NEW INGREDIENT TECHNOLOGY

SEE GI ISSUES IN A NEW LIGHT WITH MICROBIOME SCIENCE

NEW HILL’S PRESCRIPTION DIET GASTROINTESTINAL BIOME revolutionises the way you tackle fibre-responsive GI issues.

DRY DRY STEW FIBRE-RESPONSIVE GI ISSUES ARE DISRUPTIVE TO THE PET, YOUR CLIENT AND YOU

Fibre-Responsive Enteropathies Antibiotic-Responsive Diarrhoea Diarrhoea

Constipation Colitis Megacolon*

*responsive to fibre No matter the cause, GI issues can be stressful and emotions often run high. A new approach to GI care: The microbiome “I was always worried about a flare-up • Traditional fibre foods primarily or worried about having to wake up work by affecting water balance to and clean diarrhoea off the floor.” help manage clinical signs “My cat seemed frail before. • Groundbreaking new science and CAROLINE K., I grew incredibly concerned OWNER OF PIPER, research highlights the critical role 9-YEAR-OLD about his constipation problems.” a dog’s or cat’s gut microbiome can JACK RUSSELL MIX play in not only their response to GI RICKY E., OWNER OF COUNT RUGAN, issues, but also in determining their 11-YEAR-OLD GREY TABBY overall well-being

What is the gut microbiome?

Billions of various microorganisms, with a dynamic interaction between desirable and undesirable bacteria, which is unique to each pet. Microbiome balance influences the transition between health, and acute or chronic GI disease. FINALLY — NUTRITION THAT USES THE POWER OF THE PET’S OWN MICROBIOME Introducing Hill’s Prescription Diet Gastrointestinal Biome — a first-of-its-kind, great-tasting nutrition shown to nourish and activate the gut microbiome to help support digestive health and well-being.1,2

SHOWN IN A CLINICAL STUDY TO: UNIQUELY FORMULATED TO:

Resolve diarrhoea in Limit future episodes in Promote regular as little as 100% HEALTHY 24 HOURS 3 and promote OF DOGS STOOLS regular healthy stools3

Also available in A DELICIOUS STEW CANINE COLITIS STOOL QUALITY 5.0

4.0 HEALTHY STOOLS

3.0 STOOL SCORE STOOL 2.0 DIARRHOEA

1.0 24 DAY HOURS 56

Explaining Prescription Diet Gastrointestinal Biome to your clients GI Biome contains new ActivBiome+ Technology — a blend of active fibre ingredients, which naturally help to promote regular healthy stools and restore the balance of your pet’s unique gut ecosystem, called the gut microbiome.

Absorbed

Direct effect ACTIVBIOME+ on colon cells FIBRE PARTICLES NEW BENEFICIAL COMPOUNDS SHORT-CHAIN FATTY ACIDS ActivBiome+ is a proprietary blend of active fibres that work BACTERIA synergistically to nourish the pet’s NOURISH FERMENT gut microbiome. The desirable RELEASE & bacteria ferment the fibres TRANSFORM and produce gut-nourishing compounds, as well as release ANTIOXIDANT AND and activate antioxidant and ANTI-INFLAMMATORY POLYPHENOLS anti-inflammatory polyphenols. These postbiotics benefit the Direct effect on colon cells gut, as well as other organs and tissues. = POSTBIOTICS Absorbed LET’S STAY AHEAD OF EVERY GI ISSUE

NUTRITIONAL MANAGEMENT OF DOGS WITH GI DISORDERS

ACUTE / CHRONIC ACUTE / CHRONIC ACUTE / CHRONIC* CHRONIC CHRONIC

GI Disorders Fat Sensitive Disorders Fibre-reponsive Food-Responsive Adverse Food Reaction Enteropathies, Antibiotic- Enteropathies • Acute Gastroenteritis • Pancreatitis Responsive Diarrhoea, (food sensitivities) • Stress Diarrhoea • Hyperlipidemia Constipation, Diarrhoea • Garbage Gut, etc. • Protein-losing Enteropathy

NEW

i/d Lowi/d Fat GI Biome Sensitivei/d z/d Also suitable for puppies *Consider Prescription Diet Also suitable for puppies Once AFR confirmed and post-op recovery w/d as a secondary option, particularly in obese-prone dogs Suspected Stress Colitis Pancreatitis z/d d/d

Stressi/d Suitable for dogs up to 14kg

NUTRITIONAL MANAGEMENT OF CATS WITH GI DISORDERS

ACUTE / CHRONIC ACUTE / CHRONIC* CHRONIC

GI Disorders Constipation, Adverse Food Reaction Fibre-reponsive • Pancreatitis Enteropathies, Antibiotic- • Exocrine Pancreatic Responsive Diarrhoea, Insufficiency Diarrhoea, Megacolon • Megacolon (responsive to fibre) (not responsive to fibre)

NEW i/d GI Biome z/d z/d d/d Also suitable for kittens *Consider Prescription Diet Once AFR confirmed and post-op recovery w/d as a secondary option, particularly in obese-prone cats

Ask your territory manager how the groundbreaking nutrition of 1Hill’s data on file. Clinical study on microbiome changes in dogs. 2Hill’s data on file. Clinical study on microbiome changes in cats. Gastrointestinal Biome can help your patients. 3Hill’s data on file. Two-month clinical study evaluating dogs with chronic diarrhoea.

253491 UK HillsVet.co.uk PD-BIOME-DET