LOUISVILLE THE STORY OF 21c HOTELS BEGINS WITH 21c LOUISVILLE

Laura Lee Brown and Steve Wilson, native Kentuckians, sought to marry their passion for contemporary with a desire to make a considerable contribution toward revitalization efforts in . Their bold decision to open a museum open to the public free of charge, and to combine it with Louisville’s first boutique hotel created both an economic driver for the community and an oasis where art challenges, amuses, stimulates conversation and provokes new ideas.

Brown and Wilson partnered with New York-based architect Deborah Berke to reimagine a series of five deteriorating 19th century buildings along Louisville’s West Main Street, with a design that highlighted the original brick, timber and cast iron construction. The result was 21c Museum Hotel, a 91-room boutique hotel with 9,000 square feet of exhibition space and Proof on Main, an award- winning restaurant featuring locally and sustainably raised foods. The property opened in March 2006.

With the success of the Louisville property came opportunities for expansion. Brown and Wilson founded 21c Museum Hotels in 2007 to oversee the expansion and management of 21c nationally. With strong local partners who share the belief that art can be an economic driver for a community, 21c is expanding to new cities throughout the country.

21c’s growth and expansion presents the opportunity to share Brown and Wilson’s original goals – to collect and exhibit the work of living artists and to integrate contemporary art into daily life – in new cities. These goals, as well as a desire to bring today’s most dynamic and engaging art to the public, have been Brown and Wilson’s mission, one that has helped transform downtown Louisville into an internationally recognized cultural center. As 21c expands, their passion for supporting and sharing contemporary art with both new and existing audiences will continue to shape 21c’s programming in each venue, creating a unique combination of local engagement with a broad, global reach.

Connect on Social: @21cLouisville // @21cHotels @ProofonMain // @21cHotels Proof on Main // 21c Museum Hotels

21c Museum Hotel Louisville 700 W Main Street Louisville, KY 40202 502.217.6300 21cLouisville.com STAY AT 21c MUSEUM HOTEL LOUISVILLE Designed by renowned architect and design firm Deborah Berke Partners, the 91 guest rooms and suites at 21c Museum Hotel Louisville, are spacious with high ceilings, contemporary furnishings, large windows and many feature original brick walls.

ROOMS & SUITES

DELUXE KING DELUXE DOUBLE LUXURY KING 335 SQ FT 350 SQ FT 435 SQ FT

LUXURY DOUBLE ATRIUM SUITE ASLEEP IN THE CYCLONE 455 SQ FT 580 SQ FT 500 SQ FT

CORNER SUITES THE BALCONIES ROOFTOP APARTMENT 660 SQ FT 215 SQ FT 1314 SQ FT + 306 SQ FT TERRACE + 2197 SQ FT GARDEN TERRACE

21c Museum Hotel Louisville 700 W Main Street Louisville, KY 40202 502.217.6300 21cLouisville.com GATHER AT 21c MUSEUM HOTEL LOUISVILLE Name your need – board retreats, executive meetings, cocktail gatherings, seated dinners, intimate weddings, and more – and our on-site event team will oversee every detail of your customized event. Make your art-filled gathering the talk of the town with our unique amenities and add-ons.

Approx. Crescent Feast. Room Floor Square Banquet Reception Hollow Theatre U-Shape Conf. Class. Dimensions Footage Rounds Square Rounds Tables

Atrium LL 48' x 45' 2,160 80-160 300 48-52 160 42-46 38 72 78 96

Gallery One LL 35.5' x 24.5' 869 48-64 75 36 75 28-33 30 45 30 48

Gallery Two LL 35.5' x 24.5' 869 48-64 75 36 75 28-33 30 45 30 48

Gallery Three LL 27.5' x 24.5' 673 24-40 40 20 40 24 22 27 24 32 Lower Level: Atrium, LL - 5,132 248-296 400 ------224 Galleries, Black Light Room Gallery Four 1 23' x 20' 460 24-32 35 20 40 16 20 18 18 32

