Indianapolis 2016

24hoursofbooty.org Sponsorship Kit 1 What is 2016 Sponsorship Kit 24 Hours of Booty? BENEFITING CANCER CHARITIES THE EVENT ® LIVESTRONG 24 Hours of Booty is the LIVESTRONG® provides the practical information and premier organization for tools people with cancer need to live life on their own integrating community can- terms. The LAF serves its mission through advocacy, cer fundraising and cycling public health, and research. to engage communities in support of cancer survivor- Levine Cancer Institute ship and navigation programs. The Levine Cancer Institute is changing the course of Originally founded in 2002 cancer care by removing the barriers that separate pa- in Charlotte, , tients from access to world- class research, breakthrough 24 Hours of Booty has raised treatments and quality care. Their cancer network con- more than $15 million dollars sists of 13 cancer care locations across the Carolinas. to support local and national 24 Hours of Booty funds the Genetics, Survivorship and cancer-fi ghting programs. Wellness Program. Now held on Booty Loops in major cities across the Unit- ed States, 24 Hours of Booty Levine Children’s Hospital hosts cyclists from around the Levine Children’s Hospital is the most comprehensive country as they ride in hon- children’s hospital between Atlanta and Washington, DC, or and support of the cancer helping children receive high-quality care close to home community. and family, no matter their medical needs. The facility treats more pediatric patients per day than any other hos- The goal of each 24 Hours pital in North Carolina. of Booty is to provide an ex- traordinary event that is safe, fun, and open to all levels of IU Simon Cancer Center cycling ability, while bringing Located in Indianapolis, the IU Simon Cancer Center’s cancer awareness to the com- mission is to advance the understanding, prevention and munity, and raising funds for treatment of cancer throughout Indiana and the world noteworthy cancer charities. with patient-centered care, acceleration of promising Participants can ride as far science and collaborative educational programs. as their inspiration takes them, in teams or solo. Riders can cover three miles to 300 The Ulman Cancer Fund for Young Adults (UCF) miles or more. Because the The UCF was established in 1997 by Doug Ulman, a course is situated on a two– three–time cancer survivor who now serves as President to three–mile loop, cyclists are and CEO of the Lance Armstrong Foundation. The UCF’s never far from the fi nish line. mission is to support, educate, and connect young adults The event features round– affected by cancer. the–clock road closure with police support, fully–catered meals and beverages, free camping, free bike support, great fundraising awards, and many free products and sam- ples. The fun and energizing atmosphere is also perfect for spectators, friends, families, and supporters.

801 E. Morehead St. Suite 308 Charlotte, NC 28202

toll free 877.365.4417 | local 704.365.4417 [email protected] 4 What is 2016 Sponsorship Kit Our Cause? THE CAUSE Fundraising efforts benefi t LIVESTRONG® and other lo- cal cancer charities within or around the host city. The ride itself is a meaningful experi- ence for riders and support- ers of the event. Participants include cancer survivors cel- ebrating life, strength, family, and friends who ride in hon- or of a loved one affected by cancer, or in memory of a loved one who lost the battle with the disease. The event unites people who are pas- CANCER STATISTICS sionate about cancer survi- vorship, knowledge, progress, • Nearly 13.7 million Americans are currently living with, through or and support. beyond cancer.

• Cancer is the second most common cause of death in the US, exceeded only by heart disease, accounting for nearly 1 of every 4 deaths. e 24 Hours of Booty • More than 1.6 million people in the U.S. (including 52,550 in North Carolina; 26,390 in South Carolina; 30,680 in Maryland; 2,840 in D.C.; experience represents and 35,560 in Indiana) will be diagnosed with cancer this year. hope, challenge, • Of adults diagnosed with cancer today, 67 percent will be living remembrance, fi ve years from now. and celebration. • Nearly 1 in 2 men and 1 in 3 women will develop cancer during their lifetime. • Three in four families will care for a family member with cancer. WHY • The National Institutes of Health (NIH) estimates that the overall costs of cancer in 2009 were $216.6 billion. CANCER Although 24 Hours of Boo- • Cancer is expected to claim the lives of nearly 585,720 people in the U.S. this year, including 18,980 lives in North Carolina; 9,950 lives in South Caro- ty is an extraordinary event lina; 10,500 lives in Maryland; 1,010 lives in D.C.; and 13,370 lives in Indiana. from a cycling perspective, the event’s focus is increasing (Source: American Cancer Society, Cancer Facts & Figures 2014) awareness of cancer patient • Today, cancer is the leading disease killer among 20- to 39-year olds. While navigation and survivorship both younger and older patients are seeing improvements in survival rates, programs on a local and na- the rates for young adults have improved far less, and the gap is worsening. tional level, spreading hope, As a result of this lack of progress in survival improvement since 1975, young and supporting the mission of adults diagnosed with cancer today have a worse prognosis than those important cancer programs diagnosed 25 years ago. and charities. (Source: The Ulman Cancer Fund for Young Adults)

801 E. Morehead St. Suite 308 Charlotte, NC 28202

toll free 877.365.4417 | local 704.365.4417 [email protected] 5 Will I Reach 2016 Sponsorship Kit EveryBooty?

