Southland Tourism Key Indicators
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SOUTHLAND TOURISM KEY INDICATORS June 2019 SOUTHLAND TOURISM SNAPSHOT Year End June 2019 Guest nights up 1.5% to 1,201,109 Total spend up 3.3% to $673M Southland is continuing to experience stable growth phase in spend across both domestic and international markets, including good growth of the UK, German and US markets. There have also been modest gains in both international and domestic commercial accommodation figures, despite growth in Airbnb listings. SOUTHLAND REGION TE ANAU GORE TOURISM SPEND STATISTICS INVERCARGILL THE CATLINS Total Spend in NZD Figures for Year End June STEWART IS. MRTE’s (Monthly Regional Tourism Estimates) • International visitor spend up 6.1% to $264 million • Domestic visitor spend up 1.5% to $409 million • Total spend up 3.3% to $673 million ACCOMMODATION STATISTICS • Top 5 International Markets 1. Australia (up 7.9%) Guest Night Figures for Year End June 2. USA (up 10.2%) CAM (Commercial Accommodation Monitor) 3. Germany (up 11.0%) • International guest nights up 2.8% to 725,017 4. UK (up 9.0%) • Domestic guest nights up 0.8% to 476,091 5. China (down 7.8%) Markets • Total guest nights up 1.5% to 1,201,109 • Occupancy rate down from 46.3% to 45.6% • Daily capacity up 2.4% to 2,350 stay-units International 39% Domestic 61% Average Length of Stay Year End June 1.80 1.99 Days Days Southland National 2.2% 0.2% Tourism Spend Estimate Year End June $400m Guest Nights Year End June $350m Domestic 1,300,000 $300m USA 1,200,000 UK 1,100,000 $250m Rest of Oceania 1,000,000 Rest of Europe 900,000 Rest of Asia $200m 800,000 Rest of Americas 700,000 Republic of Korea $150m 600,000 Japan YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 Germany $100m China Canada $50m Australia $0m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 INVERCARGILL CITY INVERCARGILL TOURISM SPEND STATISTICS Total Spend in NZD Figures for Year End June MRTE’s (Monthly Regional Tourism Estimates) BLUFF • International visitor spend up 8.8% to $55 million • Domestic visitor spend up 4.6% to $200 million • Total spend up 5.4% to $256 million ACCOMMODATION STATISTICS • Top 5 International Markets 1. Australia (up 9.8%) Guest Night Figures for Year End June 2. China (up 14.2%) CAM (Commercial Accommodation Monitor) 3. Germany (up 14.1%) • Guest nights up 1.2% to 295,027 4. UK (up 13.1%) • Occupancy rate steady at 40% 5. USA (up 2%) Markets • Daily capacity down 0.1% to 1,233 stay-units International 22% Average Length of Stay Year End June 1.74 1.99 Domestic Days Days 78% Invercargill National 1.8% 0.2% Tourism Spend Estimate Year End June $200m Guest Nights Year End June $180m 350,000 Domestic 300,000 $160m USA 250,000 UK $140m 200,000 Rest of Oceania 150,000 Rest of Europe $120m 100,000 Rest of Asia 50,000 $100m Rest of Americas 0 Republic of Korea YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 $80m Japan Germany $60m China $40m Canada Australia $20m Africa and Middle East $0m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 GORE DISTRICT MANDEVILLE GORE TOURISM SPEND STATISTICS MATAURA Total Spend in NZD Figures for Year End June MRTE’s (Monthly Regional Tourism Estimates) • International visitor spend up 3.5% to $8.0 million • Domestic visitor spend down 4.9% to $65 million • Total spend down 4.0% to $73 million ACCOMMODATION STATISTICS • Top 5 International Markets 1. Australia (up 1.7%) Guest Night Figures for Year End June 2. USA (up 23.4%) CAM (Commercial Accommodation Monitor) 3. UK (down 23.4%) • Guest nights down 9.1% to 43,067 4. China (up 44.2%) • Occupancy rate down from 49.1% to 43.8% 5. Germany (up 22.8%) Markets • Daily capacity up 0.3% to 181 stay-units International 11% Average Length of Stay Year End June 1.83 1.99 Days Days Domestic Gore National 89% 4.2% 0.2% Tourism Spend Estimate Year End June $70m Guest Nights Year End June 50,000 $60m Domestic 45,000 USA 40,000 35,000 UK $50m 30,000 Rest of Oceania 25,000 Rest of Europe 20,000 15,000 $40m Rest of Asia 10,000 Rest of Americas 5,000 Republic of Korea 0 $30m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 Japan Germany $20m China Canada Australia $10m Africa and Middle East $0m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 MILFORD SOUND SOUTHLAND DISTRICT TE ANAU LUMSDEN TUATAPERE TOURISM SPEND STATISTICS THE CATLINS Total Spend in NZD Figures for Year End June STEWART IS. MRTE’s (Monthly Regional Tourism Estimates) • International visitor spend up 5.6% to $200 million • Domestic