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Forever Brilliant

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Forever Brilliant SPECIAL EDITION The Bay Lights Grand Relighting Celebration FOREVER BRILLIANT ON JANUARY 30TH AT 7:25 PM SHARP, THE BAY LIGHTS RETURN FOR GOOD Join the celebration and stay for the fireworks on the waterfront as game week kicks off. Photo by Lance Guelfo Thanks to a generous community, The Bay Lights, created by artist Leo Villareal, will grace our skyline permanently. And thanks to ILLUMINATE, this iconic work will belong to the people of California forever. Watch The Bay Lights and opening of game week festivities live starting at 7 PM, January 30 on KPIX-TV 5. Photo by Lucas Saugen Photo by Lucas Saugen Photo by James Ewing 02 05 10 SEE THE LIGHTS MEET THE ARTIST SHINE IT FORWARD Be there January 30 when The Bay The Bay Lights creator, artist Leo Who do you love? Dedicate a light to Lights returns for the Big Game and Villareal, is renowned for orchestrating them in The Bay Lights, and your words beyond. Don’t miss the magical Lights complex, dazzling sculptures that and photo will shine forever. Donations On! moment and the Opening Day merge art, code and the most support ILLUMINATE’s public art pregame festivities. intangible medium: light. programs. 02 GRAND RELIGHTING Don’t miss the magical moment when The Bay Lights goes live permanently to kick off Super Bowl 50 Host Committee’s free-to-the-public festivities, fireworks, and week-long pregame celebration. WHEN Saturday, January 30, 2016 WHAT Relighting Ceremony, 7:25 PM.; Macy’s Fireworks Display, 7:30 PM. WHERE Embarcadero Pier 14 and Justin Herman Plaza, San Francisco Can’t make it to the waterfront? Watch KPIX-TV 5 live coverage starting at 7 PM. Photo by Lucas Saugen A BRILLIANT GIFT The Bay Lights is without question a Thanks to the vision and courage of creation of the artist, a reflection of Leo leaders within the Bay Area Toll Authority Villareal’s genius. and Caltrans, ILLUMINATE will officially gift the artwork to the people of California Yet because of its scale, it became a in exchange for ongoing stewardship of work of community — with hundreds, the installation. The Bay Lights belongs to even thousands of people generously the people, each and every one of us. coming together to make an impossible idea possible. Each one of us sacrificing Starting January 30 and shining from just a bit toward the shared goal of dusk to dawn thereafter, The Bay Lights creating something bigger than ourselves, will reflect out to the world the love and something none of us could accomplish generosity our community invested in on our own, something of extraordinary it — our beacon of possibility. beauty. Sincerely, Working together selflessly, we created magic. Not just once with The Bay Lights’ Photo by Vanessa Inn original run from 2013 to 2015, but twice — bringing the artwork back with all new LEDs designed to withstand the test Ben Davis of time, this time as an iconic permanent Founder/Chief Visionary Officer, fixture of the Bay Bridge. ILLUMINATE THE BAY LIGHTS AT A GLANCE 25,000 240 FEET LEDs shimmer nightly from dusk to dawn Length of the longest bridge cable 1.8 MILES 500 FEET Length of The Bay Lights from end to end Highest point of the installation $1 BILLION 100,000 FEET Dollar estimate added to the regional Length of cable for power, fiber, economy over the next 10 years and Cat 5 wires in the system See more about The Bay Lights and dedicate a light at illuminate.org. S:9.75” HEINEKEN HAS BEEN LIGHTING UP SAN FRANCISCO FOR YEARS. HEINEKEN AD 1 FULL PAGE S:20” HEI 004886 LOF_NEWS.indd 1 12/16/15 11:21 AM @ STUDIO#: B1122-003200-00.5 CLIENT: HEINEKEN Name WC OK Date Agency Job #: B1111-004886-00 Bleed: None Colors: 4CP VENDOR: PRODIGIOUS in NY Art Dir: SUNHYE MOON APP: CS6 PO #: 4700046626 Trim: 9.75” x 20” INK: Creat. Dir: -- File Name: HEI 004886 LOF_NEWS.indd Live: None FONTS: Futura (Medium Copy Wrtr: -- Condensed; Type 1) Media Type: Newspaper Scale Ratio: 1” : 1” Minion Pro (Regular; Traffic: Richard Delvechio OpenType) Issue Date: 1/24/16 Output % None LINKS: M_15116_ Prod: Richard Delvechio com_heinek- Creation Date: 12-11-2015 1:05 PM Actual Size: 9.75” X 20” en_15-11-23_195_09_ Acct. Mnger: ANDREW MCCREE OFF_240.tif Last Modified: 12-15-2015 3:32 PM Ad Size: Page 4C Non Bleed Proofreader: Publication: SF Chronicle Studio: Paul Deangelo Job Desc: BAY LIGHTS AE OK Rel: File Location: PDG_Publicis:Volumes:PDG_Publicis:Publicis_ Groupe:HEINEKEN:Mechanicals:HEI 004886:Documents:HEI -- Notes: Proof ROUND #: HEI 004886 LOF_NEWS.indd Stock: Epson Newsprint 2.2 04 ABOUT THE ARTIST The Bay Lights was designed and orchestrated by Leo Villareal, one of the world’s most prominent light artists and a pioneer in merging art, code, and innovative light technology in his light sculptures and architectural site-specific works. Photo by Lucas Saugen “ DIGITAL CAMPFIRE A milestone