Why is K-pop highly visual?
1 DAZED SPRING 2021 The K-pop group BLACKPINK idol groups that K-pop music the purpose is to present the from South Korea at the has become more and more best state. Besides, the public has Coachella Music Festival in 2019 very demanding requirements brought a visual and auditory K-pop manufacturing for the body management of feast. This is the first K-pop profound in the world. Korean idols. Once Red Velvet group to be at the Coachella I had this experience when I member Joy was criticized by Music Festival. BLACKPINK took the underground in Korea. Korean netizens because of the member ROSE said in a behind- Most of the young people around lack of strict body management. the-scenes documentary: were watching the idol focus This is naturally not a correct “Usually the people who come video with their mobile phones. phenomenon, but it reflects to the BLACKPINK tour are our I thought this phenomenon that Korean idols require body fans, but the people who come to was fascinating, and then I told management whether they are Coachella Music Festival are only my friend what I thought. The passive or active. Under the music lovers. I am very worried friend said with emotion: "Who influence of the environment, that not many people will come doesn't love handsome boys an aesthetic that tends to be to see our performance. ”After and beautiful girls?” The idea of standardized has gradually the performance, she said to the watching idols' focus shooting formed. People have a basic camera: “I have this feeling: we is straightforward. They are framework for idols- perfect and succeeded!” After this carnival, not necessarily fans ，many pleasing to the eye. more people who love music people just watch it because it got to know BLACKPINK, a is pleasing to the eye and its In such a harsh environment, the Korean idol group, and their appeal is very special. Even if it competition in the idol industry performance videos circulated is not my favorite idol, if I see is still very fierce. Korean wildly on YouTube. If they have a focus video with millions of entertainment companies use only verified their influence in likes on SNS, I will be interested. the trainee system to select idol Korea before, then Coachella For the audience, the reason to groups. The way to become Music Festival will undoubtedly click on the video appreciation trainees may be to participate in bring them to the international only needs to be interested. But the selection of entertainment stage. in fact, it is a massive project to companies or to be discovered make people enjoy. Behind this by scouts. It’s not that becoming There can be many reasons for are the joint efforts of countless a trainee means success, and being attracted to K-pop. Perhaps creators. As far as the idols in the it’s just the first step. When you will like K-pop because of focus screen are concerned, to they decided to become IDOL, its endless creativity, diversified maintain their aesthetic beauty they were destined to abandon styles, and unique fashion and avoid distorted expressions many things and learn singing, expression. Maybe you will during intense dancing, each of dancing, musical instruments, like K-pop because of endless their expressions and movements acting, language, etiquette, creativity, diversified styles, and needs to be practiced in front expression management, unique fashion expression, or of the mirror countless times. physical training, and other like an idol or group because During the trainee period, facial courses day after day to improve of appearance, dance, voice, expression management is a their singing-dancing and stage personality... After years of compulsory course for them, performance level. The average practice, the Korean K-pop behind their iconic expressions training time for trainees is 3-5 music industry has undergone and movements is daily training. years. There are trainees who new music production changes, make their debut as a group artist training, promotion, and EXO member Kai said in the in the shortest one year, and marketing. It has gradually interview that he puts exercise trainees who have not made their taken place on the world stage, first to be able to dance healthily. debut for 10 years. But most showing a new trend of global To match the album concept, of them have been eliminated development. It is precisely he uses diet to change his body: in the monthly assessment. because of the attention of young lose weight or gain weight. This Entertainment companies people worldwide to Korean is the self-request of an idol, and generally have hundreds of
DAZED SPRING 2021 2 3 DAZED SPRING 2021 trainees, and it takes about three the singer may not have new promotion of the recording to four years to launch a new works for 1-2 years. According industry, gives the music a better group. The number of groups is to statistics, an average of 300 carrier, and gives musicians not fixed. There are groups of idol groups in South Korea get the motivation to create better 4-5 people, groups of 7-8 people, the chance to debut each year, quality music. and even large groups of more but not many are left after a few than 20 people (this kind of years of debut. Most groups Creative planning can be divided group usually develops activities have already announced their into two parts: creativity and in the form of a small group). dissolution or have gradually planning, or it can be viewed ceased to be active before they as a whole. In part, creativity With the trend of K-pop going are known to the public. There is the abbreviation of creative international, the K-pop group are very few groups that can consciousness or innovation also pays more attention to the really become popular, and