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USSD the Hidden Gem in the GSM Network

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USSD the Hidden Gem in the GSM Network USSD The hidden gem in the GSM network Key Benefits Market Dynamics Derives rapid deployment of Unstructured Supplementary Service Data (USSD) is a service whose time has come. services Supporting high-speed, bi-directional communication between GSM mobile subscribers and • Out-of-the-box services applications, USSD represents the most cost-effective way for mobile operators to roll out • User-friendly service innovative, interactive, value-added services such as customer self-care, mobile banking creation and payments and mobile advertising. Unlike WAP or mobile internet, USSD services • Easy integration of require no sophisticated handsets, no special settings and are available to subscribers in applications via portal any GSM network, even while roaming abroad. Enhances uptake of services • Support for multiple Product Overview languages and character sets The Jinny USSD Server provides the operator In addition to providing the standard features • Service discovery through with a complete suite of enablers and of a USSD gateway, Jinny offers optional portal turn-key applications to launch innovative components to help operators provide out- services and begin monetising their of-the-box services and to build menus to Cost-effective solution network’s capabilities fully. This opens up enable subscribers to locate services from a • No new CAPEX in the new revenue streams and raises customer central access point. network satisfaction and loyalty, leading to reduced • Exploits existing network churn. USSD is especially attractive for The Jinny USSD Server is founded on Jinny’s capabilities services such as mobile information, distributed component architecture, which • No complex handset mobile commerce, mobile entertainment supports industry-leading performance, high configuration or any service that requires immediate availability and cost-effective scalability. • Cheaper than IVRs for assured interaction between subscriber As the same architecture underlies the self-care and application, such as mobile banking. whole range of Jinny’s voice, multimedia • Flexible, non-blocking The immediate, interactive and assured and messaging products, it is easier to licensing nature of USSD services makes it the ideal seamlessly integrate them together to technology for mobile banking applications. launch synergistic and complementary The Jinny USSD platform already supports services such as: the provision of mobile banking services to • USSD download of MMS and WAP settings previously “unbanked” populations in remote • Mobile marketing regions of the world. • Customer self-care via USSD menus • Mobile payments & banking As an enabler of USSD services in the core • USSD information services for inward network, the Jinny USSD Server supports roamers GSM SS7 connectivity and translates USSD requests into IP-based protocols such as SMPP or HTTP/XML. It complies with GSM phase 1 and 2 USSD for push/pull and session-based services. It provides a flexible routing capability based on service code, network information or subscriber identity. www.jinnysoftware.com Key Features Out-Of-The-Box Services Integration of External Content With its suite of turn-key applications, the The definition of menus on Jinny’s portal Jinny USSD server enables a mobile operator provides for menus terminating with static to immediately roll out attractive services to “pages” of information. This information can subscribers when they deploy the platform. be retrieved from an external source such The following applications are available to as a web page and simply displayed on the operators deploying the Jinny USSD server: subscriber’s handset. • Voucher Recharge • AirTime Transfer User-Friendly Service Creation • Balance Enquiry Jinny’s USSD Portal equips the mobile • Call Me Back operator with a GUI-based interface for designing menus through which to offer Menu-based Navigation and Accelerated VAS services to their own subscribers and Launch subscribers on other networks. The Jinny USSD portal helps the operator construct and present interactive menus Real-time Rating and Charging to subscribers for the discovery of and The Jinny Real-time Charging Gateway navigation through services and information. enables flexible rating and charging of Menus can be constructed in a tree structure USSD services based on numerous criteria. that terminates either with an application Typically a service code is used to charge. that provides a particular service or with an item of information for display on the subscriber’s handset. This means subscribers do not need to remember codes for specific services and enables the operator to provide a central point of access. USSD Architecture Application Service Application Service Providers Providers AIU AIU Jinny Business Real-time Charging Tools Reporting Gateway Copyright © 2012 Jinny Software Ltd. All rights reserved. Jinny Software GSM SIU GSMSIU SIU mentioned herein as well as its respective logos are trademarks or registered trademarks of Jinny Software Ltd. in Ireland and in several other GSM Network countries around the world. AIU.
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