Bus, Train Or Plane, Sports Fans Are Always Courtside with EA's NBA LIVE 07 for Mobile Phones

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Bus, Train or Plane, Sports Fans Are Always Courtside With EA's NBA LIVE 07 for Mobile Phones LOS ANGELES--(BUSINESS WIRE)--Nov. 15, 2006--Electronic Arts Inc. (NASDAQ:ERTS) today announced the availability of NBA LIVE 07 for mobile, allowing basketball fans to shoot and score on the go. In its 13th year, EA's NBA LIVE franchise has been a slam dunk with fans and is one of the top selling basketball franchises. NBA LIVE 07 for mobile will feature all 30 NBA teams, over 400 real NBA players, five on five action and textured courts and logos. NBA LIVE 07 is available now on major wireless carriers throughout North America. "EA Mobile is thrilled to work with the NBA to bring NBA LIVE 07 to the mobile handsets of basketball fans across the country," said Travis Boatman, vice president of worldwide mobile studios for EA Mobile. "With hallmark sports franchises like NBA LIVE, EA Mobile ensures no sports fanatic is ever far from the action." Legendary sportscaster Marv Albert offers courtside calls in layered audio, providing expert insight and play-by-play commentary. Basketball fans can tip off against rival teams in season mode where hundreds of animations bring to life every court movement, and deliver realistic player movements for shooting, rebounding, and spectacular dunks. Innovative features, designed specifically for mobile gameplay, allow gamers to zoom in on the action, slowing down the action to enable precision passing on the mobile screen. Advanced graphics, sound effects and device vibrations add to the game's realism. For detailed information on NBA LIVE 07 availability, visit www.eamobile.com. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under five brand names: EA SPORTS™, EA™, EA MOBILE™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA MOBILE and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual properties of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. CONTACT: EA Mobile Tammy Schachter, 650-628-7223 [email protected] or Sparkpr Matt Marquess, 415-321-1874 [email protected] SOURCE: Electronic Arts Inc..

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