Squamish-Lillooet Regional District Committee of the Whole Agenda May 27, 2021; 9:00 AM Virtual Meeting Held Via Zoom Pursuant to Ministerial Orders M192 and M431

Squamish-Lillooet Regional District Committee of the Whole Agenda May 27, 2021; 9:00 AM Virtual Meeting Held via Zoom Pursuant to Ministerial Orders M192 and M431

Item Item of Business and Page Number Page

1. Call to Order

We would like to recognize that collectively we are on the unceded territories of all of the First Nations within our regional boundaries.

2. Approval of Agenda

3. Special Staff Report

3.1. Request for Decision - Resolution Required Pursuant to 4 - 13 Ministerial Order No. M192-2020 (Local Government Meetings and Bylaw Process (COVID-19) Order No. 3) (Unweighted All Vote)

THAT the Squamish-Lillooet Regional District is excluding in-person public attendance at this May 27, 2021 meeting on the basis of the Order of the Public Health Officer on Gatherings and Events dated December 2, 2020 which prohibits in person attendance at board meetings.

• continuing to livestream this meeting, enabling the public to watch in real time; • continuing to post an archived video of this meeting on the SLRD website, for viewing by the public on an on demand basis; • continuing to reflect disconnections and re-connections of Directors due to technology issues in the meeting minutes; • continuing to provide information to the public on how they can review agendas and meeting minutes; • continuing to provide public notice of meetings; • continuing to assign specific start times for agenda items that are likely to be controversial or attract high public interest; • posting of draft minutes of this meeting on the SLRD website as soon as they are approved by the Chair and prior to being adopted by the Board at the subsequent Board meeting; and

Page 1 of 33 Item Item of Business and Page Number Page

• allowing additional time on the agenda to resolve technical issues and lags when admitting staff members into meetings.

4. Regional Moment - Area D

(Presentation)

5. Delegations (9:30 AM)

5.1. Jenn MacIntyre, Manager of Industry Development, Destination 14 - 19 British Columbia, Justin Lafontaine, Program Lead and Alex Berlyand, Outreach & Events, Tourism Innovation Lab (10 minutes) • Launching the Tourism Innovation Lab & "Spark" Mentorship and Grants Program in the Sea to Sky region

5.2. Jonathan Heerama, Senior Program Advisor, Vancouver, Coast 20 - 33 & Mountains, Laura Plant, Business Advisor, Destination British Columbia and Karen Goodwin, VP of Destination and Market Development, Tourism Whistler (10 minutes) • Destination Education Initiative - Staff Resource and Funding Request

6. Staff Reports and Other Business

(Unweighted All Vote)

6.1. CAO Verbal Update

7. Director's Reports

7.1. Chair's Verbal Update

8. Decision on Late Business

(2/3 majority vote)

THAT the late items be considered at this meeting.

9. Late Business

10. Squamish-Lillooet Regional District Committee of the Whole Closed Meeting

THAT the Committee of the Whole close the meeting to the public under the authority of Section 90(1)(k) of the Community Charter.

90(1)(k) negotiations and related discussions respecting the proposed provision of a municipal service that are at their preliminary stages and that, in the view of the council, could reasonably be expected to harm the interests of the municipality if they were held in public; (preliminary stage discussions)

Page 2 of 33 Item Item of Business and Page Number Page

11. Rise & Report from the Closed Squamish-Lillooet Regional District Committee of the Whole Meeting

12. Adjournment

THAT the meeting be adjourned.

