Terrafertil : Profitability Through Diversification NOPE 2011: One of the the Four Partners Embarked Entrepreneur on a Strong Product Promotion at Home and Abroad

SUMMER 2011 Read AT THE FAIRS TREND SPOTLIGHT ON O.W.N. Bto Bio, NOPE, Natexpo Gluten free on the rise P. 4 Hong Kong P.15 & Win and more - reviews and UHTCO launches United Kingdom P.20 See p.2 previous P. 8-20 Peruvian Harvest P.8 TerraFertil : Profitability through diversification NOPE 2011: One of the The four partners embarked Entrepreneur on a strong product promotion at home and abroad. First, they best shows

By Adriana Michael bought goldenberries from direct small producers. By FAIRS In 2005 brothers David and offering them and workers a By Alfredo Moreno Raul Bermeo Izurieta left their much higher income than the jobs in the corporate world to flower industry, TerraFertil also follow their entrepreneurial earned FairTrade certification. spirit. They were eager to start When demand took off and they a new venture that would make were running out of stock, they a positive impact, without decided to grow goldenberries in following the same conventional their own farm to secure more business model of most banana, orders and to educate themselves coffee, fish and other export on the total production process. companies established in Currently they are growing Ecuador. 120,000 plants in sixty hectares. Part of a new breed, the Bermeo Under a USAid program, small brothers envisioned a project producers receive technical based on social, environmental assistance from TerraFertil to and health pillars that would grow the fruit on their own bring sustainable development small fields and to be more to their country. TerraFertil S.A. involved in the project. “We Despite the recent economic was born in 2006. Two friends have agronomists who visit their turmoil that hit in particular from University, who shared the production sites and provide the UK, the 15th Natural & same ideas and values, joined them with the plantings”, said Organic Products Europe held them. First they offered fresh David. again at the charming Olympia pineapple, banana and mango Although goldenberries also fairgrounds in London, April 3-4 bought from small producers. David Bermeo, managing director TerraFertil S.A., a leading grow in other countries, with was a tremendous success, with A few months later they realised dried fruits and nuts supplier in Ecuador, Mexico and Colombia Colombia and Peru as important 7,585 industry visitors. This that by growing goldenberries exporters of conventional year we had more international (also known as physallis, Roses are beautiful, but it is an brothers and their partners were quality, TerraFertil was the pavilions, with companies from aguaymanto and Inca berries or industry known for its negative seeking. “With goldenberries, first company to develop the Brazil, Thailand, Italy, Latzio, Physalis peruviana) they would impact on the environment 70 percent of the cost is man technology to farm them Italy and New Zealand”, said have a more positive impact and it does not leave much power. It is a crop that generates under organic certification. show manager Simon Barry. on the Ecuadorian highlands, income for the workers. The many jobs, can be grown in “One challenge was to sell a “We are excited with the great where small producers do not small orange fruit mainly used high volume without harming fruit little known; another to new products introduced to have many sources of income as a food decoration in the the environment and is a fruit develop the method to grow delight the buyers”. Mr Barry besides working for the flower international market, met the rich in vitamin C, pectin and it under organic certification”, noted this year there is more industry. three requirements the Bermeo protein”, said David. Continued on page 21 Continued on page 20

www.organicwellnessnews.com EDITORIAL

there is a large trade show As a result of the 2008 global Now everyone uses the word featuring organic products in financial crisis many suppliers sustainability, but how many at least a major market, and and exporters of organic actually apply procedures and Read several regional consumer events ingredients and value-added actions that reflect authentic are emerging rapidly. Some use products from Latin America sustainable development? How O.W.N. the name green, sustainable or and other regions had to find much do we live what we preach & Win natural, but in general, they are importers outside the US and the every day, at the office and at a good, solid indicator of the EU, the major import markets. home? It all needs to start with trend and state of our market. TerraFertil (our cover story) a paradigm. Consider the Cradle Trade shows, large or small, shares with us how they decided 2 Cradle model (P. 16). Some Over the next couple of have been an important aspect in to change the traditional North- well established companies have months, O.W.N. readers the development of every indus- South trade pattern. China, gone a step further and reflect try. Exhibitors meet clients and and Hong Kong are the next sustainability values in their selected from those who prospective buyers, visitors learn frontier for many exporters of offices. (P.19). A superb event Adriana Michael, send us their comments about new products and tech- exotic ingredients, superfoods, to learn what others are doing Founder & editor in chief and have registered to nologies, companies test their gourmet foods and high end to reduce their carbon footprint When your O.W.N. first edition products, and trademarks gain cosmetics and personal care and to make great new contacts receive your O.W.N. was published back in Spring visibility. The key is to reach the products. Australian Jasmin is the Sustainable Foods Summit e- newsletters will enter 2004, there were only a few target audience with the right Skincare demonstrated their in Amsterdam (June) and San international trade fairs for message and to maintain the success selling to China before Francisco (January). the chance to win a trip organic products. The sector communication process before, they even considered Europe or Thanks for reading! to PERU during Expo was growing at a fast pace, but during and after the fair is over. North America. Alimentaria, September had only reached one percent of Your O.W.N. 2011 Summer edi- The number of new and Your team at Organic & market share in mature markets tion includes highlights of eight better organic formulations, Wellness News 28-30. Stay tuned. like the United Kingdom and of the fairs that we covered in the flavours, variety and enterprises READ & WIN Germany. Today, every month past months or are coming up. entering the sector is growing.

