyal Union Minister of State (IC) for Power, Coal and New & Renewable Energy and Mr Rajiv Pratap Rudy, Union Minister of State for Skill Development and Entrepreneurship (IC) & Parliamentary Affairs in Patna recently. Under the tripartite agreement NTPC will contribute AAI and Sikkim Government officials exchanging MoU its CSR funds to support a project to skill 25000 documents. persons. All programs offered will be aligned to the

Kaleidoscope July, 2015 51 National Skills Qualification Framework (NSQF), MECON signs MoU with CPG which organizes qualifications according to a series of levels of knowledge, skills and aptitude. Corporation, Singapore The tripartite MoU was signed by Ms. Jyotna Sitling, MECON Limited has signed a Memorandum of Joint Secretary, Ministry of Skill Development & Understanding (MoU) with CPG Corporation, Entrepreneurship, Govt. of India (NSDF), Mr U.P. Singapore. The MoU was signed by Mr Deepak Pani Director (HR), NTPC and Mr Dilip H Chenoy, Dutta, Director (Commercial) MECON and Mr Tan MD & CEO, NSDC. Dr Arup Roy Choudhury , Shao Yen, MD, CPG Consultants, in the presence CMD NTPC was also present. of Mr A K Tyagi, CMD, MECON and Mr Khew Sin Khoon, CEO, CPG Corporation in the presence of Mr S Chattopadhyay, Director (Project), Mr S R Sengupta, Director(Technology) and Mr A P Singh, Director(Engineering) and Mr Raimi Bin A Rahim, MD, CPG Consultants(India).

Mr. S. Subrahmanyan, Director (Operations)-HAL (third from left) and Mr. P. C. Jain, Director (Marketing)-BEL, ex- changing the MoU for sharing expertise in avionics. Mr. T. Suvarna Raju, CMD-HAL (extreme left), Mr. S.K. Sharma, CMD-BEL (third from left), and senior officers of HAL and MECON & CPG Corporation signs MoU in presence of Mr. A. BEL were present on the occasion. K. Tyagi, CMD, MECON and Mr. Khew Sin Khoon, CEO, CPG Corporation Singapore.

MECON has executed several Infrastructure HAL-BEL sign MoU for sharing projects like project sea bird in Karvar, IOCL expertise in avionics township at Paradeep, Note Presses in Salboni and Mysore, Port and Material handling facilities in Goa, Hindustan Aeronautics Limited (HAL) and Desalination Plant in Chennai. CPG Corporation Bharat Electronics Limited (BEL) signed an has built several infrastructure projects in Singapore MoU in Bengaluru recently , to share their and several other countries including Changi expertise in design, development, engineering international airport in Singapore. It is a great day and manufacturing to develop and produce for CPG Corporation and MECON Limited. advanced airborne communication equipment to meet the requirement of the defence services. Quarterly review of the MoU will be held under the MoU signed between Chairmanship of Director (R&D)-BEL and Director (Engg, R&D)-HAL. HLL and MBCET HAL and BEL agreed to share the business from HLL Lifecare Limited today entered into an the Indian defence services. HAL has the expertise agreement with Mar Baselios College of Engineering in design, development, engineering, manufacture and Technology (MBCET) to boost industry- of airborne communications equipment, whereas academia collaboration and initiate joint research BEL has the expertise in design, development, programmes. engineering and manufacture of communications The Memorandum of Understanding (MoU) was and secrecy products and solutions. signed between HLL CMD Dr M Ayyappan and

52 KaleidOKaleidOscope July, 2015 MBCET Principal Dr T M George in the presence in Bhikaiji Cama Place where the GAIL Corporate of Dr Sakuntala S. Pillai, Dean Research and Office is located. The MoU was signed by Ms. C. Development, MBCET; Dr K. R. S. Krishnan, Uday Kumar, Dy. Commissioner, SDMC and Ms. HLL Director (Technical and Operations) and Mr Amit Ray, Executive Director (HR & HRD), GAIL in Satheesh Kumar, HLL Senior Vice President. the presence of senior officials of SDMC and GAIL. The MoU will establish an ‘institute industry As per the MoU, GAIL will be responsible for the interaction facility’ that will provide services and civic services in about 14,000 sq.m. in Bhikaiji Cama expertise to the students for improving capabilities Place in south Delhi, including sweeping, cleaning, for advanced education and research. upkeep of footpaths, lanes and streets in the area. It “Through this partnership, we hope to build a new would also deploy Safai Karmacharis for sweeping culture of holistic education as practical experience work and place bins for collection and transport of coupled with theoretical knowledge is extremely garbage, silt, etc. to nearby designated dhalao by important for a complete academic education”, SDMC. said Dr M Ayyappan. Pointing out that students nowadays get opportunities to learn the nuances WAPCOS signs MoU for and realities of business, Ayyappan said that collaborations of this type not only provide an Developing Infrastructure opportunity for their overall development, but also Projects in Ladakh Region enrich the potentials of the faculty. Mr. Rigzin Spalbar, Chief Executive Councillor, HLL will provide the students at MBCET an Ladakh Autonomous Hill Development Council, opportunity to undergo industrial training at its Leh and Mr. R. K. Gupta, CMD, WAPCOS signed facilities and participate in active research projects. MoU for developing Infrastructure Projects by making Engineering Assessment including GAIL signs MoU with SDMC to Feasibility, Detailed Project Report of various Projects identified under Heads of River Front provide civic services in Bhikaiji Development, Soil Erosion Control, Indus Bank Cama Place Protection, Agriculture, Horticulture, Tourism, Power, Eco Friendly Transportation, Master Planning of Indus, Shayok, Seichen River Basins within authority of LAHDC and arranging sanctions of these Projects expected to be Rs. 3500 Cr within span of 10 years and developing them as Project Management Consultant / Deposit Works through WAPCOS.

Mr. C. Uday Kumar, Dy. Commissioner, SDMC (on the left) and Mr. Amit Ray, Executive Director (HR & HRD), GAIL after signing of the MoU.

Lending support to the Government’s efforts to promote cleanliness through the ‘Swachh Bharat Abhiyaan’, GAIL signed a Memorandum of Understanding (MoU) with South Delhi Municipal Mr. R. K. Gupta, CMD, WAPCOS and Mr. Rigzin Spalbar, CEC, Corporation (SDMC) to voluntarily provide civic Ladakh Autonomus Hill Development Council exchanging services such as sweeping, cleaning and upkeep MoU documents.

Kaleidoscope July, 2015 53 The MoU was signed in the presence of Mr. Sonam Director (Technical), SAIL, Mr S.S. Mohanty and Dorje, Executive Councillor Agriculture; Dr. Sonam CMD, MIDHANI, Mr M. Narayana Rao. Wangchuk, Executive Councillor Health; Mr. Mohd Shafi Lasu Executive Councillor Tourism; Mr. Saugat Biswas, Deputy Commissioner, Leh; HEC Signs MoU with NBCC Mr. Jigmet Takpa, Director, Ladakh Renewable Energy Development Agency; Mr. R.K. Badyal, Additional Deputy Commissioner, Leh; Mr. S.R. Dogra, Superintending Engineer, PWD and Heads of Various Departments, Ladakh Region.