Page 3 of 33 Request for Decision - Resolution Required Pursuant to Ministerial Order... Request for Decision

Resolution Required Pursuant to Ministerial Order No. M192-2020 (Local Government Meetings and Bylaw Process (COVID-19) Order No. 3)

Date of Meeting: Committee of the Whole – May 27, 2021

Recommendations:

THAT pursuant to Ministerial Order No. M192, the Squamish-Lillooet Regional District will continue to meet the principles of openness, transparency, accessibility and accountability in the current circumstances by the following means: • continuing to livestream this meeting, enabling the public to watch in real time; • continuing to post an archived video of this meeting on the SLRD website, for viewing by the public on an on demand basis; • continuing to reflect disconnections and re-connections of Directors due to technology issues in the meeting minutes; • continuing to provide information to the public on how they can review agendas and meeting minutes; • continuing to provide public notice of meetings; • continuing to assign specific start times for agenda items that are likely to be controversial or attract high public interest; • posting of draft minutes of this meeting on the SLRD website as soon as they are approved by the Chair and prior to being adopted by the Board at the subsequent Board meeting; and • allowing additional time on the agenda to resolve technical issues and lags when admitting staff members into meetings.

Background

At the Committee of the Whole (COW) meeting on February 25, 2021, the COW passed the following resolutions:

THAT the Squamish-Lillooet Regional District is excluding in-person public attendance at this February 25, 2021 meeting on the basis of the Order of the Public Health Officer on Gatherings and Events dated December 2, 2020 which prohibits in person attendance at board meetings.

1 Page 4 of 33 Request for Decision - Resolution Required Pursuant to Ministerial Order... Request for Decision

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• continuing to post an archived video of this meeting on the SLRD website, for viewing by the public on an on demand basis; • continuing to reflect disconnections and re-connections of Directors due to technology issues in the meeting minutes; • continuing to provide information to the public on how they can review agendas and meeting minutes; • continuing to provide public notice of meetings; • continuing to assign specific start times for agenda items that are likely to be controversial or attract high public interest; • posting of draft minutes of this meeting on the SLRD website as soon as they are approved by the Chair and prior to being adopted by the Board at the subsequent Board meeting; and • allowing additional time on the agenda to resolve technical issues and lags when admitting staff members into meetings.

In addition, at the COW meetings on December 17, 2020, November 26, 2020, October 29, 2020 and January 28, 2021, the COW passed resolutions to address the requirements of Ministerial Order No. M192.

[Please note that changes since last month’s report are highlighted in yellow below.]

Pandemic Adaptation – Ministerial Orders, Provincial Legislation and Guidance/Resources

A provincial declaration of a state of emergency allows the provincial government to implement provincial emergency measures and access assets as necessary to prevent, respond to or alleviate the effects of an emergency. The Province of BC has been in a state of emergency for 61 weeks due to the COVID-19 global pandemic. The initial declaration of state of emergency was made on March 18, 2020 (Ministerial Order No. M073) and has been extended every two weeks, most recently (for the 31st time) on May 11, 2021 through the end of day on May 25, 2021.

Physical distancing is a measure required to limit or slow the spread of the novel coronavirus. The requirement of physical distancing applies to meetings of local governments, which restricts or limits the ability of local governments to hold meetings that are open to the public. To resolve this issue on a temporary basis, the Province issued Ministerial Order No. M139 (“M139”) relieving local governments of certain legislative requirements (such as holding meetings that are open to the public). As a result of M139, the Board was permitted in April and May to conduct its meetings virtually, and by electronic means, for the limited period of time that the provincial state of emergency is in effect.

On June 17, 2020, the Province issued Ministerial Order No. M192 (“M192”) which continues to authorize local governments to hold electronic meetings and public hearings, while encouraging the transition back to normal operations subject to any public health officer orders and recommendations which may be put in place as necessary. M192 replaced M139 that

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previously authorized local governments to hold meetings and hearings by electronic means and imposes further obligations on local governments to encourage in-person open meetings when possible. Therefore, as of June 17, 2020, the SLRD may only exclude public attendance at an open meeting if, despite using best efforts, the SLRD is unable to accommodate public attendance in a manner consistent with public health orders and recommendations. If a local government body does not allow public attendance, the body must pass a resolution stating the basis for not allowing public attendance and the means by which the Board is ensuring openness, transparency, accessibility and accountability in respect of the meeting.

