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Quoi De Neuf À Montreux Riviera Montreux Vevey Lavaux montreuxriviera.com Montreux-Vevey Tourisme Dossier de Presse 2018 Ce PDF est dynamique. SOMMAIRE 15 LE TOP 10 DES ACTIVITÉS DE LOISIRS 2 MONTREUX RIVIERA EN 10 MOTS & 10 PHOTOS 17 LE TOP 10 DES ACTIVITÉS CULTURELLES 3 MONTREUX RIVIERA PURE INSPIRATION 19 ART DE VIVRE 5 UNE DESTINATION AU GLORIEUX PASSÉ 19 L’art de la vigne et du vin 21 L’art de la table 6 UNE DESTINATION MULTIFACETTE 22 Shopping & marchés 6 Montreux, ville de musique 7 Vevey, ville d’images 23 ÉVÉNEMENTS 8 Lavaux UNESCO, paysage culturel 9 Villeneuve, bourgade à fleur d’eau 25 SANTÉ & BIEN-ÊTRE 25 Cliniques : un service à la pointe de la technologie 10 QUOI DE NEUF À MONTREUX RIVIERA ? 25 Centres wellness & Spa : prendre du temps pour soi 10 Culture 26 ÉDUCATION 11 Restauration 11 Hébergements 27 MONTREUX RIVIERA, DESTINATION D’AFFAIRES Incon- 12 CHAPLIN’S WORLD 28 CONTACTS tournable Incon- 13 LE CHÂTEAU DE CHILLON tournable Incon- 14 LAVAUX, PATRIMOINE MONDIAL DE L’UNESCO tournable MONTREUX RIVIERA EN 10 MOTS & 10 PHOTOS STUDIEUSE CULTURELLE Chaplin’s World | © Bubbles Incorporated © Sébastien Staub FESTIVE Montreux Jazz Festival| © Marc Ducrest HISTORIQUE Chillon Castle | © Adrien Moroge Fairmont Le Montreux Palace © Sébastien Staub EPICURIENNE MONTAGNARDE RELAXANTE FUN LACUSTRE INSPIRANTE PAGE 2 PAGE © Roman Burri Parapente| © Fly-Xperience MONTREUX RIVIERA PURE INSPIRATION Situation : Sur les rives du lac Léman, dans le canton de Vaud, en Suisse, au coeur de l’Europe Destination : De Villeneuve à Lutry, en passant par Montreux, Vevey et Lavaux Climat : Microclimat tempéré toute l’année Située à une heure de route de l’aéroport interna- tional de Genève, Montreux Riviera s’étend de Lu- Population : env. 120’000 habitants, env. 145 nationalités recensées (2015) try à Villeneuve, dans le canton de Vaud. Appelée « la Riviera suisse » en raison du microclimat qui y Langue officielle : Français (anglais et allemand sont parlés par la plupart des habitants) règne et de la beauté de ses paysages, elle a de tous temps attiré des visiteurs du monde entier. Ni- Monnaie : Franc suisse (CHF), CHF 1.17 = € 1, CHF 0.97 = $ 1 (janvier 2018) chée entre lac et montagnes, Montreux Riviera offre à la fois les avantages d’une région paisible et sûre, Altitude : Montreux 380 m (lac) – 2042 m (Les Rochers-de-Naye) idéale pour un séjour en famille, ainsi qu’un cadre magnifique, propice aux balades, mais également Architecture : Style “ Belle Époque ” pour les villes de Montreux & Vevey une large palette d’activités de loisirs, culturelles ou sportives. La région se démarque aussi par sa haute gastronomie ainsi que par la qualité de ses vins. Dotée d’un large parc hôtelier de qualité et d’un CHIFFRES TOURISTIQUES centre de congrès (2m2c) à la pointe de la tech- nologie, la destination est aussi reconnue dans le Touristes : Chiffres 2017: 751’072 nuitées pour 370’167 arrivées (2017) secteur du tourisme d’affaires (MICE). Actif dans ce Pays de provenance selon nuitées hôtelières TOP 5: secteur depuis près de 40 ans, le Montreux Riviera Suisse (43.2 %) ; France (10.2 %) ; UK (6.8%) ; Italie (6.1 %) ; Asie du Sud-Est (4.2%) Convention Bureau se focalise aujourd’hui davan- tage