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Terrafertil : Profitability Through Diversification NOPE 2011: One of the the Four Partners Embarked Entrepreneur on a Strong Product Promotion at Home and Abroad

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Terrafertil : Profitability Through Diversification NOPE 2011: One of the the Four Partners Embarked Entrepreneur on a Strong Product Promotion at Home and Abroad SUMMER 2011 Read AT THE FAIRS TREND SPOTLIGHT ON O.W.N. Bto Bio, NOPE, Natexpo Gluten free on the rise P. 4 Hong Kong P.15 & WIN and more - reviews and UHTCO launches United Kingdom P.20 See p.2 previous P. 8-20 Peruvian Harvest P.8 TerraFertil : Profitability through diversification NOPE 2011: One of the The four partners embarked ENTREPRENEUR on a strong product promotion at home and abroad. First, they best shows By Adriana Michael bought goldenberries from direct small producers. By FAIRS In 2005 brothers David and offering them and workers a By Alfredo Moreno Raul Bermeo Izurieta left their much higher income than the jobs in the corporate world to flower industry, TerraFertil also follow their entrepreneurial earned FairTrade certification. spirit. They were eager to start When demand took off and they a new venture that would make were running out of stock, they a positive impact, without decided to grow goldenberries in following the same conventional their own farm to secure more business model of most banana, orders and to educate themselves coffee, fish and other export on the total production process. companies established in Currently they are growing Ecuador. 120,000 plants in sixty hectares. Part of a new breed, the Bermeo Under a USAid program, small brothers envisioned a project producers receive technical based on social, environmental assistance from TerraFertil to and health pillars that would grow the fruit on their own bring sustainable development small fields and to be more to their country. TerraFertil S.A. involved in the project. “We Despite the recent economic was born in 2006. Two friends have agronomists who visit their turmoil that hit in particular from University, who shared the production sites and provide the UK, the 15th Natural & same ideas and values, joined them with the plantings”, said Organic Products Europe held them. First they offered fresh David. again at the charming Olympia pineapple, banana and mango Although goldenberries also fairgrounds in London, April 3-4 bought from small producers. David Bermeo, managing director TerraFertil S.A., a leading grow in other countries, with was a tremendous success, with A few months later they realised dried fruits and nuts supplier in Ecuador, Mexico and Colombia Colombia and Peru as important 7,585 industry visitors. This that by growing goldenberries exporters of conventional year we had more international (also known as physallis, Roses are beautiful, but it is an brothers and their partners were quality, TerraFertil was the pavilions, with companies from aguaymanto and Inca berries or industry known for its negative seeking. “With goldenberries, first company to develop the Brazil, Thailand, Italy, Latzio, Physalis peruviana) they would impact on the environment 70 percent of the cost is man technology to farm them Italy and New Zealand”, said have a more positive impact and it does not leave much power. It is a crop that generates under organic certification. show manager Simon Barry. on the Ecuadorian highlands, income for the workers. The many jobs, can be grown in “One challenge was to sell a “We are excited with the great where small producers do not small orange fruit mainly used high volume without harming fruit little known; another to new products introduced to have many sources of income as a food decoration in the the environment and is a fruit develop the method to grow delight the buyers”. Mr Barry besides working for the flower international market, met the rich in vitamin C, pectin and it under organic certification”, noted this year there is more industry. three requirements the Bermeo protein”, said David. Continued on page 21 Continued on page 20 www.organicwellnessnews.com EDITORIAL there is a large trade show As a result of the 2008 global Now everyone uses the word featuring organic products in financial crisis many suppliers sustainability, but how many at least a major market, and and exporters of organic actually apply procedures and Read several regional consumer events ingredients and value-added actions that reflect authentic are emerging rapidly. Some use products from Latin America sustainable development? How O.W.N. the name green, sustainable or and other regions had to find much do we live what we preach & WIN natural, but in general, they are importers outside the US and the every day, at the office and at a good, solid indicator of the EU, the major import markets. home? It all needs to start with trend and state of our market. TerraFertil (our cover story) a paradigm. Consider the Cradle Trade shows, large or small, shares with us how they decided 2 Cradle model (P. 16). Some Over the next couple of have been an important aspect in to change the traditional North- well