April 14, 1969:Our 38th Year:5% Broadcasting THE BUSINESS,WEEKLY OF TELEVISION AND RADIO à r. v.Liäi '¡: ; r Local TV business takes its place in the sun. p21 P -N, Bonneville take major step in renouncing cigarettes. p32 Justice urges media cross -ownership break -ups in CATV p.38 CPB bids to remold shape of noncommercial TV. p44 lun+gon 00CNMIO l l, BC Ba, 71 Anv. l'. Ca n. O BARA GA CARL TON UNTONAGON Mareuene O Besame sa.a. kex.eO D IN oae la4 Ashland 0 Ishpem,ng .N, 's N ,:'!),. LUCE DOUGLAS BA YFIELD e ra GOGEBIC MARQUETTE Mlin'L ' O ALGER Nr..t. RON .e I IRON SCHOOL:R_ri ASHLAND 599,. a.., Ceta, Fane ` 7 ON,..na ,CICKINSGN DEL'. Mr s' 1,1 o i :0p1_R _0 BURNETT WASHBURN Canoe 6A F,o,ence O WMIMa.t sh.e lake SAWYER FLORENCE Iron Mountain J PRICE Ex auD i n LoN FOREcT +cma HMI 11,1 V POLK ' BARRON Oc.,, ii. ' R..a laeeO O Datum Laery aa;,ono 0 Cw LI COI Nf AN ltt, Aatnua M.C1u,JO Metro, AnllAC S _ Menarn CeL CHIPPEWA ST CROIX ' Marinette;.^, O Olti,deo DUNN 1 Cmppea F,IIs A,Me.o,S o ff...., Menomonie 0 -'aueau(", SH ANC; -OCONTO Fen. a onto ®, 0 ' . pTHD.. pElr I'.Ara O Ene.g,m ONnM ()Eau CI& ?K ,. o ,e.aMr Tr Sn. e1y() PIERCE` EAU SCE AI I 00,.:11, rl rn,; nn o Si---- _ ReuwlO .EeAlai' ^lTnnMdrShGtlU PEPIN Mo,dO . Stereö Pomt 8. 10 1 WAUPi G n Bay , RUF FALO 'New l=' 0.47/1, d 1 POP I 1 1 IIS I Cod'loc NARASHA Wa. ... Manistee i J- _ .._ _. ti..,,anl. - IN ORa.n..e. MAM.TD Tw S,s Norms WAUSHARA ' p lift/Inter ^.em^naO . Manitowoc Winona() AOAM Oc..,;c- HV VAS. tAsE Sw,la h^'B+O IuI1UU «a.a,o Oehkoeh0 OLMSTED M.e .J. lumnEt:r. A ewes WINONA ucross, I . O Ia.IC Ua.ela0 +,we.n.nC _-_-7 11N1SAW .4q,r+'I.: Mn lese e I MONROE Mauston O OR., ti . O ()La Croase Fond du Sheboygan NKR HOUSTON iMrvntiin^ ' .ar o Ix P,eslon0 ,"'" phD OV LAC 5HIB".Sa11 NEWA'IGO -.e=-L.MORE VERNON aleao0n.a v,raaa p OL+r,rtr 61Parlate t11eul venar C 'ot OLIrrF Wei Be, B,IabooO Mo.e,s RICMLAND COLUMBIA O Pu.l WMh.,pton iLchland Canter O SAUK Waldon .20,11', P,a.a ae Sec O O CRAMrOaO Muskegon.y MusAILON4 ALL /MIMI( Olacs,., Id DAtNE J `. Nighttime Dominance Nineteen out of the Top Twenty -six Programs in Green Bay Television - Feb. /Mar. 69 ... NSI' Weather /News The Resultstation Sports Dominance . WBAY Total TV Homes Weekly 6:00 8 10:00 PM WBAY -TV 803,000 Station V 566,000 GREEN BAY Station Z 000,000' ' No Weather, News, Sports Programming. M BLAIR TELEVISION The Bell System has had to run to stay ahead of the high- bank's computer by Touch -Tone® telephone. speed nanosecond world that Molly was born into. In just the This growing versatility and flexibility stimulates still 11 short years of Molly's lifetime, our business has more than more growth and more innovation in both services and equip- doubled in size. ment. Our network thus becomes both the cause and effect And our nationwide phone network will continue to grow. of better communications. Day after day, an avalanche of new innovations -new Growth in population, growth in human communications, ideas, new products and services-rolls onto our network. growth in machine calling, all of these things, indicate that the Pictures and diagrams and heartbeats and voices are switched job of universal communications will more than double in instantly over it from anywhere to any of 110 million telephones the next ten years alone. and telecommunications devices. Our job is to stay ahead of As we continue to innovate, the network will be able to the demanding, breathtaking, do more things for more people. For instance, we're getting incredible world Molly is growing ready to provide you with Picturephone service, connect you up in. Today we're getting ready with library or teaching sources, or let you talk directly with your for Molly's 21st birthday. NETWORK They're the kind of teenagers you don't hear as much about. That's one of the reasons we produced "Driver's Seat To Judgment Seat," the story of Houston's Teen -age Jury. Pioneered here, juvenile driving offenders appear and are "sentenced" by the teen -age court. Many found guilty are asked to serve on the jury themselves for a stipulated number of sessions. Not a single defendant juror has reappeared in the role of defendant. If your town doesn't have a teen -age jury, and you think it should, write us. We'll be happy to loan you a print of our show. kirk -tv HOUSTON CAPITAL CITIES BROADCASTING CORPORATION BROADCASTING, April 14, 1969 3 In the great Channel 8 coverage area, a whopping $5,360,659,000f is spent annu- \wn.irs.w. 4' t ally in retail sales. WGAL -TV is an im- . .,. .,,.- , portant influence in this spending. In this . .,.. i...-..,. 1 ...... 