Sponsorship Opportunities

SPONSORSHIP OPPORTUNITIES

Sept. 30–Oct. 1, 2020 ABOUT US...... 2 KEYNOTE SPEAKER...... 7 MEMBER COMPANIES...... 2 MEAL SPONSOR...... 8 Fairmont Chicago, Millennium Park SPONSORSHIP OPPORTUNITIES...... 3 EXHIBITOR...... 8 200 N Columbus Dr Chicago, IL 60601 ATTENDEES...... 3 BREAK SPONSOR...... 9 312-565-8000 SPONSORSHIP PACKAGES...... 4 BEVERAGE STATION SPONSOR...... 9

NETWORKING RECEPTION...... 5 LANYARD/BADGE SPONSOR...... 10

WELCOME RECEPTION...... 6 SPONSORSHIP FORM...... 11 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

ABOUT US

The Home Improvement Research Institute (HIRI) is a membership-based, independent, not-for-profit organization of manufacturers, retailers/wholesalers and allied organizations in the home improvement industry. Its mission is to be recognized as the primary authority for effective, useful information about home improvement products and services in North America.

HIRI’s primary research encompasses baseline and tracking studies that profile the characteristics, attitudes and buying behaviors of consumer and professional remodeler customers. Research is proprietary to member companies and is geared to meet the individual needs of the institute’s membership base while gathering data that accurately gauges trends in the market.

MEMBER COMPANIES

MANUFACTURER Lonza RETAILER/WHOLESALER 3M Lutron Electronics Ace Hardware A. O. Smith Water Products Marvin Windows & Doors BMC Stock Holdings Andersen Corporation Masco Corporation Ferguson Enterprises Armstrong Ceilings Metrie JC Penney Armstrong Flooring MTD Products Lowe’s Companies The Azek Company Owens Corning Lumber Liquidators Bemis Manufacturing Pella Corporation Orgill Benjamin Moore & Co. Ply Gem ProBuild Broan-NuTone PPG Industries The Home Depot Caesarstone Rinnai America Corporation True Value Company Chamberlain Group Robert Bosch Tool Corporation Chervon (HK) Limited RPM PUBLISHER/MEDIA Dupont Schlage Discovery Inc. Electrolux Scotts Miracle-Gro Google Elkay Sherwin-Williams Hanley Wood Fiskars SHUR-LINE Meredith Corporation Flexon Industries ShurTech Taunton Publishing Formica Simpson Strong-Tie Trusted Media Brands Fortune Brands Home and Hardware Spectrum Brands GAF Toro Company OTHER MEMBERS Generac Power Systems Toughbuilt Dividend Finance Henkel Universal Forest Products ECN Capital Corp. Husqvarna Group USG Corporation FS Brands Hyde Tools VELUX HomeAdvisor JELD-WEN Wagner Spray Tech Houzz Johns Manville Corporation WD40 Joint Center for Housing Studies Kohler Co. Werner Ladder of Harvard University Legrand Whirlpool Corporation National Kitchen & Bath Association Leviton Manufacturing Company North America Retail Hardware Association LIXL Water Technologies PNC Financial

2 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

SPONSORSHIP OPPORTUNITIES

The HIRI Home Improvement Insights Summit is a two-day event featuring research-based presentations from the leading researchers, economists and thought leaders in the industry.

LAST YEAR’S PRESENTERS INCLUDED THE FOLLOWING AND MORE:

ATTENDEES

In 2019, 240 industry professionals attended this event. Their primary job functions were business/product development and research, and their top titles were managers, executives and directors. The majority attended on behalf of manufacturers, retailers/wholesalers, service providers and publishers from nearly 30 states and Canada.

