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SLS MK Bonniercorp-3.Pdf AUTHENTIC CREDIBLE RESOURCEFUL Founded in 1939, Salt Water Sportsman is the industry’s most popular journal covering the world of saltwater fishing. Featuring local authorities from around the country, Salt Water Sportsman provides the regional insight and expertise to help anglers catch more and bigger fish, right in their own backyard. The magazine offers loads of how-to information and advice for those who travel throughout North America and surrounding waters, to Latin America, the Bahamas and the Caribbean. Salt Water Sportsman also brings readers insightful reviews of new boats, tackle and electronics, plus the latest news from the world of conservation. BRAND OVERVIEW 100,000 8x 1939 Circulation Frequency Year Established * ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE. @SWSportsman Salt Water Sportsman @SWSportsman 1,352,500 169,685 230,000+ 50,000 62,000 Avg. Monthly Avg. Monthly Social Media Custom Email Editorial eNews Page Views Unique Visitors Audience Subscribers Subscribers Within Salt Water Sportsman’s audience are anglers of various skill-levels, brand affinities and purchase intent. Using research and database management, we can identify, surface and activate high-value enthusiasts across all of our media channels in order to drive tangible results. Source: Omniture 06/15 - 06/16; Social Media Followers as of 07/16; Silverpop/Pentaho 06/15 - 06/16; 2016 Salt Water Sportsman Audience Survey Conducted by BCI AUDIENCE PROFILE Salt Water Sportsman’s audience represent active, affluent anglers that can be refined to fit your specific needs. Unless otherwise specified, this information is representative of our total audience across all media channels; contact us to find your target audience. Demographics AVERAGE AVERAGE NET WORTH HOUSEHOLD INCOME $1.2 Million 181,500 Fishing Habits % NUMBER OF YEARS COMPETED OR ATTENDED IN 78 FISHING IN SALT FISH TOURNAMENTS WATER BOAT OWNERS 29 % Years 37 % % % 64 54 96 4 FISH OFFSHORE 24' AVERAGE AGE MALE / FEMALE AVERAGE BOAT LENGTH* *SUBSCRIBER AUDIENCE COLLEGE EDUCATED % 7 86 NUMBER OF DAYS SPENT READ 4 OF % FISHING OFF SHORE % THE PAST 4 ISSUES 26' 87 81 PER MONTH AVERAGE BOAT LENGTH FISH INSHORE PLANNED TO BUY* AVERAGE 37% % % SPENT ON TRIPS OWN 2 OR 88 32 % MORE BOATS OWN VACATION PROPERTY 66 PROPERTY FISH NEARSHORE $5,300 OWNERS 2 % DOMESTIC NUMBER OF 23% 19 FISHING VACATIONS PLAN TO BUY BOAT OWN WATER- PER YEAR IN NEXT 2 YEARS FRONT PROPERTY $7,900 INTERNATIONAL CONTACT DAVE MOREL | Publisher 407-718-6891 | [email protected] DREW TOWNES | Midwest Sales, Television, Events 407-571-4730 | [email protected] BILL SIMKINS | Marketplace, Charter Boats 407-571-4865 | [email protected] NATASHA LLOYD | Publisher 954-760-4602 | [email protected] DAN JACOBS | Tournaments and Event Production 407-571-4680 | [email protected] SCOTT SALYERS | Group Publisher 305-253-0555 | [email protected] PRINT SPECIFICATIONS PRINT SPECIFICATIONS PRODUCTION GUIDELINES Dimensions Non-bleed size Bleed size Trim size Trim Size: 7.875˝ x 10.5˝ For all bleed ads: Build file to trim size and Full Page 7" x 9.685" 8.125" x 10.75" 7.875" x 10.5" add .125 in. bleed on all 4 sides. Ensure that Binding: Perfect Bound, Jog to Foot crop marks are offset .125 in. from bleed. 2-Page Spread* 15" x 9.685" 16" x 10.75” 15.75" x 10.5" Supplied materials that do not comply with the following Allow .25 in. safety area within trim on all 4 Jr. Spread* 15" x 4.685" 16" x 5.375" 15.75" x 5.125" specifications will be corrected and the advertiser billed for the sides (no live matter) 2/3 Page Vertical 4.625" x 9.685" required production. All ads supplied must be CMYK. For ads Spread ads: Supply in a single document requiring a spot color, please contact your production manager 1/2 Page Island 4.625" x 7.3125" for specifications. 1/2 Page Horizontal 7" x 4.685" Production Notes: AD SIZES: Follow ad size specifications and guidelines provided MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICES 1/2 Page Vertical 3.4325" x 9.685" in this document. Ads that do not meet exact size specifications Allow .25 in. safety area listed on the rate card will incur charges for resizing. 