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BEN CRENSHAW PARTNERS with ALLEN EDMONDS Two American Legends Team up for New Honors Collection of Golf Shoes

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BEN CRENSHAW PARTNERS with ALLEN EDMONDS Two American Legends Team up for New Honors Collection of Golf Shoes For distribution/marketing inquiries contact: For news media inquiries contact: Warren Vail Kevin Donnellon [email protected] [email protected] 858-688-9384 312-560-8065 BEN CRENSHAW PARTNERS WITH ALLEN EDMONDS Two American Legends Team Up For New Honors Collection of Golf Shoes Port Washington, WI (January 11, 2010) – Allen Edmonds Shoe Corporation, the leading American- based manufacturer of premium men’s footwear and accessories, is partnering with legendary American golfer Ben Crenshaw to help promote its Honors Collection™, a new line of golf shoes and accessories for the 2011 golf season. Crenshaw, the legendary two-time Masters Champion and 19-time PGA Tour winner, will be wearing the new Honors Collection golf shoes as he plays on the Champions Tour and in his other golf-related ventures. "Allen Edmonds is proud and honored to partner with Ben Crenshaw, one of golf's most classic, traditional and accomplished players,” says Colin Hall, Chief Marketing Officer of Allen Edmonds. “Ben is the perfect representative for our Honors Collection values of tradition, style and performance. We expect that our current and future customers will be excited about this partnership with one of golf’s most respected competitors." "Honestly, I loved the Allen Edmonds shoes the first time I saw them," says Ben Crenshaw. "I think the new Honors Collection shoes represent the best in styling as well as performance. So much in golf has gone casual, and it's exciting to see the return of this classic look especially when it's combined with high performance." Highly Respected USA Craftsmanship “It's also important to me that the Allen Edmonds shoes are made in the USA by highly talented and dedicated craftsmen of this fine American company. I also am enthusiastic that the Allen Edmonds people are great golf enthusiasts and are very interested in the same values and principles that I appreciate about the game of golf,” says Crenshaw. “I expect this to be the beginning of a beneficial and long- standing partnership. And I am excited to be announcing this new partnership as I begin my tenth year on the Champions Tour." Crenshaw plans to debut his new Allen Edmonds golf shoes at his first 2011 Champions Tour tournament, the Mitsubishi Electric Championship in Hualalia, Hawaii January 21-23. The following week, Crenshaw and partner Fuzzy Zoeller will compete against fellow legends Jack Nicklaus, Tom Watson, Bernhard Langer, Mark O’Meara, Nick Price and Fred Couples in the Senior Skins game. Crenshaw and his partner Bill Coore are restoring the renowned Pinehurst Number 2 Course which will stage the 2014 U.S. Open and U.S. Women's Open Championships. Their firm has designed and built 23 golf courses around the world. About Allen Edmonds Shoe Corporation and The Honors Collection The new Honors Collection of golf shoes brings almost a century of classic, unrivaled comfort and time-tested performance to the sport. The shoes are handcrafted in the USA, exclusively using Goodyear 360-degree welted construction for greater stability while maintaining flexibility. The new shoes feature the finest premium leathers and heated cork between the insole and outsole for custom-like orthotic comfort. Like its world renowned dress shoes, the Honors Collection will be available for our legendary RecraftingTM services. Allen Edmonds begins selling its new Honors Collection at the PGA Merchandise Show in Orlando January 27-29, 2011.The new line will be sold in the finest golf shops and resorts and Allen Edmonds retail stores. Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men’s footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI using a 212-step production process. The company’s products are available at upscale stores worldwide, including 32 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com. (end) .
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