Trade Catalog Penske. No car rivaled Beast the Penske PC23 and the The Top Secret Ilmor-Penske Engine engine was later ruled that Shocked the Racing World at illegal. In a story that the Indy 500 reads like a spy novel, the dramatic journey from • The true story of how a recognizing the loophole legendary race engine in IndyCar to winning the Indy 500 is history was created recounted in great detail with behind-the-scenes • Written by Jade Gurss, reporting. best-selling author of In the Red and former publicist to Dale Ongoing Promotions Earnhardt Jr. and Mercedez Benz • Included in holiday gift bundles with other automotive books and • Contains a wealth of calendars. technological and development history • Promotion within vintage auto enthusiast Synopsis through social media Roger Penske was always looking for ways and online forums. to gain the ‘Unfair Advantage’ with his cars. The Penske PC23 Mercedes, debuted at the 1994 Indy 500, bent the rules very close to the breaking point. Created in absolute secrecy, the new engine from Ilmor gave Team Penske 200 more horsepower than any other car in the race. The race was a turning point in American open wheel racing and for Team Penske, beating big names like Mario Andretti. The innovative redesign included a custom push-rod system and restyled rear deck. Of the eleven victories with this car, five were complete podium sweeps for Team

Book Specifications About the Authors Endorsements

Author: Jade Gurss Jade Gurss is the author of In the Red and “Gurss nailed it! I lived between that engine Forward by: Mario Illien co-author of New York Times Bestsellers and probing media for the entire month of Format: Hardcover Driver #8 and DW: A Lifetime Going Around May, 1994, and couldn’t have told the story Dimensions: 6 x 9 inches in Circles. Gurss was in charge of marketing any better. Take the rest of the day off, Jade.” Page Count: 256 and publicity for Ilmor Engineering, the race- — Tom Cotter, Automotive Journalist Publisher: Octane Press engine design and manufacturing arm of ISBN-13: 978-1-937747-33-6 Mercedes-Benz. He also managed sports “In “Beast”, Jade Gurss has shone a light Publish Date: 05/25/2014 publicity for Mercedes-Benz. Native of into the shadows of the Skunk Works-style $29.95 Topeka, KS he now resides in Concord, NC. operation from which emerged one of the greatest machines in Indy car history.” Mario Illien is an engineer specializing — David Malsher, Editor, RACER in motorsport engine design. Native of Switzerland, Illien broke onto the race scene “An incredible tale told from the perspective of in 1971 with Bonnier. In 1983, Illien created those who made it happen.” Ilmor Engineering with Paul Morgan. Illien — John Zimmermann, Associate Editor, designed Indycars and Formula 1 engines. Vintage Racecar Journal Illien is the Technical Director of Ilmor Engineering.

AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Velocity Calendar 2015

• Vintage auto racing calendar done with well-known author and photographer, Pete Lyons.

• Features the most popular vintage auto race cars from around the world.

• Each month features a different legend in the racing world accompanied by a short biography.

Synopsis Pete Lyons’ Velocity Calendar 2015 grows Featured Drivers out of his earlier Can-Am Calendar series January - Mario Gabriele Andretti published by Octane Press. This earlier work February - James “Jimmy” Clark, Jr. drew on images and impressions amassed March - Briggs Swift Cunningham II while covering the technically spectacular April - Mark Neary Donohue, Jr. Canadian-American Challenge Cup series of May - Daniel Sexton Gurney 1966-74. However, the Lyons archive holds June - James Ellis Hall much more and the Velocity Calendar 2015 July - Norman Graham Hill draws on this fresh material. While some August - Phillip Toll Hill, Jr. drivers seen here were Can-Am competitors, September - Rufus Parnell “Parnelli” Jones we must not forget that, in the style of their October - Bruce Leslie McLaren day, they were equally proficient with other November - Sir Stirling Craufurd Moss, OBE kinds of machines. Whatever they drove, their December - Carroll Hall Shelby achievements in America helped secure their immortality on the world stage.