On July 8, 2020, the COVID-19 Related Measures Act (the “Act”) came into force, which included (1) formalized provisions that were previously created in response to the pandemic, and (2) a mechanism for unwinding such provisions as appropriate after the provincial state of emergency ends. In the recently issued publication titled Electronic Meetings & Public Hearings – Considerations for Local Governments, the Act is described as providing:

“a temporary legal framework for Ministerial Orders and regulations made under the EPA in relation to the COVID-19 pandemic and allows the effects of some orders and regulations to continue after the state of emergency ends. The Act extends some of the Ministerial Orders for 45 days or 90 days after the date on which the last extension of the state of emergency expires or is cancelled (e.g. Order M192 extends for 90 days after). Given the expectation that some pandemic related limits and requirements are likely to continue even when the state of emergency under the EPA ends (such as limits on mass gatherings), the Act also provides the possibility, if required, for extension of COVID-19 related orders by up to one year after the Act is brought into force.”

On August 12, 2020, the Ministry of Municipal Affairs and Housing published a circular (the “Circular”) that provides much needed clarity regarding M192. In the Circular, the Province recognizes “that the capacity, technology and space available to local governments to conduct meetings in-person and/or electronically differs across the province and have therefore intended that Order M192 provide flexibility to local governments to decide what will work best for their community as they continue to reopen under Phase 3 of the BC Restart Plan”.

According to the Circular, there are several factors to consider when preparing to hold in- person meetings, including:

• the HVAC system or fresh air exchange (e.g. open windows/doors);

• posting the COVID-19 safety plan at the venue;

• establishing a process for collecting and safely retaining the first and last names and telephone number, or email address of every person who attends an open meeting in person;

• the wearing of face masks by elected officials, staff and members of the public when physical distancing is not practical;

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• having a greeter at the entrance informing the public about established safety protocols, including hand washing or sanitization, physical distancing and using a face mask where physical distancing is not practical or if they are concerned for their personal well-being;

• posting occupancy limits (no more than 50 persons) based on the PHO Order requirements and WorkSafeBC recommendation and guidelines;

• implementing separate entrances and exit points to control the flow of people through the venue; and

• ensuring washrooms are supplied with soap, water and drying materials so visitors can wash their hands. Limit the number of people at a time in public washrooms and establish how often cleaning and disinfection will take place.

Up until November 7, 2020, the SLRD had been working towards a return, if possible, to in person meetings in a measured and cautious manner, and the Circular has provided helpful guidance in this regard. The publication titled “Electronic Meetings & Public Hearings – Considerations for Local Governments” (as mentioned above) also provides considerations and best practices for local governments on electronic meetings and electronic public hearings during the extended period of pandemic adaptation.

As previously reported, engineering controls (specifically plexiglass at the reception counter and at an adjacent staff work station) have been installed at the SLRD Administrative Office. Staff has also considered occupancy limits in the Boardroom. Based on allowing 5 square metres per person and the Boardroom size of 56 square metres and allowing 6 feet between people, the Boardroom could hold a total of 11 people, with a maximum of 3 of these people being members of the public.

Second Wave/Increased Transmission in Fall 2020 and Associated Public Health Orders

In early November 2020, there were concerning rates of transmission of COVID-19 in the province. With this surge, health officials have begun to make changes designed to reduce the spread of the disease. The Prevention Regional Measures Order dated November 10, 2020 includes the following regarding Workplace Safety:

“F. WORKPLACE SAFETY

1. Employers must review their COVID-19 Safety Plans to ensure that they adequately protect workers from the transmission of COVID-19 in the workplace and are consistent with WorkSafeBC requirements.

2. An employer of a worker who is working in a workplace other than the worker’s private residence must ensure that the worker has done a daily health check for the symptoms of COVID-19.