visitor spend up 0.6% to $144 million • Total spend up 3.4% to $344 million ACCOMMODATION STATISTICS • Top 5 International Markets 1. Australia (up 7.5%) Guest Night Figures for Year End June 2. USA (up 11.0%) CAM (Commercial Accommodation Monitor) 3. Germany (up 10.1%) • Guest nights up 2.2% to 863,012 4. UK (up 10.1%) • Occupancy rate down from 42.6% to 42.2% 5. China (down 17.4%) Markets • Daily capacity up 2.7% to 3,094 stay-units Average Length of Stay Year End June Domestic International 42% 58% 1.82 1.99 Days Days SDC National 2.3% 0.2% Tourism Spend Estimate Year End June $200m Guest Nights Year End June $180m 900,000 Domestic 800,000 $160m USA 700,000 600,000 UK $140m 500,000 Rest of Oceania 400,000 $120m Rest of Europe 300,000 200,000 Rest of Asia $100m 100,000 Rest of Americas 0 Republic of Korea YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 $80m Japan $60m Germany China $40m Canada Australia $20m Africa and Middle East $0m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 SOUTHLAND RTOS Statistics New Zealand defined geographic areas for Southland’s two RTOs (as at June 2019) RTO stands for ‘Regional Tourism Organisation’; they exist across NZ. RTOs are responsible for destination marketing - the promotion of their regions to potential domestic and international visitors. Destination Fiordland is defined as Fiordland National Park, Manapouri, Te Anau and Te Anau Downs. It is important to note that Destination Fiordland is a membership based agency that has, or has had in the past, members beyond these boundaries. This definition allows Destination Fiordland, with disclosure to Great South (Southland NZ), to continue targeting other operators outside of the areas marked on this map. Milford Sound Te Anau Lumsden Tuatapere Gore Riverton Invercargill Bluff The Catlins Stewart Island SOUTHLAND RTO GORE TOURISM SPEND STATISTICS INVERCARGILL THE CATLINS Total Spend in NZD Figures for Year End June STEWART IS. MRTE’s (Monthly Regional Tourism Estimates) • International visitor spend up 5.0% to $108 million • Domestic visitor spend up 1.7% to $328 million • Total spend up 2.5% to $436 million ACCOMMODATION STATISTICS • Top 5 International Markets 1. Australia (up 7.5%) Guest Night Figures for Year End June 2. USA (up 4.4%) CAM (Commercial Accommodation Monitor) 3. China (up 2.1%) • International guest nights up 6.4% to 191,939 4. Germany (up 11.3%) • Domestic guest nights down 1.3% to 281,833 5. UK (up 7.0%) Markets • Total guest nights up 1.7% to 473,772 • Occupancy rate down from 37.7% to 37.5% • Daily capacity up 1.2% to 2,158 stay-units International 25% Domestic 75% Average Length of Stay Year End June 1.70 1.99 Days Days S RTO National 3.2% 0.2% Tourism Spend Estimate Year End June $350m $300m Guest Nights Year End June Domestic USA 500,000 UK $250m 450,000 Rest of Oceania 400,000 Rest of Europe $200m 350,000 Rest of Asia Rest of Americas 300,000 $150m Republic of Korea 250,000 Japan 200,000 YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 $100m Germany China Canada $50m Australia Africa and Middle East $0m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 MILFORD SOUND FIORDLAND RTO TE ANAU TOURISM SPEND STATISTICS Total Spend in NZD Figures for Year End June MRTE’s (Monthly Regional Tourism Estimates) • International visitor spend up 7.0% to $156 million • Domestic visitor spend up 0.9% to $81 million • Total spend up 4.8% to $237 million ACCOMMODATION STATISTICS • Top 5 International Markets 1. USA (up 13.0%) Guest Night Figures for Year End June 2. Australia (up 8.2%) CAM (Commercial Accommodation Monitor) 3. Germany (up 10.9%) • International guest nights up 0.4% to 533,078 4. UK (up 10.5%) • Domestic guest nights up 4.0% to 194,258 5. China (down 15.2%) Markets • Total guest nights up 1.3% to 727,337 • Occupancy rate down from 46.3% to 45.6% • Daily capacity up 2.4% to 2,350 stay-units Domestic 34% International Average Length of Stay Year End June 66% 1.88 1.99 Days Days Fiordland National 1.5% 0.2% Tourism Spend Estimate Year End June $160m $140m Domestic Guest Nights Year End June USA 750,000 $120m UK 700,000 Rest of Oceania 650,000 $100m Rest of Europe 600,000 Rest of Asia 550,000 $80m Rest of Americas 500,000 Republic of Korea 450,000 $60m Japan 400,000 Germany 350,000 China $40m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 Canada Australia $20m Africa and Middle East $0m YE Jun-15 YE Jun-16 YE Jun-17 YE Jun-18 YE Jun-19 AIRBNB FIGURES Airbnb is the largest peer to peer accommodation facilitator in the world.