Privacy and Security Risks of “Not-a-Virus” Bundled Adware: The Wajam Case Xavier de Carné de Carnavalet Mohammad Mannan
[email protected] [email protected] Concordia University Montreal, QC, Canada ABSTRACT e.g., “not-a-virus”, “Unwanted-Program”, “PUP.Optional”, which Comprehensive case studies on malicious code mostly focus on may not even trigger an alert [24, 34]. After all, displaying ads is not botnets and worms (recently revived with IoT devices), prominent considered a malicious activity, and users even provide some form pieces of malware or Advanced Persistent Threats, exploit kits, of “consent” to install these unwanted bundled applications [75]. and ransomware. However, adware seldom receives such attention. However, prior to 2006, adware was also labeled as “spyware” [18], Previous studies on “unwanted” Windows applications, including due to its privacy-invasive nature. Since then, several lawsuits suc- adware, favored breadth of analysis, uncovering ties between differ- ceeded in downgrading the terms used by AV companies to adware, ent actors and distribution methods. In this paper, we demonstrate then to PUP/PUA [46, 58]. Consequently, adware has received less the capabilities, privacy and security risks, and prevalence of a par- scrutiny from the malware research community in the past decade ticularly successful and active adware business: Wajam, by tracking or so. Indeed, studies on PUPs tend to focus mostly on the rev- its evolution over nearly six years. We first study its multi-layer enues, distribution and relationships between actors [36, 74, 75], antivirus evasion capabilities, a combination of known and newly and the abuse of code signing certificates by PUPs to reduce sus- adapted techniques, that ensure low detection rates of its daily picion [37].