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2018 - 2019 Highlights

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2018 - 2019 Highlights Bournemouth Coastal BID ANNUAL REVIEW 2018 - 2019 HIGHLIGHTS Awards multi-award winning JUNE - SEPTEMBER 2018 COASTAL VILLAGES: JAZZ BY THE SEA Local jazz enthusiasts and music lovers from across the UK came together for world class jazz music across venues in the coastal villages, Bournemouth town centre and Poole during the festival week. SOUTHBOURNE: SHAKE AND STIR Shake and Stir reported record breaking footfall, and strong trade for local businesses with over 35,000 spectators visiting this signature festival in Southbourne over the weekend at the end of June. WESTBOURNE: SUMMER FESTIVAL The Coastal BID encouraged visitors and hotel guests through a wide catchment area to discover Westbourne’s many hidden gems - through campaigns such as ‘Foodie Heaven’ and ‘Retail therapy’, restaurants, bars and shops were promoted through print and digital channels. BOSCOMBE: MOTORS BY THE SEA The inaugural Motors By The Sea Festival roared into Boscombe over the mid September weekend. The event’s main attraction saw over twenty thousand visitors, geared up motor enthusiasts, petrol heads and curious spectators flock to Motors by the Sea to view the eclectic mix of vehicles. OCTOBER - DECEMBER 2018 ARTS BY THE SEA Arts By The Sea is Bournemouth’s annual celebration of art, culture, people and places, leading the way in enhancing a sense of community and raising Bournemouth’s cultural profile on a national level. The Coastal BID supported Arts by the Sea’s theme ‘Plastic Beach’, highlighting the issue of waste plastics polluting our oceans and shores. HALLOWEEN IN BOSCOMBE Boscombe’s high street glowed with spooky street lights and decorations all along the precinct at the beginning of the dark season, paving the way for the festive illuminations to take over. FRANKENFEST IN SOUTHBOURNE A full day of spooky fun and frolics was had by all at this Halloween celebration in Southbourne, including children’s scary activity tents such as Dr Frankenstein’s laboratory for the thousands of fearless visitors who came along. JANUARY - MARCH 2019 COASTAL VILLAGES: YEAR OF THE PIG 2019 In conjunction with Ten Go (Sport Alive) shoppers were encouraged to take part in our Chinese New Year themed treasure trail. Customers had a chance to win £8,888 in return for collecting 10 different stamps from the 22 participating businesses across Boscombe, Pokesdown, Southbourne and Westbourne. BOSCOMBE: CHINESE NEW YEAR CELEBRATIONS The Chinese New Year event, which was organised by the Coastal BID, saw thousands of residents and visitors gather in Boscombe’s Sovereign Centre, joined by the Deputy Mayor of Bournemouth. Amongst the festivities were demonstrations of traditional dances such as the dragon dance, the lion dance, the Tai chi Fan and the Qipao fashion show. BOSCOMBE PRECINCT SPRING CLEAN The paving stones on Boscombe precinct were returned to their former glory with a deep clean, funded by Bournemouth Borough Council, working in collaboration with Bournemouth Coastal BID. SOUTHBOURNE IN BLOOM The Coastal BID supported Southbourne in Bloom in gaining local sponsorship for their 16 pedestals and 8 tubs, adding colour and flair to the high street scene. APRIL - JUNE 2019 LOVE BOURNEMOUTH BUNNIES The award winning Love Bournemouth Bunnies campaign was launched again to encourage residents to search for mischievous bunnies over the Easter period. 25 golden bunnies hopped in and out of over 100 shops, hotels and restaurants all over Westbourne, West Cliff, the Seafront, East Cliff, Boscombe, Pokesdown, Southbourne and Tuckton MAY THE 4TH BE WITH YOU Fans were out in force for Bournemouth’s first Star Wars Appreciation Day. Boscombe’s business community and the Sovereign Shopping Centre Boscombe welcomed approximately 4,000 enthusiasts and the Jedi Academy saw over 250 youngsters battle a real Jedi to obtain their Jedi certificate. B.E.A.F - BOURNEMOUTH EMERGING ARTS FRINGE Bournemouth’s largest independent arts and cultural festival, B. E. A. F, returned to celebrate and showcase the work of Bournemouth’s vibrant, home-grown creative community. CHRISTMAS TREE WONDERLAND IN THE COASTAL VILLAGES This campaign saw 33 events and activities throughout the coastal village areas, running from the 17th November until the 27th December. This included the renowned Santa’s Grotto in the Sovereign Shopping Centre provided by Rotary, an additional 2 grottos, 3 different Christmas Light Switch Ons, live animals, nativity parades, carol concerts, even bringing snow to the inside of Westbourne Arcade! Continuing the Christmas Tree Wonderland theme, a 45 ft Christmas Tree was installed in Boscombe, along with a 30 ft Christmas tree in Southbourne. At Tuckton, the Coastal BID installed Christmas lights, and on the East Cliff and West Cliff there were over 450 sparkling stars complimented by over 100 tree uplighters outside hotels, linking the seafront and Lower Gardens installations with the coastal villages seasonal decorations and activities. B r AUDIENCE ENGAGEMENT e e st