VENTURE CAPITAL, AND REAL ESTATE ON THE BLOCKCHAIN

Whitepaper July 2018 Contents Preamble...... 3 About Us...... 4 Introduction...... 5 The Market...... 6 Private Equity ...... 6 VC Market...... 8 Real Estate – Europe ...... 9 Real Estate – USA ...... 10 The L7 Platform...... 11 L7 Global Holdings ...... 11 Our Investment Criteria for Private Equity ...... 11 Our Investment Criteria for ...... 11 L7 Real Estate ...... 12 L7 Real Estate Europe ...... 12 Benefits for Investors...... 14 Fixed Coupon Payout...... 14 Value Proposition ...... 15 Investment Process...... 16 ...... 17 Level 7 Crowdfunding Platform...... 19 Blockchain Technology...... 20 Token Offering...... 21 The Token ...... 21 Distribution of Tokens...... 22 Details of Token Sale...... 22 Usage of Funds...... 23 Business and Marketing Strategy...... 24 Backdrop...... 24 Social Media ...... 24 Telegram and LinkedIn ...... 24 Roadshows ...... 25 Blogs ...... 25 Influencer Marketing ...... 25 Press Releases and Media Relations ...... 25 Roadmap and Milestones...... 26 Team...... 27 Legal and Disclaimer...... 32 Preamble The aim of this document is to provide information about the L7 Coin project. It describes and analyses the conceptual idea, the business model, the competitive advantages, the Initial Token Offering (ITO) details, and the roadmap.

It is meant to give a detailed, explanatory overview of the L7 Coin project, in order to enhance understanding of it—particularly how it works in relation to the L7 Coin Initial Token Offering (ITO) launch. This document is a culmination of various efforts from different entities, all working in concert on the project since its inception.

This whitepaper was published on July 13th, 2018 All other pertinent project information can be found on our website: ico.l7holdings.com

For further details and updates, visit our media channels, including Facebook, Twitter, LinkedIn, and YouTube.

3 About Us Mission Our mission is to make the process of investing as easy as possible to our investors, by maximizing return on their investment and at the same time minimizing risks through a very detailed and specific diversification strategy. Vision We constantly strive to achieve excellence and aim to be the number one trusted company for investors worldwide when it comes to investing money.

Values

Commitment Passion Innovation

Trust Transparency Results

Excellence Teamwork Integrity

4 Introduction Level 7 unifies the world of cryptocurrency and that of three investment channels: private equity, venture capital, and real estate.

Level 7(L7) unifies the latest blockchain technology with an innovative investment platform. Built on Ethereum Blockchain technology, L7 will disrupt the traditional investment market, empowering the crypto community to reap the benefits of private equity, venture capital, and real estate investments.

Level 7 was founded in 2015, and, since its formation, has built a multi-talented team of professionals and increased the . They are headquartered in Miami, USA, with offices in the UK and Germany. This helps L7, in cooperation with our global partners, to successfully engage with industry leaders and entrepreneurs in all key markets.

Though Level 7 began as a start-up focused investment channel, it has since evolved to private equity and holding activities, and real estate in Europe and the USA. It is more akin to a midsized asset manager.

Level 7 seeks to bridge the gap between two vastly different worlds – the world of equity/real estate investment and the world of cryptocurrency. Venture capital offers high returns but is known for its exclusivity and accessibility to only a few professional investors and capital funds managers. Real estate is also a popular investment vehicle that has been used for years, offering good returns on investments, but that return can often take years to appreciate. On the other hand, blockchain and cryptocurrency markets are growing exponentially, promising much higher returns than traditional venture capital, and, at the same time, they are accessible to a wider cross-section of the public.

Both venture capital and cryptocurrency have grown considerably over the last few years, even though they each have their own set of risks and challenges for the investor. By combining both into a single product, Level 7 seeks to create a “synergy effect”, where the combination of these is greater than the sum of its parts.

5 The Market Global private equity and venture capital markets have reached record highs. Real estate has recovered since its recent slump and has now, once again, become an extremely attractive investment vehicle. Private Equity The global private equity (PE) industry posted another solid year in 2017, as value and exits both showed healthy gains. Firms closed out the strongest five-year stretch for fundraising in the industry’s history as limited partners (LPs) continued to respond to PE’s outperformance vs. other asset classes by flooding the market with new capital. Growing investor enthusiasm produced the largest buyout funds ever raised in the US, Europe, and Asia—a ringing endorsement of the industry’s prospects in the years ahead. But it also intensified the pressure on general partners (GPs) to keep the good times rolling. That won’t be easy.

While GPs worked hard to put all their new capital to work, they continued to run into roadblocks that limited the number of deals closed during the year. Heavy competition for assets and record- high deal multiples made it increasingly difficult to find new targets and close new transactions at attractive prices, a trend that has put downward pressure on deal numbers for the past several years. The challenge in the years ahead will be to find new ways to generate growth and underwrite value. In 2017, however, the industry had plenty to celebrate.

Despite the increasingly difficult environment for finding and winning deals, PE funds globally produced welcome growth in investment value in 2017, even if the number of individual deals continued to disappoint.

