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Big Opportunities in Small Transactions

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Big Opportunities in Small Transactions June 27, 2005 • Issue 05:06:02 Inside This Issue: Big Opportunities News Industry Update .....................................12 in Small Transactions Federal Reserve Shutters Check Shops ......22 2005 Calendar of Events ........................ 36 ow many zeros are these transactions to add to their Consumer Data at Its Most Vulnerable? ..... 59 there in a trillion? If income potential. the answer doesn't Features spring immediately to Since then, micropayments have Surcharging Hits Mexico H mind, it's fine; all you really need to moved beyond the limits of use for By John McGill, Contributor, know is that a trillion is a really online purchases like music down- ATMmarketplace.com .......................... 31 big number. loads, making significant inroads NAOPP Board Addresses into the physical POS. The solutions Rumors and 2005 Agenda It's also roughly the total value of also offer sophisticated features for By NAOPP Board of Directors .............. 52 consumer transactions of less than merchants and consumers. Creating Web Site Content ..................... 56 $5 at the point of sale. In 2003, this number was $1.32 trillion, The companies we spoke with this Views according to the latest data from time present a range of micropay- Discover Spin-off Prompts industry research firm, MasterCard ment solutions that integrate with Speculation About First Data International-owned TowerGroup. the existing systems of credit card By Patti Murphy .................................. 26 companies, banks, processors and It's Déjà Vu All Over Again A lot of people in financial servi- acquirers. Their solutions aggregate By Ken Musante ..............................29 ces would like a piece of that pie, tiny transactions for cost efficiency, The Bundled Solution Approach and they've been working to find let consumers pay as they go or offer to Selling, Part II ways to tap into this vast cash subscription options. By Michelle Graff ............................... 72 only domain. According to these companies, Making Principled Decisions at Work Any way you slice it, $1.32 trillion is regardless of how they process the By Vicki M. Daughdrill ........................ 98 a lot of transactions. Fast food meals, transactions, the answer to the income- Education vending machine snacks, and down- potential-in-micropayments question Street SmartsSM: loaded songs, ringtones and comics is definitely positive. Opportunities Growing Your Riches by Registering from Web sites add up quickly. for ISOs/MLSs, including vendor and/or Taking Liability relationships and reseller agree- By Michael Nardy .............................. 78 Once again, micropayments are big. ments, are expanding. This time around, a number of com- Clean Up Your Agent Agreements or Else! panies offering a variety of solutions Micropayments' By Adam Atlas ................................... 85 based on several business models Scope Broadens No Strings Attached: The What's are taking advantage of opportuni- Card companies, banks, issuers, and Why's of Wireless ties in commerce that didn't exist as acquirers and processors, as well as By Javier Bension ................................ 90 recently as a year ago. the companies offering solutions to Understanding Web Site Security make accepting micropayments pos- By Joel Rydbeck ................................. 96 The Green Sheet reported on sible, are casting a new eye toward Departments micropayments last year (see potential opportunities, and are "Micropayments Making Their eager to get in on the action. QSGS: Quick Summary Green Sheet ........ 8 Move," The Green Sheet, Aug. 23, Company Profi le ....................................39 2004, issue 04:08:02). At that time, As payments providers look for Association Profi le ................................. 45 we wondered whether ISOs/mer- ways to tap into this huge market New Products ......................................105 chant level salespeople (MLSs) segment that, until now, they've had Inspiration ........................................... 