PARTICIPANTS ARE: WELL–EDUCATED • 82% of 24 Hours of Booty participants have a four–year degree or higher • 29% of participants have a graduate degree WELL–FUNDED • 53% of 24 Hours of Booty participants are 30–49 years old. 24 Hours of Booty riders raise an average of $587 each. • 51% of participants earn $100,000 + per household • The average 24 Hours of Booty team has 8 riders and raises $4,000! • Average participant exceeds fundraising goal. WELL-CONNECTED • 24 Hours of Booty riders come from 26 different states. • The nations largest companies host teams at 24 Hours of Booty

THE CYCLING COMMUNITY Here are a few of the facts about the cycling community and the demographics in the : • Cycling is the second most popular recreational activity behind walking. • There are over 63.3 million recreational cyclists in the U.S. • The average cyclist is young and affl uent. • The median age of U.S. cyclists is 32. • 87% of cyclists are between the ages of 18 and 44. • 55% are male. 45% are female. • The median household income of U.S. cyclists is more than $80,000. • 62% are highly brand loyal. • 75% have attended college. • Cycling is the number one fi tness and health activity among doctors and lawyers over the age of 40. • 17 million bicycles are sold in the United States each year. • The mean price for a professional racing bike is $3,500. • The household income for 45–49 year old licensed racers is $95,940. (Source: Simmons, MRI, USA Cycling Membership, Bicycling Magazine)

801 E. Morehead St. Suite 308 Charlotte, NC 28202

toll free 877.365.4417 | local 704.365.4417 [email protected] 6 What is 2016 Sponsorship Kit Booty's Exposure?

ENDURANCE MAGAZINE — MEDIA THE MAN BEHIND THE BOOTY This article traces back to the beginning MARCH 2007 • endurancemag.com FREE! EXPOSURE of Booty and the ever increasing impacts the events have on the cancer community. 24 Hours of Booty provides its sponsors up to 3 million … and so does Lance Shown below are other excerpts from YOU’VE GOT JUST 24 HOURS TO GIVE IT UP! adver-tising impressions each articles published in Howard Magazine Annual year. Since the inception of 24 Cycling Season Preview whether you race to win or ride for and SouthPark Magazine. fun we’ve got an event for you Hours of Booty in 2002, media To read these articles and others, go to exposure has increased each

SPECIAL INSERT SPRING Running Shoe Review 24hoursofbooty.org. year, including: (all the latest for your feet) PRINT //// Announcing The CARRBORO CLASSIC Long Course Duathlon Scheduled for Saturday, April 21st in Carrboro, the new Carrboro Classic Long SPENCER LUEDERS: Course Duathlon Replaces Powerman as the Carolina's Premier Duathlon Event. THE MAN behind The Charlotte Weekly retailers, clubs/teams, and individuals buying, Sign up NOW and see how tough you can be! endurancemag.com selling, and swapping new and used cycling and Spencer is also the founder of the local charity triathlon equipment. the BOOTY ride 24 Hours of Booty, an event he created while Although he won’t see it built for a few years, BY JOE NUSS • PHOTOGRAPHY BY TAMARA LACKEY Yeah, that’s right: Spencer Lueders works for on an initial 470-mile ride with his father on the Spencer is also working on a deal to bring a 250- NASCAR, and he is a great example of the new Blue Ridge Parkway back in 2001. He raised $6,000 meter concrete velodromeCAT to 2 Rock CYCLIST Hill, SC. SPENCERIt will be LUEDERS DOESN’T GET TO Charlotte Agenda NASCAR. While the stereotypical Pepsi-drinking that year, and only five short years later, his official the only one in theRIDE Southeast. MUCH and will ON also THE feature ROAD THESE DAYS. Like any racecar driver whose grandpappy ran moonshine event is bringing in over $350,000! In fact, the event mountain biking trailshusband and climbing and walls.father of three, he devotes a lot of his usually comes to mind when thinking NASCAR, has grown so much that in March 2006, Spencer “Some people play in fantasy leagues and online HUMOR attention to his wife and children, making things are different (for most drivers) these days. hired an executive director, Patti Weiss. on poker tournaments to realize their dreams, but I Not only are drivers and their pit crews more But Spencer’s ties to the cycling community run get to live mine,”breakfasts, says Spencer, who dressing is referring his not kids, or doing whatever More than A Crack in the Road educated and fitness-oriented, but all NASCAR deep, and being involved with only one event just just to his job withthe NASCAR, job requires. but his other Like pursuits, many, his riding time is 10 million Charlotte Business