Indianapolis 2016 24hoursofbooty.org Sponsorship Kit 1 What is 2016 Sponsorship Kit 24 Hours of Booty? BENEFITING CANCER CHARITIES THE EVENT ® LIVESTRONG 24 Hours of Booty is the LIVESTRONG® provides the practical information and premier organization for tools people with cancer need to live life on their own integrating community can- terms. The LAF serves its mission through advocacy, cer fundraising and cycling public health, and research. to engage communities in support of cancer survivor- Levine Cancer Institute ship and navigation programs. The Levine Cancer Institute is changing the course of Originally founded in 2002 cancer care by removing the barriers that separate pa- in Charlotte, North Carolina, tients from access to world- class research, breakthrough 24 Hours of Booty has raised treatments and quality care. Their cancer network con- more than $15 million dollars sists of 13 cancer care locations across the Carolinas. to support local and national 24 Hours of Booty funds the Genetics, Survivorship and cancer-fi ghting programs. Wellness Program. Now held on Booty Loops in major cities across the Unit- ed States, 24 Hours of Booty Levine Children’s Hospital hosts cyclists from around the Levine Children’s Hospital is the most comprehensive country as they ride in hon- children’s hospital between Atlanta and Washington, DC, or and support of the cancer helping children receive high-quality care close to home community. and family, no matter their medical needs. The facility treats more pediatric patients per day than any other hos- The goal of each 24 Hours pital in North Carolina. of Booty is to provide an ex- traordinary event that is safe, fun, and open to all levels of IU Simon Cancer Center cycling ability, while bringing Located in Indianapolis, the IU Simon Cancer Center’s cancer awareness to the com- mission is to advance the understanding, prevention and munity, and raising funds for treatment of cancer throughout Indiana and the world noteworthy cancer charities. with patient-centered care, acceleration of promising Participants can ride as far science and collaborative educational programs. as their inspiration takes them, in teams or solo. Riders can cover three miles to 300 The Ulman Cancer Fund for Young Adults (UCF) miles or more. Because the The UCF was established in 1997 by Doug Ulman, a course is situated on a two– three–time cancer survivor who now serves as President to three–mile loop, cyclists are and CEO of the Lance Armstrong Foundation. The UCF’s never far from the fi nish line. mission is to support, educate, and connect young adults The event features round– affected by cancer. the–clock road closure with police support, fully–catered meals and beverages, free camping, free bike support, great fundraising awards, and many free products and sam- ples. The fun and energizing atmosphere is also perfect for spectators, friends, families, and supporters. 801 E. Morehead St. Suite 308 Charlotte, NC 28202 toll free 877.365.4417 | local 704.365.4417 [email protected] 4 What is 2016 Sponsorship Kit Our Cause? THE CAUSE Fundraising efforts benefi t LIVESTRONG® and other lo- cal cancer charities within or around the host city. The ride itself is a meaningful experi- ence for riders and support- ers of the event. Participants include cancer survivors cel- ebrating life, strength, family, and friends who ride in hon- or of a loved one affected by cancer, or in memory of a loved one who lost the battle with the disease. The event unites people who are pas- CANCER STATISTICS sionate about cancer survi- vorship, knowledge, progress, • Nearly 13.7 million Americans are currently living with, through or and support. beyond cancer. • Cancer is the second most common cause of death in the US, exceeded only by heart disease, accounting for nearly 1 of every 4 deaths. e 24 Hours of Booty • More than 1.6 million people in the U.S. (including 52,550 in North Carolina; 26,390 in South Carolina; 30,680 in Maryland; 2,840 in D.C.; experience represents and 35,560 in Indiana) will be diagnosed with cancer this year. hope, challenge, • Of adults diagnosed with cancer today, 67 percent will be living remembrance, fi ve years from now. and celebration. • Nearly 1 in 2 men and 1 in 3 women will develop cancer during their lifetime. • Three in four families will care for a family member with cancer. WHY • The National Institutes of Health (NIH) estimates that the overall costs of cancer in 2009 were $216.6 billion. CANCER Although 24 Hours of Boo- • Cancer is expected to claim the lives of nearly 585,720 people in the U.S. this year, including 18,980 lives in North Carolina; 9,950 lives in South Caro- ty is an extraordinary event lina; 