What Developers Are Saying About Messenger Platform
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How Conversational Commerce Will Shape the Future Automotive Sales Journey Technological Developments Lead to a Fundamental Change in Ing on Technology and Use Case
How Conversational Commerce Will Shape the Future Automotive Sales Journey Technological developments lead to a fundamental change in ing on technology and use case. We currently find chatbots Figure 2 – Benefits of Chatbots the way we communicate, collaborate, decide, produce and integrated into websites, messaging apps, cars, smart home consume. Existing touchpoints are successively being digitized devices, smart watches or as stand-alone voice assistants. Benefits of Chatbots and new touchpoints are constantly emerging. An important step in providing customers with multi-modal services is to Figure 1 shows the architecture of a conversational platform, a automate communication via multiple touchpoints. This is nec- software system, on which chatbots operate [5]. The focus lies 24/7 essary in order to establish brand loyalty and increase customer in the functional area of natural language processing, which satisfaction. In the context of automated communication, the consists of the interpretation of natural language and the pro- deployment of Artificial Intelligence (AI) in the form of con- vision of suitable responses. This can be realized by defining so- versational computing, more commonly known as chatbots, called “intents” when programming a chatbot. These intents Location- Time- Data Process Cost Image independent independent Scalability bares huge potential for companies. Especially, the concept of comprise possible user inputs and corresponding responses. Collection Optimization Saving Cultivation conversational commerce is growing even further due to the When a user inputs natural language in the form of text or Communication Communication widespread use of mobile devices in e-commerce, the declin- voice via interfaces such as WhatsApp, Facebook-Messenger, ing interest in new apps on the part of users and the increasing voice assistants or business software, a chatbot can match the popularity of messaging services. -
Implementation of Chatbot in Online Commerce, and Open Innovation
Journal of Open Innovation: Technology, Market, and Complexity Article Implementation of Chatbot in Online Commerce, and Open Innovation María D. Illescas-Manzano 1 , Noé Vicente López 2, Nuno Afonso González 2 and Carmen Cristofol Rodríguez 2,* 1 Department of Economics and Business, Universidad de Almería, 04120 Almería, Spain; [email protected] 2 Faculty of Business and Communication, Universidad International de la Rioja, 26006 Logroño, Spain; [email protected] (N.V.L.); [email protected] (N.A.G.) * Correspondence: [email protected] Abstract: This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads, comparing the chatbot with the previous strategy used by the company to obtain contact information. This research work takes a step further and shows that implementing a chatbot through the ManyChat platform by a company that markets online has a positive impact on the capturing of leads, as opposed to the results obtained by authors such as Luo et al. and Leung et al. A chatbot platform used with the intention of obtaining leads seems to be an agile and powerful tool; in fact; the main conclusion of this work is that including this method can be one of the main axes of obtaining information about consumers with the aim of performing marketing actions in a two-way communication that facilitates sales by companies. Keywords: chatbot; consumer perception; ManyChat; lead; lead magnet; Facebook; digital marketing; Citation: Illescas-Manzano, M.D.; funnel; flow; Messenger; digital communication Vicente López, N.; Afonso González, N.; Cristofol Rodríguez, C. -
Opus Research: Decision Makers' Guide to Enterprise Intelligent
(2018 Edition) In its installment, Opus Research provides a comprehensive buying guide detailing 2 solution providers for enterprise intelligent assistants. | » | Report » (2018 Edition) In its installment, Opus Research provides a comprehensive buying guide detailing 2 solution providers for enterprise intelligent assistants. » www.opusresearch.net Published June 2018 © Opus Research, Inc. All rights reserved. 2 » Table of Contents The Urgency for Brands to Choose an Intelligent Assistance Platform . 4 Key Trends and Findings: . 5 A Groundswell of Organic Demand . 7 A Parallel World of Conversational Marketing. 8 The Conversational Commerce Genome . 8 Moving Toward an Open, End-to-End Platform . 9 Enterprises Have Had to Adapt Quickly . 11 Table of Tables Figure 1: Forecast Spending on EIA (in $millions) . .5 Figure 2: Smart Speaker Proliferation . .7 Figure 3: Conversational Commerce Technology Landscape. 9 Figure 4: The Ultimate AI Platform . 9 Figure 5: Moving Along the IA Maturity Curve . 10 Figure 6: EIA Companies Under Review . 11 Figure 7: EIA Solution Provider Comparisons. 13 Figure 8: Evaluation Criteria Descriptions . 16 3 2018 Edition Introduction: Current State of Enterprise Intelligent Assistants In this report, Opus Research presents a comprehensive assessment of the current Intelligent Assistant (IA) solution provider landscape with special focus on those offering “enterprise-grade” solutions. Enterprise-based, NLP-powered self-service solutions, also known as “Intelligent Assistants” (IAs), have gained traction and proven their value over the past ten years. To support competitive differentiation and omnichannel strategies, the age of Intelligent Assistance is being thrust upon Marketing, Customer Care and Digital Commerce executives around the world and across multiple industries; it is no longer a matter of “if” but “when.” The Urgency for Brands to Choose an Intelligent Assistance Platform For marketing, advertising and support executives, implementing an intelligent assistance strategy has become an imperative. -