Journal employees are as well. Americans doesn’t seem to be enough for Spencer, which is as well. relegated to the trainer between 4 and 6 a.m. are Spencer is a great example. Originally an currently why he organizes the Big Stampede, too. The Big He still has a few favorite rides, like the Bridge living with, through or How Not to Cross an Intersection on Your Bike attorney for a local Charlotte firm, Spencer knew he Stampede, held each year in Charlotte, is the to Bridge and Assault on Mt. Mitchell, beyond needed to push for a partnership or make a change. Southeast’s biggest bicycle expo and swap, cancer. Hmmm . . . partnership on one hand, job with featuring 25,000 square feet of manufacturers, although they require a bit more planning NASCAR on another? The choice was obvious, and now. It’s all part of a busy schedule More than Charlotte Five 1.3 million now the Charlotte lawyer with a degree in HE STILL HAS A FEW FAVORITE RIDES, LIKE organizingTHE BRIDGE nationally TO BRIDGE recognized charity people in the U.S. will mechanical engineering is the Competition and ASSAULT ON MT. MITCHELL AND events, bike swaps, bringing unique be diagnosed with Patent Counsel at NASCAR. sporting facilities to the area, and cancer this year. emotional workingexperience. for NASCAR Interestingly, Spencer doesn’t have a family Bicycling Magazine Of adults diagnosed with {history of cancer, but the relationships he has made through his charity make him feel a part of cancer today, 64% will be living five ye the cancer community. “While I may be standing ars from now. on the other side of the fence waving my hand, I want people to know ‘I get it’ and will spread the One in three word on this side,” says Spencer. In fact, he has people will Butler Collegian be diagnosed with been so successful spreading the word on cancer cancer awareness, he has received the Lance Armstrong during their lifetime. Foundation’s Messenger Award each of the past two years. But to Spencer, it is just one more Three in four opportunity to help someone stricken with cancer. families will In particular, Spencer recalls how Brandon care for a family member Elam, who is still fighting cancer, was rallying from with cancer. the disease last year and had an opportunity to* meet Lance Armstrong through Spencer’s * achievements with the foundation. But instead of AMERICAN CANCER CANCER FACTS AND SFIGUREOCIETY,S 2004 accepting the Messenger Award for himself, Charlotte magazine Spencer called Brandon up to the stage with Lance and presented the award to him. “As long as I keep receiving the award, I’ll keep bringing people ! down with me,” Spencer said. While the event’s annual contributions to the Spencer Lueders Wants Your Booty... Lance Armstrong Foundation and other local Charlotte Health & Fitness AND YOUÕVE GOT JUST 24 HOURS TO GIVE IT UP charities have grown from $6,000 in 2002 to over $350,000 last year, Spencer has set a goal to reach BY JOE NUSS $1 million and spread the event to cities Spencer Lueders wants your booty on your bike, riding the “Booty Loop” throughout the United States to raise even more in Charlotte starting at 7 p.m., July 27 in Charlotte. Of course, don’t forget the money. “There’s a ‘Booty Loop’ in every city,” Spencer says, “We just have to find it!” d Charlotte Taste booty, your charitable contributions to help support the cancer community. 50 While Spencer’s annual charitable event, 24 Hours of Booty, actually derives For more information on the 24 Hours of Booty an CYCLING its name from a stretch of road nicknamed the “Booty Loop” (in part for the what you can do to help fight cancer, check out workout your glutes get from riding on it), it has also come to be a metaphor www.24hoursofbooty.com. You can also learnght cancer more at FOR for the journey of those afflicted with cancer.hours, which isn’t an easy thing to do these days.” about Brandon Elam and his battle to fi CASH Since the bike course is closed to traffic, many www.brandonelam.com. SouthPark Magazine AND The nation’s only 24-hour road-cycling charity cyclists have the opportunity to watch the sun rise A CAUSE event is strategically started in the evening so while reflecting on their own journey or possibly a PHOTOGRAPHY BY TAMARA LACKEY riders can experience their own journey from journey of someone they know currently fighting WWW.ENDURANCEMAG.COM darkness to light. “It’s a unique cycling event,” says cancer. In any case, it often proves to be an Spencer, “because among other things, it requires Called the 24 Hours of Booty Ride, people to concentrate on a singular thing for 24 Business Leader, This