0001 1 ...... market: 978,700t TV homes, $9,312,610,000t effective buying income, and WGAL -TV o ._...... .Ot.iV.iF (with 36%* color penetration) reaching more TV homes and influencing more peo- ple than all the other stations in the area READING combined *. C 00 w.w. HARRISBURG Cu_.,...../.o.. .I C LANCASTER) RK ..MI..3 CHIC I. _...... LS .GETTTSRURG :"_iO_" WGAL -TV Channel 8 Lancaster, Pa. c PIDII .s.riw s... Representative: The MEEKER Company, Inc. (9I.D.11 MOSEICK New York Chicago Los Angeles San Francisco .JEFfEtson y 0000 *Based on Feb. -March 1968 Nielsen estimates for both metro area and ADI; ... : subject to inherent limitations of sampling techniques and other qualifica- `G/ tions issued by Nielsen, available upon request. (Sales Management Survey of Buying Power 6/10/68. STEINMAN TELEVISION STATIONS Clair McCollough, Pré WGAL -TV Lancaster -Harrisburg -York- Lebanon, Pa. WTEV Providence, R.I./ New Bedford -Fall River, Mass. - KOAT -TV Albuquerque, BROADCASTING, April 14, 1969 ßhsgZiicuit Putting birds to use sit quietly and let affiliates not only sell all three networks). It's also certain local time in network programing but that Dr. Frank High ranking officials of National Aero- Stanton, CBS Inc. pres- do so at network expense. ident, will be asked nautics and Space Administration have to stay on as chair- man of U. S. Advisory under consideration policy determina- Commission on Information, which sits tion that might permit TV networks to Haven for Smotherses? over USIA at consultative use existing or future Applied policy level. Dr. Stan- Tech- Reports circulated late last week, ap- ton had nology Satellites for distribution of TV submitted his resignation with parently with some foundation, that change in administration programs to affiliates. ATS spacecraft and reportedly William Morris Agency has put out has felt that with ex -CBS executive are orbited to perform scientific ex- high -level feelers at ABC about possi- Frank periments; when these are completed Shakespeare as director of USIA, bility of moving Smothers Brothers to there would be "too much satellite is available for other use. TV CBS" in ABC -TV network next fall or, if not organization. But administration re- networks would pay for construction then, as midseason replacement early in of earth stations and other facilities; portedly does not want to lose Dr. 1970. ABC is not commenting on any Stanton's prestige there would be no cost to government. and expertise and phase of current Smothers Brothers has asked Proposal for pilot commercial satel- him to continue for another controversy, but it is widely believed three -year term. lite system by Communications Satel- that under normal circumstances net- has been pending before FCC lite Corp. work would be interested in negotiat- for year. NASA plan would require no ing. In present circumstances, however, Reps vs. reps FCC approval, it's believed, since sys- ABC presumably would want to be Efforts are being made to settle main tem would be noncommercial, experi- sure that Smotherses are legally "free points of dispute that has mental. Edward Roth, consultant to had Station and clear" cancellation of their Representatives Association and space agency and former broadcast of- -that station show by CBS will not end up in some reps owned by broadcast groups at ficial (NBC, WGM -TV Chicago, among sort of lawsuit into which ABC might swordpoint ever since other posts). is architect of NASA SRA sparked FCC scheme. he drawn. action and plan for rulemaking against group reps few weeks ago Changes in making (BROADCASTING, March 17, 24). In Hip shot retaliation, some group -owned reps and White House staff isn't permitting grass their lawyers have been compiling lists They're having thoughts second at to grow in its quest for means of clean- of broadcast ownership interests of White House on President Nixon's en- ing up what's generally regarded as SRA members-and also have been dorsement of Senator John Pastore's "that communications mess" in Wash- talking of petitioning FCC to require criticism of sex and violence on televi- ington. Following preliminary meeting that station contracts of all reps be sion. Nixon letter (BROADCASTING, with representative group of broadcast- made public. March 31) expressed concern "with the (BROADCASTING, ers March 31) White Word now, however, is that this tack ethical as well as the artistic level of House officials have had informal con- might be abandoned if SRA would join many television versations with deal- programs and commer- other authorities group reps in proposing adoption of cials" and referred to misuse "of this ing with licensing and regulatory poli- new FCC rule directed at another issue cies and composition commission it- great medium." There's hindsight that of raised by SRA in its petition to FCC: self.