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In the 1990s America was hungry for many things and quality food made fast was one of them. When that hunger drove to the intersec- tion of country music and succulent, slow- roasted chicken it found one thing: Kenny Rogers Roasters. To many the combination of a country music legend and mouthwatering meats and side dishes made perfect sense, to others it was strange and frightening. Unlike the hardened pucks of cornbread served with every meal, the chain itself had a short shelf- life (in America). Kenny Rogers' Roasters in Manila? I'm “moving there. ”- @michael_pop, October 6, 2010 / “Waitress sucks! Food is mediocre (@ Kenny Rogers Roasters) http://4sq.com/bRxLXl” Due to a series of post-bankruptcy ownership - @dewimiranda, October 27, 2010 changes and liquidation events, the Gambler has returned to the table with a large stack of chips and a winning hand. Thousands of diners in Malaysia, Indonesia and the Philip- Patrons were eager to share their dining experience at KRR pines happily consume black pepper chicken via Twitter and Foursquare (202) or GoWalla (5). meals, delicious baby-back ribs and sides of mashed potatoes under the caring, bearded gaze of Kenny Rogers. Today Social Media Seinfeld fans referenced episode 142, “The Chicken Roaster” tells the tale of Kenny Rogers Roasters' suc- 22 times throughout the month of October. cess in Southeast Asia through Tweeted Four- square check-ins, Facebook statuses and When a Connecticut law firm decided to setup shop in a vacant YouTube videos. KRR, Social Media users took notice..

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BUSINESS INTRODUCTION In order to set up a business, we have to choose what the business it is based on what the needs and wants of the customers or our target market. We also have to consider other factors that may affect our business such as environment, seasonal factors and etc. After all this factors have been considered by us and a little bit of research, we are planning to make a medium class of francais restaurant; Kenny Rogers Roasters Restaurant ( KRR ). We are agreed to register this business as private limited company. We have done some research at Penang and we made a decision to set up this restaurant at the Gurney Plaza, Penang that have a nice sea view and also romantic environment. The further informations about the location of the business will be discuss on operation plan. If there are no barriers, we hopefully can start our business on January 2005. Before this business have been choiced, firstly we have identified the group of customers that we called target market. We also considered market segmentation that is geographic, demographic and psychographics segmentation. We confidentally believe that our Kenny Rogers Roasters Restaurant will success in business field based on this business plan that have prepared by us. Amin ... 1 BACKGROUND OF BUSINESS Kenny Rogers Roasters ( KRR ), a name synonymous with quality food, is now recognized worldwide as the leader in Rotisseria Roasted Chicken. Originating from The USA, KRR was first introduced to the Asia Pacific region in 1994. In Malaysia, the master franchise is held by Roasters Asia Pacific ( HK ) Limited ( RAP ), which is wholly owned by Berjaya Group ( Cayman ) ltd.
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