in public art... To many, The Bay Lights is the Bay Area’s iconic light sculpture. Christo Villareal describes it as “a digital Artist campfire where people can come and gather around to view the Bay Bridge’s illuminated presence. It’s At the historic unveiling of The Bay an opportunity to have a shared Lights on March 5, 2013, the eyes experience of a monumental of the world were on the 1.8-mile- contemporary artwork that happens long west span of the San Francisco to live on a bridge.” Bay Bridge as it transformed into a breathtaking canvas of light. Thousands saw the stunning light MONUMENTAL BRILLIANCE sculpture by artist Leo Villareal in While conceived by the artist person or streamed live online — there on a grand scale — the work was a storm of international press. spans 1.8 miles and consists of At the press conference a few hours 25,000 individually designed and before The Bay Lights debut, San programmed LEDs — The Bay Lights’ Francisco Mayor Ed Lee said that infinite array of patterns is strongly while the artwork was permitted analogous to musical composition. for two years, he hoped it would The method of building up patterns, continue beyond. Artist Leo Villareal breaking them down, and using said, “it’s up to the people to decide.” certain crescendos is similar to what happens with sound. “I have to be EVERYTHING IS ILLUMINATED there to work with the light and fine tune it to just the right level,” Villareal A pioneer in the use of light-emitting explains. “It becomes like tuning an diodes (LEDs) and computer-driven instrument.” imagery, Villareal is fascinated by the IMPOSSIBLE LIGHT visual manifestation of code as light. “My work is focused on stripping LEO VILLAREAL IN 2016 As amazing as The Bay Lights is, the systems down to their essence to Not only is San Francisco The story of how it came to be is equally better understand the underlying Bay Lights’ permanent home — an compelling. Impossible Light, Jeremy structures and rules that govern how exhibition of new sculptures by Leo Ambers’ Emmy-nominated feature-length they work,” he has said. “My goal Villareal that explores a domestic scale documentary, details all the drama and is to create a rich environment in in relationship to The Bay Lights is the joy involved in creating a work of art which emergent behavior can occur currently on display through March 11 on the grandest of scales and reveals how without a preconceived outcome.” at Yves Béhar’s Fused Space Gallery The Bay Lights’ very “impossibility” made Villareal’s work is in the permanent on Potrero Hill, curated by gallerist it possible. See the trailer and how to rent collections of museums including Jessica Silverman. The artist’s light or purchase at impossiblelightfilm.com the Museum of Modern Art in New sculpture Buckyball will be installed in York City, the National Gallery of March at the Exploratorium. Villareal is Art in Washington, D.C., and the also one of three artists commissioned Naoshima Contemporary Art Museum by The San Francisco Arts “ in Kagawa, Japan. He is one of nine Commission to create public artwork The story told is a powerful leading contemporary artists invited in conjunction with the Moscone example of what’s possible to participate in the current exhibition Expansion Project. Villareal is when you dream (very) big... “Wonder” at Renwick Gallery in the represented by Gering & López Gallery Smithsonian in Washington D.C. of New York City, and ConnerSmith Sarah McKinney through May 8, 2016. Gallery in Washington D.C. Forbes.com See more about The Bay Lights and dedicate a light at illuminate.org. S:9.75” S:20” NO ERE AKING IT OFFICIAL. Proud Legacy Partner of The Bay Lights. Brewed in Holland. Imported by Heineken USA Inc., New York, NY ©2015 Heineken® Lager Beer @ STUDIO#: B1122-003200-00.5 CLIENT: HEINEKEN Name WC OK Date Agency Job #: B1111-004886-00 Bleed: None Colors: 4CP VENDOR: PRODIGIOUS in NY Art Dir: SUNHYE MOON APP: CS6 PO #: 4700046626 Trim: 9.75” x 20” INK: Creat. Dir: -- File Name: HEI 004886 LON_NEWS_PG2.indd Live: None FONTS: Futura (Light Copy Wrtr: -- Condensed, Medium Media Type: Newspaper Scale Ratio: 1” : 1” Condensed; Type 1) Traffi c: Richard Delvechio LINKS: M_15116_ Issue Date: 1/24/16 Output % None com_heinek- Prod: Richard Delvechio en_15-11-23_195_09_ Creation Date: 12-16-2015 3:31 PM Actual Size: 9.75” X 20” ON_240.tif Acct. Mnger: ANDREW MCCREE HEI_OYW_Rev_FC.ai Last Modifi ed: Ad Size: Page 4C Non Bleed 12-16-2015 3:32 PM EHR_Txt3.ai Proofreader: Publication: SF Chronicle Studio: Joaquin David Job Desc: BAY LIGHTS AE OK Rel: File Location: PDG_Publicis:Volumes:PDG_Publicis:Publicis_ Groupe:HEINEKEN:Mechanicals:HEI 004886:Documents:HEI -- Notes: Proof ROUND #: HEI 004886 LON_NEWS_PG2.indd Stock: Epson Newsprint 1.1 WELCOME BACK BAY LIGHTS A new icon in San Francisco’s ever-evolving skyline can be found only steps from LUMINA’s door.
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