I Like to Pull a Little Bit of Humanity Into Each
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ISSUE Nº. 001 INDEPENDENT. SPIRITED. STORYTELLERS. BASEL LATE GENEVA AIR EDITION THURSDAY, 27th MARCH 2014 THE FEMALE Why do CENTURY By 2020, more than half of RAISON D’ÊTRE : I collect Britain’s millionaires will AN OPEN LETTER TO THE WATCH INDUSTRY be women, with the number watches? growing by 11 per cent I wanted something that annually. The fundamental We have some potentially alarming news… Despite scientific evidencerepresented the fusion dynamics of the luxury to the contrary, what attaches a wearer to their watch is not, in of art and engineering, industry are set to change. – painstakingly crafted by fact, its strap or its bracelet. Yiah Chan, read more page 08. artisans as well as the latest It is its story. technology, and something that I can pass on to my kids. Watches fit the bill. The moment – Instagram Follower @no_ Time+Tide is a media group of world-leading watch writers who have frills_vc , read more page 09. Mad Men bonded over this shared belief. We are not reading enough old-fashioned, called beautifully crafted story in the current watch media landscape, so, together, we are going to write it. It was quiet and we were A MESSAGE sitting by the pool, and all of We are dedicated to unearthing the untold stories of both the well-knownFOR OMEGA a sudden the phone rang and and yet-to-be-known brands and watches. We then share this information it was the Prop Master for It would be great to see Omega Mad Men. It was very exciting. online, in print (glorious print) and in other surprising places, suchrevive the ‘60s version of the They basically needed the as events and launches. DeVille. An Omega DeVille watches in 24 hours, so that with a date is one of the best- was certainly stressful. They We are less about the movement of the piece than we are about whatselling watches in the vintage said, “We need the watches, moved the designer or watchmaker to create it in the first place. market. The prices have and we need them shipped We endeavour to get as close as possible to this original inspiration,increased rapidly. The people tomorrow. We need pieces for the human story behind the mechanical marvel. We are also united inthat our are buying them are quite well off. The clients I deal with Don Draper, Roger Sterling mission to bring the stylish everyday wristwatch wearer back into the “ I like to pull a little bit of that are buying these watches and all the main characters. frame of global watch media. Did we mention we need them for $1,000 already own their $10,000 – $20,000 watch. tomorrow?” – Derek Dier, read Wehumanity are less about the into celebrity each ambassador painting. on the billboard than we more page 02. They’re buying it because it’s are about the entirely unfamous watch wearer on the street: this understated ad it sits low on discerningEven individual with thewho has watch chosen to portraits,wear 17th century mechanical the wrist. It’s automatic, it has technology in a thoroughly digital age. Why did they choose today’sthe date, and it’s very simple. – The Bronzo piece?I try What to does make it say about sure them? there’s How did they a come story.” to own it inDerek Dier, read more page 02. the first place? ‘The Bronzo’, would turn out to be my true love. The So, a watch media platformAt first, for I just telling,wanted to do and betterthough I like still, to think thatsharing, my American uniqueness and boldness of stories about watches somethingand wearers? kind of cool You and might paintingssay, “it’s kind of workabout as a time.” the bronze case, the markings, interesting. I knew a little bit part of my collection. Hustle: the patina… every day you can And, in the final instance,about how it interested is about people time. “Time and tide waits for My focus is almost purely change it. Some days I put no man” is the very sayingare in watches that andinspired I thought it us to action. We know thatGreat Movie, ketchup on it, other days lemon would be a good topic. But the aesthetic. I like a watch for its the human heart is not a perpetual calendar. We also know that our juice, or 7UP to clean it. If it more I delved into it, the more I shape, colour, sheen or texture. Wrong Watch wasn’t worth so much money so-called golden age isdiscovered now and this intensethat cultureit happens All these to different be coinciding aspects that with BRADLEY COOPER yet another golden age for horology. ExcitingI thinktimes most