Live on the Sunset Strip
robert landau Excerpt: Live on the Sunset Strip The street that made music history Robert Landau’s Rock ‘n’ Roll Billboards of the Sunset Strip was published in October 2012 by Angel City Press. Downloaded from http://online.ucpress.edu/boom/article-pdf/2/4/79/381413/boom_2012_2_4_79.pdf by guest on 28 September 2021 The Sunset Strip is that 1.7-mile stretch of Sunset Boulevard that is now part of the city of West Hollywood, connecting Hollywood on the east (where funky Laurel Canyon descends to Sunset and meets Crescent Heights) with Beverly Hills to the west (where Doheny Road climbs to the posh mansions of 90210-land). There are actually many Sunset Strips—versions that live in real time and space, and versions that live in our collective fantasy. The actual landscape of the Strip is typical of Los Angeles, featuring buildings of every imaginable architectural style, a look captured perfectly by artist Ed Ruscha in his 1966 book Every Building on the Sunset Strip. Outdoor advertising permeates the vista, ready to capture the attention of the steady stream of eyeballs that comes with continuously heavy traffic. Billboards of varying sizes are sandwiched between and above colorful hotels, restaurants, offices, gas stations, sleazy strip malls, and trendy retail shops. Now, thanks to digital technology, billboards engulf entire buildings and cover whole city buses, adding even more visual congestion to an already over- saturated urban scene. By day, the Sunset Strip was where the business of the music industry was conducted in the Sixties and Seventies. Both high-rise luxury offices and older, cottage-style buildings have long housed record companies, producers, talent scouts, business managers, personal managers, public relations executives, advertising agencies, design firms, and even a few film, photo, and recording studios.
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