Calendar Specifications About the Author Media Campaign

Author: Pete Lyons Reporter-photographer Pete Lyons has had • PR outreach and sample copies sent to Format: Calendar a long career of covering auto racing of many vintage racing and automotive journalists Dimensions: 12 x 12 inches kinds. Author of 12 published books, including Page Count: 24 Fast Lines with Octane Press, Pete has • Pete Lyons appearances and promotions at Publisher: Octane Press covered the racing world for over 50 years. vintage races in Laguna Seca Images: 24 Color and B&W Images See more Lyons racing photos and all ISBN-13: 978-1-937747-40-4 of Pete’s books about motorsport at • Buzz built on automotive and vintage racing Pub Date: 08/01/2014 petelyons.com. chat forums $29.99

AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Book Specifications

Six Seconds TO SECONDS SIX SIX SECONDS Author: Hal Higdon to GloryTO GLORY Format: Softcover DON “THE SNAKE” PRUDHOMME’S Don “The Snake”HAIR-RAISING Prudhomme’s 1973 FUNNY CAR RACE Dimensions: 5 x 8 inches Hair-Raising 1973 Funny Car Race Page Count: 160 Publisher: Octane Press Synopsis ISBN-13: 978-1-937747-2-75

The earlyThe earlycareer career of of Don Don Prudhomme Prudhomme is captured is in this Pub Date: 9/4/2013 GLORY capturedspine-tingling in this account spine-tingling of the 1973 Nationals account at Indianapolis of SIX SECONDS $12.95 Raceway Park. Master writer Hal Higdon spent the race the 1973weekend Nationals shadowing Prudhomme,at Indianapolis and captured Raceway the weekend TO drama minute-by-minute as Snake fi ghts for a chance to GLORY Park. Mastermake history. writer Along the Hal way, Higdon delves spent into Prudhomme’s the history as a racer, giving the reader insight into how Don DON “THE SNAKE” PRUDHOMME’S race weekendPrudhomme becameshadowing a household Prudhomme name in the early 1970s.during HAIR-RAISING 1973 FUNNY CAR RACE The account includes Prudhomme’s relationship with Tom a race “Mongoose”that was McEwen—the the turning infamous point Snake versus in The Mongoose HIGDON HAL Snake’srivalry dominating that made both Funny men’s careers.Car racing Higdon takes career. the readers behind the wheel, into the pits and back along the Higdonhard captured road where the years weekend of planning and drama training reach minute- their by-minuteclimax asfor a Snakedriver within fights a space of for seconds. a chance to make history. Along the way, ISBNHigdon 978-1-937747-27-5 delves into Prudhomme’s history as a racer,$12.95 giving US/CAN the readeroctanepress.com insight into how Don Prudhomme becamePrinted a in household the United States name in the early HAL HIGDON 1970s. Higdon takes the readers behind the wheel, into the pits and back along the hard road where years of planning and training reach their climax for a driver within a space of seconds.

The Jaundiced Eye Witch Hunt Forty Years of Writing, Reporting and Ranting Essays on the U.S. Auto Industry and from AutoWeek’s Publisher Emeritus the Blithering Idiots Who Almost Killed It

Book Specifications Book Specifications

Author: Leon Mandel Author: Peter M. De Lorenzo Foreword by: Keith Crane Format: Hardcover Format: Softcover Dimensions: 6 x 9 inches Dimensions: 6 x 9 inches Page Count: 344 Page Count: 362 Publisher: Octane Press Publisher: Octane Press ISBN-13: 978-0-9821733-7-4 ISBN-13: 978-0-9821733-5-0 Pub Date: 3/15/2011 $21.95 $37.95

AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Race to Win Holman-Moody The 7 Essential Skills of the Complete Champion The Legendary Race Team

Book Specifications Book Specifications

Author: Derek Daly Authors: Tom Cotter Format: Hardcover and Al Pearce Dimensions: 6 x 9 inches Format: Hardcover Page Count: 256 Dimensions: Publisher: Octane Press 10 x 10 inches ISBN-13: 978-1-937747-26-8 Page Count: 256 Pub Date: 5/26/2011 Publisher: $29.95 Octane Press ISBN-13: 978-1-937747-19-0 Pub Date: June 21, 2013 $75.00

Fast Lines In the Red Memorable Motorsports Moments by Pete Lyons from The Triumph and Tragedy of Vintage Racecar Magazine Dave Earnhardt Jr.’s 2001 Season

