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The Spoiler Effect: How Spoilers Affect Our Perceptions of Film and TV

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The Spoiler Effect: How Spoilers Affect Our Perceptions of Film and TV Virginia Commonwealth University VCU Scholars Compass Undergraduate Research Posters Undergraduate Research Opportunities Program 2014 The pS oiler Effect: How spoilers affect our perceptions of film and TV Alex Falls Virginia Commonwealth University Follow this and additional works at: https://scholarscompass.vcu.edu/uresposters © The Author(s) Downloaded from Falls, Alex, "The poS iler Effect: How spoilers affect our perceptions of film and TV" (2014). Undergraduate Research Posters. Poster 38. https://scholarscompass.vcu.edu/uresposters/38 This Article is brought to you for free and open access by the Undergraduate Research Opportunities Program at VCU Scholars Compass. It has been accepted for inclusion in Undergraduate Research Posters by an authorized administrator of VCU Scholars Compass. For more information, please contact [email protected]. The Spoiler Effect How spoilers affect our perceptions of film and television Alex Falls Introduction Spoiler Effect Defined In today’s world of social media people evaluate modern film making more Everyone is familiar with the idea of spoilers today, but the effect they have on scrupulously than ever before. Months before a film even enters production viewership is a topic not often discussed. The “spoiler effect” has been there are people evaluating the screenplay online; hours after it premieres articulated by Alex S.L. Tsang and Dengfeng Yan (2009), who summarized: “The hundreds of reviews are accessible, and exponentially more if you include the spoiler effect denotes a phenomenon that a consumer’s interest in consuming a countless bloggers, twitter posters, and discussion boards all over the particular narrative is reduced after exposure to a spoiler”. They go on to say: internet; and every one of them attempt to make their own unique point. “Spoiler exposure creates a satiation effect and an explanation effect that hinder When there’s such a large amount of discussion occurring a problem arises. favorable affective forecasting”. When a major plot twist is revealed out of A problem that’s been characterized by the same social media culture that context, it causes people to become disinterested in seeing the work in question accentuated it in the first place, and that is the problem of “spoilers.” in its entirety. Shock Value How do you know the significance of a spoiler when you’re seeing it? To use Breaking Bad as an example again, many of Trailers the show’s greatest moments are the spoiler-prone plot Trailers are made to hook the viewer ahead of time, but in twists because Breaking Bad is excellent at maximizing order to do so exciting parts of the film need to be exhibited. what’s known as the “shock value.” The most eloquent By watching the trailer for The Avengers it’s easy to see the argument for the validity of shock value I could find reads culmination of a major moment in the third act. The scene as: “If by shock, we mean what Proust called surprise — was a major development of the Tony Stark/Iron Man something that so jolts our habit-encrusted perceptions that character; Marvel Films spent years, through a whole series of we see things with a startling new vividness — then, yes, films, building up to this very emotional moment when Stark shock is an essential component of all great art” (Brantley, appears to be fulfilling his fate as a superhero, but just as it’s 2012). The ability for a piece of art to surprise us as we watch revealed what Stark is going to attempt, the impact of the is essential to making it great. The works that can really do potentially impactful scene was completely distinguished. an effective job of shocking people are the ones that While the whole sequence was quite graceful, and the trailer generally have the most longevity. Even if the quality isn’t only showed a few seconds from it, because it was obvious along the lines of Breaking Bad or The Sopranos, a TV show what was going to happen before it finished unfolding, it can run for years on effective shock value alone. Just look at became impossible to feel genuine. That trailer caused the how many Law & Order and NCIS episodes there are. scene to be shoved in the forefront of reality and imagination no longer needed to work on its own. Artistic Vision When it comes to great film or TV the best things to take away are not the plot twists, but the Conclusion craftwork that is applied by the people involved. All the very best films and shows are made by The cognitive dissonance towards our generation’s greatest artists, and all the best artists form their work as one whole story. Plot twists are used to further modern achievements in filmmaking that has swept over the the progression of the story; they’re not the whole reason for it to exist. But people continue to social media landscape is extremely prevalent. Every day allow out of context revelations of what happens in one moment of an entire piece of art to rule people will read spoilers and decide to skip watching, their desire to see what else that work may have to offer. Look at a TV show like Breaking Bad, rationalizing, “I know how it ends” or “I know the best part.” every episode is filled with plot twists, any of which revealed ahead of time would outright While there are films and shows that when you find out those diminish the qualitative experience of such a show; but every episode is also filled with some of facts ahead of time it does make them somewhat irrelevant to the most beautifully shot sequences and terrifically acted performances ever captured. Allowing watch, but the times where that’s the case, the work itself is yourself to miss out on such cinematic quality just because you heard one of your favorite what’s irrelevant. Films and TV series are artistic expressions characters is going to die is an outrage. Contrarily, there are examples of those shocking death meant to transport the viewer into a world where things scenes that are some of the most acclaimed scenes in the history of television. outside the realm of possibility happen right in front of their eyes; only in that world, those implausible things make perfect Works Cited sense. To have such a potentially potent experience spoiled is Adams, K. (2011) Panel discusses the impact of reviews, trailers. Savannah Film Festival Coverage. reprehensible. Retrieved from http://www.scaddistrict.com/filmfest/?p=1529 Brantley, B. (2012, September 21). Can Art Still Shock? [Critics Forum 3]. Retrieved from Acknowledgments http://www.nytimes.com/interactive/arts/art-shock.html?ref=arts#/#critics3 Thank you to Jeff South for recommending this opportunity and to all my other professors who have helped me here at Tsang, A., Yan, D., (2009). Reducing the Spoiler Effect in Experiential Consumption. Advances in VCU. I’d also like to thank all my influences from my family to Consumer Research, 36. Retrieved from http://www.acrwebsite.org/volumes/v36/NAACR_vol36_177.pdf my favorite film-makers. .
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