113 could depend on revenue from limited success in, they're finding an Table of Contents Continued on Page 3 See Micropayments on Page 67 AdvisoryBoard NotableQuote » Tony Abruzzio-GO Software "I have received correspondence » John Arato-MagTek from a major national bank asking » Adam Atlas-Attorney at Law me to help make the Visa U.S.A. » Penny L. Baker-National Bankcard Systems rules public. I am doing all I can by » Clinton Baller-PayNet Merchant Services repeating here that the secrecy of » Audrey Blackmon-POS Portal the rules is not only illogical, but » Shannon Byrne-Paradata Systems ultimately short-sighted." » Robert Carr-Heartland Payment Systems » Sam Chanin-Business Payment Systems See Story on Page 85 » Steve Christianson-Transpay-USA » Steve Eazell-Secure Payment Systems » Mike English-Ingenico » W. Ross Federgreen-CSRSI Inside This Issue: » Jim Fink-EVO Merchant Services CONTINUED » Ed Freedman-Total Merchant Services » Marc Gardner-North American Bancard NewProducts » Alan Gitles-Landmark Merchant Solutions » Russ Goebel-First American Payment Systems Providing Long-Term Security ...........................................................105 » Michelle Graff-NOVA Information Systems A Better Way to Get Paid ...............................................................107 » Larry Henry-L. Henry Enterprises New Markets, Courtesy of Check 21 ...............................................109 » Ginger Hollowell-Electronic Money » Jared Isaacman-United Bank Card Phishing Season Over ....................................................................111 » Robert Joyce-Alliance Payment Systems » Lazaros Kalemis-Alpha Card Services Inc. CompanyProfi le » Allen Kopelman-Nationwide Payment Systems » Sara Krieger-Northern Leasing Systems preCharge Risk Management Solutions » Lee Ladd-LADCO Leasing A Practical Fraud Solution ..............................................................39 » Jack Lance-Valutec Card Solutions » Gary La Tulippe-Schmooze » Mitch Lau-Money Tree Services AssociationProfi le » Mitchell Levy-Cynergy Data » Dan Lewis-AmeriBanc National Southwestern Automated Clearing House Association » Lisa Lersner-Lease & Finance Consulting, LLC An Electronic Payments Resource ....................................................45 » Douglas Mack-Card Payment Systems » Paul Martaus-Martaus & Assoc. » David McAlhaney-NOVA Information Systems Inspiration » David McMackin-AmericaOne Payment Systems Plays Well With Others ...................................................................113 » Doug McNary-First Data Merchant Services » Patti Murphy-The Takoma Group » Steve Norell-US Merchant Services Departments » Garry O'Neil-Electronic Exchange Systems » Bill Pittman-TPI Software Forum ...............................................................................................5 » Mike Postle-RBS Lynk Datebook ......................................................................................116 » David Press-Integrity Bankcard Consultants Resource Guide .............................................................................120 » Paul Rasori-VeriFone Inc. » Charles Salyer-GlobalTech Leasing Advertiser Index ............................................................................128 » Lisa Shipley-Hypercom Corp. » Dave Siembieda-CrossCheck Inc. Miscellaneous » Matthew Swinnerton-Merchant Services Direct » Jeff Thorness-ACH Direct Sarcasm Sells - Editorial Cartoon .........................................................5 » Scott Wagner-GO Direct Merchant Services QSGS: Quick Summary Green Sheet ..................................................8 » Randall Wheeler-Lipman USA Bottom Lines ....................................................................................12 » Dan D. Wolfe-Barons Financial Group Water Cooler Wisdom ...................................................................116 Word Search .............................................................................118 Affi liations Publisher: Send Press Releases to ............................................. [email protected] Paul H. Green ...........................................................paul@greensheet.com *NOTE – Please do not send PDF versions of press releases. President/Editor in Chief: Print Production: Julie O'Ryan .............................................................julie@greensheet.com Hudson Printing Company Vice President Production and Circulation: Contributing Writers: Kate Gillespie ...........................................................kate@greensheet.com Adam Atlas ..............................................................atlas@adamatlas.com Editor: Javier Bension ....................................................nancyd@cynergydata.com Karen Converse ......................................................karen@greensheet.com Vicki M. Daughdrill ...................................................... [email protected] Michelle Graff .................................................michelle.graff@novainfo.com Feature Editor: Juliette Campeau ..................................................... [email protected] Ken Musante ..............................................................kmusante@hbms.com Michael Nardy .................................................... [email protected] Contributing Editor: National Association of Payment Professionals [email protected] Patti Murphy .............................................................patti@greensheet.com Joel Rydbeck
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