most consciousness, focusing on the diversity of member nationalities of them are from the three major innovation of thinking and the in the selection of members. entertainment companies (SM, highlight of inspiration. Planning The drafts of various brokerage YG, JYP). In this competitive is the process of conceiving, companies have also expanded pressure model, it has promoted strategy, and planning around globally, and the choice of the vigorous development of the a specific problem, focusing trainees has also grown from Korean entertainment industry. on logic and integration. On Asia to the world. In recent years, the whole, creative planning more attention has been paid to Why is the concept and refers to planning with a sense selecting members of European creativity good? of creativity or innovation. Its and American nationalities. Korean pop music pays attention purpose is to further explore More and more members of the to diversification in musical and activate the combination of K-pop group are mainly Korean styles, combining HIP-HOP, resources through innovation to members, with members of other dance music, R&B (Rhythm and enhance the value of resources. nationalities. The membership Blues), POP, and other music High-quality creativity is the has become more international, genres organically to no longer foundation of excellent planning, which has eliminated language present a single artistic style. In and wonderful planning is the barriers for the K-pop group the creation of music melody, support of excellent creativity. to go international to a certain the main emphasis is on "iconic" The two are compatible and extent and laid the foundation rhythm and "toxic" melody. The complement each other. for the K-pop group to better style is obvious, and the rhythm adapt to various countries' is simple and easy to learn, the Among the five human senses, different cultural markets. melody is catchy and repeatedly sight and hearing are the most used, making the song impress sensitive and easy to create When an entertainment the audience in a short time. atmosphere. All designers attach company considers launching But the more exciting part of it great importance to packaging a newcomer group, it will first is creative planning. The songs design when designing products consider the types of music are combined with carefully and increase consumers' required by the market and then choreographed dances and potential interest through visual select trainees internally by the logically meticulous sequence impact and aesthetic perception company, adding arrangements, arrangement, from hearing to to achieve product promotion. lyrics, and dancing at the visual, all-round, and multi- The key to creative planning same time to produce the final angle creation, making it an in Korean music albums lies product. The singers and groups produced under this production model are mainly served by "K-pop album production includes the entertainment companies, not efforts of various departments" by the singers themselves. When encountering a music project exquisite work of art. This in "new" and "more," and that is not suitable for them, greatly enhances the market kaleidoscope-like creativity competitiveness and artistic emerges endlessly.
DAZED SPRING 2021 4 5 DAZED SPRING 2021 perspectives on the world in this album packaging. and popular music is one of An idol group launched by small CD, which can reflect the abundant and mutual creativity. an entertainment company new face of music. This is not A series of visual concept will have its name, worldview, simply to concentrate the songs, projects produced by SM for Multi-faceted fashion concept, and marketing model. but to give each track a sound, EXO has always maintained expression These concepts are defined as with a conceptual awareness, to an excellent standard. The Reciprocal influences have the visual and musical theme carefully think about the overall group’s LOGO design has left resulted in some of the most types used when the group structure and the continuity of a very deep impression-use dynamic apparel visualizations debuts and comeback. "Concept" the story. a simple hexagonal pattern ever created in popular culture. is a very critical part of the Kpop (composed of "E", "X" and "O") Some exist as memorable album, which means that the So how should this concept be to match the concept of different creations for the stage and music important "core" of music has a conveyed? The best way is to albums to do new tricks, you video; others become long- huge boost to the musicians to "tell a story.” What really stands only need to look at a simple lasting fashion trends, which convey aesthetic and emotional the test is the story, which has graphic to understand what settle in the culture to become resonance, not just the obvious a clear point of view and can this album is trying to express. noteworthy, referential, and appearance. "Concept", on withstand scrutiny. We live in an Every time EXO comeback, lasting. They influence and the one hand, is the carrier of era of material abundance, but its pre-released LOGO can be interact with each other in the meaning and the presentation we often feel lost in spirit. Thus, interpreted continuously, and creative process. The function of of spiritual transmission; on the stories are needed to enhance fans have expressed different clothing enhances the tension for other hand, it is an objective the sense of substitution, create understandings in SNS. Simple the interpretation of music; the form that can be perceived. dreams, and trigger emotional lines convey deep and rich language of music strengthens The reason for using the word consumption to make up for connotations. Such high- the