This is a repository copy of Foraging : an ecology model of consumer behaviour?. White Rose Research Online URL for this paper: https://eprints.whiterose.ac.uk/122432/ Version: Accepted Version Article: Wells, VK orcid.org/0000-0003-1253-7297 (2012) Foraging : an ecology model of consumer behaviour? Marketing Theory. pp. 117-136. ISSN 1741-301X https://doi.org/10.1177/1470593112441562 Reuse Items deposited in White Rose Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the White Rose Research Online record for the item. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing
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[email protected] https://eprints.whiterose.ac.uk/ Foraging: an ecology model of consumer behavior? Victoria.K.Wells* Durham Business School, UK First Submission June 2010 Revision One December 2010 Revision Two August 2011 Accepted for Publication: September 2011 * Address for correspondence: Dr Victoria Wells (née James), Durham Business School, Durham University, Mill Hill Lane, Durham, DH1 3LB & Queen’s Campus, University Boulevard, Thornaby, Stockton-on-Tees, TS17 6BH, Telephone: +44 (0)191 334 0472, E-mail:
[email protected] I would like to thank Tony Ellson for his guidance and Gordon Foxall for his helpful comments during the development and writing of this paper.