AMITY COMMUNICATION REVIEW Volume-VII Issue No.II (July-December, 2020) Bi-annual, Double-Blind Refereed Journal of Amity School of Communication Noida ISSN: 2395-101X Copyright @2020 by the Amity School of Communication All rights reserved The views expressed in the articles are those expressed by the contributors and not by those of the Editorial Board of the Institute. The Editorial Board invites original, unpublished contributions in the form of research papers, articles, book reviews and case studies. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior permission. Application for permission for other use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. Published By: Amity school of Communication (Noida) J-1 Block, 3rd Floor, Amity University Campus, Sector – 125, NOIDA, Uttar Pradesh 201313, INDIA Tel: +91-120 4392307|e-mail:
[email protected]| www.amity.edu/asco Amity school of communication Amity Communication Review 2 Volume-VII Issue No.II (July-December, 2020) Patrons in Chief Dr. Ashok K Chauhan Founder President Amity Education Group Dr. Atul Chauhan Chancellor Amity University Uttar Pradesh Patron Prof. Balvinder Shukla Vice Chancellor Amity University Uttar Pradesh (AUUP) Advisor Prof (Col) R.K.Dargan Advisor, Amity School of Communication (Noida) AUUP Amity school of communication Amity Communication Review 3 Volume-VII Issue No.II (July-December, 2020) From the Editor-in-Chief Editorial Message Communication has emerged as, by far, one of the most critical threads in the so- cial, economic and political narratives woven during COVID 19.