Fund-Raiser Is No Joke MAR.07 Endurance * Charlotte Edition Though other cities have plenty of inviting in- town routes for cyclists and runners, there’s just one Booty Loop. And it’s in Charlotte, a 3-mile Pedal Alone, but Not for Long stretch of city roads ci Though the Booty Loop is uniquely Creative Loafi ng and around Queens Universityrcling through of Charlotte. Myers Park Charlotte’s, it took a transplanted Texan to come Wome For nearly 20 years, after-work exercisers have up with the idea of riding it to benefit cancer en In Bu embraced the shaded, leafy route, though the research. Spencer Lueders, a NASCAR attorney siness origin of its name is lost in history. “We’ve heard who started riding it after he moved to Charlotte An indepth look at some of the most Today’s Charlotte Woman all sorts of stories,” says in the late ‘90s, decided in 2002 that he’d collect can all take our guesses.” cyclist Patti Weiss. “We sponsorships and ride it 24 hours straight to raise unique and successful businesses in theremarkable greater Charlotte female entrepreneurs area. running In the last several year money for the foundation. Though he’d had no fame far beyond athletics, circles.the route Those has gained who Endurance Magazine follow humanitarian efforts one of the country’s know it as th raisers for the cancer-fightinglargest Lancegrassroots Armstronge sitefund- of How many people can say that they were literally helped Foundation. pushed up a hill by Lance Taylorsville Times It’s the 24 Hours of Booty ride, in which 1,370 Armstrong? cyclists last year solicited sponsorships and raised Just ask Patti Weiss, $750,000 for cancer research. This year, on July executive director of 24 Hours of 25-26, they’re going for $1 million. Booty, Inc. During a recent visit to The Baltimore Sun They’re ordinary bicycle riders, not racers, Austin, Texas for a Lance though there are some serious athletes among Armstrong Foundation event, Patti them, says Weiss, the organization’s executive and other representatives from 24 director. “We have folks Hours of Booty were treated to a The Columbia Flier mountain bikes, some on cruiserthat come bikes, out someand ride on private bike ride with Lance their racing bikes, but Armstrong. Just when it was Patti’s they’re not racing.” turn to take her photo with Lance, Spencer Lueders, left, and Lance Armstrong. they started ascending up a huge hill, Howard County Times which ended up being a good thing. Lance literally gave Patti a helping hand and pushed her up the hill while cheering her on. Talk about inspirational, which also sums up Howard Magazine Patti’s very being. A cancer survivor and head of a very successful charity organization that raises funds for the fight against cancer, Patti Patti Weiss, Executive Director exemplifies the courage, strength 24 Hours of Booty, Inc. and the power of fresh beginnings. DiagnosedWBTV with Weekendbreast Weatherwww.24hoursofbooty.org TELEVISION journey into an opportunity to be proactive withFRI her r SAT ability to give hope to cancer patients across the globe, Pa SUN cancer in December 2000, Patti turned her cancer power that can come from being an athlete. An avid cycecovery and her life. Inspired by Lance Armstrong and his From page 1 since her diagnosis. A few p.m. tti discovered the sport of triathlon and the strength and T-storms Possible WBTV 3 News An extra-large showers Scattered I’ve been through as a cancer survivor, Setting the wheels in motion Today, she heads up 24 Hours of Booty,High Inc., 92 whichlist andrunsT-storms triathlete, the Official Patti 24-Hour has competed Cycling in Event four triathlonsof the Lance Will ‘WALL-E’ Armstrong Foundationserving of Low 68 High 90 doing this?’” Weiss said. “I was so moved Both Weiss and Lueders hinted at plans Low 68 High 88 be another Pixar ‘Nacho’ Low 70 by this I started sobbing in bed, but I was to launch cycling loops nationally in other cancer awareness, supportand cancer the only research 24-hour andAudited road programs circulation: cycling 45,000 charity event in the country. Its mission is to increase masterpiece? hooked from that very moment.” Weiss cities to benefit the Lance Armstrong The Keep Pounding Fund at Carolinas Medical Center a explained that many cancer survivors see Foundation and local cancer organiza- Volume 7, Number 26 • June 27-July 3, 2008 page 39 the same in Armstrong – a model for tions. “The format is unique from the 1,360 riders of all ages and cycling abilities participated in Carolinas NewsChannel 36 and raise funds for The Lance Armstrong Foundation, CHARLOTTE achievement in a strong desire to return