SAIL and MIDHANI sign MoU for R&D in Iron and Steel Industry An Memorandum of Understanding (MoU) was signed between Research and Development Centre for Iron & Steel (RDCIS), Steel Authority of India Mr. Kushal Saha, Director (Production), HEC and Mr. T. N. K. Singh, ED, NBCC exchanging MoU documents in the pres- Limited (SAIL), Ranchi and Mishra Dhatu Nigam ence of Mr. Avijit Ghosh, CMD, HEC. Limited (MIDHANI) Hyderabad in New Delhi recently. The purpose of this MoU is to jointly HEC has signed an MoU with NBCC for joint undertake research and development work in working in Structural & Civil construction works of the areas of interest and relevance to Iron & Steel EPC projects. HEC is taking various EPC projects in industry. RDCIS is the corporate R&D unit of SAIL the area of Material handling, Coal handling, Coal at Ranchi. SAIL’s RDCIS and MIDHANI shall work washery etc for which NBCC has got expertise in together and make use of their knowledge and the Structural and Civil part while the equipment, experience for development of process technology erection & commissioning etc will be under the scope for producing steel products of national importance. of HEC. This will enable HEC to expand its business To begin with, development of process technology in projects division. The MoU has been signed by for production of CRGO Steel has been identified. Mr. Kushal Saha, Director (Production) HEC and Considering the strength of respective parties, Mr. T.N.K. Singh, Executive Director,NBCC side MIDHANI and SAIL will take up other collaborative HEC Ranchi. Mr. Avijit Ghosh, CMD, HEC and projects and assignments of mutual interest during Mr. A.V. Krishna, Director (Marketing), HEC were the pendency of this MoU. The MoU was signed by present during the occasion.

SCI enhances its presence on Indian Coast; adds Katupalli & Visakhapatnam to its SMILE Service

he SMILE service is a dedicated (Chennai) and the SMILE service’s – versa and also for Far East and SCI Service, having 3 x 1600 teu maiden call at Visakhapatnam. Europe via transhipment. The call at TIndian Flag vessels, catering to The SMILE service which already Katupalli and Visakhapatnam is in the Coastal trade on both the West has an established coastal mar- the interest of SCI’s valued custom- Coast of India as well as the Gulf ket from Mundra and Pipavav ers in terms of providing an efficient Markets. SCI in its continuous ef- to Cochin / Tuticorin will now and reliable service for Coastal as forts to facilitate shipping solutions have a direct coastal service from well as Exim cargo. to the Indian trade has now upgrad- Mundra, Pipavav to Katupalli and ed the Coastal ports of call on the Visakhapatnam. In addition to the The new port rotation will be: Mundra SMILE Service to include Katupalli coastal trade, this Service will ca- – Pipavav – Cochin – Tuticorin and Visakhapatnam on East Coast. ter to the trade from Katupalli and – Katupalli – Visakhapatnam – This is SCI’s maiden call at Katupalli Visakhapatnam to Gulf and vice Colombo – Mundra – Jebel Ali

54 KaleidOKaleidOscope July, 2015 PSEs Observe World Environment Day

RCF Celebrates World Environment Day

Mr. Binoy Kumar Mishra, Director (Technical), Mr. G Janardhan (IPS) Chief Vigilance Officer, Mr. R.C. Sanodia CGM (Operation), Mr. S. C. Shankar Chief Manager (Environment), HODs of various departments, officers were Mr. C.M.T. Britto, Director (Tech.), RCF planting saplings. present on this occasion.

World Environment Day was celebrated at of WCL. It is pertinent to mention that during 2014- Rashtriya Chemicals and Fertilizers Ltd., (RCF). Mr. 15, Coal India subsidiaries have planted 15.74 lakh C. M. T. Britto, Director (Tech) planted saplings and tree saplings taking the total figure to 82.67 million administered the Environment pledge to employees plants over land area of 34,944 hectares since in presence of Mr. Abir Banerjee, Executive inception. To bring about environmental awareness, Director (Trombay ), Mr. R. B. Patil, ED(F) & a lecture and demonstration was delivered by Dr. Punita Tiwari, Assistant Professor (Botany) of CSO, and other senior executives along with RCF Shivaji Science College, Nagpur on “Soil-less Roof employees of RCF. Top Gardening” in Human Resource Development Department of WCL. WCL distributes organic fertilizer & Plant seeds on World NRL organizes plantation Environment Day program on the occasion of Western Coalfield Ltd. (WCL) observed World World Environment Day Environment Day recently in its headquarters As part of observance of World Environment Day in Nagpur. Mr. Binoy Kumar Mishra, Director NRL organized a plantation drive at Sankardev (Technical), administered pledge to the employees Sishu Niketan, Beltola, Guwahati with the objective of the company. On this occasion Mr. R.C. Sanodia, of raising awareness amongst students about the CGM (Operation) read the message of Mr. Sutirtha need to plant trees to preserve the environment. Bhattacharya, Chairman, Coal India Ltd. Saplings of different varieties of useful plants like Plant seeds and organic fertilizer was also distributed Neem, Arjun, Krishnachura, Jamun, Bottle Brush, by Mr. G Janardhan (IPS) Chief Vigilance Officer Tamarind and Olive provided by NRL were planted & Mr. Binoy Kumar Mishra, Director (Technical) by the students inside the school campus and along

Kaleidoscope July, 2015 55 Bharat Electronics Limited (BEL) celebrated World Environment Day by involving over 3,500 school children in mapping water resources in the Doddabommasandra area, which is near the BEL factory in Jalahalli, Bengaluru. The initiative was highlighted by BEL at its Environment Day celebrations at the Rashtrakavi Kuvempu Kalakshetra at Jalahalli. With the aim of creating awareness on water conservation and revival of lakes, the programme included a skit on water conservation by Students of Sankardev Sishu Niketan, Beltola Guwahati Parikrama, a school supporting street children; planting saplings inside their school campus as part of a presentation on ‘Environmental Health for NRL’s Plantation program on the occasion of World Children’ by Dr M V Sreenivasan, Chief of Medical Environment Day. Services, BEL; talk by Mr Ramprasad, member of Friends of Lake, an organisation working on the periphery of the boundary wall under the conservation of lakes in Vidyaranyapura area, and guidance of the teachers and NRL Officers. NRL distribution of mementos by Mr Manmohan Handa, will subsequently display names of students beside Director (Bangalore Complex), BEL, to the the saplings planted by them, with the purpose of participating schools. instilling a sense of belongingness and individual responsibility to nurture the saplings till they transform into full grown trees. NEEPCO Celebrates World Later, the students were briefed about the need to Environment Day protect the environment not only through planting more and trees but also by inculcating habits that keep the environment clean and green.

BEL celebrates Environment Day by creating awareness among students on water resources

Dr. O. P. Singh, Professor & Head, Department of Environ- mental Studies, NEHU addressing the gathering.

