UK Sport Media Guide Contents Introduction
Introduction 3 Rod Carr, Chair, UK Sport
UK Sport History 5 London 2012 was without doubt one of the greatest British sporting triumphs in history. Our athletes achieved Facts and Figures 15 unprecedented medal success across a wide range of sports, some for the first time, and made the nation Sport-by-Sport 19 immensely proud. Finishing third in the medal table at both the Olympic and Paralympic Games was a remarkable A Winning Formula 23 achievement, and one that came about following the hard Spokespeople and Areas of Expertise 27 work and dedication of our sports and athletes, coupled with sustained and substantial investment from the British Rod Carr (Chair) 28 Government and The National Lottery.