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Dynamic-Graphics-Magazine-Oct ENTER YOUR DESIGN PROJECT FOR A FREE MAKEOVER! Design ideas for the real world TYPE SECRETS REVEALED The 6 Worst Type Crimes & HOW TO AVOID THEM Combat Project Stress 5 WAYS NOT TO LOSE YOUR MIND OCTOBER/NOVEMBER 2005 $7.95 US $8.40 CAN Tips for mastering large letters 05> dynamicgraphics.com 0274470 90182 You don’t compromise your vision and neither does Epson. Introducing the Epson Stylus® Pro 4800 Professional Edition. First impressions are important in any business, but in the graphic arts, they’re everything. You know your designs will blow them away, but only if your vision reproduces exactly as you planned. Consider our revolutionary new 8-color Epson UltraChrome K3™ ink technology. It delivers unrivaled color accuracy for stunning prints that will dazzle even your most demanding clients. Print after print, day after day, meeting after meeting. For more information, call 1.800.241.5373 or visit www.epson.com/k3. Actual price may vary. Epson, Epson Stylus, Exceed Your Vision and Epson UltraChrome K3 are trademarks/registered trademarks of Seiko Epson Corporation. All other trademarks are properties of their respective companies. ©2005 Epson America, Inc. ©Phil Marco 04 25 50 75 100 04 25 50 75 100 04 25 50 75 100 04 25 50 75 100 Rich blacks Accurate spot color matching Highly accurate photographic image quality High resolution text and line-art Unique 8-color pigment-based ink system Extreme printing resolutions up to 2880 x 1440 dpi PostScript® Language Level 3™ Compatible ColorBurst® RIP PANTONE® Licensed & SWOP® Certified Color Professional media handling, prints up to 17” wide Built-in Ethernet for both Mac and Windows platforms Epson Stylus® Pro 4800 Professional Edition only $2495 (fully loaded) 04 25 50 75 100 04 25 50 75 100 04 25 50 75 100 04 25 50 75 100 CONTENTS DYNAMIC GRAPHICS OCTOBER/NOVEMBER 2005 - VOLUME 10 NUMBER 5 FEATURES 40 Type Crimes & Misdemeanors by Michelle Taute Avoid the worst typographic transgressions. 46 Hand Lettering Rediscovered by Sheree Clark Historic hand lettering can inspire today’s projects. 52 Writ Large by Terry Lee Stone Type in large-scale formats has big impact, but holds unique challenges for environmental designers. 60 Type Terminology by Cassie Hart Get huge response with large-scale Learning the language of type is essential to environmental type (page 52). mastering it. Get started with this glossary. 66 Font Smart: Making the Right Buys by Allan Haley Best ways to build a productive type library COLUMNS & DEPARTMENTS 18 Design Dynamics by Sheree Clark Get teams on track with concerted effort—Part 1 of 2. 20 Management Matters by Maria Piscopo Project stress: 5 ways NOT to lose your mind 22 Smart Moves 28 Real-World Solutions We put the emphasis on consistency, fl exibility, and quality content in DG’s redesigned website. 38 Color on Call Spooky: eerie, chilling, creepy, mysterious, frightening 72 How’d They Do That? How to multiply graphics to create patterns, and turn bitmaps into vector fi les with CS2’s Live Trace 79 Design Makeovers Call for Entries Submit your project for a DG redesign. 2 DynamicGraphicsDynamicGraphics CONTENTS DYNAMIC GRAPHICS OCTOBER/NOVEMBER 2005 - VOLUME 10 NUMBER 5 REGULARS 8 From the Editor 12 Letters 76 Workspace Savvy The latest must-haves for desktop and library 78 Classifieds/Connections 80 Cover to Cover/Coming Up 79 Although the techniques and ideas outlined in Dynamic Graphics are offered with the best possible intentions, the publication or its publisher will assume no liability ENTER YOUR DESIGN PROJECT FOR A FREE MAKEOVER! for their success or failure in any real-world business application. Dynamic Graphics magazine (ISSN 1094-2548/USPS 016-929) is published bimonthly by Dynamic Graphics Group, 6000 N. Forest Park Drive, Peoria, IL 61614-3592, for $36 per year in the U.S. Single copies are $7.95 each. Prices vary outside the U.S. October/November 2005, Vol. 10, No. 5. Canadian GST Account No. 125145193. Canada Post Permit No. 2493675. Design ideas for the real world TYPE SEECCRETS POSTMASTER: Send change of address forms to Dynamic Graphics magazine, P.O. Box 9006, Maple Shade, NJ 08052-9006. Periodical postage rates paid at Peoria, REVEALED Ill., and additional mailing offices. Visit www.dynamicgraphics.com and click Con- tact Us, or e-mail Customer Service directly at [email protected]. © 2005 Dynamic Graphics, Inc. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product does not constitute endorsement by Dynamic Graphics magazine. Dynamic Graphics magazine assumes no responsibility for return of unsolicited manuscripts, photos, art, or cartoons, and reserves the right to reject any editorial or advertising materials. Unsolicited materials should be accompanied by a self-addressed, stamped envelope. Dynamic Graphics magazine is a regis- 40 The 6 Worst Type Crimes tered trademark of Dynamic Graphics, Inc. & HOW TO AVOID THEM 20 Combat Project Stress Production Notes: 5 WAYS NOT TO LOSE YOUR MIND This issue was produced using InDesign 2.0 on PowerMac G4s. Text imported from OCTOBER/NOVEMBER 2005 $7.95 US $8.40 CAN 05> Microsoft Word and set in Clarendon BT, Gotham, and Adobe Garamond. Unless 52 Tips for mastering large letters otherwise noted, all Pantone color references that appear in the magazine are dynamicgraphics.com 0274470 90182 taken from the Pantone solid to process guide coated. All visuals placed in posi- tion and separated electronically. Output direct to plate at 150 lpi at RR Donnelley & Sons Co. All rights reserved. Printed in the U.S.A. using soy-based process color inks. 4 DynamicGraphicsDynamicGraphics )LOVE MYIMAGE )MAGES, h"LUESv2 h0ASTEL4HOUGHTSv!MANDA2OHDE !USTRALIAEXCLUSIVETOI3TOCK ISTOCKPHOTOCOMHIDESY (IGH RES ROYALTY FREE IMAGESFORORLESS /VER HIGH QUALITYIMAGES NEWlLESEACHWEEK .OSUBSCRIPTIONFEESnEVER !BSOLUTELYFREETOJOIN ISTOCKPHOTOCOM FROM THE EDITOR With type—as with any creative element—some people “get it” and some don’t. “It,” of course, is pretty hard to defi ne; maybe it means the whole tragicomic spectrum of arts and let- ters. In this issue, we present knowledge and ideas to help you “get” type, from people who know when to express admiration for beautiful characters, laugh off the typos, and sign the warrant on the worst of the typographic transgressors. In “Type Crimes & Misdemeanors” on page 40, Michelle Taute presents an amusing but dead-serious look at outright atrocities, common errors, and pet peeves, while offering some fun examples of the right way to break the rules. On page 46, Sheree Clark explores “Hand Lettering Rediscovered,” with pointers on how to put the style and presence of hand-rendered letterforms to use in your next project. Type used in environmental design and other super-sized applications brings unique challenges; in “Writ Large” on page 52, Terry Lee Stone provides tips for avoiding room-sized errors and details the qualities that make certain fonts suitable for large-scale use. Knowing how to speak the language of letters is essential for designers. “Type Terminology” by Cassie Hart on page 60 presents more than 60 key defi nitions; it’s a useful review for the knowledgeable or a crash course for the self-taught (and those who slept through Typography class in school). Finally, our regular type commenta- tor Allan Haley advises on the best ways to build your type library in “Font Smart: Making the Right Buys” on page 66. Type is art, information, and entertainment. We hope you “get” plenty of all three in this issue. Tom Biederbeck, editor p.s. Enter your project for a free redesign in our ninth annual Makeovers contest; go to www.dynamicgraphics.com/makeovers for rules and forms. 8 DynamicGraphics combined power Introducing PANTONE® essentials — the value package that’s the cost effective way to upgrade to a full set of our new 2005 edition guides. This powerful line-up gives you bigger size, added features and everything you need to select, spec and match solid and process colors in print and on the Web. With a special package price and free carrying case, you’ll row home a winner. Order your specially priced PANTONE essentials now at pantone.com or call 888-PANTONE. and other Pantone, Inc. trademarks are the property of Pantone, Inc.© Pantone, Inc., 2005. All rights reserved. Illustration by Seymour Chwast. ® PANTONE PANTONE guides should be replaced every 12 months to maintain their reference standard. Subscriber Services To make any changes to your subscription, visit www. DYNAMIC GRAPHICS dynamicgraphics.com, click Sub scribe, then follow the instructions under the “Already a Subscriber?” link in the upper right-hand corner. Remember, the post office will only forward mail for 60 days. Editor Tom Biederbeck Art Director Kathie Alexander If you receive a bill after you’ve paid, our letters prob- Managing Editor Marcy Slane ably crossed in the mail. Please disregard any bill or renewal Assistant Editor Tami Terrell notice you receive soon after mailing your payment or order. Editorial Contributors Sheree Clark, Allan Haley, (If you continue to receive notices, let us know.) Cassie Hart, Maria Piscopo, Terry Lee Stone, StudioAlex If your issue is damaged or missing, call 888.698.8542. Photography, Michelle Taute We’ll replace the issue or extend your subscription, whichever you prefer. Dynamic Graphics is published six times a year. Cover Consultant Bill Thompson Editorial Director Emily Potts To know when your subscription ex pires, check the Creative Director Michael Ulrich printed address label on the magazine cover. The date your Director of Publications Ted Lane subscription expires is on the right of the mailing label. Please allow six to eight weeks after renewing for the label to refl ect the new expiration date.
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