Digital Opportunity: a Review of Intellectual Property and Growth
Digital Opportunity A Review of Intellectual Property and Growth An Independent Report by Professor Ian Hargreaves May 2011 Contents Page Foreword by Ian Hargreaves 01 Executive Summary 03 Chapter 1 Intellectual Property and Growth 10 Chapter 2 The Evidence Base 16 Chapter 3 The International Context 21 Chapter 4 Copyright Licensing: a Moment of Opportunity 26 Chapter 5 Copyright: Exceptions for the Digital Age 41 Chapter 6 Patents 53 Chapter 7 Designs 64 Chapter 8 Enforcement and Disputes 67 Chapter 9 SMEs and the IP Framework 86 Chapter 10 An Adaptive IP Framework 91 Chapter 11 Impact 97 Annex A Terms of Reference 101 Annex B Stakeholders Met during Review of IP and Growth 102 Annex C Call for Evidence Submissions 105 Annex D List of Supporting Documents 109 Foreword When the Prime Minister commissioned this review in November 2010, he did so in terms which some considered provocative. The Review was needed, the PM said, because of the risk that the current intellectual property framework might not be sufficiently well designed to promote innovation and growth in the UK economy. In the five months we have had to compile the Review, we have sought never to lose sight of David Cameron’s “exam question”. Could it be true that laws designed more than three centuries ago with the express purpose of creating economic incentives for innovation by protecting creators’ rights are today obstructing innovation and economic growth? The short answer is: yes. We have found that the UK’s intellectual property framework, especially with regard to copyright, is falling behind what is needed. -
Beyond Mobile: How Voice and AI Are Changing Digital Travel
LatDailyest (https://www News (https://www.skift.com/daily/).skift.com/2016) Weekly Hot (https://wwwels (https://www.skift.c.skifom/wt.ceekly-reom/rooms/hotview/) els/) Business Destinations Traveler (https://www (https://www.skif.skift.ct.com/business-trom/destinations/)aveler/) (https://www (https://www.fac.skifebook.ct.com) om/Skiftnews/) (https://twitter.com/skift) (https://www.linkedin.com/company/2641998) News (https://www.skift.com/2016) Research (https://trends.skift.com) BeyondSPONSORED × Conferences (http://forum.skift.com) Newsletters (https://wwwMobile:.skift.com/newsletters) How Education (http://edu.skift.com) Voice and AI Are Changing Digital Travel Adobe + Epsilon + Skift - Nov 08, 2016 10:50 am () SHARE TWEET POST SEND SKIFT TAKE Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them. — Adobe + Epsilon Last week, Skift published the 2017 Digital Transformation Report (https://trends.skift.com/trend/2017-digital- transformation-report/), sponsored by Adobe and Epsilon. Download the report for free here: DOWNLOAD FREE REPORT (HTTPS://TRENDS.SKIFT.COM/TREND/2017-DIGITAL-TRANSFORMATION-REPORT/) In the past decade, mobile devices have revolutionized the travel industry. Some forecasts now predict more than half of all Abouttrav -
Educator's Guide
EDUCATOR’S GUIDE ABOUT THE FILM Dear Educator, “ROVING MARS”is an exciting adventure that This movie details the development of Spirit and follows the journey of NASA’s Mars Exploration Opportunity from their assembly through their Rovers through the eyes of scientists and engineers fantastic discoveries, discoveries that have set the at the Jet Propulsion Laboratory and Steve Squyres, pace for a whole new era of Mars exploration: from the lead science investigator from Cornell University. the search for habitats to the search for past or present Their collective dream of Mars exploration came life… and maybe even to human exploration one day. true when two rovers landed on Mars and began Having lasted many times longer than their original their scientific quest to understand whether Mars plan of 90 Martian days (sols), Spirit and Opportunity ever could have been a habitat for life. have confirmed that water persisted on Mars, and Since the 1960s, when humans began sending the that a Martian habitat for life is a possibility. While first tentative interplanetary probes out into the solar they continue their studies, what lies ahead are system, two-thirds of all missions to Mars have NASA missions that not only “follow the water” on failed. The technical challenges are tremendous: Mars, but also “follow the carbon,” a building block building robots that can withstand the tremendous of life. In the next decade, precision landers and shaking of launch; six months in the deep cold of rovers may even search for evidence of life itself, space; a hurtling descent through the atmosphere either signs of past microbial life in the rock record (going from 10,000 miles per hour to 0 in only six or signs of past or present life where reserves of minutes!); bouncing as high as a three-story building water ice lie beneath the Martian surface today. -