The World Environment Day was celebrated by North Eastern Electric Power Corporation Ltd. in association with Institution of Engineers (India), Meghalaya State Centre at the NEEPCO Corporate Head Quarter, Shillong. The meeting was addressed by Mr. P.C. Pankaj, Mr Manmohan Handa, Director (BEL-Bengaluru), lighting CMD, NEEPCO and the keynote address was the lamp to inaugurate the World Environment Day pro- gramme of BEL. Also seen are (L-R) Mr G Arunachalam, delivered by Mr. U. Moral, Director (Technical), GM (Engineering Services)/BEL-Bengaluru; Mr Ramprasad, NEEPCO who also is the Chairman of the Institution member of Friends of Lake; and Mr Veeresh D Bevinamarad, of Engineers (India), Meghalaya State Centre. Dr. GM (HR)/BEL-Bengaluru. O.P. Singh, Professor & Head, Department of

56 KaleidOscope July, 2015 Environmental Studies, NEHU graced the occasion organized at Neyveli. The theme for this year’s as guest speaker and Dr. D.K. Saikia, Director, NIT, World Environment Day was “Seven Billion Meghalaya, who also graced the occasion as Guest Dreams, One Planet, Consume with Care”. A pledge of Honour, addressed the meeting. in line with the theme was also taken by everyone to march towards “Sustainable Consumption and production”. Mr. B. Surender Mohan,CMD read out Environment the English version, Mr.. Sarat Kumar Acharya, Dir. Day celebrated at MCL (HR) read out in Hindi and Mr.. S.Rajagopal, Dir. (Power) read out the Tamil version. In Neyveli, the Corporate Environment Cell, of NLC celebrated the World Environment Day at Yegneswaran Auditorium of Employee Development Centre. Mr. R.M.N. Sahai, IFS(Retd.), Chairman, Karnataka Biodiversity Board, Benga- luru was the Chief Guest. Mr. B. Surender Mohan, CMD, NLC, in his key note address said “protecting our mother earth from all sorts of pollution must be everyone’s aim. Three major things, air, water and land need to be protected, conserved. To reduce global warming, ozone hole, we have to manage earth’s resources in a vise, judicial manner, to conserve them for the Mahanadi Nursery being inaugurated by Mr. A. N. Sahay, future. He appealed to one and all to create avenues CMD, MCL. to produce more food to feed additional population, develop models to conserve water. To mark this World Environment Day was celebrated on 5th June occasion, CMD distributed free tree saplings to 2015 in Mahanadi Coalfields Limited, headquarters, some of the school students. Burla . MCL celebrated Environment fortnight from 25th May to 5th June, 2015 to spread awareness on environmental issues and to sensitize the public on protection of the environment. As a unique initiative, Environment Department, MCL, HQ teamed up with Jagruti Mahila Mandal to spread environmental awareness by organizing various events like Painting on Environmental Theme, Environment quiz, Rangoli on Envt. Theme, Best out of Waste Competition to prove that “Waste is also precious”, Best Eco-friendly house and Best Eco-friendly village in nine peripheral villages namely Durgapalli, Kantapalli, Regulatory Para, Golgunda, Madia Dungri, Kirba, Pani Tanki Para, Gaushala and Sadeipalli. Mr. B. Surender Mohan, CMD, NLC and Functional Directors during the World Environment Day Celebrations at Neyveli. World Environment Day’2015-

Celebrated in NLC In the morning, mass tree plantations were “Global Warming is the reason for changes in organized in the Mines and Thermal Units of NLC seasons. Wastage of food materials cause many to and thousands of saplings were planted by senior go malnourished,” said Mr. B.Surender Mohan, officials, employees and representatives of Trade CMD, NLC during the World Environment Day Unions.

Kaleidoscope July, 2015 57 Mr. Narendra Singh Tomar, Union Minister of Mines & Steel visits RINL r. Narendra Singh Tomar, Union Minister Mof Mines & Steel visited RINL to review the performance of the Steel Plant. Mr. Tomar commended the efforts made by workers and officers of RINL in reviving the Plant in record time after Hudhud tragedy last year. While reviewing the progress of modernization and expansion, the minister expressed concern over time and cost over runs and advised to conduct root cause Mr. P Madhusudan, CMD, RINL explaining the process of Blast Furnace to the analysis so that lapse, lack of Steel Minister. Dr. K Haribabu, MP, Visakhapatnam and others are also seen. foresight and other reasons could be pinpointed for avoidance Mr. P. Madhusudan, CMD, RINL Urvilla Khati, Joint Secretary, in future. The loss of time and assured the Minister that quick Ministry of Steel planted saplings money would be more damaging action will be initiated on his at the Dedication Park inside if units are not stabilized after observations. He shared details the plant to mark the occasion. commissioning at the earliest, he of RINL vision plan in tune with Mr. Tomar then witnessed major added. Mr. Tomar remarked that 300 million tonne target of Govt. production processes viz; Coke modernization, expansion, cost of India. Earlier Steel Minister Oven Battery, Blast Furance-3, reduction and energy savings accompanied by Dr. K. Haribabu, Steel Melt Shop-2 and Wire Rod must be reflected in profitability. MP, Visakhapatnam and Ms. Mill-2 during his plant visit. RINL Registers growth in Q1

INL, the corporate entity performance in production of of last year. Mr. P. Madhusudan, of Visakhapatnam Steel Liquid Steel, Saleable Steel, Coke CMD, RINL observed that early Plant made a good begin- and generation of power was the ramping up of production from R expansion units is the main focus ning to the Financial Year by best for any Q1 since inception. registering growth in all major The Liquid Steel production area of the Company to achieve area of production during the 1st achieved in June 2015 was also economies of scale and to realize the benefits of new technologies Quarter. The growth achieved in the best for any June month since adopted in the plant. CMD production of Hot Metal, Liquid inception. also indicated that focus would Steel, Saleable Steel and Coke On the sales front, RINL also also be on completion of the in comparison to 1st Quarter of achieved a growth of 34 percent modernization programmes as previous year was 6 percent, 9 in sales volume during Q1. A per schedule for the units planned percent, 14 percent and 5 percent sales turnover of Rs 2762 cr. was during the fiscal. He expressed respectively. Growth of 18 per- registered during the quarter, confidence in the commitment cent was achieved in Captive with a significant jump in exports and dedication of RINL collective Power Generation as well. The to Rs 425 cr. from Rs 147 cr. in Q1 towards this end.