Gallery Five 1 23' x 23' 529 24-32 35 16 40 12 16 18 18 18-24

Rooftop Apartment 4 - 3,511 16 40-80 - 60 - 14-20 - - -

Private Dining Room 1 18’ x 17’ 306 24 20 ------16

Meeting Extras at a Glance At 21c, we want to help you create a meeting or event as unique as your surroundings. Our team will help you build a completely customized package to satisfy your needs. Once you’ve got the basics down, choose from our custom extras to wow your clients and guests. • Let the creativity flow on your break with art tours and gallery hunts • Inspire your taste buds with a private cooking class • Unwind with a libation in hand at a craft cocktail class led by our creative beverage team • Break up the day with whimsical treats • Go green with carbon-offsetting amenities, live plant center pieces and recycled paper • Welcome your VIPs with special amenities in their guest rooms from the 21c Museum Shop and Proof on Main, including bottles of 21c Selects – our private, single barrel spirit program Complimentary Wi-Fi is available in all event spaces. Audiovisual equipment is available upon request.

Talk to a member of our Events Team at 502.217.6311 or email [email protected] to learn more.

21c Museum Hotel Louisville 700 W Main Street Louisville, KY 40202 502.217.6300 21cLouisville.com MEETING AND EVENT SPACES 21c brings 9,000 square feet of art-filled gallery and event space to the heart of downtown Louisville. Featuring a wide range of spaces, the property can accommodate events ranging from an intimate cocktail gathering, to board retreats, executive meetings, weddings and more. Proof on Main provides catering and beverage service for events at 21c Louisville. Custom menus are available.

ATRIUM GALLERY ONE GALLERY TWO 2,160 SQ FT 869 SQ FT 869 SQ FT

GALLERY THREE GALLERY FOUR GALLERY FIVE 673 SQ FT 460 SQ FT 529 SQ FT

PRIVATE DINING ROOM ROOFTOP APARTMENT 306 SQ FT 1,314 SQ FT + 2,197 SQ FT GARDEN TERRACE

21c Museum Hotel Louisville 700 W Main Street Louisville, KY 40202 502.217.6300 21cLouisville.com FLOORPLANS

LOBBY & LOWER LEVEL

GALLERY GALLERY FIVE FOUR 23'w x 23'd 23'w x 20'd (Lobby Floor) (Lobby Floor)

KITCHEN GALLERY ONE 35'w x 24'd

ATRIUM 48'w x 45'd

GALLERY THREE GALLERY TWO 27'w x 24'd 35'w x 24'd

BLACK LIGHT ROOM 22w' x 28d' W M

ROOFTOP APARTMENT

OUTDOOR TERRACE DINING/LIVING 2197 SF 1314 SF

GARDEN

GUEST BATH BED BATH

21c Museum Hotel Louisville 700 W Main Street Louisville, KY 40202 502.217.6300 21cLouisville.com DINE AT PROOF ON MAIN

Lauded as the Best Farm-to-Table Restaurant in by FOOD & WINE, Proof on Main in downtown Louisville’s acclaimed 21c Museum Hotel is a favorite for locals and visitors alike. With a commitment to regional farmers and producers, executive chef Mike Wajda’s ever-evolving menus are infused with local flavor and showcase the bounty of the Ohio River Valley. The restaurant’s unique relationship with Woodland Farm allows diners to eat locally-raised heritage meats and to sample the season’s best ingredients. Complementing the culinary artistry, Proof on Main features rotating contemporary art exhibitions.

Woodland Farm Woodland Farm, located 24 miles east of the restaurant, is owned by 21c founders Laura Lee Brown and Steve Wilson. Preserving the farmland of Kentucky and bringing heritage foods back to the table are among the couple’s greatest passions. Woodland Farm actively collaborates with the Proof culinary team to provide sustainably grown heirloom fruits and vegetables. The farm is also home to a sustainable bison operation, Kentucky Bison Company, which supplies Proof and numerous other restaurants around Louisville with hormone-free, grass-fed bison, the key ingredient in our famous Bison Burger. Woodland Farm also provides Mulefoot and Hereford hogs for our annual The Hog and The Barrel Dinner.