BY FUNCTION BY TITLE

29% Business/Product Development 12% 28% Research Analyst 32% 17% Marketing Manager 28% Director 15% Executive Management

7% Sales 28% Executive 4% Other

LAST YEAR’S ATTENDEES INCLUDED THE FOLLOWING AND MORE:

3 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

SPONSORSHIP PACKAGES

PLATINUM GOLD SILVER BRONZE

Networking Welcome Keynote Beverage Lanyard/ Reception Reception Speaker Lunch Breakfast Exhibitor Break Station Badge $25,000 $20,000 $10,000 $6,000 $5,000 $5,000 $2,500 $2,500 $2,000 1 Available 1 Available 1 Available 2 Available 2 Available 10 Available 3 Available 2 Available 1 Available

REGISTRATIONS

Complimentary 6 4 2 2 2 2 1 1 1 Summit Registrations

RECOGNITION

Branded Networking Event with Cocktails Full Bar Beer/Wine and Appetizers

Table Top Marketing (flyer, flowers, etc.)

One Branded Email to Attendees

One Branded Mention in HIRI Newsletter

Branded on Bottom of HIRI Summit Emails

Branded Reception Signs (large signs and table signs)

Social Media Mentions

Recognition as Exhibitor/ Sponsor on Name Badge

Recognition as Exhibitor/ Sponsor on Board and Main Screen

Recognition on hirisummit.com and Notebook

Printed Marketing Material Available in Meal or Networking Area

Sponsor Tent Cards on Tables in Meal or Networking Area

Tent Cards with Logo on Break and Beverage Tables

Lanyard with Sponsor Logo Distributed with Name Badge

SPEAKING

Five-Minute Speaking Opportunity

Three-Minute Speaking Opportunity

LIST ACCESS

Attendee List Access 14 Days Prior to the Event

EXHIBIT

One Skirted Table with Two Chairs for Two Days

4 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

PLATINUM NETWORKING RECEPTION

$25,000 As the exclusive platinum sponsor, you will gain maximum exposure to Summit attendees, 1 Available the leading manufacturers and retailers in the home improvement industry. This includes your brand on Summit materials, signage and digital media prior to and during the annual event. It culminates with your company sharing with the audience what your organization does for home improvement before you host all guests with a reception of cocktails and hors d’oeuvres.

REGISTRATIONS • Six complimentary full-access Summit registrations • Additional registrations may be purchased at HIRI member rate

RECOGNITION • Branded networking event with cocktails and appetizers (full bar) • Table top marketing (flyer, flowers, etc.) • One branded email to attendees • One branded mention in HIRI newsletter • Branded on bottom of HIRI Summit emails • Branded reception signs (large signs and table signs) • Social media mentions • Recognition as exhibitor/sponsor on name badge • Recognition as exhibitor/sponsor on board and main screen • Recognition on hirisummit.com and notebook • Printed marketing material available in meal or networking area • Sponsor tent cards on tables in meal or networking area

SPEAKING • Five-minute speaking opportunity

LIST ACCESS • Attendee list access 14 days prior to the event

EXHIBIT • One skirted table with two chairs

5 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

GOLD WELCOME RECEPTION

$20,000 Be the first sponsor attendees see as they arrive for the home improvement industry’s best 1 Available insights event. Your brand will be prominent across all media leading up to the Summit as well as on all materials throughout the event. Start the Summit off with your opening remarks that share with all attendees the benefits your organization has to offer as you kick off a two-hour welcome with beverages and food.

REGISTRATIONS • Four complimentary full-access Summit registrations • Additional registrations may be purchased at HIRI member rate

RECOGNITION • Branded networking event with cocktails and appetizers (beer-wine) • One branded mention in HIRI newsletter • Branded on bottom of HIRI Summit emails • Branded reception signs (large signs and table signs) • Social media mentions • Recognition as exhibitor/sponsor on name badge • Recognition as exhibitor/sponsor on board and main screen • Recognition on hirisummit.com and notebook • Printed marketing material available in meal or networking area • Sponsor tent cards on tables in meal or networking area

SPEAKING • Five-minute speaking opportunity

LIST ACCESS • Attendee list access 14 days prior to the event

EXHIBIT • One skirted table with two chairs

6 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

GOLD KEYNOTE SPEAKER

$10,000 You will have the opportunity to open the first day of the Summit by sharing information on 1 Available your organization and your role in the home improvement industry as you introduce the keynote speaker. Your brand will also be prominently displayed through digital media and on-site signage prior to and during the Summit. Get your brand seen by hundreds of industry leaders on the most attended day of the Summit.