established companies have months, O.W.N. readers the development of every indus- South trade pattern. China, gone a step further and reflect try. Exhibitors meet clients and and Hong Kong are the next sustainability values in their selected from those who prospective buyers, visitors learn frontier for many exporters of offices. (P.19). A superb event Adriana Michael, send us their comments about new products and tech- exotic ingredients, superfoods, to learn what others are doing Founder & editor in chief and have registered to nologies, companies test their gourmet foods and high end to reduce their carbon footprint When your O.W.N. first edition products, and trademarks gain cosmetics and personal care and to make great new contacts receive your O.W.N. was published back in Spring visibility. The key is to reach the products. Australian Jasmin is the Sustainable Foods Summit e- newsletters will enter 2004, there were only a few target audience with the right Skincare demonstrated their in Amsterdam (June) and San international trade fairs for message and to maintain the success selling to China before Francisco (January). the chance to win a trip organic products. The sector communication process before, they even considered Europe or Thanks for reading! to PERU during Expo was growing at a fast pace, but during and after the fair is over. North America. Alimentaria, September had only reached one percent of Your O.W.N. 2011 Summer edi- The number of new and Your team at Organic & market share in mature markets tion includes highlights of eight better organic formulations, Wellness News 28-30. Stay tuned. like the United Kingdom and of the fairs that we covered in the flavours, variety and enterprises READ & WIN Germany. Today, every month past months or are coming up. entering the sector is growing. Table of contents Entrepreneur TerraFertil: Profitability through diversification 1 Fairs NOPE 2011: One of the best shows 1 Trends Gluten-free demand keeps growing 4 Certification Fairtrade Canada has new name 4 Tourism Eco-tourism contributes to sustainable quinoa production 6 Ecolodge Copacabana in harmony with nature 6 Peru Natura displays biodiversity at Expoalimentaria 8 Peru launched country brand 8 UHTCO enters food retail with Peruvian Harvest® 8 Packaging Agencies play down recycled packaging link to cancer 10 Ingredients RSPO hits back over sustainable palm oil 10 Fairs FI Europe celebrates 25th anniversary 12 Sweden to host Natural & Organic Scandinavia 12 Legislation EU permits use of rosemary extracts in organic food 12 BtoBio Expo: vibrant Italian organic sector gains new international stage 13 OTA Canada Matthew Holmes submits IFOAM World Board nomination 13 Fairs Successful 5th year for BioFach China 14 Ecologi Izmir celebrates second edition 14 Spotlight Hong Kong’s strong retail sector taps into China 15 Jasmin’s Koala Baby organic skincare exceeds expectations in Asia 18 Nordic Natural’s new HQ built to LEED Green principles and NSF GBP certification 19 NATEXPO 2011will boast wider product selection and exhibitors 19 Positive signs for UK organic recovery 20 Health and high quality to brand Ecuadorian chocolate 21 Calendar of events 22 Organic & Wellness NewsTM Produced by Premergo International Inc.™ Mailing Address 2706 Alta Vista Drive Suite 1007 Ottawa ON K1V 7T4 Canada. P:+1 613 526 6207 F:+1 613 5260480 www.organicwellnessnews.com ISSN 1718-9128 Publisher and Chief Editor Adriana Michael [email protected] Contributing Editors Australia Warren Beaumont [email protected], Canada Clara Cecilia Paz [email protected] Project Consultant Lucia Lorente lorente@ organicwellnessnews.com Technical Assistant Bibiana Castillo [email protected] Correspondents Malea Birke, Sofia Garcia, Maria Elisa Martinic, Alfredo Moreno, Mark Muzhuo, Gloria Neumann, Maria Lorena Nunez, Carla Pioli, Wen-Hsin Tseng Copy editing Editor Kelly Roesler Layout More In Typo Ltd. & Design. Legal Milton & Associates. For reprints & permissions contact the publisher. Premergo International Inc.™ does not assume and hereby disclaims any liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident or any other cause or whatsoever. Premergo International Inc.™ is not responsible for the content of the advertisements included in this publication. Organic & Wellness News™ and Organic Route™ are registered trademarks owned by Premergo International Inc.™Ths. This printed issue is given free at the fairs thanks to our sponsors. Support our advertisers. Please let them know you saw their ad in Organic & Wellness News. ORGANIC, SUSTAINABLE INGREDIENTS Cocoa and Chocolates, Tapioca, Oils and Shortenings, Coconut, Agave, Honey www.ciranda.com 2 Organic & Wellness News Summer 2011 RV MONDEL RV Agropalma Organics. Helping preserve your health. And the planet’s as well. For 29 years, the Agropalma Group, the largest palm oil producer in Latin America, has been investing in the Amazon, generating more than one thousand jobs and promoting the development of local infrastructure including: self-generating electricity, water supply, roads, residential neighborhoods, and educational and medical centers.
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