Source: Bain and Company

Global buyout investment value and deal count, including add-ons, tracked higher in 2017

General Buyout Deal Value CAGR Deal Count (16-17) $1,000B Total Count 2% 5,000 Rest of World 5% 762 756 $800B Asia-Pacific 74% 4,000 Europe 14% North America 10% $600B 559 3,000

440 395 $400B 352 369 2,000 287 301 281 254 217 240 $200B 1,000 131 150 119 117 101 64 78 81 37 $0 0 1996 2000 2005 2010 2015 2017

6 Including add-on transactions, global buyout value grew 19% to $440 billion in 2017, supported by a stream of large public-to-private deals. On the other hand, the global deal count was essentially flat, growing just 2%, to 3,077 deals. That’s off 19% from 2014, the high water mark for deal activity in the current economic cycle. This disconnect between the value and number of deals reflects a stubborn dynamic affecting deal-making in most regions around the world: While funds have ample money to spend, they have too few attractive targets on which to spend it.

Investors have allocated more capital to private equity over the past five years than at any time in history, prompting some observers to wonder whether the market is in danger of overheating. In the search for ways to put money to work, however, GPs are hampered by several factors—high valuation multiples, stiff competition and an uncertain macroeconomic outlook that complicates future value calculations. These factors are forcing funds to be selective, and in some cases prompting them to stay on the sidelines. Yet as dry powder, or uncalled capital, continues to accumulate, the pressure to create deals is only building, testing the industry’s ability to maintain discipline.

The expanding size of platform deals, in fact, was the largest factor behind 2017’s healthy jump in global investment value. The size of the average disclosed buyout, excluding add-ons, has been climbing for six years, hitting a record high of $675 million in 2017. These large deals punched up value totals in all regions.

• In North America, deal value, including add-ons, rose to $196 billion, mostly on the strength of a number of large carve-outs and public-to-private deals, including Sycamore Partners’ $6.8 billion acquisition of Staples. • In Europe, several large deals, including the $6.4 billion of Danish payments firm Nets, led by Hellman & Friedman, boosted value to $147 billion on a 2% increase in deal count. • Deal value in the UK rose 7%, to $39 billion, despite ongoing uncertainty about how Brexit will affect the nation’s currency and economic outlook. As disruptive as Britain’s exit from the European Union has been, investors appear confident that London’s dominant role in the financial markets augurs well for the UK’s continued place in the global economy. Source: Bain and Company

7 VC Market Venture Capital

Q4’17 saw the third strongest quarter of VC investment of the decade, despite plummeting deal volume. Q4’17 saw Asia registering a 6-quarter high of VC investment reaching $15.6 billion, contributed by two $4 billion mega-deals and strong corporate VC participation Singapore closed 2017 with VCs investing $205 million in Q4, bringing full-year investment to $1.2 billion across 112 deals. In Q4’17, the exit value of investment hit $984.4 million.

The final quarter of 2017 saw US$46 billion1 in venture capital (VC) investment globally, propelling the VC market to a new annual high of $155 billion of investment according to the Q4’17 edition of Venture Pulse – a quarterly report on global VC trends published by KPMG Enterprise.

While VC investment was up dramatically, the VC market saw a continued decline in the volume of deals – with just 2,662 global VC deals in Q4’17, the lowest quarter of deal volume since Q4’11.

The decline in deal volume only emphasised the increasing importance of mega-deals in the health of the global VC market. Q4’17 saw a record six $1 billion+ mega-deals, including $4 billion funding rounds to China-based companies Didi-Chuxing and online retail services provider Meituan-Dianping. Automotive-focused companies were big winners this quarter, with ride hailing company Lyft, and electric car manufacturers Nio and Faraday Future joining Didi-Chuxing in raising $1 billion+ rounds.

Companies in China raised the largest deals this quarter, however, the Americas continued to see the largest amount of quarterly investment, with $24.5 billion raised across 1,858 deals. The US accounted for $23.75 billion of the Americas’ total. Meanwhile, Asia saw $15.6 billion in VC investment, while Europe saw a new quarterly high of $5.7 billion in investment.

Source: KPMG Research

8 Real Estate – Europe Europe’s property industry is “cautious but positive”, drawing comfort from the fact that the European Union (EU) economy is growing at its fastest pace in a decade, which in turn is supporting occupier demand, as well as investment. Figures from the EU statistics office, Eurostat, show that the EU grew by 2.5% in 2017, its strongest performance since 2007 when it grew by 2.7%. In the final quarter, both the EU and the 19-nation Eurozone grew by 0.6% compared with the previous quarter. Much of the growth has been driven by the core economies of Germany, France, Italy, and Spain, which has reassured the industry leaders interviewed for Global Emerging Trends.

Against that backdrop, Europe registered $314 billion of investment sales in 2017, according to RCA, and the transactions were many and varied, from major portfolio deals to corporate , as well as large single property sales – particularly in London. Led by Germany, each of Europe’s five largest markets for commercial real estate investment reported higher volumes than 2016, RCA data shows, with the Netherlands and Spain setting new records. For European property professionals, it is hard to dissociate London from the continuing uncertainty around Brexit, which is why the UK capital languishes at the lower end of the Emerging Trends Europe city rankings for investment and development prospects in 2018. But, the report also suggests that Asian investors – less bothered by Brexit than their European peers – are looking to the long-term by deploying capital in London. And according to RCA data, London saw the highest volume of international capital in 2017, particularly from Hong Kong.

The key concern for Europe’s real estate industry – as it has been for several years – revolves around the availability of suitable assets. More than three-quarters of those surveyed believe investors are taking more risks to achieve target returns, but the interviews indicate, if anything, a much more measured approach to risk-taking than last year.

