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Printin Hinnasto 2020 Kärkimedia Tavoittaa Suomalaiset PRINTIN HINNASTO 2020 KÄRKIMEDIA TAVOITTAA SUOMALAISET KOKONAISTAVOITTAVUUS, VIIKKO 3,8 miljoonaa KOKONAISTAVOITTAVUUS, VIIKKO 88 % PAINETTU LEHTI, PÄIVÄTAVOITTAVUUS 2,2 miljoonaa PAINETTU LEHTI, VIIKKOTAVOITTAVUUS 3,3 miljoonaa DIGITAALISET SISÄLLÖT, VIIKKOTAVOITTAVUUS 2,4 miljoonaa Lähde: KMT 2019 SISÄLLYSLUETTELO Lehtien lukijat ja viikkokävijät ............................................................................4 Kärkimedia on Suomi ......................................................................................... 5 PRINTTITUOTTEET ...................................................................6 Määräpäivä ......................................................................................................6 Lisäpeitto ........................................................................................................6 Ruoka Suomi ..................................................................................................6 Terveys Suomi ................................................................................................6 Ma–ti, 3 päivän, 7 päivän ja 14 päivän Kelluva .......................................... 7 Brändipaketti .................................................................................................. 7 Kärkimedia Liite .............................................................................................8 Liite Avec ........................................................................................................8 Fyra Ilmoituskokonaisuus .............................................................................8 Erikoisratkaisut ...............................................................................................8 Helsingin Sanomat monikanavaiset ratkaisut ............................................8 Muiden lehtien monikanavaiset ratkaisut ...................................................8 LEHDET JA NIIDEN TUOTTEET ..................................................9 MITAT JA MILLIT ....................................................................10 MODULIKOOT ........................................................................12 Määräpäivä ................................................................................................... 12 Kelluvat ......................................................................................................... 15 Ruoka Suomi ................................................................................................ 18 Terveys Suomi .............................................................................................. 18 Erikoisratkaisut ............................................................................................. 19 HINNAT ..................................................................................22 Perushinnat 1/2 vaaka .................................................................................22 Indeksit .........................................................................................................23 Määräpäivä ....................................................................................................24 3 päivää kelluva.............................................................................................30 Ma–ti kelluva .................................................................................................32 7 päivää kelluva ............................................................................................34 14 päivää kelluva ...........................................................................................36 Erikoisratkaisut ..............................................................................................38 Ruoka Suomi ................................................................................................ 41 Terveys Suomi .............................................................................................. 41 Kärkimedia Liite ...........................................................................................42 Fyra ilmoituskokonaisuus ...........................................................................43 Lisäpeitto ......................................................................................................44 Etusivu ............................................................................................................45 Takasivu..........................................................................................................48 OSTO-OPAS ............................................................................ 