REGISTRATIONS • Two complimentary full-access Summit registrations • Additional registrations may be purchased at HIRI member rate

RECOGNITION • One Branded mention in HIRI newsletter • Branded on bottom of HIRI Summit emails • Social media mentions • Recognition as exhibitor/sponsor on name badge • Recognition as exhibitor/sponsor on board and main screen • Recognition on hirisummit.com and notebook

SPEAKING • Five-minute speaking opportunity

LIST ACCESS • Attendee list access 14 days prior to the event

7 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

SILVER MEAL SPONSOR

$6,000 LUNCH Kick off the day with a breakfast sponsorship or make your lasting impression 2 Available during the lunch break.

$5,000 BREAKFAST REGISTRATIONS 2 Available • Two complimentary full-access Summit registrations • Additional registrations may be purchased at HIRI member rate

RECOGNITION • Social media mentions • Recognition as exhibitor/sponsor on name badge • Company logo displayed on sponsor board and on screen in main event room • Recognition on hirisummit.com and notebook • Opportunity to place printed marketing material in meal area • Sponsor tent cards on tables

SPEAKING • Three minutes to share information with attendees following breakfast or prior to lunch

LIST ACCESS • Attendee list access 14 days prior to the event

SILVER EXHIBITOR

$5,000 Showcase your products and services while building relationships with buyers. Meet face to face 10 Available with the people who influence decisions while networking with colleagues and partners.

REGISTRATIONS • Two complimentary full-access Summit registrations • Additional registrations may be purchased at HIRI member rate

LIST ACCESS • Attendee list access 14 days prior to the event

EXHIBIT • One skirted table with two chairs

8 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

BRONZE BREAK SPONSOR

$2,500 Sponsor one of two morning breaks or an afternoon break, which includes snacks 3 Available and beverages to rejuvenate Summit attendees.

REGISTRATIONS • One complimentary full-access Summit registration • Additional registrations may be purchased at HIRI member rate

LIST ACCESS • Attendee list access 14 days prior to the event

BRONZE BEVERAGE STATION SPONSOR

$2,500 Keep the attendees awake and aware of your brand. Use this opportunity to brand beverage 2 Available stations with tent cards displaying your company information.

REGISTRATIONS • One complimentary full-access Summit registration • Additional registrations may be purchased at HIRI member rate

RECOGNITION • Social media mentions • Recognition as exhibitor/sponsor on name badge • Company logo displayed on sponsor board and on screen in main event room • Recognition on hirisummit.com and notebook • Tent cards with company information on beverage station tables

LIST ACCESS • Attendee list access 14 days prior to the event

9 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

BRONZE LANYARD/BADGE SPONSOR

$2,000 Your brand will be worn by every attendee when you sponsor the Summit name lanyard/badge. 1 Available This sponsorship includes a lanyard printed with your company logo and the option to place a card (no larger than 3” × 4”) on the back side of the name badge.*

REGISTRATIONS • One complimentary full-access Summit registration • Additional registrations may be purchased at HIRI member rate

RECOGNITION • Social media mentions • Recognition as exhibitor/sponsor on name badge • Company logo displayed on sponsor board and on screen in main event room • Recognition on hirisummit.com and notebook • Lanyard with sponsor logo distributed with name badge

LIST ACCESS • Attendee list access 14 days prior to the event

*Cards to be provided by sponsor, lanyards provided by HIRI

10 Sept. 30–Oct. 1, 2020 | Chicago, IL SPONSORSHIP

READY TO BE A SPONSOR?

For questions about the Summit and its sponsorship levels, benefits and pricing, please contact Pam Heidel at [email protected] or 317-982-3976.

To become a sponsor, complete our online form at hiri.org or email this form to [email protected] with the selected sponsorship package.

SPONSORSHIP FORM

COMPANY TYPE OF SPONSORSHIP

NAME Networking Reception Exhibitor

EMAIL Welcome Reception Break

TITLE Keynote Speaker Beverage Station

ADDRESS 1 Lunch Lanyard/Badge

ADDRESS 2 Breakfast

CITY, STATE, ZIP

PHONE