Source: PWC

Investors are taking on more risk to achieve target returns

27% 53% 10% 9%

Strongly Agree AgreAgreee Neither Agree Disagree or Disagree

Prime assets are overpriced

20% 38% 27% 15%

Strongly Agree Agree Neither Agree Disagree or Disagree

9 Real Estate – USA The current real estate upswing cannot last forever. A downturn is inevitable. But it probably will not occur in the year ahead—real estate industry leaders are bullish about the market’s prospects in 2018. Conditions continue to be favorable in U.S. markets. 77% of executives say the U.S. economy will be the same or better in 2018 compared to 2017. Additionally, most companies expect to be able to find funding for real estate deals, as debt financing is readily available. According to our survey, 86% of respondents say their company’s access to debt financing will be the same or better in 2018.

The real estate industry seems to be on an accelerating disruption curve highlighted by rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities.

Clearly, cities today are no longer mere aggregations of buildings and people. Moving forward, as the industry prepares for smart cities and mobility, real estate companies seem to have no choice but to be constantly aware of new developments in this demanding ecosystem.

• U.S. home prices continued to grow steadily at about 5% year-over-year through September 2017. Home prices now exceed the pre-GFC peak by about 9% • Home price appreciation (HPA) has held at a steady rate of about 5% annual pace for the last 5 years with relatively low volatility • Fundamentally cheap valuations continue to be supported by low and falling levels of inventory as the housing market is now estimated to be under-constructed by 1.5-2mm units Source: CBRE

Amherst Home Price Index

200

180

160

140

120

100

2000 2005 2010 2015 2017

10 The L7 Platform L7 Global Holdings The idea of investing is to create value for the stakeholders by putting money into a company that has great potential for growth and return. By making an investment in a company, L7 not only holds a share in the equity, provides strategic insights and a global network of professional support, to scale to greater heights.

The investment approach is systematic and rigorous, where the potential risks are assessed by a thorough due diligence process and management team scrutiny, including assessment of the financial performance and likely exit scenarios. Our Investment Criteria for Private Equity We only invest in companies that present the following points: • Strong management team • Strong market position, with sustainable competitive advantages • Industry trends that are favorable to the business • Multiple areas to create value present • Low capital expenditure requirements • Stable and recurring cash flows • Multiple streamlines of growth Our Investment Criteria for Venture Capital We only fund companies that comply with the following criteria: • Have a new and lasting solution for the global population • Have a promising and addressable market opportunity • Have a great product or service with a sustainable competitive advantage • Show a defined income and revenue model • Present a solid business plan • Experienced management • Have a solid company structure • Present positive cash flow or go IPO within 24 month

11 L7 Real Estate USA Real estate has been a popular investment vehicle over the last several decades, offering returns higher than any other portfolio category. Our real estate investments are focused on long term growths for the investor. The primary focus will be in real estate and related industries in Miami, ensuring that we can focus entirely on our core competences and outsource to our partners the other activities in which they have the expertise.

Our strategy divides in two core initiatives:

• Refurbishment. Under this approach, we will target older buildings in great locations that address physical or operational issues that we will mitigate with initiatives such as capital expenditure, repositioning and lease-up the property. These actions will unlock huge value, and once the asset is stabilized, we will sell the investment to long term real estate holders, obtaining returns for our investors. • Portfolio acquisition. We strive to find value opportunities through commercial and residential properties and create, sustain, and realize attractive long-term investments. All these investments will be located in Miami and the surrounding areas, since we believe that real estate is a local business. By remaining local, we ensure that, aided by our expertise and experience, we only acquire quality properties. Every acquisition goes through a detailed due diligence checklist, which includes information on the following topics:

• Tenant information, including leases and related information • Third-party reports, including structural and engineering reports • Title/survey, including title and easements • Reports/plans, including certificates of occupancy and building plans • Service agreements, including elevator, water treatment, and other agreements • Warranties, including for the roof • Financial and operational documents, including operating budgets, and income and expense statements L7 Real Estate Europe Level 7 Real Estate Europe invests in properties and property participation in Germany and Europe with the equity provided by the investors.

Level 7’s core competence is Asset Management (i.e., the structuring and development of the real estate portfolio). The focus lies in the acquisition of the properties/property participations, especially to the respective investment partners, because all sectors concerning the management and operating of properties are transferred to the partners and supervised by Level 7 Real Estate.

Level 7 concentrates only on the asset and portfolio management of its real estate portfolio, based on long-term real estate experience in the fields of location analysis, evaluation, financing, structuring of portfolios, expansion management, portfolio and facility management as well as construction.

12 The strategy of Level 7 Real Estate Europe is to structure a high-performing property portfolio that can ensure stable long-term returns.

Unlike other property companies, Level 7 does not aim to become a big and integrated property company with a cost intensive headcount. The experience to profitably operate properties fully falls to the relevant cooperation/investment partner.

This cooperation enables Level 7 Real Estate Europe to fully concentrate on their own core competence and the development of the own property portfolio. The complex and headcount- intensive segments like construction management facility and property management are delegated to professional and long-term experienced partners, which also bring in the needed special experience for the different areas like micro-apartments or health centers.

Level 7 Real Estate Europe investors benefit from this very slim structure versus, for example, open property funds, because high labor costs as well as further risks, like construction risk, vacancy risk or an operating risk, are minimized via the professional partners.

In this context, Level 7 Real Estate Europe always make the acquisition of properties depending on the professionalism of the partners and the ability to outsource the segments that are not part of Level 7’s core competencies.

Currently, the portfolio consists of a health care center in Zeitz and a stake in a residential/hotel/ business complex in the greater Duesseldorf area. Both properties are held via separate subsidiary companies. In order to meet the requirements for the different property types, Level 7 Real Estate Europe co-operates with two different partners.