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3. If an employer is not satisfied that a worker has done a daily health check the employer must not permit the worker to work at the workplace.

4. Employers should encourage workers to work from their private residence if feasible, unless there is a preference on the part of the employer or the worker for the worker to work at the workplace.

5. Employers must ensure that their COVID-19 Safety Plan includes measures to prevent workers from crowding together or congregating in higher risk spaces, including elevators, lobbies, stairwells, corridors, bathrooms, break rooms and kitchens.”

On November 24, 2020, Ministerial Order No. 425 was put in place, requiring masks to be worn by all British Columbians, 12 years and older unless otherwise exempted, in many indoor public settings, including common areas of office buildings and common areas of sport and fitness centres when not engaged in physical activity.

The SLRD’s applicable administrative policies have been updated to take into account these measures, including the daily health screening for the core staff members that continue to work at the SLRD Administrative Office. There was a further reduction of core staff workers at the office, with staff members being deployed to work remotely.

CAO Helmer has completed a review of the SLRD’s COVID-19 Safety Plan; it reflects the updated administrative policies and will be further reviewed if/as needed.

Developments regarding Public Attendance at Board Meetings, PHO Order on Gatherings and Events, and other Orders

Among many other prohibitions and restrictions, the current Order of the Public Health Officer on Gatherings and Events prohibits in person attendance at board meetings and does not have an expiration date (this specific prohibition regarding in person attendance at board meetings has been in place since December 2020). As a result of this specific prohibition, staff is currently not required to make best efforts to enable in person public participation at board and committee meetings.

(The first Recommendation on page 1 of this staff report reflects these current circumstances. The second Recommendation on page 1 of this staff report identifies measures that are already underway as well as measures intended to increase the principles of openness, transparency, accessibility and accountability.)

On March 29, 2021, due to the exponential increase in COVID-19 case counts and the impact to the provincial acute health care system, the Province announced new province-wide restrictions effective March 30, 2021 to April 19, 2021 inclusive. The new restrictions include the following:

• Indoor dining at restaurants, pubs and bars is paused (outdoor patio seating and take-out delivery is allowed);

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Resolution Required Pursuant to Ministerial Order No. M192-2020 (Local Government Meetings and Bylaw Process (COVID-19) Order No. 3)

• Indoor low intensity group fitness activities are paused; • Indoor religious worship is suspended; and • Closure of Whistler Blackcomb ski resort.

A few days after the announcement of these restrictions, Whistler Blackcomb announced that the mountain was closing for the rest of the spring skiing season and would re-open for summer operations in May.

The Province subsequently extended the above April 19, 2021 circuit breaker deadline to May 25, 2021.

On December 16, 2020, the Province expanded provincial COVID-19 ticket enforcement and workplace safety measures, including the enhancement of WorkSafeBC’s inspection presence in workplaces (particularly in sectors where COVID-19 transmission is occurring). On March 25, 2021, the Province increased the fine for promoting or attending a non-compliant social gathering or event from $230 to $575. The fine for those who organize or host a prohibited event remains at $2,300.

Expedited Workplace Closure Order

On April 11, 2021, the Provincial Health Officer announced the delegation of specific powers granted by the Public Health Act to WorkSafeBC to implement an "expedited workplace closure order", allowing WorkSafeBC prevention officers to shut down a workplace for a period of 10 days or longer, if needed, on the advice of public health if COVID-19 transmission is occurring in the workplace.

CAO Helmer is in the process of assessing the potential impacts of this new order on the continuity of local government operations.