1/3 Page Vertical 2.25" x 9.685" Photos: Supplied images should be high res within TRIM on all 4 sides REQUIRED FORMAT: PDF/X-1a format files required for submis- (300 dpi) in CMYK. B/W images must be 1/3 Page Square 4.625" x 4.685" (no live matter) sion. Files should conform to SWOP guidelines, and total ink high res (300 dpi) grayscale. Images supplied 1/4 Page Square 3.4325" x 4.685" density should not exceed 300%. View specifications online at in RGB will be converted to CMYK. Ensure that crop marks are www.swop.org. Marketplace Non-bleed size LOGOS: Vector .eps or .ai files are preferred. offset .125 in. from bleed. PROOFS: Bonnier Corporation utilizes Virtual Proofing technol- Type must be converted to outlines unless the 1/4 Page Square 3.4325” x 4.685” ogy. Hard copy guidance is no longer required. If you opt to send fonts are provided. Jpgs should be 300 dpi. 1/6 Page Vertical 2.25" x 4.685" a proof for internal color approval, please send a Web Coated Native files supplied for corrections/ 1/6 Page Horizontal 4.625" x 2.25" SWOP 2006 certified proof. adjustments, must be accompanied by 1/12 Page Square 2.25" x 2.25" INSERTS: Consult your advertising representative. Production, the fonts and links used in those files. design and prepress services are available; rates upon request. (Recommended: use the packaging function 1/24 Page Horizontal 2.25" x 1.18" If we do not receive instructions regarding your materials, the in InDesign to gather fonts and links.) Black most recent ad of the same size scheduled will be picked up. type on light background should be defined Ad materials received after the deadline may incur late fees, as 100% black only. Files should conform 1/12 1/4 1/6 unless an ad extension is arranged with ad services prior to the to SWOP guidelines, and total ink density 1/24 deadline. should not exceed 300%. FULL PAGE BLEED FULL PAGE 2/3 PAGE 1/3 sq. 1/2 Island 1/6 1/2 PAGE ISSUE THEME & CLOSING DATES ISSUE THEME AD CLOSE MATERIALS DUE ON SALE ON TABLETS AD MATERIAL SUBMISSIONS FEB ‘20 Essential Skills 12/3/2019 12/5/2019 1/21/2020 1/13/2020 Ad files should be submitted via our Ad Portal at adportal.bonniercorp.com. MAR ‘20 Spring Migration 1/6/2020 1/8/2020 2/18/2020 2/10/2020 SEND ALL OTHER MATERIALS TO: APR ‘20 Mahi 2/3/2020 2/5/2020 3/17/2020 3/9/2020 For ads supplied electronically, adver- SALTWATER SPORTSMAN MAY ‘20 New Boats 3/2/2020 3/4/2020 4/14/2020 4/6/2020 tiser must supply an MAGAZINE JUNE/JULY ‘20 Exploring New Waters 4/6/2020 4/8/2020 5/19/2020 5/11/2020 additional content Attn: Stephanie Northcutt proofing jpg. We do 460 N. Orlando Ave., Suite 200 AUG/SEPT ‘20 Fall Migration 6/8/2020 6/10/2020 7/21/2020 7/13/2020 not accept ads via Winter Park, FL 32789 OCT ‘20 New Tackle 8/3/2020 8/5/2020 9/15/2020 9/7/2020 e-mail. Electronic files are stored for one year PRODUCTION CONTACT NOV/DEC ‘20 Big-Game 9/8/2020 9/10/2020 10/20/2020 10/12/2020 only, unless otherwise 407-571-4950 FEB ‘21 Essential Skills 12/1/2020 12/3/2020 1/19/2021 1/11/2021 requested in writing. [email protected] 2020 SALTWATERSPORTSMAN.COM REVISED 4/22/20 MARINE DISPLAY RATES MARINE DISPLAY RATES FOUR COLOR 1X SPECIAL POSITIONS 1X Spread $65,739 Page 2-3 $77,856 Full Page $34,604 Cover 2 $43,252 2/3 Page $28,375 Cover 3 $38,208 1/2 Page (Isl) $27,615 Cover 4 $46,920 1/2 Page $24,011 1/3 Page $19,835 1/4 Page $17,017 MARKETPLACE ︱ TRAVELING FISHERMAN ︱ BROKERAGE ︱ TOURNAMENT FOUR COLOR 1X TWO COLOR 1X FR EQU EN C Y Full Page $8,435 Full Page $6,847 9x 2/3 Page $6,905 2/3 Page $5,607 1/2 Page $5,843 1/2 Page $4,754 R AT E S 1/3 Page $4,831 1/3 Page $3,936 E FFE C T I V E January 2020 1/4 Page $4,150 1/4 Page $3,374 1/6 Page $3,094 1/6 Page $2,519 CI RCUL AT I O N 1/12 Page $1,607 1/12 Page $1,304 100,000 Avg Paid $854 $688 1/24 Page 1/24 Page AUDIENCE INFO $181,500 Avg HHI ISSUE THEME & CLOSING DATES $1,200,000 ISSUE THEME SPACE CLOSE MATERIALS DUE ON SALE / PRINT Avg Net Worth FEB ‘20 ESSENTIAL SKILLS 12/3/19 12/5/19 1/21/20 78% Are Boat Owners MAR SPRING MIGRATION 1/6/20 1/8/20 2/18/20 APR MAHI 2/3/20 2/5/20 3/17/20 Source: 2016 Audience Survey - MAY NEW BOATS 3/2/20 3/4/20 4/14/20 Conducted by BCI JUN EXPLORING NEW WATER 4/6/20 4/8/20 5/19/20 Contact your Regional Director JUL OFFSHORE ISSUE 5/11/20 5/13/20 6/23/20 or [email protected] AUG/SEPT FALL MIGRATION 6/8/20 6/10/20 7/21/20 to advertise.
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