The first is a medium-size German property company whose core competence the identification of highly profitable residential and commercial property investments. Based on an excellent network in the German property market and great bank contacts that allow the company to acquire properties out of insolvencies, this partner delivers attractive investment possibilities to Level 7. At the same time, this partner also is responsible for the management and operation of the health care center in Zeitz. Also, with health care experts on-site, they can secure a long-term use and renting of the property. This company has extensive experience in the due diligence sector, beginning with the first sight of a property, analysis of leases as well as getting in contact with public authorities to investigate public promotions in the residential sector.

Due diligence tasks include:

• General inspection of the building, including roofs, walls, stairways, heating system, electric installations, water and wastewater installations, cellars, and parking spaces • Analysis of the tenant management, including duration of leases, lease clusters, assignments of rent, lawsuits with tenants, neighbors, public authorities, essential correspondence with the tenants, information about contracts (insurance, service, energy), and general information about the current facility management • Analysis in respect to latest investments, headcount overview, banks, guarantee deposits, possibilities to negotiate new contracts for , energy, and facility management

13 To manage and operate properties, experience is needed in the fields of:

• Tenant management, complaint management, new leases, minimizing the arrears of rent, renovations with including the tenants, house rules, permission for pets, alignment of all properties and contracts, keys’ management • Constant analysis of costs for operation, outstanding debits, commitments, liquidity, arrangement of guarantee deposits when tenants change, planning and calculating of renovations and refurbishments Benefits for Investors Investors that buy L7 Coins will be profiting from numerous advantages, including:

• Transfer money worldwide fast and smoothly • Peace of mind with an asset-backed token • High liquidity, as the coin will be listed on crypto exchanges so it can be traded • Network of partners where coins can be spent • Great long-term perspective as investments and network grow Fixed Coupon Payout We offer reward payouts in the form of L7 coins. Payouts will occur on a quarterly basis and are guaranteed by smart contracts. The coins obtained can later be redeemed to pay for services/ products inside the L7 Universe, or they can be traded for a profit in the different exchanges on which the token will be listed.

This annual payout will come out of the profits made from conducting our regular business in the different markets in which we operate.

Since our foundation, we have been operating with different investment products, and our investors have always been satisfied with our services. The only difference is that now, we are introducing blockchain technology to our process, making it substantially more secure and transparent.

14 Value Proposition Investment in Level 7 offers the following value proposition:

• Best of both worlds: Investing in Level 7 brings together the best of both worlds – the world of cryptocurrency and the world of venture capital/private equity. Currently, most of the ITOs are either fully crypto-oriented, or they are pegged to commodities such as gold, or the US dollar. • Transparency: Investing in tokenized investment funds provides much-needed auditability, transparency, and governance to the investment process. • Sustainability: The legal structure of the fund is reviewed and approved by our legal counsel. Globally, investments in cryptocurrencies are increasingly drawing the eyes of the taxman and judiciary. By having a legally vetted structure, these risks are minimized throughout the investment process. • Increased Liquidity: Unlike traditional investment vehicles, the investment in cryptocurrencies brings investors much-needed liquidity. Investors can exit whenever they choose to by selling the token on a recognized exchange. • Inclusion: This combined model will open up newer and previously unavailable investment avenues to traditional investors. Investments in venture capital funds were previously only available for a select number of investors.

BestBf of BothBh WoWlrldsd

Transparency Sustainability

Liquidity Inclusion

15 Investment Process Level 7 invests only in startups that are in the clean-tech space, and only after the startup has met all of the following criteria:

• Achieving a successful ITO • Met our strong and robust due diligence criteria • Generates more than market return

Level 7 will have a strong pipeline of investment Pipeline opportunities from various sources.

A Preliminary interview with the founders will also be Material Review conducted.

The idea of this phase is to meet and find out if a Deal Screening deeper analysis is worth persuing.

A thorough due diligence is conducted and additional Deep Dive material is reviewed.

A detailed term sheet is drafted, and the deal is signed. Team Sheet The investment follows immediately after this is signed.

Any investment typically follows the five-step investment process, as shown in the diagram above. All investments would have to complete the entire investment process to receive the funding from Level 7.

16 Crowdfunding With billions of people around the world now connected to each other all the time, the power of the crowd to fuel innovation and create change has become a new and powerful force in society and business.

In the last few years, sites like Kickstarter and Indiegogo have revolutionized the world for startups. Ideas that didn’t have mainstream business appeal were not only getting off the ground, but flourishing. Blockchain crowdfunding might just be the next step in startup evolution, helping important and interesting projects come to fruition.

Crowdfunding has been one of the revolutionary innovations in finance in the last few years. Equity crowdfunding volume worldwide has been roughly doubling each year since 2012. In 2016, equity crowdfunding overtook venture capital as a source of business funding.

Crowdfunding provides an excellent way for creative projects to find cash. Many small or obscure projects lay outside of the scope of traditional investment. This makes it very difficult for them to get their ideas off the ground. Kickstarter, Indiegogo (raised USD 1 Bn), and others changed that, by allowing startups to connect directly with potential consumers in order to seek funding.

Crowdfunding holds enormous potential to reshape the world around us by driving innovation and creating new opportunities for people and businesses.

Today, there are approximately 1250 active crowdfunding platforms across the world. In 2013, they channeled $6.1 billion in funds to projects around the world. In 2014, they channeled $16.2 billion, an increase of 167% in a single year.

Today, over 93,000 projects have been successfully funded, and more than two billion dollars have been raised through Kickstarter alone.