58 KaleidOKaleidOscope July, 2015 WCL favours Ancillary Union Steel & Mines Minister System to support reviews performance of NMDC nion Steel & Mines Minister Mr. N S Tomar Small Scale Industires visited the Head Office of NMDC Limited Uin Hyderabad recently. The Minister met officers and employees of the company and reviewed its performance in a meeting. Mr. Tomar said, “NMDC, one of the largest miners in India must focus on increasing iron ore production. This will have the twin benefit of keeping prices in check and ensuring equitable supply of raw Mr. N. S. Tomar, Union Steel & Mr. Rajiv R. Mishra, CMD, WCL addressing the conference. material to big and Mines Minister reviewing the small producers. As performance of NMDC. a responsible PSU mining company, it is the responsibility of NMDC estern Coalfields Limited CMD, Mr. to ensure that there is no imbalance on these counts. Rajiv R. Mishra announced that WCL Mining as an industry has a negative perception in Wfavours adapting ancillary system to the minds of public, which needs to be corrected support local small industries. He was speaking by sustained efforts. The company also needs to as a guest of honor in Make in Chandrapur, an bring more parity in its physical and financial industrial interactive conference hosted by MIDC, performance. To achieve the target of producing. 75 Chandrapur, recently. He also announced a state million tonnes per annum (mtpa) iron ore by 2019- of art, super speciality central hospital at strategic 20, there needs to be visible incremental increase in location in Tadali, where Western Coalfields production in consecutive years. NMDC needs to Limited intends to facilitate treatment for below have a strategic vision and plan for the same.” poverty line people as well. Minister advised NMDC to get a strategic plan Mr. Mishra also assured to provide help in skill prepared for long term vision. He further said development for local people as a gesture. He “Delay in execution and commissioning of the requested dignitaries to provide land to WCL for ongoing projects needs to be curtailed at the earliest. Coal Museum in Tadoba reserve, so that the tourists Nagarnar Steel Plant, Kumarswamy mechanised visiting Tadoba from allover the world may know mines, Deposit 11-b and pellet plant projects must be put on fast track to be completed in time. about coal mining. He also suggested setting up a Performance in respect of financial parameters like Chandrapur Haat at the entrance gate of Tadoba gross operating margin, PAT, per employee profit Reserve to generate employment opportunity for etc. has scope for improvement.” Earlier CMD, local populace. Minister of State for Chemical and NMDC Mr. N.Kothari welcomed the Minister and Fertilizer, Mr. Hansraj Ahir, Minister of Finance, stated that this is first visit of a Steel Minister to Planning & Forest, Govt. of Maharashtra Mr. Sudhir NMDC Head office in last few decades. He apprised Mungantiwar, Minister of State for Industries, the Minister on progress on SPV front in Jharkhand, Govt. of Maharashtra Mr. Pravin Pote Patil, MLA MOU for which is likely to be signed next month. Mr..Nana Shamkule, MLA Ms. Shobhatai Fadnavis, Mr. Kothari assured the Minister that hot trials MLC, Mr. Sanjay Dhote were prominently present of the Nagarnar Steel Plant would commence by during the programme. December 2016.

Kaleidoscope July, 2015 59 60 KaleidOscope July, 2015 Rock Mechanics Laboratory inaugurated in Western Coalfields Limited

ock Mechanics Laboratory in Indora Complex Restablished by the Safety Department of Western Coalfields Limited was inaugurated by CMD, Mr. Rajiv R. Mishra. The laboratory with new and state of art technology has been established to perform study of the overlying rock characteristics and assessing the various physio- mechanical parameters. This would enable WCL to bring entire process of rock mechanism under one roof and help in developing Mr. Rajiv R. Mishra, CMD, WCL inaugurating the Rock Mechanics Laboratory. in-house expertise on the subject also the time consumed in WCL favours Ancillary a state of art, super speciality testing of rock sampling would System to support Small central hospital at strategic be minimized. In coming future Scale Industries location in Tadali, where Western the laboratory plans to set up Western Coalfields Limited Coalfields Limited intends to calibration and repairing unit CMD, Mr. Rajiv R. Mishra facilitate treatment for below to calibrate Anchorage Testing announced that WCL favours poverty line people as well. Machines used to test roof adapting ancillary system to Mr. Mishra also assured to provide bolts installed in underground support local small industries. help in skill development for local mines. The lab also intends to He was speaking as a guest of people as a gesture. He requested obtain accreditation from NABL honor in Make in Chandrapur, an dignitaries to provide land to (National Accreditation Board industrial interactive conference WCL for Coal Museum in Tadoba for Calibration and Testing hosted by MIDC, Chandrapur, reserve, so that the tourists visiting Laboratories). recently. He also announced Tadoba from allover the world may know about coal mining. He also suggested setting up a Chandrapur Haat at the entrance gate of Tadoba Reserve to generate employment opportunity for local populace. Minister of State for Chemical and Fertilizer, Mr. Hansraj Ahir, Minister of Finance, Planning & Forest, Govt. of Maharashtra Mr. Sudhir Mungantiwar, Minister of State for Industries, Govt. of Maharashtra Mr. Pravin Pote Patil, MLA Mr. Nana Shamkule, MLA Ms. Shobhatai Fadnavis, MLC, Mr. Sanjay Dhote were prominently Mr. Rajiv R. Mishra, CMD, WCL addressing the conference. present during the programme.

Kaleidoscope July, 2015 61 62 KaleidOscope July, 2015 MECON team visit Celebration METEC 2015 at Dusseldorf, of Public Germany Sector Day at PDIL, Noida

Mr. A. K. Tyagi, CMD, MECON alongwith MECON team at METEC 2015.

three member team from into the latest developments MECON led by its CMD. happening all around the world, AMr. A. K. Tyagi, visited in understanding the innovative METEC 2015, the 9th International solutions with emphasis on Metallurgical Trade fair and environment friendly technology Public Sector Day being celebrated accompanying international by PDIL employees. provided by the top class specialist Congresses, which companies of the world and in was held during 16th-20th June, exchanging ideas and experience 2015 at Dusseldorf, Germany. DIL observed PSU Day through in-depth discussion. Together with METEC, trade on 16th April 2015, at MECON particularly looked fairs GIFA, THERMPROCESS PDIL Noida. On this and NEWCAST specialising for new technology such as P occasion programmes for quiz on foundry technology, high polysilicon manufacturing competition, competition for temperature application and for solar cells, endless casting best suggestion and other PSU furnaces and casting technology and rolling, special steel related events organised. Most specially die-cast, were also held manufacturing, special castings of employees participated with at the same time, making it a and heat treatment technolo- great enthusiasm. The prizes to metal trade fair quartet. gies, latest coke dry cooling the winners were distributed The trade fair provided the plants, technology for extrac- in the presence of Mr. S. right platform to MECON, tion of heavy metals from its Venkateswar, CMD, Mr. M.K. being a renowned engineering, ores, production of hydro- Sinha, GGM (Noida) and other consulting and contracting gen and its possible injection in senior officers of PDIL. company in India, particularly blast furnaces in cost effective in Metallurgical field, an insight way, etc.