51 LEHTIEN LUKIJAT JA VIIKKOKÄVIJÄT PAINETTU LEHTI PAINETTU LEHTI DIGISISÄLLÖT, KOKONAIS- LUKIJAMÄÄRÄ, LUKIJAMÄÄRÄ, TAVOITTAVUUS TAVOITTAVUUS LEHTI MARKKINA-ALUE PÄIVÄ VIIKKO VIIKKO VIIKKO 1. Helsingin Sanomat Pääkaupunkiseutu 779 763 147 7843 1255 284 1999 626 2. Aamulehti Tampere 232 333 441 997 440 878 701 347 3. Turun Sanomat Turku 172 260 294 200 269 060 440 904 4. Kaleva Oulu 131 145 244 507 364 988 477 977 5. Ilkka-Pohjalainen* Seinäjoki-Vaasa 127 818 211 235 177 735 286 193 6. Keskisuomalainen Jyväskylä 116 719 204 829 169 304 309 281 7. Savon Sanomat Kuopio–Varkaus 116 592 226 369 173 621 327 422 8. Satakunnan Kansa Pori 101 832 167 917 204 441 283 082 9. Lapin Kansa Rovaniemen/Kemi–Tornio 88 502 159 430 85 435 186 862 Etelä-Suomen 10. Lahti 86 230 158 909 177 011 264 025 Sanomat 11. Karjalainen Joensuu 83 805 141 031 116 361 196 875 12. Hufvudstadsbladet Pääkaupunkiseutu 79 111 156 746 97 499 202 976 13. Keskipohjanmaa Kokkola–Pietarsaari 52 851 96 975 43 140 112 925 14. Etelä-Saimaa Lappeenranta 49 316 94 741 61108 120 182 15. Hämeen Sanomat Hämeenlinna 46 241 79 870 47 060 104 282 16. Kouvolan Sanomat Kouvola 44 925 78 866 55 866 100 508 17. Vasabladet Vaasa 44 497 76 409 43 776 82 833 18. Länsi-Savo Mikkeli 43 588 87 771 47 019 108 144 Salon Seudun 19. Salo 42 342 74 103 23 924 85 268 Sanomat 20. Aamuposti Hyvinkää-Riihimäki 39 819 87 186 36 220 101 311 21. Kymen Sanomat Kotka 39 092 77 910 40 736 90 443 22. Kainuun Sanomat Kajaani 37 807 74 276 58 684 100 877 23. Keski-Uusimaa Tuusula–Kerava–Järvenpää 32 243 67 272 32 604 88 488 Österbottens 24. Kokkola-Pietarsaari 30 718 49 166 32 051 54 146 Tidning 25. Itä-Savo Savonlinna 30 199 60 406 35 124 73 340 26. Länsi-Suomi Rauma 29 039 58 662 58 502 87 598 27. Uusimaa Porvoo–Loviisa 28 976 73 972 28 535 92 730 28. Länsi-Uusimaa Lohja 27 953 65 611 15 742 70 884 29. Forssan Lehti Forssa 22 732 42 150 15 928 46 611 30. Iisalmen Sanomat Iisalmi 21 845 44 033 17 391 49 891 31. Itä-Häme Lahti 15 844 29 089 11 853 34 363 KÄRKIMEDIA 2 206 618 3 258 832 2 428 650 3 760 365 LÄHDE: KMT 2019 * yhdistetty Ilkan ja Pohjalaisen nettolukijat 4 9 Rovaniemi (LK) KÄRKIMEDIA ON SUOMI 4 Kärkimedia Sanomalehdet ja Verkko­ Oulu sivustot tavoittavat 3,8 miljoonaa (KAL) suomalaista viikoittain. 22 Kajaani (KAS) 13 Kokkola 24 (KP) 30 Pietarsaari Iisalmi (ÖT) (IIS) 5 17 (VBL) Vaasa 7 (ILP) 11 Kuopio Joensuu 5 (SS) Seinäjoki (KAR) (ILP) 6 Jyväskylä (KE) 2 25 Tampere Savonlinna (AL) 18 8 Pori (ITS) (SK) Mikkeli (LSA) 26 Hämeenlinna (HAM) 31 (IH) Rauma 14 (LSU) 15 Lappeenranta 29 10 16 (ES) Forssa (FL) Lahti Kouvola (ESS) (KOU) Hyvinkää (AP) 20 21 Kotka (KYS) 3 Tuusula (KU) 23 19 Turku 28 27 Porvoo (UUS) (TS) Salo 12 (SSS) Lohja 1 (HBL) (LUU) Helsinki (HS) 5 KÄRKIMEDIAN PRINTTITUOTTEET Valitse kampanjaasi vähintään 3 lehteä kahdelta eri markkina­alueelta. Kampanjaan tulee valita lehdet, julkaisuajankohta, ilmoitusoko ja tuote. Halutessasi voit vaihdella lehdittäin eri julkaisu­ päiviä, ilmoituskokoja ja/tai tuotteita. Aineistoa voi varioida lehtikohtaisesti, kuitenkin niin, että puolet ilmoituksesta on samaa valtakunnallista kampanjaa. Ruotsinkielisiin lehtiin on tarjolla myös ilmainen käännöspalvelu. KÄRKIMEDIA-LEHDET ILMESTYVÄT SEITSEMÄNÄ PÄIVÄNÄ VIIKOSSA. Poikkeuksena tästä: • Itä­Savo, Kainuun Sanomat ja Lapin Kansa eivät ilmesty sunnuntaina. • Itä­Häme ei ilmesty keskiviikkona eikä sunnuntaina. • Länsi­Suomi ei ilmesty maanantaina eikä keskiviikkona. • Iisalmen Sanomat, Länsi­Uusimaa, Vasabladet ja Österbottens Tidning eivät ilmesty maanantaina. MÄÄRÄPÄIVÄ LISÄPEITTO Ilmoitus juuri tiettynä päivänä valitsemissasi Osta ilmoitus kantalehteen ja sen jälkeen peit­ lehdissä valitsemassasi osiossa. toa lisälehdellä. Lisäpeittotuote jaetaan niihin talouksiin, jotka eivät tilaa lehteä. Osa lehdistä jakaa sen myös omille tilaajilleen lehden liittee­ Valitsemasi julkaisupäivä 1 nä. 2 3–31 lehteä 1 1­10 lehteä 3 Hinnoittelu moduuleittain. Broadsheetissä ja 6­palstaisessa tabloidissa mahdollisuus räätälöidä 2 Vaatii aina samanaikaisen varauksen kantalehteen, ilmoituskoko vapaina moduuleina. Tabloideihin on tarjolla enemmän moduuli kokoja kuin tästä poikkeuksena HS+HS Paikalliset (Helsinki, Espoo, oppaasta löytyy. Vantaa), jossa lisäpeittotilaus sisältää aina myös kantalehden Sijoitus tekstissä tai vapaasti valittava kohdennus 4 lehtien sisältöosioihin. Voit valita lehtikohtaisesti Julkaisupäivät keskiviikko, torstai ja lauantai * seuraavista osioista veloituksetta: Talous, Urheilu, 3 Kulttuuri, Ulkomaat, Matkailu ja Luokitellut­ osastot. Kotimaa­osiossa käytetään erillistä hintaa. * Julkaisupäivät: Keskiviikko: Aamuposti Viikko, ES Keskiviikko, HS+HS Paikalliset (Helsinki, Espoo, Vantaa) Keski-Uusimaa Viikko, KS Keskiviikko, LS Keskiviikko Torstai: Moro, Porilaine, TS Kaupunki Lauantai: ES Lauantai, Keski-Uusimaa Viikko RUOKA SUOMI TERVEYS SUOMI Sanomalehdestä on lyhyin tie ruokapöytään. Terveys Suomella tavoitat tehokkaasti tervey­ Hyödynnä nälkäisen ihmisen ostovoima. destä
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