Based on the inherent nature of crowdfunding, there are three main types of crowdfunding: patronage-based, lending-based, and reward-based. Patronage-based crowdfunding is where supporters expect no direct return from their contributions or donations, they simply support something because they are passionate about it. The second type is lending-based, where supporters expect some kind of monetary return on the money they invested. The third type is reward-based, where supporters receive a reward for backing a project. The reward can vary dramatically, from a simple mention or credit in a movie to a prototype of a product, usually based on how much that person contributed.

The chart on the next page illustrates that projects of all shapes and sized can find success with a crowdfunding platform, though some fields like fashion and technology are more competitive than others.

17 Project Success Goal Success Rate Fund Ratio Backers Duration

Art 12255 6130 916050% 0.84 45.8233.10 Comics 4274 2307 846654% 1.24147.3235.79 Crafts 1873 633 5794 34% 0.96 33.8530.93 Dance 2064 1452 7302 70% 0.89 48.19 32.71 Design 8500 3585 23385 42% 1.76 280.39 34.21 Fashion 6781 2135 11986 31% 0.73 76.97 32.68 Film & Video 34194 15334 2041745% 0.62 71.28 35.77 Food 7781 2832 19493 36% 0.67 77.8533.76 Games 10023 4235 27520 42% 1.85 417.15 33.39 Journalism 1101 39511833 36% 0.53 58.9135.14 Music 28662 16989 7289 59%0.8161.90 35.71 Photography 4846 17678179 36% 0.59 46.5534.72 Publishing 17117 5942 903735% 0.61 55.1434.28 Technology 6235 1997 39073 32% 1.28 262.84 34.83 Theater 6046 4051 9178 67%0.8553.19 33.83 Overall 15175269784 1454146% 0.95 115.8234.06

18 Level 7 Crowdfunding Platform Level 7 is creating a decentralized crowdfunding platform that is digitizing investment to implement a quick, secure and efficient marketplace for private businesses to raise capital. We achieve this by removing the market intermediaries that currently exist in traditional platforms, such as; brokers, underwriters and centralized financial institutions. By eliminating financial institutions, we will permit all the entrepreneurs to have access to funds, even if they don’t have a bank account. They’ll be able to use a wallet and receive tokens from investors.

After years investing in Venture Capital, Level 7 Global Holdings team knows how to recognize a good from a bad project. Our expert team will perform our systematic and rigorous pre-screening (see specific criteria in the Investment Process section above) of the startups interested in joining the platform. Projects that pass muster will be listed on the funding platform and will be open for investing, using the I7 token. The funding platform will also list carefully selected companies that Level 7 already invested in. After investing, users will be able to monitor the performance of their investments with our easy-to-use dashboard. Moreover, Level 7 will offer its services as advisors to help those companies to reach their goals, increasing everyone’s chances for success.

The ultimate, long-term goal of the project is that Level 7 offers all the services in house creating a crypto/startup incubator.

Benefits for companies on the Platform

Selected companies gain visibility

Selected companies will profit from Level 7’s expertise and advisory during their startup journey. From early stages (strategic planning, financials, etc) to later stages (internationalization, doing ICO/IPO, etc.) Access to worldwide funds from cryptoinvestors

Access to Level 7’s network to investors

Access to our partners in Finance, Marketing, Law firms, etc. all accepting the L7 token

Benefits for Inveators

Access to pre-selected top-notch projects

VIP Perks for investors (perks will vary by project)

19 Blockchain Technology Blockchain technology is a decentralized digital ledger of transactions and records that are secure from unauthorized modification or deletion. Combining several features such as increased security, fool- proof authentication, lower costs, time efficiency, and error resistance, blockchain has seen a rapid interest and usage since 2017.

The usage opportunities of blockchain technology are nearly limitless, sparking a growing list of companies, industries, and governments exploring its potential applications. Cryptocurrency has played a major role in the scaling knowledge and utility of the blockchain. Cryptocurrencies are virtual currencies that use blockchain technology and hold no physical attributes and exist solely in digital form. They are securely stored in the blockchain network.

The most famous cryptocurrency is Bitcoin, which has seen a growth of over 39,500% in the last five years. This Bitcoin boom has led to the rapid growth of cryptocurrencies, both as currencies and as tradable assets. It is estimated that millions of people worldwide hold Bitcoin as a digital asset.

Following the massively successful example of Bitcoin, cryptocurrencies have flooded the market. Thanks to this rally in cryptocurrency valuation, especially Bitcoin, there is increased understanding and awareness of blockchain technology, and of cryptocurrency as a tradable asset, leading to dozens of financial institutions announcing plans to invest in and otherwise develop the sector.

Over the last few years, there has been a growth in Initial Coin Offerings (ICO), where a company creates a unique cryptocurrency that is tethered to their product, service, or blockchain venture and offers their currency for sale to the public.

During 2017, this spike in ICOs has surpassed the value of funds raised through the traditional fundraising process of Initial Public Offerings (IPO). ICOs are the future and are here to stay!

20 Token Offering Level 7 is launching an ICO for early adopters who wish to support our vision. Our token sale will enable the acceleration of technical development and all other aspects of the business, including infrastructure and additional personnel. A pre-sale will run from 15th September 2018 to 15th October 2018. The public ICO will run from 16th October 2018 to 16th November 2018.

By offering an ICO, Level 7 is able to make the coin accessible to a larger number of investors, and to extend its global reach. This will make the Level 7 coin a token that can be used as an alternative investment vehicle, with high liquidity due to its listing in exchanges across various regions. Moreover, Level 7 makes smaller investments possible, which is not possible with traditional investments due to minimum investment requirements.

