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Venture Capital, Private Equity and Real Estate on the Blockchain

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Venture Capital, Private Equity and Real Estate on the Blockchain VENTURE CAPITAL, PRIVATE EQUITY AND REAL ESTATE ON THE BLOCKCHAIN Whitepaper July 2018 Contents Preamble ..........................................................3 About Us ...........................................................4 Introduction ....................................................5 The Market .......................................................6 Private Equity ................................................................6 VC Market .......................................................................8 Real Estate – Europe ...................................................9 Real Estate – USA .........................................................10 The L7 Platform ...............................................11 L7 Global Holdings ......................................................11 Our Investment Criteria for Private Equity .............11 Our Investment Criteria for Venture Capital ..........11 L7 Real Estate ................................................................12 L7 Real Estate Europe ..................................................12 Benefits for Investors ...................................................14 Fixed Coupon Payout ...................................................14 Value Proposition ...........................................15 Investment Process ......................................................16 Crowdfunding .................................................17 Level 7 Crowdfunding Platform .................................19 Blockchain Technology ..................................20 Token Offering ................................................21 The Token ......................................................................21 Distribution of Tokens .................................................22 Details of Token Sale ....................................................22 Usage of Funds ................................................23 Business and Marketing Strategy ..................24 Backdrop ........................................................................24 Social Media ..................................................................24 Telegram and LinkedIn ...............................................24 Roadshows ....................................................................25 Blogs ...............................................................................25 Influencer Marketing ...................................................25 Press Releases and Media Relations .........................25 Roadmap and Milestones ...............................26 Team .................................................................27 Legal and Disclaimer ......................................32 Preamble The aim of this document is to provide information about the L7 Coin project. It describes and analyses the conceptual idea, the business model, the competitive advantages, the Initial Token Offering (ITO) details, and the roadmap. It is meant to give a detailed, explanatory overview of the L7 Coin project, in order to enhance understanding of it—particularly how it works in relation to the L7 Coin Initial Token Offering (ITO) launch. This document is a culmination of various efforts from different entities, all working in concert on the project since its inception. This whitepaper was published on July 13th, 2018 All other pertinent project information can be found on our website: ico.l7holdings.com For further details and updates, visit our media channels, including Facebook, Twitter, LinkedIn, and YouTube. 3 About Us Mission Our mission is to make the process of investing as easy as possible to our investors, by maximizing return on their investment and at the same time minimizing risks through a very detailed and specific diversification strategy. Vision We constantly strive to achieve excellence and aim to be the number one trusted company for investors worldwide when it comes to investing money. Values Commitment Passion Innovation Trust Transparency Results Excellence Teamwork Integrity 4 Introduction Level 7 unifies the world of cryptocurrency and that of three investment channels: private equity, venture capital, and real estate. Level 7(L7) unifies the latest blockchain technology with an innovative investment platform. Built on Ethereum Blockchain technology, L7 will disrupt the traditional investment market, empowering the crypto community to reap the benefits of private equity, venture capital, and real estate investments. Level 7 was founded in 2015, and, since its formation, has built a multi-talented team of professionals and increased the assets under management. They are headquartered in Miami, USA, with offices in the UK and Germany. This helps L7, in cooperation with our global partners, to successfully engage with industry leaders and entrepreneurs in all key markets. Though Level 7 began as a start-up focused investment channel, it has since evolved to private equity and holding activities, and real estate in Europe and the USA. It is more akin to a midsized asset manager. Level 7 seeks to bridge the gap between two vastly different worlds – the world of equity/real estate investment and the world of cryptocurrency. Venture capital offers high returns but is known for its exclusivity and accessibility to only a few professional investors and capital funds managers. Real estate is also a popular investment vehicle that has been used for years, offering good returns on investments, but that return can often take years to appreciate. On the other hand, blockchain and cryptocurrency markets are growing exponentially, promising much higher returns than traditional venture capital, and, at the same time, they are accessible to a wider cross-section of the public. Both venture capital and cryptocurrency have grown considerably over the last few years, even though they each have their own set of risks and challenges for the investor. By combining both into a single product, Level 7 seeks to create a “synergy effect”, where the combination of these is greater than the sum of its parts. 5 The Market Global private equity and venture capital markets have reached record highs. Real estate has recovered since its recent slump and has now, once again, become an extremely attractive investment vehicle. Private Equity The global private equity (PE) industry posted another solid year in 2017, as buyout value and exits both showed healthy gains. Firms closed out the strongest five-year stretch for fundraising in the industry’s history as limited partners (LPs) continued to respond to PE’s outperformance vs. other asset classes by flooding the market with new capital. Growing investor enthusiasm produced the largest buyout funds ever raised in the US, Europe, and Asia—a ringing endorsement of the industry’s prospects in the years ahead. But it also intensified the pressure on general partners (GPs) to keep the good times rolling. That won’t be easy. While GPs worked hard to put all their new capital to work, they continued to run into roadblocks that limited the number of deals closed during the year. Heavy competition for assets and record- high deal multiples made it increasingly difficult to find new targets and close new transactions at attractive prices, a trend that has put downward pressure on deal numbers for the past several years. The challenge in the years ahead will be to find new ways to generate growth and underwrite value. In 2017, however, the industry had plenty to celebrate. Despite the increasingly difficult environment for finding and winning deals, PE funds globally produced welcome growth in investment value in 2017, even if the number of individual deals continued to disappoint. Source: Bain and Company Global buyout investment value and deal count, including add-ons, tracked higher in 2017 General Buyout Deal Value CAGR Deal Count (16-17) $1,000B Total Count 2% 5,000 Rest of World 5% 762 756 $800B Asia-Pacific 74% 4,000 Europe 14% North America 10% $600B 559 3,000 440 395 $400B 352 369 2,000 287 301 281 254 217 240 $200B 1,000 131 150 119 117 101 64 78 81 37 $0 0 1996 2000 2005 2010 2015 2017 6 Including add-on transactions, global buyout value grew 19% to $440 billion in 2017, supported by a stream of large public-to-private deals. On the other hand, the global deal count was essentially flat, growing just 2%, to 3,077 deals. That’s off 19% from 2014, the high water mark for deal activity in the current economic cycle. This disconnect between the value and number of deals reflects a stubborn dynamic affecting deal-making in most regions around the world: While funds have ample money to spend, they have too few attractive targets on which to spend it. Investors have allocated more capital to private equity over the past five years than at any time in history, prompting some observers to wonder whether the market is in danger of overheating. In the search for ways to put money to work, however, GPs are hampered by several factors—high valuation multiples, stiff competition and an uncertain macroeconomic outlook that complicates future value calculations. These factors are forcing funds to be selective, and in some cases prompting them to stay on the sidelines. Yet as dry powder, or uncalled capital, continues to accumulate, the pressure to create deals is only building, testing the industry’s ability to maintain discipline. The expanding size of platform deals, in fact, was the largest factor behind 2017’s healthy jump in global investment value. The size of the average disclosed buyout, excluding
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