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Reach More of the Gay Market Reach More of the Gay Market Mark Elderkin [email protected] (954) 485-9910 Evolution of the Gay Online Ad Market Concentration A couple of sites with reach Fragmentation Many sites with limited reach Gay Ad Network Aggregation 3,702,065 Monthly Gay Ad Network creates reach Unique Users (30-day Reach by Adify - 04/08) 1995 2000 2005 2010 2 About Gay Ad Network Gay Ad Network . The Largest Gay Audience Worldwide comScore Media Metrix shows that Gay Ad Network has amassed the largest gay reach in the USA and Health & Fitness abroad. (July 2008) Travel & Local . Extensive Network of over 200 LGBT Sites Entertainment Our publisher’s content is relevant and unique. We News & Politics do not allow chat rooms or adult content on our network. All publishers adhere to our strict editorial Women guidelines. Pop Culture . 100% Transparency for Impressions Delivered Parenting Performance reports show advertisers exactly where and when ads are delivered. Ad impressions are Business & Finance organic and never forced. Style . Refined Targeting or Run of Network Young Adult For media efficiency, campaigns can be site targeted, frequency-capped, and geo-targeted. For mass reach, we offer a run of network option. 3 Gay Ad Network: The #1 Gay Media Network Unique US Audience Reach comScore Media Metrix July 2008 . Ranked #1 by 750,000 comScore Media Metrix in Gay and Lesbian Category 500,000 . The fastest growing gay media property. 250,000 . The greatest 0 diversity and Gay Ad PlanetOut LOGOonline depth of content Network Network Network and audience The comScore July 2008 traffic report does not include site traffic segments. from OMGBlog, Queerty, Ourchart, OutSports and over 50 other sites that are represented by Gay Ad Network. With these other sites added, our audience reach is much greater than reported. 4 Advantages for Agencies & Advertisers . Simple Campaign Management — We handle the complexities associated with booking, ad delivery, reporting and publisher compensation. This makes it simple for agencies to buy, track and optimize a campaign; even if it spans hundreds of gay and lesbian web sites. Flexible Media Planning — Campaigns can run across the network, within a content channel, or on individual hand-picked sites. New sites that join the network can be automatically added to active campaigns and campaigns can be optimized at any time. Adherence to Interactive Advertising Bureau Standards — We accept standard IAB ad sizes and terms & conditions. Our ad server has been certified as IAB compliant for trusted delivery and reporting. 5 The first big gay travel online ad campaign YEAR: 1999 CREATIVE: Simple image MEDIA: Gay.com RESULTS: No backlash, just support Successful Customer Acquisition YEAR: 2000 CREATIVE: Flash MEDIA: Gay.com RESULTS: 52,000 clicks to AA.com Sweepstakes Promotion YEAR: 2001 CREATIVE: Sweepstakes with RSVP MEDIA: Gay.com RESULTS: 20,000 Advantage Members YEAR: 2004-2006 MEDIA: Hiatus YEAR: 2007 MEDIA: PlanetOut Sites RESULTS: TBD American Airlines LGBT Splash Page . American Airlines exemplifies potential components of gay specific travel campaigns . Copy . Gay-specific copy . Gay-specific offers . “Camp” . Creative . Male couples and/or groups . Female couples and/or groups . “Skin” . Image of property/destination . “Camp” . Rainbow flag colors . LGBT organization logos legitimize companies . IGLTA . NGLCC . HRC Best Companies for LGBT Equality/Corporate Equality Index . TAG Approved . HRC Best Places to Work American Airlines LGBT Splash Page Air New Zealand United Paris Kimpton W Hotels Aventura Spa Palace Hyatt Qantas Air New Zealand Visit Sweden Visit Denmark Visit Las Vegas Visit New Orleans Fort Lauderdale CVB Visit Britain Visit Florida Travelocity Orbitz Orbitz Atlantis Events RSVP Vacations Spirit Journeys Hawaii Gay Travel Display Advertising Format . Display Ad Formats . IAB Sizes: 300x250, 728x90, 160x600 (other sizes available) . Pop-Under Ads: 720x300 . Log-out Page Takeover: 300x600 and 640x480 . Rich Media: Flash, PointRoll, Eyeblaster, Motif, etc. Targeting and Control . Geo-targeting by zip code, area code, city, metro area, state, country . Targeting by individual web site or ad space . Optimization of active campaigns . Custom Integration . Custom placements and integrated content sponsorships can be developed with our larger publishing partners. Examples include sponsored advertorial, contests, social network integration, site sponsorships, and customized rich-media placements. 