advertising and content revenue compensating for a reduction in ARPU. For the year to December 31, 2020, Sky revenue decreased 3.3% to $18.6 billion compared to 2019. With pubs remaining closed and retail activity restricted in the UK all the available seasons of Keeping at least, Sky is expecting to see a fall in Up with the Kardashians – the show its first quarter revenue. is currently scattered across E!, MTV, NRJ12, Netflix and Amazon Prime SKY RECORDS GOOD DISNEY ADDS TO ITS Video. GROWTH CONTENT In addition to the Kardashians, who are currently filming their 20th and final season, Hayu will also follow the shouty women known as The Real Housewives of Miami, New York and Beverley Hills. Over 75 TV series and 270 WARNER NEW TEAM FOR movies will feature on Star, when the MIDDLE EAST Sky has posted a good growth entertainment brand is added to despite the impact of COVID-19 19. It Disney+ on February 23. has 23.9 million subscribers across the Jan Koeppen, President, The UK & Ireland, Germany & Austria and Walt Disney Company EMEA said: Italy, an increase of 244,000 on the “Star will be an integral part of Disney+, WarnerMedia has put together quarter, but a decrease of 56,000 year- making it bigger, bolder and even more a new management team that will on-year. exciting. The arrival of hundreds of TV handle the rollout of HBO Max in Penetration of Sky Q in the UK series and movies including our Europe, the Middle East and Africa. market has now passed over 60%. exclusive Star Originals will make Christina Sulebakk, who “Sky returned to customer Disney+ the premier destination for started as general manager of HBO growth in all three of its markets, high quality entertainment with Europe last July becomes General bringing our total customer something for everyone. Needless to Manager HBO Max EMEA. Her initial relationships and overall revenue in say, all this comes with parental brief will be to upgrade the present Europe essentially back to 2019 controls to give parents that peace of HBO streaming operations including levels,” said Brian L. Roberts, mind.” HBO Nordic, HBO España, HBO Chairman and Chief Executive Officer Star on Disney+ will be Portugal and HBO Go in Central & East of Comcast Corporation. available in the UK, Ireland, France, Europe. Sky EBITDA was $139 million Germany Italy, Spain, Austria, Sulebakk will report into as the fourth quarter, as the Switzerland, Portugal, Belgium, Johannes Larcher, the current head of broadcaster was hit by the shift in Luxembourg, The Netherlands, HBO Max International. sporting events that had earlier been Norway, Sweden, Denmark, Finland Line Mykland, who led the delayed as a result of Covid-19. There and Iceland plus Australia, New launch of HBO Nordic, will now take were also additional costs relating to Zealand, and Canada. charge of HBO Max’s content the launch of new channels, including experience team in the EMEA regions. Sky Comedy and Sky Documentaries NEW SVOD FOR FRANCE Roberto Soto will head up in May. NBCUniversal is planning to growth marketing; Brett Horowitz, Revenues increased Sky launch its Hayu SVOD platform onto leads data, insights and planning; increased 3.3% to $5.2 billion in the the French market. Tobias Andersson becomes the EMEA fourth quarter of 2020, increases om The reality platform will have regional legal lead. 

51 SATELLITE & CABLE TV FEBRUARY 2021