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Beyond the New Normal: a New Economic Approach on Innovation and Digital Transformation

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Beyond the New Normal: a New Economic Approach on Innovation and Digital Transformation Digital Summer Program Beyond the New Normal: A new economic approach on innovation and digital transformation. in Mexico Global #1 & LATAM accreditation APPLY HERE Overview Time to strenghten your innovative his program provides a framework to under- mindset through the economic analysis T stand the context and environment of a market and/or country, as well as the trends and potential of current markets and the application of opportunities for that region. new technologies. Due to the current crisis scenario, most busi- nesses have found themselves facing unexpected OPTION 1 challenges; however, innovators have also identi- • 3 modules: 1, 2 & 3* fied new opportunities, along with the importance • Academic Credits: 12 EGADE Units / 3 US credits / 7.5 ECTS STUDENT PROFILE • Total Investment: 1,720 USD of developing strate gic solutions through flexible and adaptable business models. In this program, This program was OPTION 2 participants will learn how to drive innovation and designed for graduate • 2 modules: 1 & 2* value creation in different contexts while analyzing students who look out for • Academic Credits: 8 EGADE Units / 2 US credits / 5 ECTS • Total Investment: innovation in their countries 1,152 USD alternative strategies that involve a new take on through a broad This price includes tuition, lecture materials, digital classrooms creativity, discipline, and management. for live and online sessions via Zoom and CANVAS, certificate of By the end of the program, participants will have understanding of the attendance, transcript of records. current economic scenario a better understanding of the most disruptive and the use of cutting-edge DURATION technologies, such as Machine Learning, Artificial In- • 3 hours daily technologies. • Live sessions from Monday to Friday telligence (AI), Cloud Computing, Internet of Things (IoT), and Blockchain, which will help them transform *Modules description included in the brochure. Price per participant (value added taxes included). their businesses or create new disruptive models. What you will learn MODULE 1 MODULE 3 Strategic development under Driving digital MODULE 2 the New Normal: transformation Stay ahead with data analytics on an challenges and The Innovation ever-changing and artificial environment opportunities for Eye in intelligence. the New Economic a New World order and business Landscape. by MBA Renzo Casapia in Latin America. by MPA Luis Márquez This module will allow partici- pants to define a problem or by PhD Raúl Montalvo This module is centered around a business opportunity and This module focuses on the skills and leadership of the analyze how it can be solved understanding the challenging entrepreneurial manager, who with the use of Data Analytics. Strengthen and unprecedented conditions requires a disciplined approach Participants will also learn how your leadership, entrepreneurial that emerging markets from La- in pursuing opportunities, as to monetize based on data in skills and tin America are experiencing, well as in assembling and alig- different industries, identify strategic vision. while considering the current ning resources to accomplish potential new business within dynamics of business and its important objectives. Managers existing companies or come up shift towards a new vision of must now have the necessary with a new business idea while business models and analyzing skills to react quickly and make considering all the challenges the opportunities and risks of solid decisions when presented of creating a datadriven culture: an immediate future. with unexpected challenges. politics, knowledge and inertia. Create change. PhD Raúl Montalvo MPA Luis Márquez MBA Renzo Caspia Develop Raúl Montalvo is the Director Luis Márquez is director of the Renzo Casapía teaches Business strategic of EGADE Business School Full-Time MBA in Innovation & Intelligence and Data Analytics relationships with Guadalajara and professor Entrepreneurship, director of at the MBA of EGADE Business colleagues of Economics, where his fields the Center for Innovation and School and is the Managing of research and teaching expertise Corporate Entrepreneurship at Director for Cengage/National cover a broad area of economics of EGADE Business School Mexico Geographic Learning in Latin the enterprise, an area in which he City and Full-Time Professor at America. has taught at the Master´s, Ph.D. EGADE Business School. He has occupied leadership and Executive Education programs. Luis Márquez holds a Master’s roles in Human Resources, Sales Previously, he was an associate degree in Public Administration and Marketing in top multinational researcher at the Centro de Inves- from the John F. Kennedy School of companies such as Citigroup and tigación y Docencia Económicas Gov ernment at Harvard University, IBM in Peru, Mexico, and Canada, A.C. (CIDE), and has worked in the a Law Degree from the National where he has leveraged technology insurance sector. Autonomous University of Mexico, and data to generate change and Raúl Montalvo holds a Ph.D. in and an Innovation Certificate from innovation. Economics from the University of the Universidad de Salamanca. Renzo Casapía holds an MBA Share ideas Essex and a Master’s in Economics Additionally, he has recently from HEC University of Montreal, with from the CIDE. obtained an NSF Lean Startup Canada, and a bachelor’s degree disruptive leaders, Certification at Georgia Tech in Industrial Engineering from the innovators, Innovation Lab. University of San Agustin in Peru. executives and entrepreneurs. Program agenda Digital Sessions - CST* Central Standard Time MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY 8:00 Business and Corporate COVID19: Mexico and Culture: the case 9:00 Business Challenges MODULE 1 Latin America an of Mexico and and Opportunities Final Reports Economic, Social and Latin America July 20-24 in Mexico and Latin 10:00 Political overview America Culture Digital 11:00 Experience The startup 8:00 The importance and investment The End of of creating an ecosystem & Competitive innovation Panel: Final 9:00 clusters of inno- MODULE 2 Advantage. Five Different culture in the Presentations vation Silicon July 27-31 Maintaining your Business Models company Real investors Valley, Israel, 10:00 “edge” in a World Cafe UK and Spain complex world Culture Digital vs Mexico, Experience 11:00 Panamá and Perú 8:00 BDMI Big Data Maturity Index 9:00 Fundamentals Artificial and Data Driven MODULE 3 Digital of Data Science Intelligence Customer Final Project August 3-7 Transformation and Machine Service Presentation 10:00 Learning Guest Speaker Culture Digital 11:00 Experience Program activities Online sessions Sessions about via Zoom and CANVAS Networking Guest speakers the Mexican Culture Would you like to learn more? EGADE BUSINESS SCHOOL Ana Lorena Mendoza [email protected] ADDRESS: Av. General Ramón Corona 2514, Nuevo México, 45138 Zapopan, Jalisco, México egade.tec.mx.
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