To Conversational Commerce This Ebook Will Set You up for Conversational Commerce Success
to Conversational Commerce This ebook will set you up for conversational commerce success. You’ll learn why it’s the new competitive frontier for smart brands and you’ll get concrete guidance on how to build out your customer experience strategy to take advantage of it. PART 1 Conversational Commerce Human speech can be considered a kind of coding Miller knew back then that the technology was language, think of English, Mandarin, or Swahili. possible, but it wasn’t until the graphic processors Until recently, computer programs spoke a different grew, thanks in part to the gaming industry, that language -- HTML, C++, JavaScript, etc. With the rise they were able to make those possibilities real. of speech recognition and other advances, the ways in which humans and machines speak are starting to The personalization they wanted for customers and merge, meaning that you, as an ecommerce leader, the scalability they hoped for businesses has now can leverage the benefits of conversation with the become a reality. AI technologies can now recog- cost savings of scaling with technology. nize and understand language, and, because of vast cheap storage, the programs can look at huge data ‘Conversational commerce’ has become a term for sets to parse meaning. business being done using natural language, linked with technology to provide personalized help, Platforms will continue to evolve and change, but context-aware recommendations, and concierge-like the core concept, as stated by Dan Miller, remains assistance for everything from shopping to traveling the same, “The whole point of ‘Conversational Com- to scheduling. It’s ChatBots that help us complete merce’ is to put customers in command of the de- transactions within Facebook Messenger. -
Mobile Conversational Commerce: Messenger Chatbots As the Next Interface Between Businesses and Consumers
Mobile conversational commerce: messenger chatbots as the next interface between businesses and consumers Author: Milan van Eeuwen University of Twente 7500AE Enschede The Netherlands ABSTRACT Nowadays, businesses are slowly starting to deploy mobile messenger chatbots as a new method of communication with its customers. Due to the subject’s infancy and lack of research on the subject, the purpose of this study is to explore the concept of mobile messenger chatbots and an attempt is made to determine the Dutch Millennials’ intention to use messenger chatbots as the next interface for mobile commerce. A research model is proposed based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). Data is collected by means of an online survey among 195 participants. The proposed research model is tested by means of simple regression analysis and results are cross-validated using IBM Watson Analytics. All proposed hypotheses are supported. However, there is no unambiguous answer to whether Dutch Millennials have the intention to use mobile messenger chatbots as the next interface for commerce. Nonetheless, more than half of the respondents express a positive first impression towards mobile messenger chatbots. This study knows some limitations regarding external validity and the research model is limited to five independent constructs. Additional constructs or measurement tools could be used to obtain a deeper understanding regarding the subject. Moreover, using a real-life experiment may generate distinctive results. Organizations wanting to deploy messenger chatbots, marketers and chatbot developers should consider compatibility, the consumers’ lifestyle and shopping preferences, for a successful implementation. Similarly, the consumers’ privacy concerns and resistance to intrusive mobile advertisement are important topics to be considered. -
The Cassini-Huygens Mission
International Project Management: The Cassini-Huygens Mission NASA Case Study NASA Academy of Program/Project & Engineering Leadership http://appel.nasa.gov How would you explore the moons of Saturn? (watch a video: http://saturn.jpl.nasa.gov/video/videodetails/?videoID=19) http://appel.nasa.gov Cassini-Huygens ¾ U.S. - European mission to explore Saturn ¾ NASA and Italian Space Agency: Cassini spacecraft ¾ European Space Agency: Huygens probe ¾ Launched October 1997 ¾ 6.7 year voyage to Saturn http://appel.nasa.gov Cassini and Huygens Cassini Huygens • Delivered Huygens • Released by Cassini to probe to Titan land on surface of • Remained in orbit Saturn’s moon Titan around Saturn for • Investigated detailed studies of the characteristics of Titan’s planet, its rings and atmosphere and surface satellites (moons) Cassini Huygens Saturn Titan http://appel.nasa.gov Cassini-Huygens: the Complex Project Environment Complex Project-Based Functional Organization Organization Problems Novel Routine Technology New/invented Improved/more efficient Team Global, multidisciplinary Local, homogeneous Cost Life cycle Unit Schedule Project completion Productivity rate Customer Involved at inception Involved at point of sale Survival skill Adaptation Control/stability Discussion point: does this model describe Cassini-Huygens? http://appel.nasa.gov Defining Project Complexity at NASA PROGRAMMATIC TECHNICAL Budget Interfaces/systems engineering • Congressional appropriations • Changing agency Technological readiness constraints and priorities One-of-a-kind -