Travel Restrictions (COVID-19) Order

On Friday April 23, 2021 the Minister of Public Safety and Solicitor General announced a new order under the Emergency Program Act (Ministerial Order M182) restricting non-essential travel into or out of all Health Authorities in British Columbia. The three Health Authorities, or regional zones, are:

1. Lower Mainland and Fraser Valley (Fraser Health and Coastal Health regions) 2. Vancouver Island (Island Health region) 3. Northern/Interior (Interior Health and Northern Health regions)

The Travel Restrictions (COVID-19) Order will remain in effect until May 25, 2021 (after the May long weekend). The Order is intended to discourage and stop recreational and leisure travel between regions and not to punish people or unfairly or disproportionately impact communities in the province. The Order will be enforced in the same manner that all COVID- 19 related Orders have been to date which prioritizes education and awareness and exercises enforcement action by way of issuing a violation ticket only in those circumstances where it is warranted. Fine amounts are $575 and $230 for failing to comply with travel restrictions, and

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for abusive or belligerent behaviour, respectively. The order does not provide police with authority to engage in arbitrary vehicle or street checks, however site-specific road checks on travel corridors between regions are authorized. During these site-specific road checks, police will only have the authority to request:

• a driver’s name, address and driver’s licence; • any available documentation regarding driver’s name and address (for example, secondary identification that confirms a driver’s residential address if recently moved); and • the purpose of the driver’s travel (documentation regarding travel is not required).

BC Government Vaccination Plan

The timeline for B.C.’s COVID-19 Immunization Plan is dependent on vaccine supply and availability. According to the provincial government’s COVID-19 Vaccination Plan, second doses will be administered approximately 16 weeks after dose one. Phase 4 is now underway. Phase 4 includes people aged 59 to 18, in five-year age increments, distributed throughout May and June 2021.

In addition, frontline and essential workers (i.e. police officers, firefighters and educational staff with a direct invitation from their employer) and targeted groups are currently being vaccinated. On May 5, 2021, Vancouver Coastal Health also announced that all Bylaw and other enforcement officers, park rangers, and inspectors employed by municipalities or regional districts in the Vancouver Coastal Health region were eligible to book their first dose vaccination appointment.

On May 5, 2021, Health Canada has approved the use of the Pfizer vaccine in children aged 12 to 15. Prior to this approval, the minimum age was 16 years.

The Province has not yet announced details regarding how and when the 12 to 18 year old age group will be vaccinated (details are expected on May 20, 2021). Everyone between the ages of 12 and 18 can now register for vaccinations via the Get Vaccinated BC webpage.

Use of Third-Party Applications for Maintaining Operations & Activities of the SLRD

On December 1, 2020, the Province issued Ministerial Order M431 which authorizes public bodies to disclose personal information outside of Canada to enable the use of applications 7 Page 10 of 33 Request for Decision - Resolution Required Pursuant to Ministerial Order... Request for Decision

Resolution Required Pursuant to Ministerial Order No. M192-2020 (Local Government Meetings and Bylaw Process (COVID-19) Order No. 3)

(such as Zoom) during the COVID 19 pandemic until May 31, 2021. In the event that the Province does not extend the deadline of this Ministerial Order, SLRD staff is in the process of reviewing options to ensure that the SLRD can be in compliance with privacy legislation while continuing to provide the facilities for virtual meetings if required.

On May 12, 2021 the Province announced that Order M431 is extended until December 31, 2021. B.C. is one of two Canadian provinces requiring the personal information of its residents to be stored in – and only accessed from – Canada. This requirement would normally prohibit the use of communication and collaboration software proven vital to the SLRD’s delivery of virtual meetings. The Ministry of Citizens’ Services and the Office of the Information and Privacy Commissioner will remain involved as this Order is reviewed ahead of its expiry; SLRD staff will continue to be guided by this Order and any subsequent updates.

Pending Legislative Amendments to Local Government Act

For now, local governments are able to continue to rely on M192 (i.e. the temporary authorities that it provides in respect of convening meetings without the public being present and the convening of electronic meetings and public hearings). However, on May 13, 2021, the provincial government introduced legislative amendments that, among other changes, will provide local governments with permanent authorities to hold electronic meetings and public hearings. The amendments pertaining to electronic meetings and public hearings are expected to be brought into force by regulation once the pandemic has eased. The Ministry of Municipal Affairs will issue an Information Circular in the coming months, which will provide more guidance and information regarding these amendments. Staff will continue to monitor these developments and will bring a report to a future Board meeting regarding impacts on SLRD bylaws and policies.

