FREE !: CULTURE OF CUTE PDF

Manami Okazaki,Geoff Johnson | 224 pages | 17 Apr 2013 | PRESTEL | 9783791347271 | English | Munich, Germany Kawaii! 's Culture of Cute Book Review - Why so Japan

How exactly did the concept of kawaii come about? The word kawaii has a long history. Although the word has undergone many changes over time, the general idea has remained the same for a while: anything that stirs feelings of love, protectiveness, and warm fuzzies. And because kawaii evokes a wide range of emotions, it can mean different Kawaii!: Japans Culture of Cute to different people. Answers included innocence, naivete, loveliness, childlike wonder, and childishness. Comment to let us Kawaii!: Japans Culture of Cute As a concept and a culture, kawaii can mean any number of things. It is NOT :. When you think about what constitutes kawaii, pastel colors, round eyes, and simplistic features usually come to mind. You might also think of idealized, doll-like features. In fact, Kazuhiko Hachiya, the designer of the software PostPe t, believes that characters that are perfectly cute create a sense of unease. For him, the keys to making Kawaii!: Japans Culture of Cute kawaii are asymmetry and imperfection. If you want to Kawaii!: Japans Culture of Cute really specific, there are several adjectives to describe the ugly-cute phenomenon. Since these concepts are also applied to fashion and art, they can also be considered as offshoots of kawaii culture. Funasshi a. Some researchers consider bijin-ga — ukiyo-e woodblock prints of beautiful women, which were popular in the Edo period — — to be a precursor of kawaii culture. Kawaii culture in Japan has a long history, but its meaning and cultural center are always evolving. While there are long-standing, commonly held core ideas of what counts as cute, what may be kawaii now may not be the case in the next decade. Just as beauty standards are ever-changing, standards of cuteness and kawaii-related trends come and go. Neither does it mean that only Japanese characters and personalities can be held up as examples of kawaii. Some would also say that Minions are kimo-kawaii. Kawaii culture as we know it today first emerged out of the lates student protests. While these were largely about broader political issues such as US-Japan relations and tuition reforms, these movements inspired some students on a personal level, too. They began to break free from conventional notions of how a proper Japanese adult should behave. Fast-forward to the late s: teenage girls started a youth movement that involved cute, child-like handwriting. Young girls began to write Japanese horizontally instead of the traditional vertical format, and in a rounded, childlike font, adorned with small symbols like hearts, stars, and faces. Called marui-ji round writingkoneko-ji kitten writingor burikko-ji faux-childish writingthis style caused quite Kawaii!: Japans Culture of Cute stir at the time and was banned at Kawaii!: Japans Culture of Cute schools. In short, the early concept of kawaii highlighted a shift in thinking Kawaii!: Japans Culture of Cute youth. Kawaii aesthetics may be as unthreatening as you can get, but they were born out of rebellion against stifling traditions and authority. Eventually, as corporations saw a chance to cash in on kawaii culture by releasing all sorts of cute merchandise, kawaii went from counterculture to mainstream. The other major influence on kawaii culture was none other than ! Want to meet Hello Kitty and friends? Step into their world, and indulge in their irresistible cuteness at the indoor theme park, Kawaii!: Japans Culture of Cute Puroland! Puroland Tickets. Its most popular creation is Rilakkuma, but recently, Sumikko Gurashi is well on its way to becoming a close second. Kawaii!: Japans Culture of Cute quirky bunch includes Tonkatsu, a piece of leftover pork cutlet ; Penguin? Japan loves its mascots more than any other country on this planet. There are even yuru-kyara on a very micro level, representing towns and villages. There are downright bizarre, scary, and even ugly ones. Even the smash hit ofAnimal Crossingis practically kawaii culture in game form. Make Character Food Art in . But where are the hubs of kawaii culture, you ask? Look no further than Harajuku and Akihabara! Harajuku has long been associated with youth fashion, from subcultures to mainstream trends. While enthusiasts of fashion subcultures like Lolita and the glam rock-like visual kei no longer gather here on Sundays, this district is now the center of kawaii culture. No Harajuku visit is complete without checking out the ultimate kawaii