towatch say collectors the least. I’d definitely be buried with around wristwatches. What IWC – 0 STARS it. – Pierrick Boyer, read more fascinated me the most was don’t necessarily consider. page 06. We look forward to tellingnot the watcheswatch themselves, stories and sharing wearer journeysAnother period faux pas. that will inspire, educatebut how and passionate entertain. their I had no idea that the 100 Bradley Cooper plays a owners are about them. Watches project would be as suspiciously haired FBI agent. effective or successful as it has An FBI Agent who can afford WEARING I only just purchased my first been. No idea. I didn’t really an IWC Da Vinci Perpetual S i n c e r e ly, watch very recently; a very, care in the beginning anyway. Calendar. A time travelling BASEL very humble watch. I picked I’d decided I was going to do FBI Agent who can afford a We suggest offsetting the it up at a street market in it whether people wanted to watch from the late 2000s. lustrous Blancpain Villeret Portugal. It has a wooden participate or not. After about If you must use such an Grand Feu enamel dial with bezel, the face is really simple. 20 I realised that this was outrageously inappropriate the tactile texture of a classic I’m a fan of round watches. going to be much harder than timepiece, at least put it on linen jacket. – Felix Scholz, It was gorgeous to me. My I first imagined. – Matthew a stretchy ‘70s band. – Felix read more page 08. collection has only just begun, Miller, read more page 05. Scholz, read more page 03. Time + Tide P.02 P.06 P.08 FULL MAGAZINE PRINTED BI-ANNUALLY, ONLINE CONTENT PUBLISHED DAILY, EXCEPT DECEMBER 25 AND 26, GOOD FRIDAY. SOCIAL CONTENT POSTED Watches on Screen Pierrick Boyer The Female Century COMPULSIVELY. FOR SUBSCRIPTION ENQIUIRIES SEE TIMEANDTIDEWATCHES.COM ISSUE Nº. 001 INDEPENDENT. SPIRITED. STORYTELLERS. BASEL LATE GENEVA AIR EDITION THURSDAY, 27th MARCH 2014 THE FEMALE Why do CENTURY By 2020, more than half of I collect Britain’s millionaires will be women, with the number watches? growing by 11 per cent I wanted something that annually. The fundamental represented the fusion dynamics of the luxury of art and engineering, industry are set to change. – painstakingly crafted by Yiah Chan, read more page 08. artisans as well as the latest technology, and something that I can pass on to my kids. Watches fit the bill. The moment – Instagram Follower @no_ Mad Men frills_vc , read more page 09. called It was quiet and we were A MESSAGE sitting by the pool, and all of FOR OMEGA a sudden the phone rang and it was the Prop Master for It would be great to see Omega Mad Men. It was very exciting. revive the ‘60s version of the They basically needed the DeVille. An Omega DeVille watches in 24 hours, so that with a date is one of the best- was certainly stressful. They selling watches in the vintage said, “We need the watches, market. The prices have and we need them shipped increased rapidly. The people tomorrow. We need pieces for that are buying them are quite Don Draper, Roger Sterling “ I like to pull a little bit of well off. The clients I deal with and all the main characters. that are buying these watches Did we mention we need them for $1,000 already own their tomorrow?” – Derek Dier, read humanity into each painting. $10,000 – $20,000 watch. more page 02. They’re buying it because it’s understated ad it sits low on Even with the watch portraits, the wrist. It’s automatic, it has the date, and it’s very simple. – The Bronzo I try to make sure there’s a story.” Derek Dier, read more page 02. ‘The Bronzo’, would turn out to be my true love. The At first, I just wanted to do though I like to think that my uniqueness and boldness of something kind of cool and paintings kind of work as a American the bronze case, the markings, interesting. I knew a little bit part of my collection. the patina… every day you can about how interested people Hustle: change it. Some days I put are in watches and I thought it My focus is almost purely Great Movie, ketchup on it, other days lemon would be a good topic. But the aesthetic. I like a watch for its juice, or 7UP to clean it. If it more I delved into it, the more I shape, colour, sheen or texture. Wrong Watch wasn’t worth so much money discovered this intense culture All these different aspects that BRADLEY COOPER I think most watch collectors I’d definitely be buried with around wristwatches. What IWC – 0 STARS it. – Pierrick Boyer, read more fascinated me the most was don’t necessarily consider.