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Comes to MSU Tonight

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Comes to MSU Tonight Weather"Partly cloudy with ~~ high today 22°F. Holiday Low tonight 5 ° F. Gallery. See pg 2-3. Friday, December 2, 1983 Volume 75 Issue 17 High tomorrow 30°F. '----..,-------' ._1983 Expcnent ,News Briefs Calendar controversy climaxes By MICHELLE WING News Editor Incumbency set A privately-published pin-up calendar featuring women from MSU has stirred up a (U PI ) Administration officials confirm mess over trademarks and upholding the news reports that President Reagan will name of the unvers1ty. announce his candidacy for re-election The calendar, "1984 Pin-Up Calendar. in a nationally broadcast address to the Montana State University," was produced by nation next month. Reagan became a Bozeman photographer Tom Maurer. When it legal ca ndidate for a second term hit the IJ1arketplace, on Nov. 22, complaints October 17. The officials say the speech resulted in a request to cover up or remove will come a few days after his annual the words. " Montana State University." State of the Union Address to Congress. According to Administrative Legal Counsel One Reagan ai de says the liming is Roger Flair, Maurer violated trademark regu­ clearly intended to reinforce the Presi­ lations by using the university's name to sell a dent's image as the 1mcumbent. and set product. The names " Montana State Univer­ the tone of the campaign. sity" and " M.S.U." were registered in July 1983, along with related logos and insignias. "I didn't realize, MSU being a public institu­ Charity hides drugs tion , supported by our taxes. that the name would be a trademark," said Maurer. (UPI ) Forty-five people who allegedly MSU has asked Maurer to cover up the used a charity for the handicapped to university's name before selling anymore disguise a multi-million dollar drug ring copies. The calendars are presenlly at a local were indicted today in Newark, New Jer­ printers, awaiting the addition of stickers on sey. The 56-count indictment says the the front page. charity, called "Concerned for the Handi­ "It's costing an extra $300 to $400 for the capped," sold about $150,000 worth of stickers. which is not cheap." said Maurer. drugs each week. The head of the ring Producing the entire calendar ran to an supposedly dreamed up the idea while in expense of several thousand dollars, accord­ prison for armed robbery. ing to the photographer. He added, "I was willing to change it, even if 1t was to tear the cover off ... their main con­ Vatican Issues guide cern was that it looked like they (MSU) were promoting ur endorsing it." (U PI ) The Vatican issued its first guide­ Explaining the title choice, Maurer said, lines on sex education yesterday. saying "The gals are all from MSU . That's the one parents have a duty to teach their child­ and only reason I put 1t there. The pictures are ren about sex. In a 36-page booklet titled . going to sell, not the name." "Educational Guidance in Human Love," Use of MSU's recently-trademarked name parents are told proper instruction should violated state law. Under Montana Code 30- condemn pre-marital sex, masturbalion 13-333(a), any person who "uses, without the and homosexuality. Vatican spokesmen consent of the registrant, any reproduction. say the guidelines are aimed at positive counterfeit, copy, or colorable imitation of a This is the first conflict that has arisen since universities across the country had calend­ but prudent sex education called for by mark registered under this part in connection the institution of the registered name. Under ars of some type. MSU should have one. th e Second Vatican Council 20 years with the sale, offering for sale. or advertising the new status, any party wishing to use the Maurer selected the women as he "came ago. of any goods or services on or in connection university's name to endorse a product must across them." He said, "I'd zip through cam­ with such use is likely to cause confusion or be licensed by the Endowment and Alumni pus, spot a prospective gal , maybe out sun­ mistake or to deceive as to the source of Foundation. bathing or walking" Envoy accused origin of such goods or services ... " violates Foundation member Alberta Rivera said, His opening line is "a well-guarded secret." trademark law. "Any new product being put on the market He talked to 18 women, photographed 14 and (UPI) Nicaragua's government radio According to Flair, the registration does not has to be approved by us." used 12 in the final calendar. charges U.S. Central American Envoy require the use of a trademark symbol in con­ Local businesses have used MSU logos "The theme .. .is an all-natural background.