October 25, 2010 Issue 215 Radio to Taylor: You Belong with Me the Media Assault for Taylor Swift’S Speak Now May Be Unprecedented in Scope
October 25, 2010 Issue 215 Radio To Taylor: You Belong With Me The media assault for Taylor Swift’s Speak Now may be unprecedented in scope. As a national, if not international, event, the launch comes in an era marked by even more pervasive media and pseudo-media outlets than at any time in history. To wit: Tonight’s triple play on MTV Networks (CMT/MTV/VH1), old grey dames like the Times (New York and Los Angeles versions) and quite literally millions of fans tweeting, facebooking and otherwise socialing (we made up a word). Not lost in this deluge, certainly not to Big Machine, Swift or the readers of this publication, is broad, multi-format radio Big Bad Jim: Jimmy Dean’s daughter, Connie Dean Taylor, looks heavenward after accepting her father’s Country Music Hall of Fame play. So we asked a small panel of experts if, amid this multi- induction medallion from Bill Anderson. media blizzard, it’s important for Country stations to try to assert “ownership” of Swift as an artist and, if so, how. Dean, Williams Receive Highest Honor Universally, our respondents say Taylor’s cross-media, cross- Don Williams and the late Jimmy Dean were inducted into the format popularity is a positive. “She got her wholesome start and Country Music Hall of Fame last night, joining 2010 classmates image in Country,” says KUPL/Portland PD Scott Mahalick. Ferlin Husky and Billy Sherrill who were enshrined last May. “It’s even better for the format for her to cross over. All boats This particular Medallion Ceremony had a strange feel to it, since rise when that happens.
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