Book Specifications Book Specifications

Author: Pete Lyons Author: Jade Gurss IN THE RED IN THE RED is written Dale Earnhardt’s death is the most Format: Softcover by Jade Gurss, the publicist who Format: Jacketed Hardcover prominent moment in NASCAR history, represented Budweiser and Dale and millions of people around the Earnhardt Jr. from 1999 through world know about the tragedy on the final lap of the 2001 Daytona 500. But Dimensions: 6 x 9 inches the end of the 2007 NASCAR season.Dimensions: 6 x 9 inches IN Gurss is a two-time New York Times only a handful of people know what THE went on behind the scenes before and best-selling author. He co-wrote Page Count: 268 Driver No. 8 with Earnhardt Jr., whichPage Count: 304 RED after that horrible crash. In The Red is spent 17 weeks on the best-seller list an insider’s look at the 2001 NASCAR in 2002. Gurss also co-authored DW! season with his son, Dale Earnhardt Jr. A Lifetime Going Around in Circles Earnhardt Jr. began his second Publisher: Octane Press Publisher: Octane Press season in NASCAR’s Winston Cup Series with three-time NASCAR champion Darrell Waltrip, which was released with swagger and confidence, only in 2004. to see his life changed drastically. ISBN-13: 978-0982913192 ISBN-13: 978-1-937747-90-9 In The Red is the story of how Dale Gurss is the owner of fingerprint inc., a sports publicity company. In a motor- Jr. persevered, overcoming boundless sports career of more than two decades, grief to thrive on and off the track. Pub Date: 8/19/2011 Pub Date: 2/26/2012 Written by Earnhardt Jr’s publicist, Gurss has worked for clients such as “I want to go down as one of the best; and maybe one Anheuser-Busch, Ilmor Engineering Jade Gurss (who co-authored Dale Jr’s and Mercedes-Benz, providing publicity day when I have a son, he can look back in the books best-selling book, Driver No. 8), In The Red puts you inside the race car as $24.95 for some of the most famous drivers $29.95and see how his daddy had done in 2001.” and sponsors around the world. Junior and his No. 8 Budweiser team

A native of Topeka, Kansas, he resides made a triumphant return to Daytona, gurss jade Dale Earnhardt Jr. then scored another momentous victory in Huntersville, North Carolina. Talladega, Alabama in the first race after the September 11 October, 2001 gurss terrorist attacks. Off the track, follow along as Junior attends the MTV Music Video Awards, and makes memorable appearances in the pages of Rolling Stone and Playboy magazines as $29.95 U.S. $29.95 CAN well as intense interviews ISBN 978-0-9829131-8-5 on The Today Show and many more.

AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Retail Carton Carton Title Author ISBN-13 Pub Date Price Quantity Weight

Farm and Tractor Canning, Pickling and Freezing with Irma Harding Marilyn McCray 978-1-937747-17-6 6/2/2014 $22.95 24 38

Red Combines 1915-2015 Lee Klancher 978-1-937747-45-9 6/1/2015 $75.00 4 28

Red Tractors 1958-2013 Lee Klancher 978-1-937747-15-2 9/30/2013 $75.00 4 28

Red Tractors 1958-2013: Collector’s Edition Lee Klancher 978-1-937747-16-9 9/30/2013 $250.00 3 30

Red Tractors 1958-2013: Serial Numbered Collector’s Edition Lee Klancher 978-1-937747-16-9-NUM 9/30/2013 $400.00 3 30

The Farmall Dynasty Lee Klancher 978-0-982173-30-5 10/15/2008 $19.95 n/a n/a

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Oliver Tractors T. Herbert Morrell 978-1-937747-10-7 9/1/2012 $50.00 22 32

Childrens Books A Year on the Farm Holly Dufek 978-1-937747-56-5 1/15/2015 $14.99 38 30