overload: Kawaii!: Japans Culture of Cute Monster Cafe! If you want the full experience, visit at night — Kawaii Monster Cafe holds themed shows most of the week: Burlesque Night, Pop Culture Night, and more. Kawaii Monster Cafe Reservations. Anime characters have long been stereotyped as having large eyes and unnatural hair colors, but prominent art styles have shifted over time. Think maids, magical girls, schoolgirls, miko shrine maidens …you get the drift. Visit Maidreamin, a chain of maid cafes with several branches in Akihabara. Yes, women and children are welcome at these establishments! Reservation for Maidreamin. Akihabara Walking Tour. Kawaii culture takes many different forms, not just the Harajuku and moe Kawaii!: Japans Culture of Cute. You can find kawaii culture in all its glory and its many forms practically anywhere in Japan! For comprehensive reads on kawaii culture, check out Kawaii! Table of Contents. Do you find them cute, or just plain ugly? Photo by kobitosofficial. Kyary Pamyu Pamyu, the queen of kawaii. Photo by sharoomu. Facebook Comments. October 17, October 10, Submit Type above and press Enter to search. Press Esc to cancel. Kawaii!! Japan's Culture of Cute | The Japan Times

Kawaii!: Japans Culture of Cute cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular cultureentertainment, clothingfoodtoys, personal appearance, and mannerisms. The original definition of kawaii came from Lady Murasaki's 11th century Kawaii!: Japans Culture of Cute The Tale Kawaii!: Japans Culture of Cute Genjiwhere it referred to pitiable qualities. The rise of cuteness in Japanese culture emerged in the s as part Kawaii!: Japans Culture of Cute a new style of writing. These pictures would be inserted randomly and made the writing difficult to read. His conclusion was based on an observation that cute handwriting predates the availability of technical means for producing rounded writing in comics. Because of this growing trend, companies Kawaii!: Japans Culture of Cute as Sanrio came out with merchandise like Hello Kitty. Hello Kitty was an immediate success and the obsession with cute continued to progress in other areas as well. More recently, Sanrio has released kawaii characters with deeper personalities that appeal to an older audience, such as and . These characters have enjoyed strong popularity as fans are Kawaii!: Japans Culture of Cute to their unique quirks in addition to their cute aesthetics. Women began to emulate Seiko Matsuda and her cute fashion style and mannerisms, which emphasized the helplessness and innocence of young girls. Japanese women who feign kawaii behaviors e. In Japan, being cute is acceptable for both men and women. A trend existed of men shaving their legs to mimic the neotenic look. Japanese women often try to act cute to attract men. Having large eyes is one aspect that exemplifies innocence; therefore many Japanese women attempt to alter the size of their eyes. To create this illusion, women may wear large contact lensesfalse eyelashesdramatic eye makeup, and Kawaii!: Japans Culture of Cute have an East Asian blepharoplastycommonly known as double eyelid surgery. Kawaii!: Japans Culture of Cute not every young celebrity is considered an idol. Young celebrities who wish to cultivate a rebellious image, such as many rock musicians, reject the "idol" label. Lolita fashion is a very well-known and recognizable style in Japan. Based on Victorian fashion and the Rococo period, girls mix in their own elements Kawaii!: Japans Culture of Cute with gothic style to achieve the porcelain-doll look. Parasols, chunky Mary Jane heels, and Bo Peep collars are also very popular. Sweet Lolita is a subset of Lolita fashion that includes even more ribbons, bows, and lace, and is often fabricated out of pastels Kawaii!: Japans Culture of Cute other light colors. Another subset of Lolita fashion related to "sweet Lolita" is Fairy Kei. Head-dresses such as giant bows or bonnets are also very common, while lighter make-up is also used to achieve a more natural look. Curled hair extensions, sometimes accompanied by eyelash extensions, are also popular in helping with the baby doll look. Themes such as fruits, flowers and sweets are often used as patterns on the fabrics used for dresses. Purses often go with the themes and are shaped as hearts, strawberries, or stuffed animals. Baby, the Stars Shine Bright Kawaii!: Japans Culture of Cute one of the more popular clothing stores for this style and often carries themes. Mannerisms are also important to many Sweet Lolitas. Sweet Lolita is not only a fashion, but also a lifestyle. Decora