Recent Reported Case Counts

The reported daily positive COVID-19 tests in recent days have been as follows:

Date Number of Reported Positive COVID-19 Tests in B.C. May 1, 2021 835 May 2, 2021 671 May 3, 2021 668 May 4, 2021 697 May 5, 2021 572 May 6, 2021 694 May 7, 2021 722 May 8, 2021 596 May 9, 2021 605 May 10, 2021 558 May 11, 2021 515 May 12, 2021 600 May 13, 2021 587 May 14, 2021 494 8 Page 11 of 33 Request for Decision - Resolution Required Pursuant to Ministerial Order... Request for Decision

Resolution Required Pursuant to Ministerial Order No. M192-2020 (Local Government Meetings and Bylaw Process (COVID-19) Order No. 3)

May 15, 2021 443 May 16, 2021 493 May 17, 2021 424 May 18, 2021 411 May 19, 2021 521

According to the Province's COVID-19 Dashboard, as of end of day May 19, 2021, the total number of active cases was 4,815, with 340 people in hospital 118 of which are in Critical Care).

SLRD Reopening Plan

At the October 28/29, 2020 Board meeting, the Board approved an updated version of the Policy to Approve the SLRD Reopening Plan No. 24-2020 (the “Policy”). The Policy is available on the SLRD website here: SLRD Reopening Plan No. 24-2020 - Version #2

On September 11, 2020, the SLRD moved into a phased approach of Stage 2 of the SLRD COVID-19 Reopening Plan. Whereas Stage 2 consists of (1) limited public access to the Office and (2) in-person attendance by members of the public at Board meetings, the Chief Administrative Officer has determined that it is only possible at this time to provide (1) limited public access to the Office. Thus, a phased approach to Stage 2 has been adopted – this is Stage 2A. The scope of Stage 2A Operations is characterized by a partial and restricted reopening of the Office, as follows:

• To allow for restricted reception/front counter services (in accordance with applicable WorkSafe guidelines), from Monday to Friday from 8:00 a.m. to 4:30 p.m. with an hour lunch closure. (For clarity, the preferred method for document delivery remains to be by electronic transmission, regular mail or Canada Post courier); and

• In all other respects, SLRD operations continue in accordance with Stage 1 Operations described in the table below.

Summary of the SLRD Reopening Plan:

Start Date Public Access to In-Person Public Employees Office Attendance at Board Meetings

Stage 1 March 19, 2020 None None Small core team remaining until September in the Office, with remainder 10, 2020 of employees working from home.

Stage 2A September 11, Partial, restricted None Same as Stage 1 above. 2020 until reception/front further notice counter services (with engineering controls (in progress) and other measures as required)

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Stage 2B To be Partial, restricted Yes, as per Ministerial Same as Stage 1 above determined reception/front Order No. M192 counter services (with engineering controls (if possible) and other measures as required)

Stage 3 To be determined

Stage 4 Expected to be aligned with Phase 4 of the BC Restart Plan

Options

1. Approve the Recommendations as set out above (Preferred Option). 2. Make revisions to the Recommendations. 3. Other, as per Board direction.

Follow-Up Action

If the Recommendations are approved, staff will continue to monitor the guidance and orders being provided by public health officials in determining when in person Board and Committee meetings can be convened.

