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ALEXA BROOKS 415-699-3071 ​ ​​Alexahbrooks@Gmail

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ALEXA BROOKS 415-699-3071 ​ ​​Alexahbrooks@Gmail ALEXA BROOKS 415-699-3071 ● [email protected] ​ ​ ​ STRATEGIC PARTNERSHIP MANAGER ~ ACCOUNT DIRECTOR Highly motivated, self-directed professional with 10+ years of experience in the music industry, developing and building strategic partnerships between artists, labels, and organizations. Proven ability to work collaboratively in various areas: partnerships, content acquisition, merchandising, marketing, social media, and special events. KEY STRENGTHS Account Management ● Strategic Partnerships ● Revenue Generation ● Merchandising ● Program Development ​ ​ ​ ​ ​ ​ ​ ​ PROFESSIONAL EXPERIENCE SONY MUSIC ENTERTAINMENT, San Francisco, CA 2011 - Present Digital Account Director Plan and implement inventive online marketing campaigns for Sony Music releases across digital music services in the US and internationally. Create new opportunities for artists at accounts such as Google Play, Napster, Groove Music, PlayStation Music, Slacker, Deezer, SoundCloud, and iHeartMusic. ● Realized 86%+ revenue growth at Google Play in less than a 1 year. ● Responsible for the 1st artist Twitter card promotion with Fifth Harmony with Napster. 1.9MM impressions for one tweet. ​ Track “Worth It” doubled in streams & shot to #1 on the service. ● Landed the very first feature for a artist on the Xbox One upon launch. ● Created a cross product promotion for catalog vinyl to drive streams and subscriber growth. LIQUID DIGITAL MEDIA, Redwood City, CA 2008 - 2011 Senior Content Services Marketing Manager Point of contact for all of Liquid’s label and music partners. Led the business development effort to bring aboard new partners and business. Executed Wal-Mart’s overall marketing campaigns: free tracks, value ads on consumer packaged goods products, and trial incentives on key products in the store. Responsible for the weekly merchandising with new independent artist content. ● Designed and merchandised the first-ever Independent Artist/Label Page on the Wal-Mart MP3 service. ● Identified independent labels not currently in the store; instrumental in closing several label/artist deals. ● Created the first Wal-Mart MP3 Twitter account, managing posts to increase followers and visitors. ● Worked on a small team of engineers, developers, product managers on a first of its kind “Music In the cloud digital locker.” HUDSON ENTERTAINMENT, Redwood Shores, CA 2006 - 2008 Mobile Music Manager Oversaw the mobile music efforts, helping develop relationships and build strategic partnerships to ensure competitive content for our partners. Established business with full track mobile and online music storefronts, i.e. Rhapsody, Napster, and eMusic. ● Directly responsible for Hudson’s $20MM digital music distribution business. ● Achieved significant revenue increases (doubled profits in less than a year) for music department. ● Managed music licensing effort and cleared 2Pac’s entire Death Row catalog for the first complete mobile offering in history. ● Established relationships AT&T and Verizon, pitching content for seasonal campaigns and created folder on AT&T called Mix Tape Rap. ● Responsible for one of the two independent artist features on AT&T’s storefront at the time. ● Closed 10+ label deals: Death Row Records, Palm Records, Syntax Distribution and Good Hands Records. ● Developed and implemented an internal ring tone production system to ensure content was refreshed weekly to partners. ● Worked cross-functionally on a internal database to ensure timely reporting for thousands of labels and publishers. ● Supported independent artists with targeted two-page advertising campaigns in The Source Magazine. ● Managed and created editorial content for a magazine-based mobile application. SHORELINE AMPHITHEATRE/BILL GRAHAM PRESENTS, Mountain View, CA 2004 - 2006 Administrative Assistant and Payroll Support Answer phones, collect and organize Shoreline press clips. Update website with day of show information. ● Escorted and coordinated media for national tours such as Ozzfest. Publicity Intern, SONY MUSIC, COLUMBIA RECORDS, Santa Monica, CA 2003 ​ EDUCATION B.S. - Public Relations, San Jose State University, San Jose, CA .
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