connotation of clothing. The "convey" here is that "expression" our inner confusion. The level concept production EXO character and language of music focuses more on reflecting the creative planning of K-pop persisted for 8 years. influence the design of clothing, results of thinking in language music albums first relies on and the content and form of expressions, behaviors, etc. the various appearances of the K-pop albums are particularly clothing promote the creation of But "convey" is more abstract packaging to attract the eye, leading and unique in terms music. and more diverse. It requires but consumers will inevitably of conceptual architecture and consumers to mobilize multiple experience aesthetic fatigue over planning. The reason why K-pop Fashion is a very brilliant part senses to experience the beauty time. The development to the music can achieve composite of K-pop concept expression. of it. present is mostly based on the success in various fields is Clothing seen in music videos musical concepts and stories of because of the existence of usually has Exquisite designs At present, K-pop has centered each album, and the distinctive organic development storylines and bold tailoring, which on the formation of music visual labels have gradually and sensory experiences that makes music videos look more albums, supplemented by evolved into narrative elements. meet consumer preferences, impactful and beautiful. The concepts, songs, lyrics, Hitman Bang, the representative this is a big charm of K-pop. group stylist designs costumes choreography, MV, stories, and of Big Hit Entertainment, said YG Entertainment's former based on the expression of concerts, and has an art design that the level of consumers creative director, Jang Seong- music concepts, integrate them with a complete assembly line is higher than before, so it is eun, claimed: Visualizing music into a style type, and matches operation process. The most necessary to provide content is the most important aspect different costumes according important thing is to stick to the beyond the melody of music. He of my work... From designing to each member's different "kernel"- concept setting. The also pointed out that providing the album logo, posters, and characteristics. BLACKPINK album concept and the musical fans and consumers with stories merchandise to creating any stylist Choi Kyung Won works in the album should have and information about ways visuals that will express a group said, "I will understand the a symbiotic and complementary of integrating life is the ideal or artist, I work on the entire preferences of each member so relationship. If there is no more direction. K-pop albums are process. Collaboration with the that each member has her own coherent concept as the axis, particularly leading and unique producer, artist, photographer, personal style and make her then the musical works are loose in terms of conceptual structure and stylist is necessary since I stand out.” K-pop emphasizes in the way they are presented. and planning. They strive for am involved in every aspect of a kind of overall coordination, Musicians with ideals and excellence in music production, album production, styling, and and each member should not aspirations hope that listeners styling expression, scene layout, promotion. be too prominent and lose can see their self-awareness and shooting composition, and The relationship between fashion coordination. But as far as
DAZED SPRING 2021 6 7 DAZED SPRING 2021 possible in the styling design, and idols have been certified in his fashion influence. Due to paper tubes to vinyl records, make everyone shine to achieve terms of fashion expression. this cooperation series's success, from magnetic tapes to compact coordination. PEACEMINUSONE and discs, to digital music based Last spring and summer, NIKE launched their second on the Internet, the media for They not only use music videos Gentle Monster cooperated cooperation in November last recording music has undergone and promotional photos to with BLACKPINK member year. considerable changes. express their costumes concepts, Jennie to launch the "Jentle Nowadays, all over the world, After the idols debut or come Home" series. This series is With the increasing influence the way the masses consume back, there will be an event inspired by the dollhouse Jennie of K-pop internationally, the music is changing in the form of period to promote their songs, played when he was a child, cooperation with international streaming media download. The during which they will continue so in addition to designing the brands has become closer. Some recording industry, represented to participate in music programs glasses, Gentle Monster also K-pop stars have become brand by physical music albums, has and variety shows to maintain restored a dollhouse scene in its ambassadors and influencers. gradually fallen into a recession. exposure. Stylists will design new flagship store in Seoul. Gentle We see brands in more music Many singers and musicians costumes for them to perform Monster is a Korean eyewear videos, stages, and commercial have chosen to directly release on stage, and the flexibility of brand with a good reputation. activities. Also, these brands digital music singles or albums. stage costumes will be higher. In Its eyewear styles are rich and will appear in the daily dress K-pop is a special existence in addition to conforming to the diverse, suitable for various face of idols. This is often more the music industry, it is a genre concept, it may also be adjusted shapes, and are often one of the popular than stage costumes, specially cultivated for digital according to some special fashion items in the wardrobe the reason is that stage