n Event Win WWW.CHRISTMASTREEWONDERLAND.CO.UK CHRISTMAS TREE WONDERLAND Christmas 2018 saw a fantastic Christmas Tree spectacular throughout the Coastal Villages and the Lower Gardens, on a scale never seen before. Visitors experienced a magical spectacle with hundreds of glittering trees shimmering against the night skies along the pine-scented walkways in the Lower Gardens. The simple concept of illuminated Christmas Trees from around the World, in the unique setting of a Coastal listed Victorian Garden, through cost effective and innovative marketing attracted footfall of 3.3 million over 6 weeks to Bournemouth, creating a buzz not only in the UK but as far afield as Dubai and Canada. ADVOCACY FUTURE HIGH STREET FUND The Coastal BID facilitated Bournemouth Christchurch and Poole Council to submit an expression of interest for funding to support the regeneration of Boscombe High Street, and an application was submitted end of March 2019, with confirmation as to whether we are through to the next round due in July 2019. The Future High Street Fund has been created to renew and reshape town centres and high streets improving experience, driving growth and ensuring future sustainability. The Coastal BID believes that the Future High Street Fund aligns perfectly with Boscombe’s ambitions, and this comes at a critical time when discussions are ongoing between Bournemouth Christchurch and Poole Council / Boscombe Regeneration Partnership with the health services, the Neighbourhood Plan, and private sector partners, including the Coastal BID. British BIDs advise that the government received in excess of 300 applications from local authorities across the country all vying for a share of the £675 million Future High Street Fund, to transform their local High Streets into modern vibrant community hubs. Successful applicants will receive further support from a new body set up for this purpose, known as The High Streets Task Force. This will provide a hub for local leaders in High Streets and town centres to access support and guidance, to help them in developing and implementing high quality, evidence based, locally-led plans for their area. The Task Force aims to increase coordination between different groups and organisations, build skills and boost the capacity of the Local Authority through the provision of expertise. The High Street Task Force will come into existence in summer 2019. BOURNEMOUTH COASTAL BID FINANCIAL REPORT The Coastal BID would like to say “Thank You!” to all our partners and supporters who provide added value to the Coastal BID levy - These projects would not happen without this additional support. £ 250,000 Arts by the Sea £ 95,000 B-E-A-F £ 80,000 Business Events Bournemouth £ 40,000 Jazz by the Sea £ 28,500 Diverse Interactive £ 55,000 Media Partner Daily Echo / Newsquest £ 34,000 Shake and Stir £ 7,000 Boscombe: Motor’s by the Sea £ 5,000 Southbourne: Frankenfest £ 25,000 Sovereign Shopping Centre: facilitating events & activities £ 15,000 Bournemouth Council, Marketing Assistance, Off Season campaigns £ 4,000 Bournemouth in Bloom £ 40,000 CSAS Safety Scheme Boscombe: BCP Council & Dorset Police £ 420,000 Christmas Tree Wonderland: Town Centre BID, BCP Council and other income TOTAL £1,098,500 added value as reported by our project partners This is not a comprehensive list of all contributions as added value reported by project partners. KPI’s 0.4% The BID levy Income totalled £498,950 with further income of £22,000 being generated by projects. Operations £360,000 Projects 23.7% £ 27,000 Business Support Business Support £121,000 Legal / Office / Utilities / HR 5.3% Projects 70.6% £ 2,000 KPI’s £ 510,000 Total Coastal BID Investment The statement of this financial report is unaudited and may be subject to change. OUR STORY... Bournemouth Coastal BID is a not for profit company, limited by guarantee, with a board of directors elected from members of the Coastal BID company. Coastal BID represents approximately 660 eligible businesses within the Coastal BID area. OUR VISION... The Coastal BID will raise the profile of the Bournemouth area as a year-round destination by highlighting the uniqueness and variety of the individual trading districts, to support your business. The vision and strategic objectives for the next BID term (2017 - 2022) will be delivered through four key themes: INVESTING INVITING INSPIRING INVOLVING in our more visitors & people to informing & communities residents return supporting CONTACT US Stefan Krause - Coastal BID Manager [email protected] Annette Plaistow-Trapaud - Business Liaison Officer [email protected] Fiona McArthur - Operations Executive [email protected] Katie Bawden - Coastal BID Assistant [email protected] Follow us and share your content: Facebook: @CoastalBID Twitter: @CoastalBID LinkedIn: Bournemouth Coastal BID Instagram: @CoastalBID www.coastalbid.co.uk Tel: 01202 291200 Email: [email protected] 26 Ashley Road, Boscombe, Bournemouth, BH1 4LH watch our videos! Just scan the QR code: Android devices require QR code reader / Apple devices use camera to see full video.
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