Kaleidoscope July, 2015 63 64 KaleidOscope July, 2015 NRL Organises exhibition at Golaghat to highlight achievements of Central Government week long exhibition organized by NRL Ato highlight the achievements of the Central Govt. on completion of one year in governance concluded in Golaghat - the nearest town from its Refinery location recently. The exhibition on the theme, ‘Saal Ek Shuruaat Anek’ was in compliance of the Ministry of Petroleum and Natural Gas’ directive of organizing exhibitions in twenty cities across the country through Mr. Dhananjay Ghosh, Sr. General Manager, Technical, NRL addressing the inau- the various Departments under its gural function of the exhibition organized by NRL at Golaghat showcasing the administrative control. Cut outs achievements of one year of the Central Govt. of the various schemes launched by the Govt. during the past year Govt. programs highlighting its was attended by representatives to benefit the people at large were benefits were also played at the from the banking sector, District displayed at the exhibition venue venue. The inaugural program for Rural Development Authority, with soft copy of the materials the week long exhibition was held State and Central Govt. represen- received from the Information on 26th May, 2015 at the District tatives and the general public at and Broadcasting Ministry (Dire- Library Auditorium, Golaghat large. Mr. Ghosh in his address ctorate of Advertising and Visual was presided over by Senior explained the objective of the Publicity). In addition, AVs of General Manager – Technical, exhibition and NRL’s role as a promotional material for various NRL, Mr. Dhananjoy Ghosh and facilitator.

Cluster Development Programme for Pharma Sector Released

rojects & Development India Limited (PDIL) has been assigned the job of PMC Pfor the cluster development programme of Deptt.of Pharmaceuticals, Minister of Chemicals & Fertilizers. Mr. Ananth Kumar, Minister of Chemicals & Fertilizers and Mr. Hansraj Gangaram Ahir, Minister of State of Chemicals & Fertilizers launched the Scheme Cluster Development Programme for Pharma Sector in presence of Dr. V.K.Subburaj (Secretary), Mr. Sudhansh Pant( Joint Secretary), Mr.Rajiv Yadav (SS&FA) from the Deptt of Pharmaceuticals,and Mr. Ananth Kumar, Minister of Chemicals & Fertilizers & Mr. Hansraj Gangaram Ahir, MoS for Chemicals & Fertilizers launch- Mr. S.Venkateswar,CMD, PDIL in New Delhi. ing the Scheme Cluster Development Program for Pharma The representatives from Pharma Industry are Sector. also present on the occasion.

Kaleidoscope July, 2015 65 66 KaleidOscope July, 2015 Parliamentary Standing Committee on Defence Witnesses Flying Display at HAL; visits Manufacturing Facilities

he Parliamentary Standing Committee on Defence Twitnessed a spectacular flying display that included formation of indigenised heli- copters, LCA - Tejas, IJT, HAL upgraded Jaguar (Darin III), LCH and ALH Weaponised version (Rudra) at HAL airport recently. Major General B. C. Khanduri, AVSM (Retd) is the Chairperson of the Committee . He described the visit as “extremely educative” and The Members of Parliamentary Standing Committee on Defence seen at HAL’s valuable briefing from HAL. Helicopter Complex, Bengaluru. The members also visited HAL facilities at the Engine Division, Tejas manufacturing facility. Mr. on various on-going projects of Aerospace Division (PSLV/GSLV T. Suvarna Raju, CMD, HAL and HAL was made to the Committee shop floors), ALH Design Hangar, other senior officials accompanied members at HAL’s Bengaluru ALH Flight Hangar and LCA the visitors. Later, a presentation Complex.

NBCC Construction Conclave 2015 r. A.P.J. Abdul Kalam, former President of DIndia; inaugurated the 1st Annual Edition of ‘NBCC National Construction Conclave’-2015 or- ganized by the Company in New Delhi recently. Mr M. Venkaiah Naidu , Union Minister for Urban Development and Dr. Anoop Kumar Mittal, CMD, NBCC and Functional Directors were also present on the occassion. Dr. A.P.J. Abdul Kalam, former President of India lighting the lamp to inaugurate The Conclave, first of its kind in the ‘NBCC National Construction Conclave – 2015’ country, was themed on “Housing for all by 2022 – Redensification/ was participated by stakeholders, aspects of sustainable housing Redevelopment’ and ‘Waste to experts and professionals, infrastructure in order to prepare Wealth– Waste Management’, and to deliberate upon all the a roadmap for the future.

Kaleidoscope July, 2015 67 68 KaleidOscope July, 2015 MOIL Pays Interm Dividend for FY 2014-15 the period. It has earned Profit were operated by CPMO. Before Tax (PBT) of Rs. 493.18 The 53rd Foundation Day was Cr. and Profit After Tax (PAT) celebrated with great enthusiasm of Rs.325.54 Cr. during the said by employees at all levels. period. MOIL’s shares are also A cultural programme was listed on National Stock Exchange organised to commemorate the of India Limited (NSE) and Foundation Day. Bombay Stock Exchange Limited (BSE), Mumbai. At present, MOIL’s paid-up capital is Rs.168.00 Cr. out of Mr. G.P Kundargi, CMD, MOIL handing which 71.57 percent is held by over dividend cheque to Mr. Narender Government of India, 4.62 percent Singh Tomar, Union Steel & Mines by Government of Maharashtra, Minister. 3.81 percent by Government of Madhya Pradesh and the rest (20 OIL Ltd. has declared percent) by public. The interim 50 percent (i.e.Rs. 5 per dividend cheque amounting to Mshare) interim dividend Rs. 3.20 cr. relating to Govt. of for the year 2014-15. The Interim Madhya Pradesh was presented Dividend cheque of Rs. 60.12 Cr. to the Chief Minister of Madhya Mr. Rajiv R. Mishra, CMD, WCL and the was presented to Mr. Narendra Pradesh in the presence of Chief Guest lighting the lamp during the 53rd Foundation Day Ceremoney. Singh Tomar, Steel Minister at Minister for Steel & Mines in New Delhi by Mr. G.P Kundargi, Bhopal. The interim dividend CMD , MOIL in the presence of cheque amounting to Rs.3.88 The cultural programme com- Mr. Rakesh Singh, Secretary to the cr. relating to the Govt. of prised of rendition of lively Govt. of India, Ministry of Steel, Maharashtra was presented to the music, folk dance and other Ms. Bharathi S. Sihag Additional Chief Minister of Maharashtra in forms of dance rendered by Secretary & Financial Advisor, Mumbai. young and talented children of Ministry of Steel, Ms. Urvilla MOIL employees from different Khati, Joint Secretary to the MOIL Celebrates 53rd mines. Mr. R.R. Mishra,CMD, Govt. of India, Ministry of Steel, Foundation Day Western Coalfields Limited Mr. M.P Chaudhari, Director MOIL Limited celebrated 53rd graced the occasion as Chief (Finance), Mr. A.K Jha, Director Foundation Day on 22nd June, Guest. Mr. K.J. Singh, Ex-CMD, (Production & Planning), Mr. 2015 at Nagpur. MOIL was MOIL was the Guest of Honour. N.D. Pandey, Company Secretary formed in 1962 as a result of an The function was inaugurated and Mr. V.K. Rawat, DGM, MOIL agreement between Govt. of by Mr. R.R. Mishra, Mr. K.J. were also present. India and the erstwhile Central Singh, Mr. G.P. Kundargi, CMD, During nine months financial of Provinces Manganese Ore Mr. M.P. Chaudhari, Director F.Y. 2014-15 ended on 31.12.2014, Company (CPMO) Limited, a (Finance), Mr. A.K. Jha, Director the production of Manganese British company incorporate (Production & Planning), Mr. T.K. Ore was 8.22 Lakh Tonnes. The in UK. MOIL is more than 100 Pattnaik, Director (Commercial) company has achieved a total year old Company and prior to and Mr. Nitin Chayande, CVO of income of Rs.879.88 Cr. during formation of MOIL, the mines the company.