is a style that is characterized Kawaii!: Japans Culture of Cute wearing many "decorations" on oneself. It is considered to be self-decoration. The goal of this fashion is to become as vibrant and characterized as possible. People who take part in this fashion trend wear accessories such as multicolor hair pins, bracelets, rings, necklaces, etc. By adding on multiple layers of accessories on an outfit, the fashion trend tends to have a childlike appearance. It also includes toys and multicolor clothes. Although typically a female-dominated fashion, some men partake in the kawaii trend. They transform themselves into women— specifically kawaii women—by wearing wigs, false eyelashes, applying makeup, and wearing kawaii female clothing. Men are also noted as often aspiring to a neotenic look. While it doesn't quite fit the exact specifications of what cuteness means for females, men are certainly influenced by the same societal mores - to be attractive in a specific sort of way that the society finds acceptable. The concept of kawaii has had an influence on a variety of products, including candy, such as Hi-ChewKoala's March and Hello Panda. Cuteness can be added to products by adding cute features, such as hearts, flowers, stars and rainbows. Cute elements can be found almost everywhere in Japan, from big business to corner markets and national government, ward, and town offices. For example:. Cute can be also used to describe a specific fashion sense [35] [36] of an individual, and generally includes clothing that appears to be made for Kawaii!: Japans Culture of Cute children, apart from the size, or clothing that accentuates the cuteness of the individual wearing the clothing. Ruffles and pastel colors are commonly but not always featured, and accessories often include toys or bags featuring anime characters. There have been occasions on which popular Western products failed to meet the expectations of kawaiiand thus did not do well in the Japanese market. For example, Cabbage Patch Kids dolls did not sell well in Japan, because the Japanese considered their facial features to be "ugly" and "grotesque" Kawaii!: Japans Culture of Cute to the flatter and almost featureless faces of characters such as Hello Kitty. Kawaii has gradually gone from a small subculture in Japan to an important part of Japanese modern culture as a whole. An overwhelming number of modern items feature kawaii themes, not only in Japan but also worldwide. Japan has become a powerhouse in the kawaii industry and images of DoraemonHello KittyPikachuSailor Moon and Hamtaro are popular in mobile phone accessories. However, Professor Tian Shenliang says that Japan's future is dependent on how much of an impact kawaii brings to humanity. The Japanese Foreign Ministry has also recognized the power of cute merchandise Kawaii!: Japans Culture of Cute has sent three year-old women overseas in the hopes of spreading Japanese culture around the world. The women are dress in uniforms and maid costumes that are commonplace in Japan. Kawaii manga and magazines have brought tremendous profit to the Japanese press industry. Kawaii products are seemingly gaining more popularity beyond the borders of Japan into other East Asian, as well as Southeast Asian markets, and it's seemingly becoming more popular in the USespecially among the young anime and manga fans as well as among those who are influenced by Japanese culture. The underlying belief of this Japanese designer is that "kawaii" actually saves the world. Japanese kawaii seemingly operates as a center of global popularity due to its association with making cultural productions and consumer products "cute". This mindset pursues a global market, [44] giving rise to numerous applications and interpretations in other cultures. The dissemination of Japanese youth fashion and "kawaii culture" is usually associated with the Western society and trends set by designers borrowed or taken from Japan. In these East Asian and Southeast Asian markets, the kawaii concept takes on various forms and different types of presentation depending on the target audience. Taiwanese culturethe government in particular, has embraced and elevated kawaii to a new level of social consciousness. The introduction of the A-Bian doll was seen as the development of a symbol to advance democracy and assist in constructing a collective imagination and national identity for Taiwanese people. The A-Bian dolls are kawaii likeness of sports figure, famous individuals, and now political figures that use kawaii images as a means of self- promotion and potential Kawaii!: Japans Culture