Immediacy and Personalization Expand Text and Messenger Use Cases
CONTEXTUAL COMMUNICATIONS TECH GUIDE: IMMEDIACY AND PERSONALIZATION EXPAND TEXT AND MESSENGER USE CASES TECH GUIDE SPONSORED BY INTRODUCTION At first glance, SMS texting and messenger-based chat might not seem like ideal mediums for retailers to communicate with customers. People use text and chat primarily to communicate with friends and family, so those wanting to use them as commerce channels need to tread lightly. It’s true that the ubiquity of smartphones means an outbound message is likely to reach the consumer at virtually any time of the day or night, and it’s also true that consumers tend to open texts more quickly, and more frequently, than other messages. But this also can be a double-edged sword: because consumers have become “trained” to answer texts quickly, too many messages can easily become unwelcome interruptions that carry the potential to tarnish brand equity. The critical elements required for SMS and chat to be win-wins for both retailers and consumers are relevance and context. If a retailer uses location data and AI to proactively craft a message that helps a consumer solve a problem in the immediate moment, the “interruption” will be a welcome one. If a messenger-based chat conversation with a live human gives the consumer more confidence in a high- consideration purchase such as furniture or electronics, both shopper and seller benefit. “SMS is a critical channel, but if you don’t do it right you risk turning off your customer,” said Tom Kaneshige, Chief Content Officer at theCMO Council in an interview with Retail TouchPoints. -
4 Ways Your Business Can Prepare
THE FUTURE OF CUSTOMER EXPERIENCE: 4 WAYS YO U R BUSINESS CAN PREPARE ARE YOU PREPARED FOR THE FUTURE OF CUSTOMER EXPERIENCE? Next-generation service is personalized, consistent and, most importantly, cutting-edge. How do businesses ready themselves for ever-changing customer expectations, and prepare for future technologies and channels? READ AND LEARN HOW TO: - Change the customer experience game with the Internet of Things (IoT) - Deliver smarter customer service with artificial intelligence (AI) - Help customers more quickly with virtual assistants - Prepare to deliver next-gen customer experience with the latest technologies FUTURE-PROOF CUSTOMER EXPERIENCE WITH TECHNOLOGY The world of customer service is an ever-shifting landscape. There will always be new channels or technologies that businesses need to incorporate. To prepare, companies need to future-proof their contact centers and enlist today's most effective customer service tools. Unlike the old ways of delivering customer service, next-gen customer service will: PROVIDE A SEAMLESS OMNICHANNEL EXPERIENCE across all the touchpoints where customers interact with your business. These touchpoints will increase as technologies expand. UNIFY SOURCES OF Consumers expect data KNOWLEDGE, moving to be at companies' fingertips away from siloed information to create a knowledge-driven – from accurate stock information experience for both agents to delivery dates and customer and customers. This will also records. And with this wealth allow you to better understand of data and the technology to customer interactions and find support it, consumers often and fill knowledge gaps. feel like there's no excuse for getting it wrong. 1 AUTOMATE AND – ICMI PREDICT DECISIONS, using technology to understand what customers need before they need it. -
SEP Events Observed to Date ('FTO', Ions, Electrons)
9th International Conference on Mars 25 July 2019 Space Weather at Mars: 4.5 Years of ………… observations This slide package was presented at the Ninth International Conference on Mars and is being shared, with permission from the plenary presenter. The original file has been compressed in size and converted to .pdf – please contact the presenter if interested in the original presentation Christina O. Lee1 J. G. Luhmann1, B. M. Jakosky2, D. A. Brain2 J. S. Halekas3, E. M. B.Thiemann2, P. Chamberlin2 J. Gruesbeck4, J. R. Espley4 A. Rahmati1, P. Dunn1, R. J. Lillis1, D. E. Larson1, S. M. Curry1 1 Space Sciences Lab/UC Berkeley, 2 CU/LASP, 3 U of Iowa, 4 NASA/GSFC Space Weather 101 Solar flares are local bursts of radiation. Coronal mass ejections (CMEs) are magnetized clouds of charged particles that spreads out into space. Video removed - contact presenter if interested SOHO/LASCO C3 Space Weather 101 Solar Energetic Particles (SEPS) are accelerated by the shock fronts created by these explosions. An observer magnetically connected to the shock via the interplanetary magnetic field (IMF) can detect these particles. Image credit: NASA/STEREO mission Without a strong planetary dipole magnetic field or thick atmosphere like Earth, exposure of equipment and explorers to the space environment is relatively direct at Mars. Mars Earth Image: NASA/GSFC In particular, SEP protons of up to several hundred MeV or more can affect orbiting spacecraft, landed systems and human explorers. Here, a solar coronagraph located at Earth’s L1 point experiences a Video removed - contact presenter if interested ‘snowstorm’ of SEPs.