Kaleidoscope July, 2015 69 Balmer Lawrie and CGDA launches Air Travel Portal for Armed Forces n Air Travel Module developed and imple- Amented by Balmer Lawrie and Co. Ltd. in the Defence Travel System (DTS), was launched as an additional facility for Armed Forces personnel by Mr. Arvind Kaushal, IDAS-Controller General of Defence Accounts (CGDA) and Mr. Viren Sinha, C&MD (Balmer Lawrie & Co. Ltd.) in New Delhi recently. The Defence Travel System which was developed Mr. Viren Sinha, CMD, Balmer Lawrie speaking during the launch of Air in 2009 provided the facility of Travel Module. booking railways tickets only. reiterated that Balmer Lawrie milestone in the digitization of the Senior officers representing both is committed to providing effi- activities of the Defence Accounts the organizations were present cient ticketing services to all Department. The Air Travel Mod- during the launch. the Defence personnel through ule facilitates transactions in a Speaking on the occasion, Mr. the DTS and will ensure high cashless environment and online Sinha mentioned that post signing customer satisfaction always. submission of travel claims, of the MoU, Balmer Lawrie succ- While launching the system, Mr. thus creating a paperless and essfully developed the system Kaushal appreciated the efforts environment friendly office. It within three months, which is of Balmer Lawrie and mentioned would also promote efficiency and well within the timeframe. He that the system is another transparency in various dealings.

ITI Losses are further down: Lowest in last thirteen years inancial results of ITI Limited for the year 2014-15 declared recently indicates a loss of Rs 297 cr. in this financial year. ITI Fhas been reducing its losses year after year in recent past and the present loss of Rs 297 cr. is the lowest in the last thirteen years ever since ITI came under losses during the year 2002-03 and was referred to BIFR in the year 2004. This has been achieved due to very tight financial discipline undertaken in the last four years which included many cost reduction measures, effective management of resources and doing business with increased margins. The major contribution to the loss is Bank interest charges against borrowings. With continued reduction in losses of the Company and with the financial assistance in the form of ‘Revival package’ being released by the Government of India, ITI, is now poised for turning around during the year 2016-17.

70 KaleidOKaleidOscope July, 2015 MDL Workshop on MRPL’s PPU Make in India Initiatives Commences Commercial Production

VAdm A. R. Karve, Chief of Staff (Left) and VAdm G.S. Pabby, CWP&A (Right) inaugurating the exhibition. RAdm R K Shrawat, CMD, MDL is RPL has successfully seen in the centre. started commercial pr- Moduction of Polypro- pylene from its 4,40,000 MT/ n line with the Prime Minister’s Make-in-India initiative annum Polypropylene Unit (P- Mazagon Dock Shipbuilders Limited (MDL) organized a PU) at Mangaluru . Workshop-cum-Seminar on Vendor Development & Import MRPL’s Polypropylene Unit,the I only one of its kind in South Substitution in Warship building along with an exhibition in Mumbai recently. India, licensed by Novolen® and constructed by Engineers The aim of the workshop was to bring together various vendors, India Ltd (EIL) is integrated expand the vendor base and educate them about MDL’s and Navy’s with its Phase III and gets its requirements. VAdm A.R. Karve, Chief of Staff, Western Naval feedstock from its Petrochemical Command was the chief guest on the occasion and inaugurated the Fluidised Catalytic Cracking exhibition. This one day event provided an excellent opportunity Unit (PFCCU). The Unit is for Indian industry big, medium and small to understand the needs backed by 4 Warehouses with of qualifying standards and the induction procedure required for capacity for 21 days cover and a products to be inducted onboard warships and submarines. fully Automated Pellet Bagging System. Mr. H Kumar, MD, MRPL In his inaugural address, RAdm R.K. Shrawat, CMD, MDL stressed said, “Commercial Production of upon the need for greater MSME participation in the country’s Polypropylene, which is a value- shipbuilding programme. VAdm G.S. Pabby, Controller of Warship added product, marks MRPL’s Production & Acquisition, MDL Directors, senior officers from foray into Petrochemicals. This Navy and various vendors attended the workshop. Around 50 stalls will be a new revenue stream for were displayed during the event and approximately 200 vendors MRPL and will also deliver value participated in the workshop. to the stakeholders.”

Kaleidoscope July, 2015 71 BEL - Performance Highlights 2014-15

EL registered record turnover over the previous year’s export turn- of Rs. 6,695 cr. during 2014- over of US $42 Million. The targeted B15 as compared to Rs. 6,174 export sales for the year 2015-16 is cr. during 2013-14. The company US $65 Million. earned a net profit of Rs. 1,167 cr. The company has undertaken during the year as against Rs. 932 cr. number of business initiatives in the previous year. The profit before many strategic areas such as Next tax was Rs. 1,467 cr. during the year Generation Electronic Warfare Sui- as compared to Rs. 1,175 cr. in 2013- tes, Air Defence Systems, Tactical 14, informed Mr. S. K.Gupta, CMD, Communication Systems, Battlefield BEL while addressing the media Management Systems, Passive persons in Bangalore recently. Some Night Vision Devices and Multi- of the significant orders executed sensor Stabilisation Systems. The during the year included supply major new initiatives undertaken of the products/systems of Akash in the year 2014-15 are Long Term Weapon System, Passive Night Evolution (LTE)-based Military Bangalore Complex and Ghaziabad Vision Devices, 3-D Tactical Control Networking solutions, Directed Ene- Unit are certified for OHSAS 18001: Radar, Missile Warning System, rgy Weapons, Electronics Systems 2007. Schilka Gun Tank Upgrade Laser for Futuristic Infantry Combat The company’s Corporate Social Range Finder, Hull Mounted Sonar Vehicle (FICV), Missile Containers, Responsibility (CSR) Policy has laid to Myanmar, Shipborne EW System Training Simulators and Smart down the following broad areas (Sanket) to Navy, GRSE and Fire City Elements. for providing benefit to the stake- Control System - LYNX. During the BEL has been maintaining a clean holders: Health Care, Education, year 2014-15, the company received and green environment at all its nine Rural Development, Environment orders around Rs.5,130 cr. The high Units, which are all ISO 14001 certi- Protection and Conservation of value orders included - L70 Gun fied. Clean surroundings, green en- Resources. Some of BEL’s CSR ini- Upgrade, Shakti COMINT Shipborne vironment, clean technology, strin- tiatives completed during 2014- EW system, Mobile Communication gent pollution control measures, 15 were: Construction of kitchen Terminal, Hull Mounted Sonar waste water treatment, zero effluent blocks, hand-washing platforms and for P15B, Advanced Composite discharge, rainwater harvesting, en- toilets for schools of Malhar Gram Communication, Combat Mana- ergy conservation, water conserva- Panchayat, Yadgir district, Karnataka, gement System for P15 & P16 Alpha, tion, systematic management and Construction of a new building, Radio Relay Frequency and Coastal disposal of hazardous and other housing a library and multi-purpose Surveillance System (Maldives). BEL forms of wastes and several other auditorium for the Government achieved the highest ever export endeavours have become a part of First Grade College, HSR Layout, sales of US $57.85 Million in 2014-15, the well-established Environmental Bengaluru, Construction of a Burns registering a growth of 37.7 percent Management System. In addition Ward at the Govt District Hospital, Udupi, comprising a male and fe- male ward with two inpatient de- Highlights During 2014-15 partments and two critical wards • BEL registered a growth of 8 percent during 2014-15 as against 3 percent in and a total of 12 beds, contribution 2013-14. for ‘Greening Effort’ at INS Valsura, • Exports registered a growth of 38 percent. Jamnagar, contribution towards • BEL has an order book of around Rs.21,600 cr. as on April 1, 2015. ‘Clean Ganga Fund’ managed by the ‘National Mission for Clean • Turnover from indigenous technology was around 80 percent. Ganga’ under the Ministry of Water • Turnover from Defence was 87 percent. Resources, River Development • ‘Excellent’ MoU rating for 2013-14 & Ganga Rejuvenation and pro- • 115 projects initiated through collaborative R&D with an outlay of Rs.120 cr. vision of medical equipment to Mother Teresa Saket Ortho Hospital, • The R&D investment was around 7.6 percent (Rs.510 cr.) of the turnover. Panchkula, Haryana.

