Parkway Plaza El Cajon, (San Diego) California CARLSBAD, CA
Premier shopping destination for East ESCONDIDO, CA San Diego County
Fashion and destination retailers with the latest in cinema innovations
Loyal, family-oriented, ethnically- diverse customer base SAN DIEGO, CA
CHULA VISTA, CA
US
MEXICO
10 MILES
Parkway Plaza El Cajon, (San Diego) California Single-level super-regional mall
East San Diego County’s only enclosed shopping center
Nearly 10 million annual shopper visits
New parkscape gathering areas with a children’s play space
Property Description
major roads Interstate 8 and center description Enclosed, one-level center Highway 67 anchors Macy’s, Wal-Mart, JCPenney, Dick’s Sporting total sf 1,315,000 Goods, and Regal 18-screen & Imax Theater
# of stores 160 key tenants ULTA, H&M, Forever 21, Victoria’s Secret, PINK, Hollister, Brighton Collectibles, Disney, Tilly’s, Vans, Torrid, Crunch Fitness, # of parking 6,000 Best Buy, Office Depot, HomeGoods, and On The Border
THE CENTER THE MARKET STARWOOD Parkway Plaza “One of the most diverse areas in the county [with] a beauty all its own, with rolling hills, majestic mountains, sparkling lakes, and deep canyons.”
— SanDiego.org
THE CENTER THE MARKET STARWOOD Parkway Plaza Visible and directly accessible from Interstate 8 and Highway 67
15 miles northeast of downtown San Diego
One-stop shopping destination center
Only IMAX theater in region
All Together Now 149,000 vehicles daily on I-8 and 98,000 Walmart among top performers in their on Highway 67 chain Unique anchors and 190+ retailers offer A new Pandora and expanded Shiekh fashion, dining and recreation Shoes
THE CENTER THE MARKET STARWOOD Parkway Plaza THE CENTER THE MARKET STARWOOD Parkway Plaza One of San Diego’s largest suburbs
Strong residential and business growth
Economy dominated by healthcare, international trade, agriculture, education, aerospace and defense
Continually Growing 30,400 more people projected in trade Nearly 40% of households have children area by 2024 under 18 165,000 residents and 70,100 daytime Lower cost of living with 60% home employees within 3 miles ownership
THE CENTER THE MARKET STARWOOD Parkway Plaza Distance to Competition 31 MILES Grossmont Center 67 Driving – 4 mi, 5 min 98,000 AADT Mission Valley Driving – 14 mi, 14 min LAKESIDE 52 I-8 Plaza Bonita SANTEE USA 149,000 AADT MEXICO Santee Trolley Square Driving – 15 mi, 17 min Santee Trolley Square GILLESPIE FIELD Driving – 3 mi, 7 min
MONTGOMERY Parkway Plaza FIELD AIRPORT Fletcher Parkway I-15 30,300 AADT EL CAJON North Johnson Avenue 23,300 AADT Grossmont Center Mission Valley LA MESA
SPRING VALLEY SAN DIEGO INT’L AIRPORT Legend SAN DIEGO Primary Trade Area I-805 Secondary Trade Area
Competition CORONADO Access Roads NATIONAL CITY (AADT= annual average daily traffic) 3 MILES Plaza Bonita CHULA VISTA
THE CENTER THE MARKET STARWOOD Parkway Plaza Barona Resort & Casino
Area Attractions Gillespie Field Miramar Air Station The East County Performing Arts I-15 Sycuan Casino Anza-Borrego Desert LAKESIDE 52 67 I-8 State Park Barona Resort & Casino SANTEE Hollywood Casino GILLESPIE FIELD Taylor Guitars (HQ) Colleges Grossmont-Cuyamaca Community College GKN Aerospace Chem-Tronics Inc. Grossmont College Grossmont College Parkway Plaza Cuyamaca College EL CAJON San Diego State University Kaiser Permanente Sycuan Casino Combined enrollment: 54,600 Sharp Grossmont Hospital I-8 San Diego State University
LA MESA
54 Legend SPRING VALLEY Cuyamaca College Primary Trade Area
94 Secondary Trade Area Colleges
Key Employers 3 MILES Hollywood Casino
THE CENTER THE MARKET STARWOOD Parkway Plaza Demographics PTA1 STA2 TTA3 US Avg Population 2019 estimate 295,028 509,265 804,293 Densely populated trade 2024 projection 306,571 528,097 834,668 area of 804,300 people % growth 2019–2024 3.9% 3.7% 3.8% 3.6% Population White 74% 53% 61% 70% Apparel, personal care, By Race Black 4% 11% 8% 13% sporting goods, and Asian 4% 12% 9% 6% food away from home Hispanic Ethnicity 23% 37% 32% 18% expenditures trend 10% to Median Age 38 36 37 39 20% above US average % age 15-24 12% 14% 13% 14% 1 in 3 households earn % age 25 to 44 28% 29% 28% 26% $100,000+ % age 45 to 64 26% 24% 25% 26% Households 2019 estimate 104,309 172,234 276,543 6 of 10 employed residents 2024 projection 108,395 178,657 287,052 hold white collar positions 2019 households with kids under 18 37% 37% 37% 34% Average 2019 estimate $94,856 $93,552 $94,044 $89,646 Household % earning $75,000+ 49% 47% 48% 42% Income 2024 projection 107,248 $106,446 $106,749 $98,974 Education % college educated 61% 61% 61% 60%
1-MILE 3-MILE 5-MILE 10-MILE Business & business establishments 2,551 8,337 15,132 30,724 Employment daytime employment 21,031 70,076 119,052 264,604
1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area
THE CENTER THE MARKET STARWOOD Parkway Plaza Starwood Retail Partners 5th largest manager of regional malls in the US
30 malls and lifestyle centers, with locations in 11 of the top 20 DMAs
100 million+ combined annual visits
$95,400 trade area average household income
California Illinois North Carolina Metreon The Arboretum of South Barrington Northlake Mall Northridge Mall Chicago Ridge Mall Parkway Plaza Louis Joliet Mall Ohio Plaza West Covina The Promenade Bolingbrook Belden Village Mall Solano Town Center Franklin Park Mall Indiana Great Northern Mall Colorado Southlake Mall SouthPark Mall Belmar Kentucky Texas Connecticut Hamburg Pavilion The Shops at Willow Bend Kathy Tobin / Director, Leasing / 77.451.2870 ext. 12870 / Blue Back Square Michigan Virginia [email protected] Florida Fairlane Town Center MacArthur Center The Mall at Wellington Green The Mall at Partridge Creek Stony Point Fashion Park Bill Cikalo / Director, Big Box Leasing & Development / Westland Mall Montana Washington 312.283.5121 / [email protected] Georgia Rimrock Mall Capital Mall The Collection at Forsyth Kitsap Mall Nebraska Gateway Mall Gabe Sirkin / Director, National Restaurant and Entertainment Leasing / 312.637.6077 /[email protected]
Sources: The Nielsen Company (2019), State Department of Transportation, State and Local Economic Development Resources Starwood Retail Partners 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com
THE CENTER THE MARKET STARWOOD Parkway Plaza