sur le développement des congrès associatifs Accueil des medias : 622 journalistes / 161 voyages de presse tels le Congress of the European Orthodontic So- Pays de provenance TOP 5 : France, Suisse, GCC, Corée du Sud, Chine (2017) ciety – EOS- (2017) et Hydro (2016). Par ailleurs, Montreux Riviera s’est aussi illustrée dans l’accueil d’événements internationaux majeurs comme le Accueil de Sommet de la Francophonie (2010), la Conférence tour-opérateurs : 408 TO / 64 voyages de familiarisation mondiale de paix sur la Syrie (2014) ou les discus- Pays de provenance TOP 5 : UK, Chine, Australie, GCC, Japon (2017) sions sur le nucléaire iranien (2015). PAGE 3 PAGE Y ACCÉDER S’Y DÉPLACER La destination bénéficie d’un excellent réseau de L’hôte en possession d’un Swiss Travel Pass, en sus transports publics qui permet un accès rapide et aisé du transport illimité en train, bus et bateau, peut ève Vols directs jusqu’à Gen à toutes les attractions touristiques : bus, trains, funi- aussi bénéficier d’offres avantageuses et de gra- culaires ou encore bateau, les moyens sont nombreux! tuités sur des attractions touristiques régionales. Informations complémentaires ici. Trains A son arrivée, l’hôte séjournant dans l’un des hôtels, appartements de vacances ou cliniques privées de la destination se verra remettre gratuitement la Montreux Riviera Card. Elle octroie de nombreux avantages dont : Moscow LLondonn 3h20 Corseaux 1h40 Vevey Amsterdam 1h40 -50% -50% Atelier De Grandi 45 Brussels Alimentarium TransportsFree publics - 50% New York 7h Chaplin’s World 1h20 Francfort Zones 70 & 71-78 Château de Chillon 1h20 Musée Jenisch Paris Musée historique de Vevey Aquaparc, Le Bouveret 4h004h0 Musée de la Confrérie des Vignerons Swiss Vapeur Parc, Le Bouveret Milano Musée suisse de l’appareil photographique Fun Planet, Rennaz 3h003 nest, le musée Henri Nestlé Mines de Sel de Bex Barcelona Villa « Le Lac » Le Corbusier 1h30 Visite de ville à pied Montagnes Blonay Free sur-50% les transports de montagnes Queen The Studio Experience + Dubai 7h05 Beijing 10h55 Musée-50% du chemin de fer Blonay-Chamby Zurichuric Montreuxnt 2h30h30 - 20% Riviera La Tour-de-Peilz Maison Cailler, Broc Mosimann Collection, Le Bouveret -50% Glacier 3000 Musée suisse du jeu Montreux Lac -50% -50% sur les croisières CGN Musée de Montreux Visite de ville à pied Geneva LAB VR 1h10 © Montreux Riviera / G. Antonelli PAGE 4 PAGE Des vestiges de l’activité humaine retrouvés de Ville- neuve à Lutry témoignent que la région, et plus parti- culièrement ses rives, était déjà habitée dans les temps les plus reculés, jusqu’à 4000 av. J.-C. et davantage. A travers les siècles, Montreux Riviera s’est vu tour à tour occupée par les Celtes (750-450 av. J.-C.), les Helvètes (dès 450 av. J.-C.) ou encore les Romains (Ier av. J.