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Why Is K-Pop Highly Visual?

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Why Is K-Pop Highly Visual? Why is K-pop highly visual? 1 DAZED SPRING 2021 The K-pop group BLACKPINK idol groups that K-pop music the purpose is to present the from South Korea at the has become more and more best state. Besides, the public has Coachella Music Festival in 2019 very demanding requirements brought a visual and auditory K-pop manufacturing for the body management of feast. This is the first K-pop profound in the world. Korean idols. Once Red Velvet group to be at the Coachella I had this experience when I member Joy was criticized by Music Festival. BLACKPINK took the underground in Korea. Korean netizens because of the member ROSE said in a behind- Most of the young people around lack of strict body management. the-scenes documentary: were watching the idol focus This is naturally not a correct “Usually the people who come video with their mobile phones. phenomenon, but it reflects to the BLACKPINK tour are our I thought this phenomenon that Korean idols require body fans, but the people who come to was fascinating, and then I told management whether they are Coachella Music Festival are only my friend what I thought. The passive or active. Under the music lovers. I am very worried friend said with emotion: "Who influence of the environment, that not many people will come doesn't love handsome boys an aesthetic that tends to be to see our performance. ”After and beautiful girls?” The idea of standardized has gradually the performance, she said to the watching idols' focus shooting formed. People have a basic camera: “I have this feeling: we is straightforward. They are framework for idols- perfect and succeeded!” After this carnival, not necessarily fans ，many pleasing to the eye. more people who love music people just watch it because it got to know BLACKPINK, a is pleasing to the eye and its In such a harsh environment, the Korean idol group, and their appeal is very special. Even if it competition in the idol industry performance videos circulated is not my favorite idol, if I see is still very fierce. Korean wildly on YouTube. If they have a focus video with millions of entertainment companies use only verified their influence in likes on SNS, I will be interested. the trainee system to select idol Korea before, then Coachella For the audience, the reason to groups. The way to become Music Festival will undoubtedly click on the video appreciation trainees may be to participate in bring them to the international only needs to be interested. But the selection of entertainment stage. in fact, it is a massive project to companies or to be discovered make people enjoy. Behind this by scouts. It’s not that becoming There can be many reasons for are the joint efforts of countless a trainee means success, and being attracted to K-pop. Perhaps creators. As far as the idols in the it’s just the first step. When you will like K-pop because of focus screen are concerned, to they decided to become IDOL, its endless creativity, diversified maintain their aesthetic beauty they were destined to abandon styles, and unique fashion and avoid distorted expressions many things and learn singing, expression. Maybe you will during intense dancing, each of dancing, musical instruments, like K-pop because of endless their expressions and movements acting, language, etiquette, creativity, diversified styles, and needs to be practiced in front expression management, unique fashion expression, or of the mirror countless times. physical training, and other like an idol or group because During the trainee period, facial courses day after day to improve of appearance, dance, voice, expression management is a their singing-dancing and stage personality... After years of compulsory course for them, performance level. The average practice, the Korean K-pop behind their iconic expressions training time for trainees is 3-5 music industry has undergone and movements is daily training. years. There are trainees who new music production changes, make their debut as a group artist training, promotion, and EXO member Kai said in the in the shortest one year, and marketing. It has gradually interview that he puts exercise trainees who have not made their taken place on the world stage, first to be able to dance healthily. debut for 10 years. But most showing a new trend of global To match the album concept, of them have been eliminated development. It is precisely he uses diet to change his body: in the monthly assessment. because of the attention of young lose weight or gain weight. This Entertainment companies people worldwide to Korean is the self-request of an idol, and generally have hundreds of DAZED SPRING 2021 2 3 DAZED SPRING 2021 trainees, and it takes about three the singer may not have new promotion of the recording to four years to launch a new works for 1-2 years. According industry, gives the music a better group. The number of groups is to statistics, an average of 300 carrier, and gives musicians not fixed. There are groups of idol groups in South Korea get the motivation to create better 4-5 people, groups of 7-8 people, the chance to debut each year, quality music. and even large groups of more but not many are left after a few than 20 people (this kind of years of debut. Most groups Creative planning can be divided group usually develops activities have already announced their into two parts: creativity and in the form of a small group). dissolution or have gradually planning, or it can be viewed ceased to be active before they as a whole. In part, creativity With the trend of K-pop going are known to the public. There is the abbreviation of creative international, the K-pop group are very few groups that can consciousness or innovation also pays more attention to the really become popular, and most consciousness, focusing on the diversity of member nationalities of them are from the three major innovation of thinking and the in the selection of members. entertainment companies (SM, highlight of inspiration. Planning The drafts of various brokerage YG, JYP). In this competitive is the process of conceiving, companies have also expanded pressure model, it has promoted strategy, and planning around globally, and the choice of the vigorous development of the a specific problem, focusing trainees has also grown from Korean entertainment industry. on logic and integration. On Asia to the world. In recent years, the whole, creative planning more attention has been paid to Why is the concept and refers to planning with a sense selecting members of European creativity good? of creativity or innovation. Its and American nationalities. Korean pop music pays attention purpose is to further explore More and more members of the to diversification in musical and activate the combination of K-pop group are mainly Korean styles, combining HIP-HOP, resources through innovation to members, with members of other dance music, R&B (Rhythm and enhance the value of resources. nationalities. The membership Blues), POP, and other music High-quality creativity is the has become more international, genres organically to no longer foundation of excellent planning, which has eliminated language present a single artistic style. In and wonderful planning is the barriers for the K-pop group the creation of music melody, support of excellent creativity. to go international to a certain the main emphasis is on "iconic" The two are compatible and extent and laid the foundation rhythm and "toxic" melody. The complement each other. for the K-pop group to better style is obvious, and the rhythm adapt to various countries' is simple and easy to learn, the Among the five human senses, different cultural markets. melody is catchy and repeatedly sight and hearing are the most used, making the song impress sensitive and easy to create When an entertainment the audience in a short time. atmosphere. All designers attach company considers launching But the more exciting part of it great importance to packaging a newcomer group, it will first is creative planning. The songs design when designing products consider the types of music are combined with carefully and increase consumers' required by the market and then choreographed dances and potential interest through visual select trainees internally by the logically meticulous sequence impact and aesthetic perception company, adding arrangements, arrangement, from hearing to to achieve product promotion. lyrics, and dancing at the visual, all-round, and multi- The key to creative planning same time to produce the final angle creation, making it an in Korean music albums lies product. The singers and groups produced under this production model are mainly served by "K-pop album production includes the entertainment companies, not efforts of various departments" by the singers themselves. When encountering a music project exquisite work of art. This in "new" and "more," and that is not suitable for them, greatly enhances the market kaleidoscope-like creativity competitiveness and artistic emerges endlessly. DAZED SPRING 2021 4 5 DAZED SPRING 2021 perspectives on the world in this album packaging. and popular music is one of An idol group launched by small CD, which can reflect the abundant and mutual creativity. an entertainment company new face of music. This is not A series of visual concept will have its name, worldview, simply to concentrate the songs, projects produced by SM for Multi-faceted fashion concept, and marketing model. but to give each track a sound, EXO has always maintained expression These concepts are defined as with a conceptual awareness, to an excellent standard. The Reciprocal influences have the visual and musical theme carefully think about the overall group’s LOGO design has left resulted in some of the most types used when the group structure and the continuity of a very deep impression-use dynamic apparel visualizations debuts and comeback.
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