costumes media, this is determined by days. (wear Halloween-themed of fashionable people. Once the are often not practical in pursuit its performance style. K-pop costumes for performance at series was launched, it was sold of visual impact, and this kind maintains a high level of viewing Halloween) This interesting form out in various stores and official of daily clothing collocation is in the visual presentation of of performance is welcomed by websites. The "Jentle Home" more valuable to fans. The daily music，music videos are its fans. series is not only loved by the collocation includes the idol’s perfect carrier, YouTube and public, some celebrities and own preferences, fashion sense, Instagram are good development Stylists will consider influencers have also shown off and stylist’s suggestions, making platforms. This is one of the incorporating some Korean their dollhouses on SNS. This fans feel more cordial. Idols major reasons for its explosive fashion brand clothing into is not only the effect of Jennie's often travel around the world, growth worldwide. "Music their styling when matching fashion influence, but also and the airport has become one videos are media hybrids," as clothes, when music videos Gentle Monster's rich creativity of their places to show fashion. Kay Dickinson aptly declared enter the public’s field of vision, in this series. To them, it is like a daily in her study of the genre: these brands are also familiar PEACEMINUSONE released catwalk, with people continually they dominate the aesthetic, to people. This has become the cooperation shoes with taking snapshots. There are commercial, and experimental a very successful cultural NIKE at the end of 2019, and even special accounts on SNS fields of vision. They have come output, and the clothing worn they were sold out in only eight to organize their outfits. For to present a wondrous realm of by idols has begun to become seconds. PEACEMINUSONE fans, wearing the same fashion senses, evocations, empathies, an important way for fashion is a fashion brand created by items as their idols is the way and kinesthesia, a mixture of brands to promote their Bingbang member G-Dragon in they want to get in touch, and melody, light, rhythm, costumes, products. In addition to the collaboration with his designer the fashion influence of K-pop is beat, and movement that can be designer's independent addition Gee Eun, its brand logo is beyond doubt. in- finitely repeated at a touch of of brand elements, there is also G-Dragon’s favorite little daisy. Music has always been an the fingertips. cooperation with the brand. The brand does not offer any important part of human When a brand chooses a partner, seasonal products. The items spiritual life and spiritual Generally speaking, in addition in addition to fancy whether it is are created and sold in limited enjoyment. Because of this, to participating in the promotion consistent with the brand image, quantities. Most of the products of music programs, singers it will also fancy the idol's own are sold out as soon as they are Follow the genre of digital must also actively participate in fashion sense. Some idols and sold. G-Dragon has always been media development variety shows, radio promotion, brands reaching high-quality a label of a fashion icon. Many and webcasting to attract people always put forward cooperation will have a win-win people will buy a certain item audiences, quickly accumulate higher requirements for the affect- the brand has increased based on what he wears, and he popularity, and let audiences quality of music. Over the past their popularity, product sales, is internationally certified for fully understand themselves. hundred years, from tin foil
DAZED SPRING 2021 8 9 DAZED SPRING 2021 When the audience likes a follow-up video between him flexible. Affected by COVID-19, certain singer or group, they and Chun Ha is even more K-pop changed the format will naturally learn more about popular and has been viewed of the concert to online. SM its music so as to achieve the more than 6 million times. Entertainment implemented purpose of promoting K-pop Since the start of the challenge, a new concept of online music. On the other hand, this kind of dance has set off a concert- Optimize customized the brokerage company seeks craze on Instagram and TikTok, performances online through out countries and regions and some singers and actors 3D graphics with AR technology, suitable for the development have joined the trend. Until live concerts, music broadcasts, of its company's artists on a now, this #Challenge# craze and a unique camera in the global scale, organizes concert has not dissipated. Following music video screen center. It can tours, fan meetings, and other him, some K-pop stars will maximize the excitement of the activities to narrow the distance also release #Challenge# after performance while the audience between idols and audiences. releasing songs. Although the is watching the performance at influence is no longer as hot as home. The audience can also With the popularity of K-pop #AnySongChallenge#, they are communicate with the members around the world, international also sought after by fans. through video chat, which music cooperation has become greatly satisfies the sense of closer. For BLACKPINK, 2020 Riot Games launched the K/ disappointment that fans cannot watch live concerts. "K-pop is a genre specially cultivated for It is worth mentioning that digital media" under the prevailing digital is undoubtedly an extraordinary DA girl group in 2018. This music environment, Korean year. Lady Gaga released the is a virtual female idol group physical albums have not been song
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