-C. au Ve siècle). Au Moyen-Âge, la région est soumise successivement UNE DESTINATION à plusieurs évêques et seigneurs ; la population vit es- AU GLORIEUX PASSÉ sentiellement de l’agriculture et de la viticulture (impor- tée par les Romains). En 1250, Montreux Riviera passe sous la protection de la Maison de Savoie jusqu’en Caux | © Snapshots of The Past 1536, date de la conquête bernoise qui impose ainsi la Réforme. Ces périodes laisseront une empreinte in- (« Le prisonnier de Chillon », 1816) a largement contri- but du XXe siècle, Vevey était la première ville ouvrière délébile dans la région : début du défrichement et du bué à la renommée internationale de Montreux Rivie- du canton tout en accueillant des célébrités dans ses terrassement de Lavaux dès le XIe siècle, construction ra et lui permet ainsi d’attirer ses premiers visiteurs. plus beaux palaces. Lavaux, contrée vigneronne, prend du château de Chillon (XIIe siècle) et du Châtelard (XVe Charmée par les descriptions du château de Chillon et peu à peu la forme qui lui est connue aujourd’hui après Les Rochers-de-Naye | © Snapshots of The Past siècle) ou encore développement significatif des villes de ses environs, la noblesse européenne (et plus par- des siècles de travail harassant pour la construction de de Villeneuve et de Vevey. ticulièrement anglaise) trouve en ces lieux la sérénité ses 10’000 terrasses. et le dépaysement auxquels elle aspire. Pour accueil- En 1798, c’est la Révolution vaudoise et la région se lir des visiteurs toujours plus nombreux, une première Plus tard, malgré les vicissitudes engendrées par libère de la domination des baillis bernois. En 1803, pension ouvre ses portes à Montreux en 1815. Tout les deux conflits mondiaux du XXe siècle, le tourisme le canton de Vaud est fondé et entre dans la Confédé- s’accélère avec la construction des premiers grands demeure une source de revenus importante dans la ration helvétique. Puis, c’est le début de l’âge d’or de hôtels dès 1840 et l’apparition du chemin de fer en région. La deuxième moitié du XXe siècle démontre la Riviera avec l’arrivée du tourisme et du Grand Tour, 1861 – le mythique Orient Express a même fait halte le réel dynamisme de la destination qui étend ainsi voyage initiatique et éducatif destiné aux jeunes aris- en gare de Territet ! son rayonnement international et conserve son image tocrates anglais au XVIIIe siècle, qui va profondément de Perle du Léman – notamment avec la création en changer et dynamiser la région. Si Montreux devient un véritable centre touristique, la 1967 du Montreux Jazz Festival ou encore l’inscription ville de Vevey se démarque notamment par sa forte in- du site de Lavaux au Patrimoine mondial de l’UNESCO Le succès des œuvres de Jean-Jacques Rousseau dustrialisation, ses célèbres chocolatiers, ses fabriques en 2007. (« Julie ou la Nouvelle Héloïse », 1761) et de Lord Byron de cigares et ses entreprises d’arts graphiques. Au dé- PAGE 5 PAGE UNE DESTINATION LE SAVIEZ-VOUS ? MULTIFACETTE Le tube rock de Deep Purple « Smoke on the water » relate l’incendie du Casino de Montreux dont le groupe a été témoin. L’incendie s’est déclaré lors d’un concert de Frank Zappa en MONTREUX, 1971 suite au lancement d’une fusée de détresse par un fan. VILLE DE MUSIQUE –––– « SI TU VEUX RESSENTIR UNE VÉRITABLE TRANQUILLITÉ D’ESPRIT, TU DOIS ALLER À MONTREUX. » FREDDIE MERCURY, CHANTEUR ET COMPOSITEUR ANGLAIS A VÉCU DE NOMBREUSES ANNÉES À MONTREUX. 18 HÔTELS* 33.4 Lovée entre le lac Léman et les Alpes, Montreux 2 jouit d’un climat particulièrement agréable et d’une 2325 e KMde douceur de vivre qui, déjà au XIX siècle, séduisaient ** les grands noms de la littérature et de la musique.
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