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Comunicato Stampa Depay, Džeko, Griezmann, Hazard e Kalou protagonisti del nuovo film di Hyundai “il Giorno della Partita in Europa”, che celebra la passione dei tifosi • Hyundai presenta il primo video pan-europeo che coinvolge tutte e cinque le squadre con cui ha accordi di sponsorship: AS Roma, Atlético Madrid, Chelsea FC, Hertha BSC e Olympique Lione • Per la prima volta 18 stelle del calcio europeo – tra cui i giocatori della AS Roma Edin Džeko, Javier Pastore, Cengiz Ünder e Bryan Cristante – riunite insieme in un video • “Il Giorno della Partita in Europa” va ad alimentare la campagna “For the Fans” di Hyundai, che mette proprio la passione dei fan al centro di tutte le sponsorizzazioni dei Club 27 marzo 2019 – Hyundai ha lanciato oggi il suo nuovo film, che coinvolge tutte e cinque le squadre europee con cui ha accordi di sponsorship. “Il Giorno della Partita in Europa”, visibile a questo link (inserire link), racconta il viaggio di 5 gruppi di tifosi – uno per ciascuna delle squadre partner di Hyundai: AS Roma, Atlético de Madrid, Chelsea FC, Hertha BSC e Olympique Lione – per andare a vedere la partita della loro squadra del cuore, e del ritorno a casa. A rivestire ruoli inconsueti - baristi, fotografi, commessi nei negozi della squadra, steward – tanti campioni dei cinque i club, che arricchiranno l’experience dei tifosi. Il video intende celebrare il ruolo chiave che hanno i fan nel supportare la loro squadra del cuore e si muove nel filone della campagna “For the Fans” che Hyundai ha avviato all’inizio della stagione 2018/2019 e che mette proprio i tifosi - e la loro eroica passione - al centro del palcoscenico. Sono ben 18 i calciatori che partecipano al video, tra cui i giallorossi Edin Džeko, Javier Pastore, Cengiz Ünder e Bryan Cristante, che sono in compagnia di altri campioni come Memphis Depay (Olympique Lione); il francese Antoine Griezmann (Atlético de Madrid), campione del mondo con la Francia; il capitano della Nazionale del Belgio, Eden Hazard (Chelsea) e il vincitore della UEFA Champions League Salomon Kalou (Hertha BSC). E ancora: Stefan Savić e Thomas Lemar (Atlético de Madrid); Olivier Giroud e Willian (Chelsea); Marvin Plattenhardt e Davie Selke (Hertha BSC); Nabil Fekir, Anthony Lopes, Tanguy Ndembele e Bertrand Traoré (Olympique Lione). “Siamo entusiasti di presentare il nostro primo video pan-europeo, che mette insieme tutte e cinque le Hyundai Motor Company Italy Via Giovanni Bensi 11 T +39 02 www.hyundai.it 20152 Milano, Italia 380581 squadre nostre partner e porta in vita la nostra campagna “For the Fans”, che vede i giocatori rivestire un ruolo di supporto, mentre quello dei protagonisti è giocato dai tifosi” ha commentato Andreas-Christoph Hoffman, Vice Presidente della Divisione Marketing e Prodotto di Hyundai Motor Europe. “Per valorizzare ancor di più le nostre partnership, abbiamo lavorato a stretto contatto con le squadre per creare una serie di iniziative innovative capaci di arricchire l’esperienza dei tifosi, favorendo la mobilità e rendendo loro più accessibile il calcio”. Per la stagione 2018/2018 Hyundai ha arricchito il suo portafoglio di sponsorizzazioni di squadre di calcio con gli accordi quadriennali con il Chelsea FC e l’AS Roma e gli accordi triennali con l’Atlético de Madrid e Hertha BSC, che si sono andati ad aggiungere a quello già in essere con l’Olympique Lione. Hyundai è Top Partner di FIFA dal 1999 ed è stato partner della UEFA per 18 anni fino al 2017. Il programma pan-europeo di sponsorizzazione dei club si inserisce in una più ampia strategia di sponsorizzazione all’interno del mondo del calcio che ha l’obiettivo di costruire connessioni emotive con i tifosi profonde e coerenti, in tutto il continente. MARTA MARCHI ANDREA CRESPI PR Manager Hyundai Italia Managing Director Hyundai Italia I NFORMAZIONI SU H YUNDAI M OTOR C OMPANY. Fondata nel 1967, Hyundai Motor Company fa capo a Hyundai Motor Group. Con 110mila dipendenti, Hyundai è presente in tutto il mondo con 8 stabilimenti produttivi e 7 Centri R&D: il complesso di Ulsan (Corea del Sud) è la più grande fabbrica di auto al mondo: con una superficie di 5 milioni mq, produce 5.600 auto ogni giorno. In Europa, Hyundai conta 2 fabbriche (Nosovice in Rep. Ceca e Izmit in Turchia, capacità produttiva complessiva: 600mila vetture/anno), 2.100 showroom e genera 155mila posti di lavoro (tra occupazione diretta e indiretta). Secondo il ranking “Best Global Brands 2018” di Interbrand, il marchio Hyundai, pur essendo il più giovane tra quelli automotive, è arrivato a conquistare la 6° posizione tra i brand auto e la 36° posizione assoluta a livello mondiale (il valore supera USD 13,5 miliardi, +3% rispetto al 2017). Hyundai è l’unico Costruttore al mondo a offrire una gamma Green, con le 4 principali alimentazioni sostenibili: Elettrica, Ibrida, Ibrida Plug in e Idrogeno. Nel 2013, Hyundai ha inaugurato Hyundai Motorsport in Germania (Alzenau), rientrando dal 2014 nel Mondiale Rally WRC con la i20 Coupe WRC sviluppata in house. Nel 2018, Hyundai Motorsport ha chiuso il Mondiale WRC al secondo posto nella Classifica Costruttori, mentre il pilota italiano Gabriele Tarquini ha conquistato il titolo di Campione 2018 nel Mondiale WTCR (World Touring Cup Car) a bordo della Hyundai i30 N TCR del BRC Racing Team. Nello sport, Hyundai è anche Partner Ufficiale di FIFA (dal 1999 e fino al 2022) e, nella serie A italiana, Partner Ufficiale di AS Roma. In Italia, con una rete di 115 concessionarie, Hyundai si è consolidata intorno al 3% del mercato nazionale, con circa 53mila esemplari venduti (dati UNRAE 2018). Oltre il 90% delle Hyundai commercializzate in Italia è disegnato, sviluppato e costruito in Europa. Tutte le Hyundai vendute in Italia vantano la garanzia Hyundai “5 anni a Km illimitati”. Sito: Hyundai.it, Facebook Hyundai.Italia , YouTube HyundaiItalia, Instagram: Hyundai_Italia, Twitter Hyundai_Italia, Servizio Clienti 800.359.127 Hyundai Italia – PR Contacts: Area Press: Hyundai.news/it PR team: [email protected] Marta Marchi – PR Manager: [email protected] | 02.38058640 Paolo Sperati – Product PR: [email protected] | 02.3805.8643 Hyundai Motor Company Italy Via Giovanni Bensi 11 T +39 02 www.hyundai.it 20152 Milano, Italia 380581 .
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