Endy opens The Endy Lodge, an immersive retail activation at Stackt market in

● Endy, ’s leading online brand, has opened its first-ever immersive retail activation and showroom space in Toronto at Stackt market ● The activation, dubbed The Endy Lodge, will provide visitors with the opportunity to engage with Endy in real life ● The Endy Lodge will be open to the public from today until November 30, 2019

TORONTO (April 10, 2018) --- Start spreading the snooze: ​Endy,​ Canada’s leading online mattress brand, has opened its first-ever immersive retail experience, called The Endy Lodge, in downtown Toronto at ​Stackt ​ market (​28 Bathurst St, Unit 1-109​). The Endy Lodge launches today and will remain open to the public until November 30, 2019.

The Endy Lodge highlights the brand’s deep Canadian roots and offers customers a unique, experiential space to engage with the Endy assortment. The location will act as the brand’s official Endy showroom and activation in the city. Not your typical mattress store, The Endy Lodge will offer sleepy Torontonians and passersby a design-forward, one-of-a-kind experience to fall in love with Endy’s products, and learn more about the brand leading Canada’s sleep revolution.

“We’re really excited about the neighbourhood and the vibrant community Stackt market will draw,” said Mike Gettis, CEO, Endy. “The Endy Lodge is a warm, welcoming space for visitors to learn more about the Endy brand in three dimensions, and it only makes sense to launch this pop-up in the city where our company was born and raised. We look forward to meeting with even more Canadians at Stackt as we work toward our mission of better sleep for all.”

Enlisting the design know-how of Harrison Fae Design, The Endy Lodge offers shoppers a unique presentation of the brand’s full sleep assortment, including the brand’s best-selling m​ attress​ and fan-favourite ​pillows,​ ​sheets​, m​ attress protector,​ ​ ​duvet​, and d​ uvet cover​.

Upon entering The Endy Lodge, visitors will feel transported to a cozy cabin in the woods​—the ​ ultimate retreat for urbanites. Shoppers are welcome to spend time in the lounge at the front of the space, which features a ceiling-suspended, bright pink fireplace and cozy, Canadiana-inspired finishes, including rustic furniture and live-edge wood panels to create the illusion of an immersive forest.

Shoppers can lie down in one of two Endy napping nooks, which are outfitted with the complete Endy ensemble. Both nooks feature mirrored walls and ceilings, making it easy to sneak in a photo with your nap. Cheeky hashtags for sharing are included.

229 Yonge St., Suite 305 Toronto, , M5B 1N8, Canada @endy www.endy.com

The Endy Lodge also features dreamy drapery in the brand’s signature pink, that frames their centrepiece logo to create a subtle illusion of the Canadian flag.

As the space is furnished by ​Urban Barn,​ the brand’s r​ ecently announced retail partner,​ visitors can visualize the Endy collection in their own homes, while escaping the hustle and bustle of the city.

All of Endy’s products are available to order online or via iPads located in-showroom.

Find The Endy Lodge at Stackt market, located at ​28 Bathurst St, Unit 1-109,​ near Bathurst and Front streets.

About Endy. ​Launched in 2015 and headquartered in Toronto, Endy (e​ ndy.com​) is revolutionizing the way people sleep, through their ridiculously comfortable, supportive and Canadian-made mattress. As one of Canada's fastest growing e-Commerce companies and winner of the Techweek Top 100 Innovator Award, Endy has expanded its assortment to include the Endy Pillow, Endy Sheets, Endy , Endy Duvet and Endy Duvet Cover. Endy was also named the fastest growing retail startup on the 2018 Startup 50 list by Maclean's and Canadian Business. The brand also works closely with Canadian charities to donate new and gently used to families and individuals in need. Endy is a wholly owned subsidiary of Sleep Country Canada Holdings Inc. (TSX: Z​ ZZ​).

For more information:

Sarah Feldman Director, PR & Communications [email protected] endy.com/presskit

229 Yonge St., Suite 305 Toronto, Ontario, M5B 1N8, Canada @endy www.endy.com