Big Tractors Holly Dufek 978-1-937747-53-4 4/1/2015 $14.99 38 30

Combines Holly Dufek 978-1-937747-54-1 6/1/2015 $14.99 38 30

Planters & Cultivators Holly Dufek 978-1-937747-55-8 9/1/2015 $14.99 38 30

Racing and Automotive Beast Jade Gurss 978-1-937747-33-6 5/25/2014 $29.95 16 19

Fast Lines Pete Lyons 978-0-982913-19-2 8/19/2011 $24.95 n/a n/a

Holman-Moody Tom Cotter, Al Pearce 978-1-937747-19-0 6/21/2013 $75.00 8 29

In the Red Jade Gurss 978-0-982913-18-5 2/26/2012 $29.95 20 26

Race to Win Derek Daly 978-1-937747-26-8 5/26/2013 $29.95 24 29

Six Seconds to Glory Hal Higdon 978-1-937747-27-5 9/4/2013 $12.95 80 25

The Jaundiced Eye Leon Mandel 978-0-982173-35-0 4/15/2010 $29.95 n/a n/a

Witch Hunt Peter De Lorenzo 978-0-9821733-7-4 3/15/2011 $37.95 n/a n/a

(Continued on next page)

AUSTIN’S OWN WORLDWIDE TRADE PRESS WWW.OCTANEPRESS.COM • 512.334.9441 Retail Carton Carton Title Author ISBN-13 Pub Date Price Quantity Weight

Motorcycle Classic Honda Motorcycles Bill Silver 978-1-937747-06-0 8/1/2012 $40.00 32 35

Ducati Belt Drive Two-Valve Twins Motorcycle Restoration Guide Ian Falloon 978-1-937747-11-4 10/1/2012 $40.00 22 38

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Motorcycle Dream Garages Lee Klancher 978-0-760335-50-5 9/4/2013 $75.00 12 34

Red Tape and White Knuckles Lois Pryce 978-1-937747-13-8 3/18/2013 $24.95 44 29

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Triumph Bonneville & TR6 Motorcycle Restoration Guide: 1956–83 David Gaylin 978-0-982173-38-1 5/15/2011 $29.95 20 36

Miscellaneous Draw Michael J. Plautz 978-0-982913-14-7 12/15/2011 $40.00 10 34

Forward John Huston 978-1-937747-90-9 12/17/2011 $40.00 12 32

The Veil Cory Putman Oakes 978-0-982913-16-1 11/7/2011 $11.99 28 25

Calendars Adventure Motorcycle Calendar 2015 Lee Klancher 978-1-937747-38-1 $15.99 40 32

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Irma Harding Calendar 2015 Irma Harding 978-1-937747-41-1 $14.99 40 32

Velocity: Vintage Auto Racing Calendar 2015 Pete Lyons 978-1-937747-40-4 $29.99 40 32

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ISBN Prefixes 978-0-9821733-X-X 978-0-9829131-X-X 978-1-937747-XX-X

OCTANE 40% 50% 60% LIST DIRECT DISCOUNT DISCOUNT DISCOUNT ISBN TITLE AUTHOR PRICE PRICE RATE RATE RATE 978-1-937747-33-6 Beast Jade Gurss $29.95 $22.00 $17.97 $14.98 $11.98 978-0-982913-19-2 Fast Lines Pete Lyons $24.95 $24.95 $14.97 $12.48 $9.98 978-1-937747-19-0 Holman-Moody Tom Cotter, $75.00 $50.00 $45.00 $37.50 $30.00 Al Pearce 978-1-937747-19-0S Holman-Moody: Tom Cotter, $150.00 $100.00 $90.00 $75.00 $60.00 Special Edition Al Pearce 978-0-982913-18-5 In the Red Jade Gurss $29.95 $22.00 $17.97 $14.98 $11.98 978-1-937747-26-8 Race to Win Derek Daly $29.95 $29.95 $17.97 $14.98 $11.98 978-1-937747-27-5 Six Seconds to Glory Hal Higdon $12.95 $10.00 $7.77 $6.48 $5.18 978-0-982173-35-0 The Jaundiced Eye Leon Mandel $29.95 $26.00 $17.97 $14.98 $11.98 978-1-937747-40-4 Velocity: Vintage Auto Racing Pete Lyons $29.99 $29.99 $17.99 $15.00 $12.00 Calendar 2015 978-0-9821733-7-4 Witch Hunt Peter $37.95 $37.95 $22.77 $18.98 $15.18 De Lorenzo

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