33 Successful Integration - Paramount Pictures . Run of Network advertising leading up to the release of the Sweeney Todd movie . Site takeovers (100% SOV) on day of wide release . Syndication of advertiser-approved editorial to Gay Ad Network publishers . Community support through member comments and message board posts 34 Successful Integration - Atlantis Events . Integrated co-branded contest and editorial promotion . Fully administered contest . Editorial support with home page featured content on RealJock.com . “Who’s Going” List to engage members with the event . Run of Network ads to promote contest 35 Successful Integration – Toronto / Air Canada . Targeted ad banners throughout all listing pages for destination city. Added-value home page editorial with sponsorship logo identifying the sponsor . Mass reach with Run of Network banners to promote destination pages. 36 Select Gay Ad Network Advertisers 37 Target by Channel, Location and/or Site Entertainment Auto Business News/Politics Style Travel Women Parenting Health/Sports Young Adult 38 Partial Publisher List !! omg blog !! Echelon Magazine glbtq Encyclopedia OutDrive Rosie O'Donnell's Blog 411 Magazine ElectoPundit GLINN Media Database OutliciousTV SHOUT Magazine A Bear's Life Magazine Equality Press Global Gay Classifieds OUTmusic So Gay So What A lesbians faith Express Gay News Good As You Outsports Softly Dreaming abOUTmag.com Feast of Fools HeSaid Publications PageOneQ soliloqueer ACD News focusboy.net homofactual.com Perfect Beat Southern Voice All Gay Network.net FunMaps Homotron Philadelphia Gay News Stay With A Gay AOL's Queersighted GayInternetRadioLive House of Jero Pink Banana World Sterkworks Ask Angelo Gay City News Houston Voice Pink Choice Superdyke.com ATLANTAboy.com Gay List Daily Huzbears pink district Team Biff Baltimore OUTloud gay news blog Instinct Magazine Pink Kryptonite The Beeb Blog Barefoot Male Celebs Gay News Watch InterstateQ.com PinkNews The Big Bad Blog Bay Area Reporter Gay Rights Watch JockBoyMusic.com Planitgay The Bilerico Project BearParty Magazine Gay Seattle Blogspot Joe.My.God. Pop Culture Beast The DataLounge Best Lesbian Links Gay Sitges Guide JustGuys Pop Sucker The Entre-Nous Network BGay.com gay travel blog lambdamedia Pride Fashions The Gay Community Yellow Pages BigJock.com Gay Travel News Lanzarote Gay Guide Pride Source The Gay Youth Corner Bitch Session Gay Villager Lesbian Mommy Proud Parenting The L Word Online BIZ from NGLCC gay2share.com LezTown Proud2Serve.net The Pretty Boys Club BlackGayBlogger gayborhood.tv Mark's List Q Chicago The QTube - GLBT Music Videos Bladewire Syndicate Gaybytes Meet Gay Couples Q Cinema The Rainbow Babies Blurbberry GayCities MenClick Q Miami The Republiq of Austin Bryanboy GayDC.net Mogenic Q New York the17thman Camp Magazine GayFriendlyBiz.com Mombian Q Portland This Happy Place Chicago Free Press GayGamer.net Movie Dearest Q Radio This is a Race ChicagoPride.com Gaymers mySCENEcity Magazine Q San Diego Thorspace Citizen Crain GayOrbit MySoCalledGayLife Q San Francisco Thought Theater Click Click Expose GayRites.NET National Gay News Q Seattle Top Gayer ClubFly GayTVone Television Navigaytor.net QMovieBlog Treycruz Columbia City Paper GayWebSource New Gay Travel Guide QNation.FM - Internet Radio U4Men Commercial Closet GayWeddings.com New Mexico Voice Queer Eugene Velvet Dice Bag Connexion Gaywheels.com NikiiBabie's Haven Queercents velvetpark magazine Dailymotion Gayz Of Our Lives OhLaLa Mag Queerlife Washington Blade Damron Gay Travel Guides Genre Magazine On Top Magazine Queerty wayoutwest.tv David Atlanta Magazine GFN OurChart Real Gay LA WhatsTheT Designer Planet Girlports Out & About Newspaper RealJock.com Windy City Media Group doorQ.com GLBT and Proud Out In America Network ROD 2.0 Wolfe Video Updated Q2 2008. The Gay Ad Network publisher list is growing is subject to change. 39 2008 Rate Sheet Premium content channels include Travel, News, Entertainment, Pop Culture, Health & Fitness, Business, Parenting, Style, Automotive and Youth. New sites that join Gay Ad Network can be added to active campaigns. Event tracking and campaign optimization is included at no extra charge. Additional fees may apply for network-wide frequency capping, day parting and campaigns that run on select sites. Prices do not include third-party ad serving fees. CPM is cost per 1000 impressions delivered. Discounts are available for remnant inventory. 40 Gay Ad Network Audience Composition . Over 85% of our audience is male — but we can target lesbians too! . 27% of visitors to gay web sites are 18 to 24* . 41% of visitors to gay web sites are 25 to 34* . Over 60% of gay men have a college degrees* . Gay men are twice as likely to work in management positions* . Gay men are twice as likely to have a household income over $250,000* . Under 6% of gay male households have children, so gay men have more discretionary income to spend than the average family, giving them more per capita buying power than other large market segments** * Source: @plan ** Source: Fall 2006 Simmons
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