72 KaleidOscope July, 2015 Secretary Steel Release KIOCL Brochure for ‘Make in India’ Programme

ecretary to Govt of India, Ministry of Steel Mr. Rakesh SSingh,IAS, in presence of Mr. Malay Chatterjee, CMD, KIOCL and Mr. N Vidyananda, Director(Production & Projects) unveiled the brochures for “MAKE IN INDIA” programme in a ceremony held at Ministry of Steel, Udyog Bhavan, New Delhi recently. KIOCL Ltd. has demonstrated its capabilities in operating country’s largest open cast mines at Kudremukh to Mr. Rakesh Singh, IAS Secretary (Steel) unveiling Make in India programe produce 22.5 million tons of Mines brochure in the presence of Mr. Malay Chatterjee, CMD, KIOCL and Mr. N. Vidyananda, Director (Production & Projects), KIOCL. (ROM) per annum with state- of-art beneficiation technology to produce 7.5 million ton per in India” program, KIOCL has KIOCL, CMD at 21st annum iron ore concentrate come up with a concept to use International Iron Ore for more than three decades. its Pellet Plant and Blast Furnace Symposium in Vienna, Unit at Mangalore to optimize To provide diversification to Austria its production capacity by using its product, KIOCL had set up Mr. Malay Chatterjee, CMD, it as a Tolling plant, wherein Pellet Plant of capacity 3.5 MTPA KIOCL Ltd., was invited to KIOCL can convert imported and Pig Iron Plant of 2.16 LTPA the 21st International Iron Ore Ore/Concentrate into Pellets and capacity at Mangalore, Karnataka. Symposium held at Vienna, supply back to the customers. KIOCL plants are strategically Austria by Metal Bulletin, London located on the west coast of Mr. Chatterjee informed that recently as a speaker to take up India, with proximity to Middle they are already in advanced a session and speak on Major East/Iranian market where steel dialogue with the Government Issues affecting Indian Pellet production is growing. In order of Iran for concretizing this Market & Iron Ore Imports. Mr. to make successful the “Make program. Chatterjee delivered a speech on the subject with a power point presentation which was lauded by the International participants and it were concerning Global strategy, major issues impacting India’s Iron Ore Industry as well as Pellet imports driven by domestic capacity and economic viability. Mr. Chatterjee also advocated the ‘Make in India’ concept and gave a presentation on the same inviting the global players to utilize its port based Pellet facility as well Mr. Malay Chatterjee, CMD, KIOCL addresing the 21st International Iron Ore as Blast Furnace Unit located at Symposium in Vienna, Austria. Mangalore.

Kaleidoscope July, 2015 73 74 KaleidOscope July, 2015 Payment of Final Wheat Dividend by AAI Shipments in for the FY-2013-14 Cochin Port after a Decade

fter about a decade The Cochin Port has started receiving Wheat shipments in Athis season with the first vessel M.V.PAN EDEL WEISS carrying 31800 Tonnes of Australian Wheat imported for M/s.P.K.Rolller Flour Mills, Mr. R.K. Srivastava, IAS, Chairman, AAI presenting a cheque Kozhikode. The vessel was berthed at Ernakulam amounting to Rs. 143 cr. as final dividend to the Union Wharf of the Port recently. Minister of Civil Aviation in the presence of Mr. R.N. Choubey, IAS, Secretary (Civil Aviation). The Port has made extensive arrangements to store the wheat consignment coming in the Monsoon time. In a meeting convened at the Kerala Headload he Airports Authority of India (AAI) declared Worker Welfare Board, leaders of the Trade Unions a dividend of Rs. 288 cr. for the year 2013- operating in the Port have called for concerted effort T14. An interim dividend cheque amounting to handle the cargo with care and evacuate the cargo to Rs. 145 cr. was already presented to Ministry at the earliest so as to set high standards and ensure of Civil Aviation recently. A cheque towards final repeat imports. dividend of Rs. 143 cr. was also presented by Mr. R K Srivastava, IAS, Chairman, AAI to the Union Minister of Civil Aviation in the presence of Mr.R. N. Choubey, Secretary (CA) recently. Speaking on the occasion, the Minister of Civil Aviation complemented the Airports Authority of India for its financial achievements. The Secretary, Civil Aviation also extended his compliments and best wishes to AAI for its continued growth. AAI earned a revenue of Rs. 8170 cr. generating a profit before tax of Rs. 2520 cr.. It has declared Dividend of Rs.288 cr. to the Government of India for the year 2013-14. AAI have spent Rs. 4358 cr. during the last three years (2012-13 to 2014-15) on modernization of Airport Terminals, Passengers Facilities and Air Traffic & Navigational Aids at its airports and has planned to spend this year Rs. 2000 cr. AAI have paid Rs.768.10 cr. as Dividend in the last five years and have also contributed to the Central exchequer Rs. 3481 cr. in different forms during the last three years (2011-12 to 2013-14) apart from paying Dividend.

Kaleidoscope July, 2015 75 Awards & Accolades to PSEs

Pawan Hans conferred with Mr. Rajeev R. Mishra conferred Excellence Award by Turbomeca with BT-Star PSU Award for Excellence in HRM Mr Rajeev R. Mishra, CMD, Western Coalfields Limited has been awarded the BT-Star PSU Award for Excellence in Human Resource Management in New Delhi recently.

