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Trade Catalog Penske Trade Catalog Penske. No car rivaled Beast the Penske PC23 and the The Top Secret Ilmor-Penske Engine engine was later ruled that Shocked the Racing World at illegal. In a story that the Indy 500 reads like a spy novel, the dramatic journey from • The true story of how a recognizing the loophole legendary race engine in IndyCar to winning the Indy 500 is history was created recounted in great detail with behind-the-scenes • Written by Jade Gurss, reporting. best-selling author of In the Red and former publicist to Dale Ongoing Promotions Earnhardt Jr. and Mercedez Benz • Included in holiday gift bundles with other automotive books and • Contains a wealth of calendars. technological and development history • Promotion within vintage auto enthusiast Synopsis through social media Roger Penske was always looking for ways and online forums. to gain the ‘Unfair Advantage’ with his cars. The Penske PC23 Mercedes, debuted at the 1994 Indy 500, bent the rules very close to the breaking point. Created in absolute secrecy, the new engine from Ilmor gave Team Penske 200 more horsepower than any other car in the race. The race was a turning point in American open wheel racing and for Team Penske, beating big names like Mario Andretti. The innovative redesign included a custom push-rod system and restyled rear deck. Of the eleven victories with this car, five were complete podium sweeps for Team Book Specifications About the Authors Endorsements Author: Jade Gurss Jade Gurss is the author of In the Red and “Gurss nailed it! I lived between that engine Forward by: Mario Illien co-author of New York Times Bestsellers and probing media for the entire month of Format: Hardcover Driver #8 and DW: A Lifetime Going Around May, 1994, and couldn’t have told the story Dimensions: 6 x 9 inches in Circles. Gurss was in charge of marketing any better. Take the rest of the day off, Jade.” Page Count: 256 and publicity for Ilmor Engineering, the race- — Tom Cotter, Automotive Journalist Publisher: Octane Press engine design and manufacturing arm of ISBN-13: 978-1-937747-33-6 Mercedes-Benz. He also managed sports “In “Beast”, Jade Gurss has shone a light Publish Date: 05/25/2014 publicity for Mercedes-Benz. Native of into the shadows of the Skunk Works-style $29.95 Topeka, KS he now resides in Concord, NC. operation from which emerged one of the greatest machines in Indy car history.” Mario Illien is an engineer specializing — David Malsher, Editor, RACER in motorsport engine design. Native of Switzerland, Illien broke onto the race scene “An incredible tale told from the perspective of in 1971 with Bonnier. In 1983, Illien created those who made it happen.” Ilmor Engineering with Paul Morgan. Illien — John Zimmermann, Associate Editor, designed Indycars and Formula 1 engines. Vintage Racecar Journal Illien is the Technical Director of Ilmor Engineering. AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Velocity Calendar 2015 • Vintage auto racing calendar done with well-known author and photographer, Pete Lyons. • Features the most popular vintage auto race cars from around the world. • Each month features a different legend in the racing world accompanied by a short biography. Synopsis Pete Lyons’ Velocity Calendar 2015 grows Featured Drivers out of his earlier Can-Am Calendar series January - Mario Gabriele Andretti published by Octane Press. This earlier work February - James “Jimmy” Clark, Jr. drew on images and impressions amassed March - Briggs Swift Cunningham II while covering the technically spectacular April - Mark Neary Donohue, Jr. Canadian-American Challenge Cup series of May - Daniel Sexton Gurney 1966-74. However, the Lyons archive holds June - James Ellis Hall much more and the Velocity Calendar 2015 July - Norman Graham Hill draws on this fresh material. While some August - Phillip Toll Hill, Jr. drivers seen here were Can-Am competitors, September - Rufus Parnell “Parnelli” Jones we must not forget that, in the style of their October - Bruce Leslie McLaren day, they were equally proficient with other November - Sir Stirling Craufurd Moss, OBE kinds of machines. Whatever they drove, their December - Carroll Hall Shelby achievements in America helped secure their immortality on the world stage. Calendar Specifications About the Author Media Campaign Author: Pete Lyons Reporter-photographer Pete Lyons has had • PR outreach and sample copies sent to Format: Calendar a long career of covering auto racing of many vintage racing and automotive journalists Dimensions: 12 x 12 inches kinds. Author of 12 published books, including Page Count: 24 Fast Lines with Octane Press, Pete has • Pete Lyons appearances and promotions at Publisher: Octane Press covered the racing world for over 50 