cycling perspective,Volume but5, Number how well 24 •it June is 16-22, 2006 www.thecharlotteweekly.com “Booty Loop” in Myers Park and raised moreInside than $750,000 ... to help fight cancer. to physical well-being – a recovery, and a received from the cancer community nd the Brain Tumor Fund for the Carolinas.www.thecharlotteweekly.com More than triumph over cancer. gives us inspiration to take this out to page 34 An independent, award-winning and locally owned newspaper Weiss found the 24 Hours of Booty other communities,” Lueders said. last year’s event where they rode laps on the famed after being a patient, volunteer and then Marked byChanging modesty, Lueders is adept lives 24 hours at a time On the road again employee for Presbyterian Hospital’s at deflecting attention regarding the With Charlotte event at capacity, 24 Hours An independent and local (WCNC–TV) Strides to Strength nutrition and exercise event’s popularity. “I’m taken aback that This article appeared in the January 2008 issue of How one three-mile loop turns helplessness into hopefulness ly owned newspaper of Booty moves to Maryland and beyond WEEKLY, PRO program for individuals with and recover- people look at me as starting something 704-969-3642. ing from cancer. Weiss continued to gain that’s affected them personally or given for the Lance Armstrong Foundation. The 24 Hours of Inside this issueCharlotte WeeklyPros Communications and WBT partner to bring the city’s physical strength, competing in her first them a (way to) honor people or share ook around. Pick out two people. Booty was born. Hometown Hero to newsprint. Eachmagazine. week Copyrightedin this section, 2008 by Pros Coms, LLC, Charlotte, NC, 5K in 2002 and participating in five their story and that’s amazing that that’s [email protected] Regan White One of the three of you will be diag- by Regan White What began in November 2001 as one man’s mission to triathlons in the past two years – despite something I created,” he said. Even more [email protected] In 2003, the public was you’ll find recognition of a community hero identified by nosed with cancer during your life- cer. Soon, the father-son journey spurred officially invited to join in the cycle Charlotte’s three-mile Myers Park Booty Loop for 24 FOX Charlotte (WCCB–TV) a preventive mastectomy and hysterecto- amazing is the fact that cancer is not in News Talk 1110 WBT is weeks prior. We’re proud of these Ltime, according to the American Cancer by a love for cycling and respect for a ride – the nation’s only 24- hours to raise money for cancer research and support is my in 2005 after she tested positive for Lueders’Society. personal With or 10 familymillion Americanshistory. living revered hero quickly switched gears into hour, closed-course, fully supported char- Transportationstandout citizens and honored to share their stories.blossoming into a national enterprise. COMMUNICATIONS the BRCA 2 breast cancer gene. “The “(Cancer) touches everyone, and I’ve ity cycling event complete with camping with or beyond cancer and with 1.3 mil- something greater. “I decided to raise heads the wrong more I challenge myself, the more I feel met so lionmany more people who that will it’sbe diagnosedvery real tothis year, money (for the foundation) because I was and round-the-clock socializing. One Grab s’mores, join Booty breaks away strong and really alive,” she said. She me,” he said. “I’m trying to get the mes- hundred cyclists participated, raising way on Segways one is hard-pressed to find anyone not a cyclist and a fan of Lance’s, but then it the Great American Since its inception, 24 Hours of Booty, an official Lance organized a Strides to Strength team for sage outsomehow to the people affected that by haven’t the disease. been Stag- kind of took on its own meaning. Part of more than $33,000. Last yearThis 825 riders week’s Hometown Hero is SpencerBackyard CampoutLueders of CharlotteArmstrong Foundation fundraiser and the only known 24- the 24 Hours of Booty in July 2004, the affected yet that eventually it (cancer) raised more than $250,000, and this year page 8 WBFF FOX–45 the journey has been understanding can- WBFF FOX–45 gering statistics and innumerable stories hour charity cycling ride, has raised more than $1 million same year that Strides to Strength will affect you.” more than 1,000 riders are expected to hit of friends and loved ones who have cer, and that is by far the bigger issue,” page 5 for the LAF and local cancer causes such as the Brain To read these articles became the first program in North A recentvaliantly lung battled cancer cancer diagnosis can leave for