of Cute. Japanese popular "kawaii culture" has had an effect on Singaporean youth. The emergence of Japanese culture can be traced back to the mids when Japan became one of the economic powers in the world. Kawaii has developed from a few children's television shows to an Internet sensation. The East Asian countries Kawaii!: Japans Culture of Cute mainland China, Hong Kong, Taiwan and South Korea, as well as the Southeast Asian country of Thailand either produce kawaii items for international consumption or have websites that cater for kawaii as part of the youth culture in their country. Kawaii has taken on a life of its own, spawning the formation of kawaii websites, kawaii home pages, kawaii browser themes and finally, kawaii social networking pages. While Japan is the origin and Mecca of all things kawaii, artists and businesses around the world are imitating the kawaii theme. Kawaii has truly become "greater" than itself. The interconnectedness of today's world via the Internet has taken kawaii to new heights of exposure and acceptance, producing a kawaii "movement". The Kawaii concept has become something of a global phenomenon. The aesthetic cuteness of Japan is very appealing to people globally. The wide popularity of Japanese kawaii is often credited with it being "culturally odorless". The elimination of exoticism and national branding has helped kawaii to reach numerous target audiences and span every culture, class, and gender group. Inthe Collins English Dictionary in the United Kingdom entered "kawaii" into its then latest edition, defining it as a "Japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance". From Wikipedia, the free encyclopedia. Japanese culture of cuteness. Not to be confused with HawaiiKauaior Kawaiisu. For other uses, see Kawai disambiguation. See also: Junior idol. This section 's tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia's guide to writing better articles for suggestions. July Learn how and when to remove this template message. Beautiful is an Adjective. Prestel, p. Archived from the original on 9 July Retrieved 20 September Archived from the original on 26 October Archived from the original on 4 November John A. Women, media, and consumption in Japan. Hawai'i Press, USA. Asahi Shimbun. Retrieved 14 January Archived from the original on 30 September Retrieved 29 September Archived from the original on Kawaii!: Japan's Culture of Cute - Manami Okazaki, Geoff Johnson - Google книги

The book describes how kawaii has grown and become more and more popular in Japan and gives you a guide to all things kawaii, from the past and all the way to the present day. Her freelanced works often focus on Japanese traditional culture, pop culture, food and style. Check out the video at the bottom of this post, where Manami talks about the book. His photos normally portray Japan in one way or another. He is the photographer for this book. He has also worked on adverting for Adidas and Apple in the past. The book starts off with talking about the roots of kawaii, showing some pictures of what was concidered kawaii then. The book continues on to show rich pictures of different as aspects of kawaii. The book also focuses on the characters of Kawaii. Its got many pages dedicated to the characters and the companies behind them. Kawaii!: Japans Culture of Cute, even food can have a kawaii theme to it. The book also goes into the more elegant side of kawaii with showing art work from John Hathway, Chikuwaemil and Yosuke Ueno. The book has a great and cute map over the area of Harajuku in Tokyo, where you can find almost anything that is connected to Kawaii. The book seems to cover everything that is kawaii. There are lots of things in Kawaii!: Japans Culture of Cute book that I never would have though would have anything to do with kawaii. I Kawaii!: Japans Culture of Cute the book to be a great read. This paged book is well worth a buy if you love all thing kawaii. Kawaii!: Japans Culture of Cute book was bought from Bookdepository. The book is also available on other sites, like Amazon. Your Comments. The Japan Blog List Bloglovin. Pinterest Badge by Skipser. Why So Japan is a blog about Japan from a view of someone living on the other side of the world. After visiting Japan a few times I was hooked. Please use the contact form hereor send an email to info whysojapan. All rights reserved. Some images are the property of their respective copyright holder. Home Videos About Contact. About the book Kawaii! Japan's Culture of Cute Manami Okazaki review. Add a Comment Click here to cancel reply. Followed by people. Contact me.