The L7 token, and later the L7 coin, will be listed on the ICO on suitable crypto exchanges. Listing on exchanges gives the investors high liquidity, allowing them to exit the investment at anytime, thereby bypassing the lock-in period that is a major hindrance to traditional investments. Moreover, the listing of these tokens gives the investor the ability to cash-in on capital gains that arise as a result of value increases in the token. The technical possibilities that can be realized by using the blockchain are extensive. Through the upcoming L7 Universe, we will be able to combine the cryptocurrency and new blockchain features.

With the L7 token, Level 7 is prepared for the future and for the new technologies it is bringing. The bottom line is that, through the ICO, Level 7 will quickly and solidly realize the planned expansions. Overall, the ICO will be very positive for Level 7 and its investors. The Token The L7 token is an ERC-223 token—a modified version of the ERC-20 standard token that presents some advantages and solves some problems that occurred with the ERC-20 standard token:

• It erases the issue of accidentally lost tokens during transfers of ERC-20 tokens to a contract by allowing users to send their tokens to either wallet or contract with the same function transfer. • It allows contract developers to handle incoming transactions while rejecting any non- supported tokens—something not possible with the ERC-20. • It saves energy by combining into one step the two-step process of transferring tokens into a contract from the ERC-20, preventing extra blockchain bloating. ERC-223 tokens are backwards compatible with ERC-20 Tokens, meaning that the ERC-223 supports all the functionality and contracts or services working with ERC-20.

A total of 550 million L7 Coin coins will be created, of which 41% of the coins will be available on the crowd sale.

21 Distribution of Tokens

Team 22% Reserve

Advisors 41% Marketing

Buy Back Program 21.5% Development

10% Crowd Sale

1.5% 2% 2%

Details of Token Sale Pre-ICO Dates 15th September 2018 to 15th L7 Coin will be listed on crypto-exchanges October 2018 as soon as the ICO is completed. Currently, we are in talks with the world’s top crypto ICO Dates 16th October 2018 to 16th exchanges. The coin will be listed on at least November 2018 three exchanges in each of the major global regions. ICO Goal $100 million • Available payment options are determined Bonus Structure on a country-by-country basis, as per regulations. • September 15th - September 22nd = 1700 L7. + 14% bonus • Specific countries have currency options • September 23rd - October 1st = 1700 L7. + restricted due to uncertain regulations. 9% bonus • Fiat payment options will include a • October 2nd - October 8th = 1700 L7. + transaction fee. Transaction fees are variable 6,5% bonus and are determined by the volume of coins • October 9th - October 15th = 1700 L7. + 3% purchased and the external merchant used. bonus • Token distribution supported no later than: Completion of ICO | Pre-Launch on Soft Cap: 2,000 ETH Exchanges.

Hard Cap: 200,000 ETH • Token activation date: Completion of ICO | Pre-launch on Exchanges.

• Coins will be reflected in a wallet as soon as the KYC process is complete.

22 Usage of Funds • Investments (80%): About 80% of the funds will be allocated for investments. Out of this investment, 30% will go to Level 7 Global Holdings, 35% to Real Estate Europe, and 35% to Level 7 Real Estate USA.

• Market & Platform (6%): These funds will be used for marketing strategies such as blogging, social media, paid ads, etc.

• Buy Back (4%): About 4% of the funds will be used to buy back tokens. This will increase the demand for existing tokens, appreciating their value.

• Funds for Partners (6%): These funds will be used for funding partnership strategies.

• Operations & Development (4%): This will include operational costs such as rent, manpower and other operating expenses.

4% 6% 4% Investments 6% Market & Platform

ETI Buy Back

Partners

Operations 80%

23 Business and Marketing Strategy Backdrop Our business strategy is focused on reaching a massive number of investors and showing them how we can enable their earning potential in the newly forming industry of decentralized global investments. Our low transaction commissions—a crucial differentiation point—will be a focus of conversations with potential clients and partners.

Peter F. Drucker once said that marketing and innovation are two pillars of business success. Building on this, Level 7 will adopt a range of aggressive marketing strategies to drive up the adoption rates.

As blockchain technology continues to evolve, brands are seizing the potential it offers to engage in innovative ways with customers and build lasting relationships.

The following marketing strategies will be used: Social Media No twenty-first-century company (especially one driven by cutting-edge technology) can hope to be successful without a social media presence of some kind. L7 Coin will have active pages on all major social media platforms. This will include, but not be limited to, Facebook, Twitter, YouTube, Instagram and LinkedIn. These pages will interest visitors through engaging and useful content. We will also run paid advertising campaigns on these platforms to increase traffic and spread the word about L7 Coin. Telegram and LinkedIn Unlike the more traditional social media platforms like Facebook and Twitter, Telegram and LinkedIn are targeted social media platforms where we can market to a carefully selected set of users. Generally, these platforms have been known to have higher click-through rates. Moreover, since L7 Coin will offer solutions tailor made for the financial industry, targeted ads will be placed on LinkedIn, focusing on investors and those who work in the investment industry. This will generate much more relevant traffic, increasing the reach of L7 Coin.