Submitted by: Monica Halitzki, Human Resources Manager Reviewed by: Kristen Clark, Director of Legislative and Corporate Services Approved by: Melany Helmer, Chief Administrative Officer

10 Page 13 of 33 Jenn MacIntyre, Manager of Industry Development, Destination British Col...

Home » Request » To Speak at a Board or Committee Meeting » Webform results

Submission #7795

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Submission information Form: Request to Speak at a Meeting Submitted by Anonymous Thu, 2021-05-06 16:52 172.218.197.95

Full Name Alex Berlyand

Email Address [email protected]

Organization you are representing Tourism Innovation Lab

Primary purpose of organization Provide a brief presentation on the Tourism Innovation Lab and the "Spark" Mentorships & Grants Program launching in the Sea to Sky later this summer.

Mailing Address Tourism Innovation Lab c/o University of Windsor - EPICentre 2455 Wyandotte St W, Windsor, ON, Canada N9B 3B3 [email protected] 1-844-455-0325 toll-free / 416-712-8819

Board/Committee you'd like to address Committee of the Whole

Requested meeting date Thu, 2021-06-24

Name of the person(s) who will be speaking Alex Berlyand and Justin Lafontaine

Subject or Issue Launching the Tourism Innovation Lab & "Spark" Mentorship and Grants Program in the Sea to Sky region

Specific request (if any)

Audio visual equipment required (if any) We will have a Powerpoint presentation. Will need to have the option of sharing screen. Page 14 of 33 Jenn MacIntyre, Manager of Industry Development, Destination British Col...

Page 15 of 33 Jenn MacIntyre, Manager of Industry Development, Destination British Col... About the Lab

The Tourism Innovation Lab is non-profit tourism development incubator created to find, foster and support new tourism ideas, entrepreneurs and innovators.

- First launched in Ontario in 2018, the Lab and its “Spark” Program have expanded to 10+ regions across the province. - Over 40 partners support the program including

Page 16 of 33 federal, provincial, regional and local organizations, agencies and corporations. - New partnerships with Indigenous and Francophone tourism organizations. - 35+ tourism innovators have received “Spark” seed grants and mentorships to date. Jenn MacIntyre, Manager of Industry Development, Destination British Col...

“Spark” Mentorships & Grants Program

The "Spark" Program matches selected candidates with a mentor and provides a seed grant to help take their new tourism ideas to the next level of development.

Program delivery includes: - Partners planning meeting - Media launch and regional marketing campaign - Applications intake and review jury - Finalists Pitch Session (Dragon’s Den-style event)

Page 17 of 33 - Selection of 3 “Spark” winners who each receive: - 3 month mentorship - $3000 seed grant - Access to a support network of tourism innovators - Ongoing guidance on other partner resources Jenn MacIntyre, Manager of Industry Development, Destination British Col...

Next Steps & Timeline

Sea to Sky has been identified as one of the launch regions of the program in BC, and a steering committee has been established.

Program timeline (in planning phase):

- Program Launch: Sep 1, 2021 - Application Intake: 5-6 weeks - Info Sessions: Sep. 15 & Sep. 29 - Application Submission Deadline: Oct. 6, 2021 Page 18 of 33 - Application Review Period: 3-4 weeks - Finalists Virtual Pitch Session: Nov. 8, 2021 - Mentorship Program: Nov-Jan - Next Steps Meeting: Early Feb ‘22 Jenn MacIntyre, Manager of Industry Development, Destination British Col...

Justin Lafontaine Program Lead [email protected]

Alex Berlyand Outreach & Events [email protected] Page 19 of 33 www.tourisminnovation.ca Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ... %R[$VWHU6WUHHW 3HPEHUWRQ%&91/ 3K ) LQIR#VOUGEFFDZZZVOUGEFFD $SSOLFDWLRQWR$SSHDUDVD'HOHJDWLRQ

Before submitting this application to the Squamish-Lillooet Regional District, please read the Guidelines for Applicants and the Guidelines for Delegations (attached).

