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ForumJournal winter 2010 | Vol. 24 no. 2 Heritage–Based rural Development Funding for this issue of Forum Journal was provided by the w.K. Kellogg Foundation, the major funder of the national trust’s rural Heritage Development initiative from 2005 through 2009. the w.K. Kellogg Foundation supports children, families, and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society. The national trust For Historic PreserVation (www.Preservationnation.org) is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history—and the important moments of everyday life—took place, the national trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. with headquarters in washington, Dc, eight regional and field offices, 29 historic sites, and partner organizations in 50 states, territories, and the District of columbia, the national trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of america’s stories. ForumJournal NatioNal trust Forum VALECIA CRISAFULLI Acting Vice President, Programs ElizAbEth byRd Wood Editor Kerri RUbmAn Assistant Editor JAmes LIndberg Guest Editor nicole vann Business Manager NatioNal trust For Historic PreservatioN Richard moE President David J. BroWn Executive Vice President VALECIA CRISAFULLI Acting Vice President, Programs Greg A. Coble Vice President, Business and Finance David Cooper Vice President, Development Paul EdmondSon Vice President and General Counsel Lauri Michel Vice President for Community Revitalization doLores McDonAgh Vice President, Membership JAmes VAUghAn Vice President, Stewardship of Historic Sites Emily WAdhAmS Vice President, Public Policy TabIthA ALmquist Chief of Staff and Executive Director for Media Relations NatioNal trust Forum advisory Board Paul Bruhn Preservation Trust of Vermont Pratt W. Cassity University of Georgia Alan doWner National Association of Tribal Historic Preservation Officers E. REnee Ingram African American Heritage Preservation Foundation, Inc. Bruce d. JUdd, FAIA Architectural Resources Group Ann McgLonE National Alliance of Preservation Commissions David Mertz National Council for Preservation Education David moRgAn Former Kentucky State Historic Preservation Officer Marcel Quimby National Trust Board of Advisors NanCy Miller SChAmU National Conference of State Historic Preservation Officers donnA J. Seifert Society for Historical Archaeology John SImonE Connecticut Main Street Center de Teel Patterson Tiller Goucher College Forum Journal, a Journal of the National Trust for Historic Preservation, (ISSN 1536-1012) (USPS Publication Number 001-715) is published quarterly by the Center for Preservation Leadership at the National Trust for Historic Preservation, 1785 Massachusetts Avenue, N.W., Washington, D.C. 20036 as a benefit of National Trust Forum membership. Forum members also receive 12 issues of Forum News, and six issues of Preservation magazine. Annual dues are $115. Periodicals paid at Washington, D.C. Postmaster: Send address changes to National Trust Forum, 1785 Massachusetts Avenue, N.W., Washington, D.C. 20036. Copyright ©2010 National Trust for Historic Preservation in the United States. Printed in the United States. Of the total amount of base dues, $6.00 is for a subscription for Preservation magazine for one year. Support for the National Trust is provided by membership dues; endowment funds; individual, corporate, and foundation contributions; and grants from state and federal agencies. National Trust Forum Journal is a forum in which to express opinions, encourage debate, and convey information of importance and of general interest to Forum members of the National Trust. Inclusion of material or product references does not constitute an endorsement by the National Trust for Historic Preservation. The National Trust for Historic Preservation is concerned about the responsible stewardship of the environment and has published this journal on Chorus Art Silk paper which is 50% recycled with 25% post consumer fiber. It is manufactured with non-polluting, wind generated energy and is FSC certified and supported by the Rainforest Alliance. 2 Winter 2010 ForumJournal Contents WIntER 2010 | VoL. 24 no. 2 Protecting Our Rural Heritage seNator BlaNcHe liNcolN . .4 Heritage-Based Rural Development james liNdBerg . .9 Save a Place, Save a Story jeaN a. Follett . 15 Telling the Untold Story: Branding in Rural Communities raNdy WilsoN aNd BeN muldroW. 24 Energizing Entrepreneurs—The Heart of Rural Heritage Development deBoraH m. markley. 