Bjj Industry
MARKET RESEARCH BJJ INDUSTRY October, 2015 Content Where Does Your BJJ Business Fit In A $2.7 Billion Industry? …………………….. 3 Some 2012 BJJ Worlds statistics, odds and ends and records ……………………….. 7 BJJ Industry – Quora …………………………………………………………………. 8 BJJ Industry – Reddit …………………………………………………………………. 11 Benefits of BJJ Infographic …………………………………………………………… 14 6 Reasons The BJJ Gi Market Doesn’t Play By “Normal” Business Rules ………… 16 Demographic ………………………………………………………………………….. 17 Psychology ……………………………………………………………………………. 24 Pain Points ……………………………………………………………………………. 26 Middle-aged professionals ……………………………………………………………. 28 How to Attract and Retain Women in BJJ ……………………………………………. 32 Internet Marketing In BJJ ……………………………………………………………... 35 Branding In BJJ: Mastering Criticism ………………………………………………… 38 A Short History of BJJ Brands in the UK …………………………………………….. 41 Business In BJJ: Teachers, Competitors And Economic Success ……………………. 44 US registered BJJ Schools ……………………………………………………………. 45 The Top Brazilian Jiu-Jitsu Tournaments In The World ……………………………... 46 $60 To Watch The ADCC In Beijing? ………………………………………………... 49 Competitors …………………………………………………………………………… 50 BJJ Sports ……………………………………………………………………………... 51 RollMore ……………………………………………………………………………… 54 Competition Judo Vs. Competition BJJ - What BJJ Can Learn ……………………… 56 2014 BJJ Lovers Holiday Shopping Guide …………………………………………… 59 Appendix 1: Top 10 BJJ Online Resources …………………………………………… 68 Appendix 2: Other Interesting details ………………………………………………… 70 Sources ………………………………………………………………………………… 71 2 Where Does Your BJJ Business Fit In A $2.7 Billion Industry? BJJ is, first and foremost, a martial art, but still, it has the potential to do more in changing diet, exercise, and general health practices than most doctors’ appointments—ask anyone who’s lost a significant amount of weight, or changed the way the approach stress since they started training. I am a firm believe that Brazilian jiu jitsu, in its many offerings, is a part of the healthcare industry—and that it can do more.
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