24 Roadshows We will be active in roadshows to drive up adoption rates. This will be backed by membership drive programs. Blogs Blogging is a common form of marketing in the Digital Age. There are several blogs where crypto-currencies are actively discussed. The company will be active on these blogs. We have identified the following target blogs:

• ICO bench • Token Market • ICO Drip • Crunch Base Influencer Marketing Influencer marketing is all about spreading the word about a product. The key here is to find the right set of influencers for this market. L7 Coin will tie up with influencers in the e-commerce and payment space, incentivizing them to promote the platform through their social media posts, blogs, and marketing channels. This is also likely to have a wide- ranging results, significantly increasing traction. Press Releases and Media Relations We will constantly engage with the press and media, issuing press releases whenever any major milestone has been achieved. This will give L7 Coin much needed visibility. We will engage a media consultant to advise us on the right strategies and techniques to develop excellent and adoption- driving media relations.

25 Roadmap and Milestones The company has put together a roadmap with actionable milestones.

Q2 • Complete the pre-ICO 2018 • Issue tokens to ICO backers • KYC Compliance

Q3 • ICO Launch 2018 • Listing on exchanges

Q4 • Launch the Level 7 Platform 2018 • Integrate the wallet • Make the first investments

• Level 7 App 2019 • Level 7 Exchange • Global investments

26 Team Our team of experts consists of professionals from various fields including venture capital, investments, blockchain, technology and finance.

Patrick Schmitt Founder & CEO

After successfully completing Business School in Germany in 2001, Patrick began his career with an entry-level position in the family investment business. After holding various positions with increasing responsibilities, Patrick was promoted to Chief Executive Officer, and single-handedly ran the company’s operations for four years in that role. Patrick left the family business in 2005 to establish his own organization focused on solving the comprehensive needs of start-ups and other pre-IPO companies. Since then, he has continued to develop his own specialized investment industry expertise through early 2015 until today. During the period from 2008 through early 2015, Patrick’s was involved in the following activities:

• Launched approximately 40 companies internationally • Served as the Chief Executive Officer for 8 start-up companies • Held various management positions with start-ups while concurrently launching other companies • Developed specialized industry knowledge including but not limited to international company formation, marketing, investor relations, public relations, stock exchange listing processes, and financing • Accumulated a vast network of relevant professionals including, investors, partnerships, entrepreneurs and service providers in the financial sector • Provided strategic business advice to numerous companies involved in financing and IPO transactions Leveraging the knowledge, experience and network he developed throughout his career, Patrick incorporated Level 7 on February 2, 2015, and is currently the Chairman of its Board of Directors and Chief Executive Officer.

27 Konstantin Lichtenwald Chief Financial Officer

Mr. Lichtenwald has over ten years of finance and accounting experience, including corporate compliance, accounting and financial management and IPO, RTO services. He offers extensive knowledge and know-how for companies in two key financial jurisdictions, North America and German- speaking parts of Europe. His accounting and financial skills mean he can offer a multi-faceted hands-on approach to strategic management and problem-solving.

Mr. Lichtenwald specializes in providing corporate finance, valuation, taxation, financial reporting, consulting and other accounting services to both small businesses as well as public commodity resource companies. Mr. Lichtenwald also assists in many aspects of clients’ administration, financing and other activities. Mr. Lichtenwald also worked at Ernst & Young GmbH, Germany, in the assurance department. He earned his bachelor of business administration degree from Pforzheim University, Germany, and holds the professional designation of Chartered Professional Accountant (CPA, CGA) and Chartered Certified Accountant (ACCA), where he is a member of Chartered Professional Accountants of B.C. and Canada as well as a member of the Association of Chartered Certified Accountants of United Kingdom. He has had extensive experience as a controller and CFO of numerous publicly traded and private corporations in several industries. Falk Wülfing Area Manager & Deal-sourcing

Mr. Wülfing is a trained energy electronics specialist, a consultant in financial management and an insurance specialist. At first, Mr. Wülfing worked as a self-employed gastronomer alongside his training.

After the successful sale of his business, he switched into sales of financial services. Here, over three years, he built up a big direct sales structure including the corresponding management staff. A big insurance company enticed him to counsel a newly established start-up company in financial service matters.

Hence Mr. Wülfing gained extensive experience in sales which he can now use in consultancy. Mr. Wülfing primarily supports founders which want to establish a business, using a franchise system. Besides his consulting firm he operates several branches of a fitness franchise system as a franchisee. This led to his next startup which deals with nutritional counseling and smoking cessation. Falk Wülfing has extensive knowledge of variety from personal experience. As his clients, founders and entrepreneurs can rely on this experience.

28 Alexander Sierich Business Development & Marketing

Alexander completed his B.A. in Business and Marketing in Spain in 2015 and was awarded with the best entrepreneurial project of his year. He is also fluent in German, English and Spanish. During his studies, he completed various marketing-related internships in the hospitality area in local and international companies including Thomas Cook.

Alexander then decided to move to the United States and started working for a sales company representing Comcast, one of the biggest telecommunication companies in the US, conducting sales, acquiring new clients, training new members and building a team. Alexander’s next challenge began when he started working as a Talent Manager in 2BTube, a YouTube network with influencers around the globe, analyzing data, identifying trends and creating influencer marketing campaigns to connect brands better with their target audience. Currently, Alexander coordinates marketing strategies for Level 7 with the rest of the team in Europe, provides marketing support for various brands of the Level 7 Group, and helps in expanding the business by searching for new business opportunities. Selvan Saha Head of London Office

Mr. Saha is a London-based financier and international property investor and represents Level 7 Global Holdings in the UK. A multidimensional entrepreneur with a background in finance and skilled in technology, Selvan began his career at IBM in Management Consulting in the late 1990s. He then changed career and trained as a stockbroker in the early 2000s, eventually launching his own stock brokerage and then a derivative trading firm, both of which he sold.