Bar Whether you stop in for cocktails or a casual bite, the bar and lounge at Proof is one of Louisville’s best places to people watch. With a carefully selected spirits collection – that reflects a dedication to quality, diversity and originality – our bartenders are always ready to shake it up. 21c is all about the element of discovery – we encourage our guests to explore and discover new things whether it’s a fantastic local beer, spirit, wine or cocktail.

Our spirit collection emphasizes small batch, artisanal craftsmanship from around the world. Given our proximity to Bourbon Country, it is naturally highlighted by an impressive selection of 120+ of Kentucky’s finest Bourbons, some bottled exclusively for Proof on Main as part of our 21c Selects private, single barrel program.

Our signature cocktail list includes original recipes inspired by the season (and sometimes Current Exhibitions), making Proof an essential stop along Louisville’s Urban Bourbon Trail. Fresh juices, inventive infusions and house made tonic are highlights of our signature offerings.

Our award-winning wine list is both accessible and eclectic, plus an extensive and frequently changing selection of wines by the quartino are chosen to pair with our menu offerings.

21c Museum Hotel Louisville 700 W Main Street Louisville, KY 40202 502.217.6300 21cLouisville.com MUSEUM OVERVIEW 21c Museum Hotels present a range of programming curated by Museum Director and Chief Curator Alice Gray Stites in collaboration with founders Laura Lee Brown and Steve Wilson. Exhibitions are organized primarily from the 21c collection, which includes painting, sculpture, installation, photography, film, performance, video and digital art. The collection features works by both emerging and established artists from all over the world, reflecting the global nature of contemporary culture. Through the collection, as well as works on loan from other institutions, collectors and artists, 21c Museum Hotels will continue to create innovative exhibitions and other programming exploring the breadth of the human experience through contemporary art.

21c Louisville offers 9,000 square feet of exhibition and event space seamlessly integrated into all areas of the property. There are opportunities to discover art around every corner of 21c: in the lobby, restaurant and lounge, on the in-room Video Art Channel, in elevator lobbies and corridors. True to 21c’s mission, exhibition space is solely dedicated to showcasing the art of the 21st century and is open to the public free of charge, 365 days per year. The property offers rotating curated exhibitions, site-specific installations, and a full roster of cultural programming.

Cultural Programming 21c Louisville works with the local arts community to offer a variety of cultural programming that is free and open to the public including artist lectures, live performances, film screenings and poetry readings. 21c Louisville also offers free docent tours of current exhibitions and the site-specific collection on Wednesdays and Fridays at 5pm.

Alice Gray Stites, Museum Director and Chief Curator Alice Gray Stites serves as Museum Director and Chief Curator of 21c Museum Hotels, North America’s first multi-venue museum dedicated solely to collecting and exhibiting art of the 21st century. Prior to joining 21c in 2012, Stites was director of artwithoutwalls, a non-profit, non-collecting public arts organization, and from 1995-2006 was adjunct curator of contemporary art at the . Stites has lectured at universities and conferences, including Art Basel Conversations, Leaders in Software and Art, TEDx Stockholm, Moving Image Spotlight, PULSE Perspectives, the and the Kentucky Governor’s School for the Arts. She has served as a juror for ArtPrize 2013 and PULSE Prize 2014. She is responsible for cultivating the longtime partnership between 21c and Creative Capital, an organization that supports emerging artists. She has been active on advisory boards at the University of Kentucky’s College of Design and at the College of Arts and Sciences at the University of Arkansas. Stites graduated magna cum laude from the University of Virginia, and holds an M.A. from Columbia University.

Cracking Art Group, Red Penguin A signature at all 21c Museum Hotels, a flock of these limited edition sculptures by artist collective Cracking Art Group is on permanent exhibition around the property. The mission of Cracking Art Group is to raise awareness of environmental issues and the use and misuse of natural resources by creating artworks with materials derived from petroleum products. The name Cracking Art refers to the chemical reaction that occurs when converting raw crude oil into plastic, or the moment when natural becomes artificial. Founded in 1993, Cracking Art Group has created over 600 exhibitions worldwide.

21c Museum Hotel Louisville 700 W Main Street Louisville, KY 40202 502.217.6300 21cLouisville.com