'DWHRIDSSOLFDWLRQApril5 19, 2021 HTXHVWHGPHHWLQJGDWHApril or May %RDUG0HHWLQJ -OR- &RPPLWWHH0HHWLQJ✔ 1DPHRI&RPPLWWHHCommittee of the Whole 1DPHRI2UJDQL]DWLRQ*URXS Sea to Sky Destination Management Council Jonathan Heerema 1DPH V DQGWLWOH V RISHUVRQ V PDNLQJSUHVHQWDWLRQ Laura Plant Lesley Weeks 0DLOLQJDGGUHVV 510 Burrard Street, 12th Floor &LW\DQG3RVWDO&RGH Vancouver, BC V6C 3A8 3KRQH (PDLO[email protected] 7RSLFRISUHVHQWDWLRQDestination Education Initiative :KDWDUH\RXUHTXHVWLQJIURPWKH6TXDPLVK/LOORRHW5HJLRQDO'LVWULFW" LHIXQGLQJOHWWHURIVXSSRUWHWF Staff resourcing and financial contribution :KDWDXGLRYLVXDOHTXLSPHQWLVUHTXLUHG" LHODSWRSSURMHFWRUVWDQGVIRUGLVSOD\ERDUGVHWF

We're planning on making a presentation via Zoom or another online platform. If you can confirm how we need to present, that would be great. Thank you for submitting the application to the Squamish-Lillooet Regional District. We will be in contact with you shortly.

Page 20 of 33 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

Welcome

Page 21 of 33 Jonathan Heerema, Destination BC / Vancouver, Coast & Mountains, Senior Advisor

Laura Plant, Destination BC / Vancouver, Coast & Mountains, Consultant

Karen Goodwin, Sea to Sky Destination Management Council / Tourism Whistler

Alta Lake, Whistler1 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

Destination Development and Management Strategies Page 22 of 33

2 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ... Sea to Sky Destination Development Strategy

Key themes: • Proactive, collaborative visitor management • new product development • improved traveller experiences along the corridor • workforce sustainability • collaborative partnerships

Objective #5 Improve Sea-to-Sky Corridor destination education programs

Page 23 of 33 Key Actions • Develop a Sea-to-Sky Corridor destination education program • Encourage tourism businesses, local government, First Nations to incorporate destination education

3 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ... Sea to Sky Destination Management Council

● North Vancouver ● West Vancouver ● Bowen Island ● Lions Bay ● Squamish ● Whistler ● Pemberton ● Lillooet ● Bridge River Valley ● Indigenous Tourism BC

Page 24 of 33 ● Squamish-Lillooet Regional District ● Ministry of Forest, Lands & Natural Resource Operations & Rural Development ● BC Parks ● Destination BC/Vancouver, Coast & Mountains (Destination Development, Research, Corporate Communications)

4 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

Destination Education Initiative Sea to Sky Destination Management Council Page 25 of 33

5 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

What’s the Problem? Page 26 of 33

6 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ... What Are Other Jurisdictions Doing? Page 27 of 33

7 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ... Creating a Culture of Responsibility Page 28 of 33

8 Everyone Has a Role / Responsibility Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

Page 29 of 33

9 First Nation Communities Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ... What Could This Look Like? Communication Channels

We know about these. WHAT OTHER CHANNELS DO YOU HAVE?

• Digital communications • Newsletters • Websites • Reservation confirmation forms Online Information Signage • Rental forms • Kiosks • Receipts Page 30 of 33 • Store windows/doors • Check-in desks • Visitor Centres • Signage

Digital Marketing & Communications Local Businesses 10 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

Current Status Underway

• Engagement with communities • Draft key messaging • Survey - 600+ responses • Contact List • Stakeholder sessions (municipalities, outdoor recreation groups, provincial Ministries, etc.)

Up Next: • Key messaging, graphic design, communications toolkit

Page 31 of 33 • Activation

11 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

Contact Information

Jonathan Heerema [email protected]

Laura Plant Page 32 of 33 [email protected]

12 Jonathan Heerama, Senior Program Advisor, Vancouver, Coast & Mountains, ...

Thank you!

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