Mr. B. P. Sharma, CMD, PHL receiving the Excellence Award in the presence of Minister of Civil Aviation, Mr. P. Ashok Gajapathi Raju and other dignitaries in Paris.

Turbomeca has conferred an Excellence Award on Mr. Rajeev R. Mishra, CMD, WCL. Pawan Hans Limited for their overall contribution to the success of the worldwide Arriel engine fleet. The honor was accorded during the Le Bourget The Award was conferred to Mr. Mishra for 2015 air show at Paris by Mr.Bruno Even, CEO adapting best HR practices in his organization. Turbomeca to Dr. B.P. Sharma, CMD, Pawan Hans Coal India has big responsibility of producing one in the presence of Minister of Civil Aviation Mr. billion ton Coal, out of which Western Coalfields P. Ashok Gajapathi Raju, Mr. Anil Srivastava, Limited is to produce 60 million ton by 2019-20, this Joint Secretary, MoCA and other respected Indian task can be performed only with a motivated team, government dignitaries. said Mr. Mishra, while receiving the Award. Mr. Mishra is known for his team building capabilities Pawan Hans, as India‘s national helicopter company, and strategic management acumen and has been has logged the highest number of flight hours with awarded with various national awards for his the Arriel engine in all of Asia Pacific. At the mid talent in past also. of 2015, approximately 1,000,000 airborne hours has been accumulated with its inventory of 90 Arriel engines. Pawan Hans is one of Turbomeca’ leading Five National Awards for clients operating India’s largest fleet of Turbomeca Arriel engines used for offshore and onshore Meritorious Performance to operations, with a proven track record of reliability. NTPC Dr. B.P Sharma, CMD, Pawan Hans Limited added, Five Stations of NTPC received the National Awards “The Arriel engine is perfectly tailored to our for Meritorious Performance in Power Sector for the needs, having successfully served us for 30 years. year 2013-14. Dadri Gas (840 MW) received the Silver The engines have proven their ability to perform all Award, Korba (2600 MW) and Ramagundam (2600 types of missions, especially in offshore operations.” MW) received the Bronze Award, Vindhyachal (4260

76 KaleidOKaleidOscope July, 2015 MW) and Anta (419 MW) received the Certificate of KIOCL Limited was presented with environment Merit. These awards for efficiency and performance award for implementationof “Green Nurturing in the sector were presented by Mr. Piyush Goyal, Programme” in schools. The award was presented Minister of State (Independent Charge) for Power, by Mr Ramanatha Rai, Minister for Forest, Ecology & Environment, Government of Karnataka to Mr Bobraj Jehayaran, General Manager, KIOCL Ltd during the Environmental Day celebration at Mangaluru recently. The function was jointly organized by Karnataka State Pollution Control Board and DistrictAdministration, Mangaluru. Under the programme, the KIOCL Ltd has conducted classes for the students to enhance their knowledge on environmental awareness,the importance of energy conservation, recycling,rainwater harvesting, garbage management, etc. and informative posters were distributed concerning water conservation, pollution prevention and personal hygiene. Coal and New & Renewable Energy at a function Gardening tool kits were provided to the schools held in New Delhi recently. for active involvement of children in the “Project Present installed capacity of NTPC is 44,598 Green Nurturing”. (including 6196 MW through JVs) comprising of KIOCL has also provided facilities such as pure 40 power stations - 17 coal based, 7 combined cycle drinking water system, sanitation system, toilets etc. gas/liquid fuel, 1 hydro , 7 Joint Venture Stations to the schools. The company has distributed serving (6 coal based and one gas based) and 8 renewable plates for midday meals and provided furniture to energy projects. During FY 2014-15, all coal stations the schools. of NTPC achieved Declared Capacity of above 83 percent. NTPC Coal stations achieved PLF of 80.23 percent as against National PLF of 64.46 percent. CONCOR CMD Wins India Pride In FY 14-15 the total income of NTPC increased to Award Rs. 75,362.37 cr. Generation to 241.261 Billion Units with Profit after Tax at Rs. 10,290.86 cr.

Environment Award to KIOCLfor Project Green Nurturing

Mr. Anil K Gupta, CMD, CONCOR receiving the Award from Mr. Arun Jaitley, Minister of Finance, Corporate Affairs.

Mr. Anil K Gupta, CMD, Container Corporation of India Limited received the Dainik Bhaskar “India Pride Awards- 2014-2015” for creating excellence in Mr. Ramanatha Rai, Minister for Forest, Ecology & Transport Sector from Mr. Arun Jaitley, Minister of Environment, Govt. of Karnataka presenting the Award for Finance & Corporate Affairs. Mr. Bobraj Jehayaran, GM, KIOCL.

Kaleidoscope July, 2015 77 Former Chairman, ONGC & CFO, NSPCL conferred India SCOPE Awarded Urja Sangam Pride Award 2014-15 for 2015 Award Excellence as Head of Finance

Col. (Dr.) S P Wahi Former Chairman ONGC and SCOPE re- Mr. S.V. Shahi, Chief Finance Officer, NSPCL,receiving Award ceiving Award from Mr. Arun Jaitley, Minister of Finance from Mr. Arun Jaitley, Minister of Finance and Corporate and Corporate Affairs. Affairs.

Col. (Dr.) S P Wahi Former Chairman ONGC and Mr. S. V. Shahi, Chief Finance Officer, NSPCL SCOPE was awarded Urja Sangam – 2015 Award was conferred with the prestigious India Pride for his Outstanding Contribution to Indian Oil and Awards 2014-15 in the “Excellence as Head of Gas Industry in New Delhi recently. The event was Department” category. The award was presented inaugurated by the Prime Minister Mr. Narendra Modi by Mr. Arun Jaitley, Union Cabinet Minister for in Vigyan Bhawan recently. The award was presented Finance & Corporate Affairs during an Award by Finance Minister Mr. Arun Jaitley in the presence of function recently. Petroleum Minister Mr. Dharmendra Pradhan. PERSONALIA CMD, NSIC meets Dr. Amit Mitra, Minister, Govt. of West Bengal

Mr. M.K. Singh Mr. Rajendra Mr. Subir Chandra takes over as CMD, Chaudhari takes over as Bridge & Roof Co. takes over as Director Technical Ltd. Director (Commcl.), (Proj. & Plng), CCL NBCC

r. Ravindra Nath, CMD, NSIC met Dr. (Mr.) Amit Mitra, Minister-in-Charge, Finance, Excise, Commerce & Indus- Mtries, Public Enterprises, Industrial Reconstruction and Information Technology & Electronics Departments, Govt. of West Bengal, in his office at Kolkata. During the meeting, CMD, NSIC briefed Mr. Mitra about the role played by NSIC in facili- Mr. R. S. Mr. P. K. Singh tating MSMEs in the country as well as in West Bengal to cater Mahapatro takes over to their diverse needs as well as the new initiatives of NSIC i.e. takes over as as Exe. Director ‘Rapid Incubation Program’ for creating self-employment op- Director (Pers.), CCL PFC portunities for youth and unemployed people.

78 KaleidOscope July, 2015