years. vintage races in Laguna Seca Images: 24 Color and B&W Images See more Lyons racing photos and all ISBN-13: 978-1-937747-40-4 of Pete’s books about motorsport at • Buzz built on automotive and vintage racing Pub Date: 08/01/2014 petelyons.com. chat forums $29.99 AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Book Specifications Six Seconds SIX SECONDS TO SIX SECONDS Author: Hal Higdon to GloryTO GLORY Format: Softcover DON “THE SNAKE” PRUDHOMME’S Don “The Snake”HAIR-RAISING Prudhomme’s 1973 FUNNY CAR RACE Dimensions: 5 x 8 inches Hair-Raising 1973 Funny Car Race Page Count: 160 Publisher: Octane Press Synopsis ISBN-13: 978-1-937747-2-75 The earlyThe earlycareer career of of DonDon Prudhomme Prudhomme is captured is in this Pub Date: 9/4/2013 GLORY capturedspine-tingling in this account spine-tingling of the 1973 Nationals account at Indianapolis of SIX SECONDS $12.95 Raceway Park. Master writer Hal Higdon spent the race the 1973weekend Nationals shadowing Prudhomme,at Indianapolis and captured Raceway the weekend TO drama minute-by-minute as Snake fi ghts for a chance to GLORY Park. Mastermake history. writer Along the Hal way, Higdon delves spent into Prudhomme’s the history as a racer, giving the reader insight into how Don DON “THE SNAKE” PRUDHOMME’S race weekendPrudhomme becameshadowing a household Prudhomme name in the early 1970s.during HAIR-RAISING 1973 FUNNY CAR RACE The account includes Prudhomme’s relationship with Tom a race “Mongoose”that was McEwen—the the turning infamous point Snake versus in The Mongoose HAL HIGDON Snake’srivalry dominating that made both Funny men’s careers.Car racing Higdon takes career. the readers behind the wheel, into the pits and back along the Higdonhard captured road where theyears weekendof planning and dramatraining reach minute- their by-minuteclimax asfor a Snakedriver within fights a space of for seconds. a chance to make history. Along the way, ISBNHigdon 978-1-937747-27-5 delves into Prudhomme’s history as a racer,$12.95 giving US/CAN the readeroctanepress.com insight into how Don Prudhomme becamePrinted a in household the United States name in the early HAL HIGDON 1970s. Higdon takes the readers behind the wheel, into the pits and back along the hard road where years of planning and training reach their climax for a driver within a space of seconds. The Jaundiced Eye Witch Hunt Forty Years of Writing, Reporting and Ranting Essays on the U.S. Auto Industry and from AutoWeek’s Publisher Emeritus the Blithering Idiots Who Almost Killed It Book Specifications Book Specifications Author: Leon Mandel Author: Peter M. De Lorenzo Foreword by: Keith Crane Format: Hardcover Format: Softcover Dimensions: 6 x 9 inches Dimensions: 6 x 9 inches Page Count: 344 Page Count: 362 Publisher: Octane Press Publisher: Octane Press ISBN-13: 978-0-9821733-7-4 ISBN-13: 978-0-9821733-5-0 Pub Date: 3/15/2011 $21.95 $37.95 AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Race to Win Holman-Moody The 7 Essential Skills of the Complete Champion The Legendary Race Team Book Specifications Book Specifications Author: Derek Daly Authors: Tom Cotter Format: Hardcover and Al Pearce Dimensions: 6 x 9 inches Format: Hardcover Page Count: 256 Dimensions: Publisher: Octane Press 10 x 10 inches ISBN-13: 978-1-937747-26-8 Page Count: 256 Pub Date: 5/26/2011 Publisher: $29.95 Octane Press ISBN-13: 978-1-937747-19-0 Pub Date: June 21, 2013 $75.00 Fast Lines In the Red Memorable Motorsports Moments by Pete Lyons from The Triumph and Tragedy of Vintage Racecar Magazine Dave Earnhardt Jr.’s 2001 Season Book Specifications Book Specifications Author: Pete Lyons Author: Jade Gurss IN THE RED RED THE IN IN THE RED is written Dale Earnhardt’s death is the most Format: Softcover by Jade Gurss, the publicist who Format: Jacketed Hardcover prominent moment in NASCAR history, represented Budweiser and Dale and millions of people around the Earnhardt Jr. from 1999 through world know about the tragedy on the final lap of the 2001 Daytona 500. But Dimensions: 6 x 9 inches the end of the 2007 NASCAR season.Dimensions: 6 x 9 inches IN Gurss is a two-time New York Times only a handful of people know what THE went on behind the scenes before and best-selling author. He co-wrote Page Count: 268 Driver No. 8 with Earnhardt Jr., whichPage Count: 304 RED after that horrible crash. In The Red is spent 17 weeks on the best-seller list an insider’s look at the 2001 NASCAR in 2002. Gurss also co-authored DW! season with his son, Dale Earnhardt Jr. A Lifetime Going Around in Circles Earnhardt Jr. began his second Publisher: Octane Press Publisher: Octane Press season in NASCAR’s Winston Cup Series with three-time NASCAR champion Darrell Waltrip, which was released with swagger and confidence, only in 2004.
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