­ Richard Stone and CIA-funded rebels of junction with the name, since it is only regis­ without permission for a number of years: .. there are no man-made objects involved," trying to thwart the peace efforts of the tered in the state. said Rivera. "We don't want to cause any bad Maurer said . He has been doing pin-up type four-nation Contadora group. That after Flair said if Maurer attempted to market the feelings with merchants who have been act­ work for ten years. Stone met in Panama yesterday with the calendar in other states with MSU's name. he ing in good faith ." Negotiations are currently "It's a natural transition from my wildlife rebels to try to devise a deal which would could file suit based on " unfair competition. being held to deal with that problem. photography ... as a beautiful, attractive sub­ call on the guerrillas to halt their attacks .. without consent appropriating our name and Maurer, a local taxidermist and wildlife pho­ ject," he said. against Nicaragua in exchange for free our good will to sell his product." tographer. came up with the idea of a The models were given complimentary elections. Managua already has prom­ When the calendar appeared in the book­ calendar last spring when the Pikes adver­ copies of the calendars and access to their ised to announce on Sunday a date for store, several queries were directed to Flair's tised for contributions to their own photographs, said Maurer. "The benefits may the elections. office over its legality. When Maurer heard of publication. be increased if the calendar is a success." the possible infringement, he contacted Flair. The Pikes wanted women "fully clothed," Maurer plans to publish another calendar "I didn't want to cause any problems. I said Maurer. "It was too conservative .. .for a next year. The 1984 calendars will again be wanted to be totally right and totally legal," cheesecake calendar." on sale next week. said Maurer. He then decided that since most major 2 EXPONENT Friday, December 2, 1983 Museum of the Rockies Top and clockw•se "Angel' by Eleanor Crank. paper folding watercolor pen and mk two piece candle holder oy Madella Brock stoneware pouery. "Bozeman C•ty L1m11s" by June Saf­ ford \\atercolor both sides of hallway exn1b t1on. wme set by Maroe a Brock stoneware pottery (Staff photos by Da~·e Smith) EXPONEN'f3 Friday. December 2, 1983 MAIN STREET Down Hall6LUe 26 W. Main from 587-9503 Budget Tapes You Babe Holiday Sweaters White with gold thread & gold belts Reg. $28.00 NOW 15.99 Verano Plaid Blouses Reg. 2400 NOW 11.99 All Jeans in Store 8.50-19.99 Choose from Union Bay, Oscar de la Renta, Brittania, Street Gear, Hash & others. Stop by and register for a pair of jeans of your choice. Snapshot Photo II Trust your holiday photos with us. Spedal times deseroe the best! Color Film Developing C-41 Process In by 5:30 p.m. Out by 10:()() a. m. the next day. College Students get your resume'photos taken here. Snapshot II 7th&Main 9:30 - 5:30 Mon. ·Fri. 10-12 Sat. 4EXPONENT Friday, December 2. 1983 I Editorial I MSU®trademark: upholding Image? Winter has exposed rts pearly white fangs all across Montana, but Bozeman and MSU® have suffered a more lethal bite from the MSU® administratron . An opportunrstic businessperson by the name of Tom Maurer serzed the chance to publish a calendar containing 12 MSU® woman posing in 'ft>., I Cti.1-l ScE Wj.jy bikinis and casual outfits. The calendar. prrnted in blue and gold colors SOMEONE WOUJ..D WAHT with the name Montana State Unrversrty®down one side. has been a sub­ To t;Q TO COLLEGE ject of concern for admrnrstratron officials interested rn promotrng the M~U MAS £~CELLENT HERE! proper rmage for MSU® PROGRAMS IN SClENCE The image that the calendar pro1ects is certarnly a matter of oprnron. but regardless of what the admrnrstratron or anybody else feels. Maurer has ENGINEERING,EDUCA110N been selectrvely drscrrmrnated against at hrgh personal cost, to ·cover-up' AGRICULTURE ... ANllMB~~ MSU® OF SC.\tOL.ASTIC PURSUITS anything that refers to ARE AVAILABLE FOR The admrnistration has barked in defense of therr actions ogainst STUDENTS ... Maurer by statrng therr exclusrve rrghts tn !he name Montana State Unr­ versrty!' The legal trademark documentation, much to my amazement, had only been completed last July. Up untrl that point. area businesses usrng the varrous MSU®logos on ' their products did so at wrll. After MSU®received legal rights to therr names and varrous logos last July, area businesses continued to use the MSU®trademarks without receiving permission. Why drd they not ask permissron? One very good reason rs that they simply did not know The adminrstration has realized this fact and stated their desrre to rec­ ognize area busrnesses "good will and intentions" rn usrng MSU®regis­ tered trademarks Maurer.
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