you a feel- Lueders said. the streets July 28-29 for the fifth annual Spencer Lueders is the epitome of the word hero. A NASCAR patent attorney Tumor Fund for the Carolinas and Carolinas Medical Carolina to receive recognition and fund- close triathlon friend of Weiss’ brings the ride, raising a projected $400,000 that ing helpless, like you’re just spinning your The following year found Lueders by day, Spencer runs a successful charitableCenter’s organization Keep Pounding Fund. during Each his year spare thousands have ing from the Lance Armstrong message home. “It makes me realize that will benefit both the Lance Armstrong wheels. It is only fitting then that a hum- astride his bike, coasting along a 2.97- crowded Queens University of Charlotte’s athletic fields, Foundation. “(The 24 Hours of Booty) … cancer pervades everything and affects mile circuit bounded by Queens Road Foundation and The Brain Tumor Fund time. ble Charlotte attorney, cycling a tree-lined lovingly transformed into “Bootyville” headquarters every was everything I loved in one little pack- everyoneroute andin Myers that’s Park, why shouldwe’re out serve doing as a cat- West, Hopedale Avenue, Queens Road for the Carolinas. Morning Show July, to camp out, commune and cycle. age – cycling, the Lance Armstrong this alystevent,” for she fighting said. cancer“I’ve been – putting struggling all that and Selwyn Avenue. (The route – a Much more than a cycling event, the Now in its seventh year, 24 Hours of Booty has sold out its July 25-26 He is the founder and president of Charlotte-basedSo it’s little surprise 24 Hours that the eventof Booty, has grown Inc., beyond its Charlotte event and has opened registration for its first national event, Foundation, cancer awareness and fund (withwheel my friend’sspinning diagnosis) to good use. and it’s really favorite of cyclists and runners – is ride has become a celebration, a destina- and others, go to Queen City confines. Eight weeks before this year’s July scheduled for September in Columbia, Md. CW file photo raising,” Weiss said. “Where else are you great for me to be able … to do some- dubbed the Booty Loop, most likely for tion for riders of all abilities, and a rally for which runs the official 24-Hour Cycling Event of the Lance Armstrong going to find that?” She now serves as the thing. I think that’s the appeal of becom- community members affected by cancer. 25 and 26 ride, now capped at 1,200 riders, the event Pedaling for positive change the course’s incline and muscle-toning The name, inspired by the Myers Park neighborhood loop event’s executive director. ing involved in events like this – you feel “You have people out there … who are still Foundation and the only 24-hour road reachedcycling capacity. charity And event with high in thehopes, country, the organization In 2001, attorney Spencer Lueders effects.) Ruminating on another distinc- already nicknamed by runners and cyclists, has required The ride has distinguished itself both like you’re making a difference.” After a tive way to raise resources and awareness bald (from cancer treatment), and it gives The event’s mission is to increase cancerhas set awareness, its spokes to expandsupport nationally cancer this year with a biked all 470 miles of the Blue Ridge explanation for years and its acceptance outside Charlotte News 14 Carolina–Charlotte for its fund-raising efforts and promi- thoughtful pause, she added with a smile, of cancer, Lueders decided to bike the them something to strive for, … some- Catholic’s 24 Hours of Booty event scheduled for Sept. 6 and 7 in Parkway with his father in five days to research and programs and raise funds for The Lance Armstrong will benchmark the event’s success. nence as a noncompetitive cycling event “Andraise you money are.” ❑for the Lance Armstrong Booty Loop for 24 consecutive hours. thing they can participate in,” Lueders Muscatell Columbia, Md. Foundation, The Keep Pounding Fund at Carolinas Medical Center and the “It’ll be interesting to see how the Booty brand takes 24hoursofbooty.org. that invites participation from experi- Foundation, which provides resources Word quickly spread; in 2002, neighbors, said. heads Golf For Spencer Lueders, a NASCAR attorney, avid cyclist and the event’s founder, who set out alone on the Booty outside of Char enced cyclists and dedicated individuals and tools forWant individuals to help? living with can- cancer survivors, friends and community Brain Tumor Fund for the Carolinas. lotte. It took a while for people to warm who annually shake the dust from their For more information about the 24 members