HOW

- IAB SLIDER TO GUIDE

This publisher document explains how to traffic an IAB Rising Star Slider ad in ZEDO.

Terminology : IAB SLIDER • Slider Bar: The floating banner that appears initially at the bottom of the page. • Slider Bar Active Ad Content: The area within the Slider Bar that can be used for branding. (The gutters may not be safe areas for branding because of different sizes and display resolutions.) • Slider Content: The full ad area that is pushed in from the side

How It Works • Ad loads anchored to the bottom of the page. • or click triggers the publisher page to slide to the left, revealing the Slider Content on the right. • For video files [mp4, flv] as the expanded unit, users can mouse over the ad for sound and click to view the ad full screen.

Prerequisites • Flash files must be created per the IAB Style guide: http://www.iab.net/media/file/IAB_Slider_Specs_Final.pdf

Implementation 1. Generate custom ad code 2. Traffic ad code 3. Generate ad tag 4. Place ad tag on publisher page or run in 3rd party ad server

Generate custom ad code Create Ad >> Custom code generator

Page 1 of 3 ZEDO, Inc. CONFIDENTIAL Updated June 2013

HOW

- TO GUIDE : IAB SLIDER

Figure 1: Custom Code Generator for IAB Slider

Select Ad Format: IAB Slider

• Anchored Unit [Base Unit] o Add base file [.swf only] o Ad Dimension § IAB 950x90 § If you select this dimension, the Expanded Slider will automatically have a dimension of 950x460 § Define custom ad dimension o Enter Clickthrough URL o Upload Alternative (backup) image for non flash-enabled browsers and devices

Page 2 of 3 ZEDO, Inc. CONFIDENTIAL Updated June 2013

HOW

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• Expanded Slider TO GUIDE o Upload file: [swf and also video files flv, mp4] o Ad Dimension: § If you defined a custom dimension for the Anchored Unit, you can select between IAB 950x90 and another custom dimension here § Note: The anchored unit is also displayed in the expanded view with a close back so the total height will be 460 + 90= 550 [See style guide for more info] :

o Choose Expand functionality IAB SLIDER § Click (default) § Rollover with 3 sec delay count down: this is as defined by IAB o Auto Expand frequency § Default is 1, can set up to 3 o Clickthrough URL o Upload Alternative (backup) image for non-flash browsers and devices

Traffic custom ad code Create Ad >> Normal

• Ad Dimension: any 1x1 or custom dimension (must be exact dimensions of base file) • Upload custom JS code • Target the Ad • Submit

Generate the ad tag • Generate a JavaScript ad tag • If the tag is already live on the publisher page this ad should run in rotation with others targeted to serve on the channel.

Implementation The standard JS tag can be directly hosted on the website (recommended) or trafficked into a 3rd party ad server.

Reporting Impressions, clicks and actions will be available in standard Performance reports and Report Builder.

Known Issues The ZEDO team is working on resolving these issues.

• Rollover not working in XP IE7 and IE8 browsers. • In Windows 8 Opera browser, rollover for sound not working.

Please contact your Presales or Implementation Engineer or Support with questions or comments.

Page 3 of 3 ZEDO, Inc. CONFIDENTIAL Updated June 2013