10,500 lives in Maryland; 1,010 lives in D.C.; and 13,370 lives in Indiana. from a cycling perspective, the event’s focus is increasing (Source: American Cancer Society, Cancer Facts & Figures 2014) awareness of cancer patient • Today, cancer is the leading disease killer among 20- to 39-year olds. While navigation and survivorship both younger and older patients are seeing improvements in survival rates, programs on a local and na- the rates for young adults have improved far less, and the gap is worsening. tional level, spreading hope, As a result of this lack of progress in survival improvement since 1975, young and supporting the mission of adults diagnosed with cancer today have a worse prognosis than those important cancer programs diagnosed 25 years ago. and charities. (Source: The Ulman Cancer Fund for Young Adults) 801 E. Morehead St. Suite 308 Charlotte, NC 28202 toll free 877.365.4417 | local 704.365.4417 [email protected] 5 Will I Reach 2016 Sponsorship Kit EveryBooty? PARTICIPANTS ARE: WELL–EDUCATED • 82% of 24 Hours of Booty participants have a four–year degree or higher • 29% of participants have a graduate degree WELL–FUNDED • 53% of 24 Hours of Booty participants are 30–49 years old. 24 Hours of Booty riders raise an average of $587 each. • 51% of participants earn $100,000 + per household • The average 24 Hours of Booty team has 8 riders and raises $4,000! • Average participant exceeds fundraising goal. WELL-CONNECTED • 24 Hours of Booty riders come from 26 different states. • The nations largest companies host teams at 24 Hours of Booty THE CYCLING COMMUNITY Here are a few of the facts about the cycling community and the demographics in the United States: • Cycling is the second most popular recreational activity behind walking. • There are over 63.3 million recreational cyclists in the U.S. • The average cyclist is young and affl uent. • The median age of U.S. cyclists is 32. • 87% of cyclists are between the ages of 18 and 44. • 55% are male. 45% are female. • The median household income of U.S. cyclists is more than $80,000. • 62% are highly brand loyal. • 75% have attended college. • Cycling is the number one fi tness and health activity among doctors and lawyers over the age of 40. • 17 million bicycles are sold in the United States each year. • The mean price for a professional racing bike is $3,500. • The household income for 45–49 year old licensed racers is $95,940. (Source: Simmons, MRI, USA Cycling Membership, Bicycling Magazine) 801 E. Morehead St. Suite 308 Charlotte, NC 28202 toll free 877.365.4417 | local 704.365.4417 [email protected] 6 What is Booty's Exposure? 2016 Sponsorship Kit MEDIA ENDURANCE MAGAZINE — EXPOSURE THE MAN BEHIND THE BOOTY 24 Hours of Booty provides This article traces back to the beginning its sponsors up to 3 million of Booty and the ever increasing impacts adver-tising impressions each • endurancemag.com MARCH 2007 the events have on the cancer community. FREE! year. Since the inception of 24 Shown below are other Howardexcerpts Magazine from Hours of Booty in 2002, media articles published in . exposure has increased each … and so does Lance TO GIVE IT UP! SouthPark Magazine YOU’VE GOT JUST 24 HOURS and year, including: Annual Cycling Season Preview To read these articles and others, go to PRINT whether you race to win or ride for fun we’ve got an event for you 24hoursofbooty.org. The Charlotte Observer The Charlotte Weekly SPECIAL INSERT SPRING Runningfeet) Shoe Review Charlotte Agenda (all the latest for your SPENCER LUEDERS: THE MAN behind Charlotte Business Journal retailers, clubs/teams, and individuals buying, selling, and swapping new and used cyclingthe and BOOTY More than 10 million //// Announcing The triathlon equipment. Americans are currently Although he won’tBY see JOE it built NUSS for a few • PHOTOGRAPHYyears, BY TAMARA LACKEY Spencer is also the founder of the local charity living with, through or Spencer is also working on a deal to bring a 250- CAT 2 CYCLIST SPENCER LUEDERS DOESN’T GET TO beyond cancer. CARRBORO CLASSIC ride 24 Hours of Booty, an event he created while meter concrete velodrome. to Rock Hill, SC. It will be Charlotte Five on an initial 470-mile ride with his father on the the only one in theRIDE Southeast MUCH and will ON also THE feature ROAD THESE DAYS. Like any Blue Ridge Parkway back in 2001. He raised $6,000 mountain biking trailshusband and climbing and walls. father of three, he devotes a lot of his Yeah, that’s right: Spencer Lueders works for More than 1.3 million Long Course Duathlon that year, and only five short years later, his official “Some people playattention in fantasy to leagues his wifeand online and children, making people in the U.S.