31 Arkansas Delta Byways: Connecting the Dots rutH HaWkiNs. 39 Innovative Programs Benefit Historic Places in the Rural Northeast elizaBetH HumstoNe. 46 once prominent “sentinels” of their communities, traditional grain elevators are rapidly disappearing from the landscape. PHOTO By JEAN follett ForumJournal Winter 2010 3 4 Winter 2010 ForumJournal Protecting Our Rural Heritage seNator BlaNcHe liNcolN As a seventh-generation Arkansan and strategy to achieve sustainable develop- a native of Helena, I have always valued ment and create jobs in rural areas. the culture and heritage of my state. East- In my role as a United States Sena- ern Arkansas, in particular, is near and tor, I believe it is critical to help provide dear to my heart. resources and assistance for rural com- I grew up within walking distance munity development and job creation. of both sets of grandparents and neigh- In the last Congress, I sponsored a bill bors who were willing to lend a help- to improve the historic rehabilitation tax ing hand when times were tough. As a credit—the nation’s largest federal incen- young girl, I didn’t realize how much tive to promote the sustainable develop- these experiences would influence PreserviNg our rural Heritage is a strategy to the person I have achieve sustainable development and create jobs in become. Rural rural areas. America’s strength lies in these types of experiences. They ment of America’s historic rural and urban are important fibers in the fabric of buildings and places. who we are. But unfortunately, they I reintroduced this measure with are rarely repeated in today’s world, Senator Olympia Snowe of Maine three for today’s generation. months ago because Arkansas has many I believe it’s critically important that cities and towns where underutilized we preserve our history and develop ven- historic buildings can have a greater role ues where both visitors to Arkansas and in spurring neighborhood reinvestment natives of our state can learn about past and in addressing the shortage of rural generations and cultures. affordable housing. The recent work of the National Trust Through the Community Restoration for Historic Preservation and its state and and Revitalization Act, I want to make local partners has shown how our rural sure that our citizens benefit from the heritage not only lives in our memories— tax credit’s job-creation and economic it is also an asset to build upon for our development potential. Many job oppor- future. Preserving our rural heritage is a tunities can be created through trade and manufacturing related to retrofitting and rehabilitating historic buildings. built in 1912, the former missouri pacific train The bipartisan Community Restora- depot in helena, Ark., was adaptively used to create an interpretive museum. tion and Revitalization Act will promote Photo By JAMES LINDBERG greater investment in commercial projects, ForumJournal Winter 2010 5 Senator blanche Lincoln of Arkansas talks with constituents during Fourth of July celebration in a local barbeque restaurant. Photo courtesy OF THE OFFICE OF Senator BLANCHE Lincoln particularly for Main Street businesses and community development in rural located in small towns and older neigh- regions. These two regions were selected borhoods where there is a critical need to receive assistance from the National for investment and revitalization. Since Trust, with funding provided by the W. it was first enacted in 1976, the Historic K. Kellogg Foundation. Each of these Rehabilitation Tax Credit has generated areas uses a regional approach to rural more than $50 billion in renovation and economic development that builds on geo- revitalization, and created thousands of graphic, historic, economic, and cultural jobs across the country. ties. Heritage-based rural development As chairman of the Senate Agriculture includes strategies such as conserving his- Committee, I know that strategic federal toric structures and landscapes, heritage programs can support and spark private tourism, entrepreneurial and small busi- initiatives and partnerships, ranging from ness development, education, and regional innovative food production to renewable branding and marketing. energy to sustainable rural development. As an Arkansas native, I am particu- The National Trust for Historic Pres- larly familiar with and proud of the work ervation’s recent pilot projects in rural that is underway in the Arkansas Delta regions of Arkansas and Kentucky have region, in collaboration with the Arkansas shown the promise of implementing a Delta Byways