joined him as Lueders rode Inspiration, strength in action Super Team Loop years ago, the expansion is a testament to the up to the name,” Lueders said. “But I’m not willing to rust-lined Schwinns. “There’s a real com- Hours of Booty, or to ride, volunteer or more than 300 miles and raised $8,000 Patti Weiss knows what he means. page 41 Topz puts healthier spin spirit that has swelled behind the event from the very change it.” Weiss, a former Charlotte Latin School According to Lueders, it was easy to choose Maryland, WSOC–TV beginning. WSOC–TV munity feeling that goes on within that lit- make a donation, visit www.24hoursof- While riding his bike on in Myers Park’s “Booty Loop” in Myers Park one day, on burgers and fries home of the Ulman Cancer Fund for Young Adults. A tle three-mile loopFrom within thatpage 24 hours,” 1 booty.com. teacher, was diagnosed with breast cancer Lueders had an idea for an even bigger,“The one-of-a indicators (forkind growth) fundraising were there event. on that very Weiss said. in 2000 at age 35 – around the page 36 first ride,” he said. “I’ve said many times that I did 10 beneficiary of Booty’s Maryland ride, the organization was same time Lueders was forming With that inspiration, 24 Hours of Bootylaps the was whole born time inby myself.2002. The rest of the time (I was founded by Doug Ulman, a three-time cancer survivor I’ve been through as a cancer survivor, Setting the wheels in motion Spencer Lueders his first connection with the News joined by) people from the cancer community who came who is also president of the LAF. doing this?’” Weiss said. “I was so moved Both Weiss and Lueders hinted at plans ...... Lance Armstrong Foundation. Education out and rode for different reasons. It got me thinking.” “When we were looking at going national, the most by this I started sobbing in bed, but I was to launch cycling loops nationally in other ...... 8 Weiss admitted that while her hus- Since itsPlanner inception, the event has grown from one person to more than 1,370 important thing to me was having the right partnership in Weather Channel Crawl hooked from that very moment.” Weiss cities to benefit the Lance Armstrong ...... 18 He wasted no time in rolling the event out to the band (an avid cyclist) and mother- Sports public months later in June 2003. “The growth has been place,” Lueders said. “The Ulman Cancer Fund addresses explained that many cancer survivors see Foundation and local cancer organiza- riders who raised more than $752,000...... in 2007, surpassing24 the $500,000 fundraising goal. This year, 24 in-law (a breast cancer survivor) Arts amazing,” he said. “The real test will be in the Baltimore youth cancer, which is an area we wanted to go into the same in Armstrong – a model for tions. “The format is unique from the Hours HOMEof Booty SHOPPING is expanding nationwide,...... with an event scheduled26 in Maryland this summer. As a result were die-hard Armstrong fans, she Books area to see how we do.” because the cancer stats for young adults have actually achievement in a strong desire to return cycling perspective, but how well it is ...... 19 ...... 32 didn’t really get it. That changedof in his EDUCATIONefforts, Lueders has receivedCulinary numerous accolades, including being named a finalist for the first- gotten worse in the last couple years, and we want the to physical well-being – a recovery, and a received from the cancer community ...... 20 ...... 35 July 2001 when Weiss, after a CULINARY Crossword Rolling out the Booty brand younger set to be participating in 24 Hours of Booty now triumph over cancer. gives us inspiration to take this out to ever NASCAR Home...... 26 Depot Humanitarian...... Award, which36 included a $25,000 donation to 24 hours of mastectomy and lymph node sur- Movies The event has had a compelling trajectory. It’s not a so they stay with us for the next 20 years.” WTHR-TV (Indianapolis) Weiss found the 24 Hours of Booty other communities,” Lueders said. ARTS ...... 38 gery, experienced the worst throesBooty...... 30 Even better, Columbia came with its own loop. “The after being a patient, volunteer and then Marked by modesty, Lueders is adept Classifieds race and it caters to a wide range of participants, from of her chemotherapy. CROSSWORD ...... 39 loop up there is great and everyone rides on it just like employee for Presbyterian Hospital’s at deflecting attention regarding the ...... 