Broadcast, Social Media and Press Training t: +44 (0) 20 7993 2419 f: +44 (0) 20 7043 5749 e:
[email protected] w: group-k.com Contents Page Introduction 1 Objectives 2 The Broadcast Media 2 Radio & TV interviews 4 The Setting 5 The Results 5 Social Media 6 Dealing with the Press 7 Trainer - Allan King 9 Trainer – Frank Partridge 9 Trainer – Gerry McCrudden 10 Trainer – Vivien Creegor 11 Trainer – Samantha Simmonds 11 Summary 12 © Group K Broadcasting Ltd, 2014, All Rights Reserved Introduction Group K Broadcasting Ltd has been in business since 1974 as a supplier of news and broadcast services to the radio and television industry. We have provided what we - and our clients - believe is the best, and most authentic, media training to governmental, public and commercial organisations since 1982. A major strength of our business is our policy of only using people with thorough experience and an excellent track record in their field. For example, our broadcast trainers are all well- known radio and television presenters who also posses the ability to impart their knowledge to others. Our client base is diverse, and includes: • The Sentencing Council (Ministry of Justice) • The Home Office • The Cabinet Office • The Japanese Embassy in London • The Government of Gibraltar • The Foreign & Commonwealth Office (FCO) • Department of Communities & Local Government (DCLG) • UK Trade & Investment • UK Border Agency • Folke Bernadotte Academy, Sweden • Microsoft • Chanel • Kodak • Orange • The Richemont Group (owner of brands including Cartier, Mont Blanc, Alfred Dunhill, and Van Cleef & Arpels) • Tate & Lyle • Kraft Foods • Pfizer • Goldman Sachs People now realise how vital it is to understand and interact effectively with the media.