Presently Selvan presides over companies predominantly involved in finance and property including holding the position of Chairman of former AIM listed oil explorer turned property developer S E Land PLC. In 2016, Selvan was appointed as an advisor on investments to the State of Penang by the Government of Malaysia. Educated in the UAE, Australia and the UK, Selvan successfully completed the Advanced Management Program at Cambridge University in 2013.

29 Renato Schumacher CTO

With almost 30 years of experience in the fields of conception, business development, IT, Internet, Music Industry, Licenses, he contributes an important part to the L7-ICO. He founded his first own company at the age of 18 and already successfully managed several companies and was responsible for more than 300 employees. Not only does he have a high level of technical know-how, he also has extensive experience in personnel management. As a teenager, he has seen the early days of the Internet and since then has included all major technical advances in his projects. He was also able to participate in the development of various technologies.

He is significantly involved in the design and development of the entire Level 7 ICO project and involved in all processes. He has also been responsible as an exclusive IT consultant for the worldwide implementation of Level 7 web content, infrastructure and technology since the beginning. Due to his many years of experience and cooperation with Level 7, he is able to support all areas of Level 7. Martin Szulecki Head of Development

Martin started his career working for the world’s largest advertising companies on many successful projects for famous brands while still finishing school. Now, he is a supplier of decisive unique solutions behind the Fortune 500 including valley tech companies’ technology stacks from small to large scale; he knows how the IT business and technology works very well.

Awarded senior IT specialist, business owner with a broad knowledge about software development, software architecture, software consulting with the special twist of using state- of-the-art technologies in this age of digitization.

Taking part since the early days of the Internet with more than 20 years of experience in information technology, he knows exactly how emerging technologies like the blockchain are shaping our future. He sports highly logical solving skills, strong leadership and is known for his ability to manage large projects to overcome even the most difficult problems others struggle with.

30 Mickael Blin Business Development and Blockchain Specialist

Before joining the L7 team, Mickael worked in digital marketing and business development. Mickael first came into contact with emerging cryptocurrency and blockchain technology while he was still a student at the Kedge Business School in France where he earned a degree in International Business in 2015. Following his first investments, he discovered a deep interest and passion for these emerging technologies and in 2017 dedicated himself fully to managing digital investment portfolios, day trading, and immersing himself in the industry.

31 Legal and Disclaimer Read this notice very carefully. It is recommended that you obtain independent legal advice before engaging in any activity pertaining to this document. Neither we nor any third-party service provider shall be liable for any form of damage or loss, direct or indirect, that may be incurred by you as a consequence of reading this whitepaper, or other materials produced by L7 Coin, or found via the L7 Coin website at L7lab.io NO OFFERS OF SECURITIES, ADVICE OR SOLICITATION This whitepaper is intended for informational purposes only. It is not intended to be investment advice, solicitation of any kind, nor an endorsement. Any decisions or actions taken on the basis of information presented in this whitepaper, the L7 Coin website, or other content, is done so at your own risk and discretion. FORWARD-LOOKING STATEMENTS Certain information set forth in this whitepaper includes forward-looking information regarding the future of the project, future events and projections. These statements may be identified by, but not limited to, words and phrases such as ”will,“ “estimate,“ “believe,“ “expect,“ “project,“ “anticipate,“ or other words of similar meaning. Such forward-looking statements are also included in other publicly available materials such as videos, blog posts, interviews, etc. Information contained in this whitepaper constitutes forward- looking statements and includes, but is not limited to: • the projected performance of the project • completion of the campaign • the expected development of the project • execution of the project‘s vision and strategy • future liquidity, working capital, and capital requirements The forward-looking statements involve a variety of risks and uncertainties. Should any of these risks or uncertainties materialise, the actual performance and progress of L7 Coin might differ from expectations, as shown in the forward- looking statements. These statements are not guarantees of future performance and no undue reliance should be placed on them. L7 Coin undertakes no obligation to update forward-looking statements if circumstances change. By acting upon forward-looking information received from the whitepaper, L7 Coin websites, and other materials produced by L7 Coin, you bear full responsibility in the case of forward-looking statements not materialising. No Guarantees There is no guarantee that the L7 Coin platform will be a success. Similarly, there is no guarantee that the value of L7 Coin coins will rise. You are advised to thoroughly assess the risks and uncertainties involved, before making any decisions. No promises in terms of token value or future performance are made. Exclusion of Liabilities L7 Coin makes no representations or warranties whatsoever, and disclaims all liability and responsibility, to the maximum extent of the law, for any statement or informative material communicated. The L7 Coin team takes all reasonable steps to ensure the integrity and accuracy of information communicated by them. Upon taking any action after reading information presented in this whitepaper, the L7 Coin website, or other content produced by L7 Coin, you confirm that: This whitepaper, the L7 Coin website, or any other material produced by L7 Coin, is not an offering, solicitation or prospectus of any kind. • L7 Coin is exempted from any direct or indirect liability to the maximum extent of the law. • L7 Coin coins are not regarded as securities in any jurisdiction, and that the L7 Coin coin is classified as a utility token. • You have a good understanding of the key components of blockchain technology and understand how blockchain operates. In addition, you fully understand how to use blockchain wallets, including safeguarding private keys. • You are aware of risks involved in the cryptocurrency industry, and are able to bear potential losses in full.

32 Stay in touch with us for the latest updates: www.facebook.com/level7globalholdings twitter.com/level7holdings www.youtube.com/channel/UCGVmv2VcIVeW3u5c1l_3s4Q

ico.l7holdings.com

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