32 44 professional cyclists and cancer patients to survivors and A shadow passed over Weiss’ nor- ON THE TOWN new riders. People can enter and exit the loop at any they do down here,” Lueders said. “They don’t call it the Strides to Strength nutrition and exercise event’s popularity. “I’m taken aback that mally laughter-filled face as sheLueders is a true visionary. For his attention and dedication to inspiring cyclists of all ages and skill ...... 33 Zone A time, so while some pedal the full 24 hours, many ride Booty Loop yet, but they probably will after our ride.” program for individuals with and recover- people look at me as starting something recounted how she lay in bed,levels,MOVIES and remaining true to the cause of making a difference for cancer research, Lueders is this ing from cancer. Weiss continued to gain that’s affected them personally or given ...... 34 only a few or come just to support family and friends. Patti Weiss, 24 Hours of Booty’s executive director, nauseated and fatigued and PLANNER said registration for the Maryland ride has been picking physical strength, competing in her first them a (way to) honor people or share week’s WBT Hometown Hero. WUSA-9 (DC) watching, of all things, the Tour de ...... 39 Photo courtesy of 24 Hours of Booty SPORTS up steam, with cross-pollination from Charlotte riders 5K in 2002 and participating in five their story and that’s amazing that that’s France. She watched Armstrong ...... 40 triathlons in the past two years – despite something I created,” he said. Even moreWhile many avid cyclists and corporate teams participate in the 24 Hours of Booty each year, the course is marked with just as many children and families who set out on touring bikes to show their support for those affected by cancer. Here, David heroically pass competitor Jan CLASSIFIEDS a preventive mastectomy and hysterecto- amazing is the fact that cancer is notBlackman, in a member of last year’s leading fund-raising team the Carolina Flyers, leads the pack on yet another turn of the Ulrich on the L’Alp Duez. “It just ...... 47 Booty Loop course. (more on page 16) my in 2005 after she tested positive for Lueders’ personal or family history. struck me to my core and I the BRCA 2 breast cancer gene. “The “(Cancer) touches everyone, and I’ve thought, ‘How is this man, who’s more I challenge myself, the more I feel met so many people that it’s very real to been through so much more than strong and really alive,” she said. She me,” he said. “I’m trying to get the mes- This article appearedReal Estate Listings in the May 30-June 5, 2008 issue of the Charlotte Weekly, 1421-C Orchard Lake Drive, Charlotte, NC 28270, (704) organized a Strides to Strength team for sage out to the people that haven’t been (more on page 5) the 24 Hours of Booty in July 2004, the affected yet that eventually it (cancer) 849-2261. pages 24-25 same year that Strides to Strength willwww.thecharlotteweekly.com affect you.” Charlotte Weekly • June 16-22, 2006 • Page 5 Midtown Zone became the first program in North A recent lung cancer diagnosis for a RADIO Carolina to receive recognition and fund- close triathlon friend of Weiss’ brings the ing from the Lance Armstrong message home. “It makes me realize that Foundation. “(The 24 Hours of Booty) … cancer pervades everything and affects was everything I loved in one little pack- everyone and that’s why we’re out doing age – cycling, the Lance Armstrong this event,” she said. “I’ve been struggling Foundation, cancer awareness and fund (with my friend’s diagnosis) and it’s really ESPN Radio raising,” Weiss said. “Where else are you great for me to be able … to do some- going to find that?” She now serves as the thing. I think that’s the appeal of becom- event’s executive director. ing involved in events like this – you feel The ride has distinguished itself both like you’re making a difference.” After a for its fund-raising efforts and promi- thoughtful pause, she added with a smile, nence as a noncompetitive cycling event “And you are.” ❑ 106.5 The End (WEND–FM) that invites participation from experi- enced cyclists and dedicated individuals Want to help? who annually shake the dust from their For more information about the 24 rust-lined Schwinns. “There’s a real com- Hours of Booty, or to ride, volunteer or munity feeling that goes on within that lit- make a donation, visit www.24hoursof- tle three-mile loop within that 24 hours,” booty.com. Weiss said. Lite 102.9 (WLYT–FM) 801 E. Morehead St. Suite 308 Charlotte, NC 28202 96.1 The Beat (WIBT–FM) 99.7 (WRFX–FM) toll free 877.365.4417 | local 704.365.4417 WBT 1110–AM [email protected] WFAE 90.7–FM

www.thecharlotteweekly.com Charlotte Weekly • June 16-22, 2006 • Page 5 7 Sponsorship 2016 Sponsorship Kit Benefits

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