Table of contents Entrepreneur TerraFertil: Profitability through diversification 1 Fairs NOPE 2011: One of the best shows 1 Trends Gluten-free demand keeps growing 4 Certification Fairtrade Canada has new name 4 Tourism Eco-tourism contributes to sustainable quinoa production 6 Ecolodge Copacabana in harmony with nature 6 Peru Natura displays biodiversity at Expoalimentaria 8 Peru launched country brand 8 UHTCO enters food retail with Peruvian Harvest® 8 Packaging Agencies play down recycled packaging link to cancer 10 Ingredients RSPO hits back over sustainable palm oil 10 Fairs FI Europe celebrates 25th anniversary 12 Sweden to host Natural & Organic Scandinavia 12 Legislation EU permits use of rosemary extracts in organic food 12 BtoBio Expo: vibrant Italian organic sector gains new international stage 13 OTA Canada Matthew Holmes submits IFOAM World Board nomination 13 Fairs Successful 5th year for BioFach China 14 Ecologi Izmir celebrates second edition 14 Spotlight Hong Kong’s strong retail sector taps into China 15 Jasmin’s Koala Baby organic skincare exceeds expectations in Asia 18 Nordic Natural’s new HQ built to LEED Green principles and NSF GBP certification 19 NATEXPO 2011will boast wider product selection and exhibitors 19 Positive signs for UK organic recovery 20 Health and high quality to brand Ecuadorian chocolate 21 Calendar of events 22

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ORGANIC, SUSTAINABLE INGREDIENTS

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2 Organic & Wellness News  Summer 2011 RV MONDEL RV

Agropalma Organics. Helping preserve your health. And the planet’s as well.

For 29 years, the Agropalma Group, the largest palm oil producer in Latin America, has been investing in the Amazon, generating more than one thousand jobs and promoting the development of local infrastructure including: self-generating electricity, water supply, roads, residential neighborhoods, and educational and medical centers.

The Group owns 39 thousand hectares of palm oil plantations and 64 thousand hectares of forest reserves, where more than 400 species of native animals are under protection.

Also, the Agropalma Group reforestation program has already recovered more than 15 thousand hectares of degraded areas in the Amazon forest, turning them into palm plantations that are both economically sustainable and viable.

To plant without eliminating forest area and produce without degrading the environment. To generate jobs without devastation and achieve more by taking care of human and environmental health. These are Agropalma’s commitments.

www.agropalma.com.br - [email protected] - Phone: 55 11 2505-6400 TRENDS made Isolabio cereal drinks, we Gluten-free demand keeps growing did not know the number of celiac and people with other By Warren Beaumont growth rate (CAGR) of 30% happy to satisfy.” food allergies was so high in over the 2006–2010 period, Packaged Facts Peru”, says Sonia Alvarez of Major researchers such as according to Gluten-Free Foods predicts that Peruvian gourmet foods SPINS Inc, Mintel UK and and Beverages in the U.S., 3rd growth will importer ADEIMPEX. “More Packaged Facts point to a major edition by market research continue over the than being organic, people look expansion in gluten-free, allergy- publisher Packaged Facts in next five years, for Isolabio, because its line is free and free-from foods as food February 2011. as the market gluten-free and delicious, but allergies, gluten-intolerance and Once regarded as a niche approaches $6 they welcome the certification”. celiac disease, and diabetes are product that was only of billion in 2015. SPINS Inc, a United States- on the rise. interest to people who couldn’t General Mills’ based market research firm for Food allergy incidence has tolerate wheat, gluten-free foods transformation the Natural Products Industry, been growing in the EU, with and beverages have quickly of its popular said in late January that the around 3.9 per cent of children transformed into a mainstream Rice Chex cereal gluten-free trend shows no signs suffering from an allergy and sensation, embraced by into a gluten-free Gluten-free and organic cereal drinks are in of slowing down over the next 3-5% in children and adults in consumers both out of necessity product without high demand year. “On the contrary, we are the USA. Celiac disease has been and as a personal choice toward changing the seeing the trend expand as gluten reported as being diagnosed in a achieving a healthier way to live, taste–molasses free products are also addressing one in a hundred people in according to the report. was substituted for barely–based distribution of gluten-free sensitivity to other common the USA and Australia. The “People with celiac disease sweetener–stands as a milestone products from specialty stores food allergens such as soy, dairy Canadian Celiac Association have been the natural drivers indicator of the breadth of to chains. The surge in the and corn,” SPINS said. “Third says that one in every 133 of the gluten free market,” impact gluten-free products sales and number of dedicated party certification is vital for the Canadians suffers from gluten said Don Montuori, publisher are having on mainstream gluten-free products carried continued growth and success intolerance and the Quebec- of Packaged Facts. “However, consciousness. As of November by the supermarkets and mass for gluten free and allergen free based Scientific Laboratory for there is evidence suggested that 2010, General Mills— which merchandisers demonstrates products, particularly because the Food Intolerance reports that eliminating gluten from the has acquired the Larabar brand that gluten-free is becoming, problems cross contamination 50 percent of Canadians suffer diet may relieve autism in some of gluten free nutrition bars— as one marketer interviewed by could cause for consumers and from an inability to properly children and adult rheumatoid claims to offer 250 gluten-free Packaged Facts in the report manufacturers are potentially digest certain foods. arthritis. Add to that the healthy products, including five varieties states, “just a regular grocery devastating. Over the next year Sales of gluten-free foods and ‘aura’ some consumers have of Chex and numerous products item.” we expect to see an increase beverages in the United States attached to gluten-free products under the Betty Crocker and Gluten-free products have in the number of allergen free market reached an estimated and you create a demand for Bisquick brands. been also a venue to attract new dedicated manufacturer facilities $2.6 billion in retail sales in these foods and beverages that Another striking indication consumers to organic certified as a result of the stringent 2010, while gluten-free products mainstream food manufacturers of the mainstreaming trend is foods. “When we imported testing required by third party enjoyed a compound annual and retailers are increasingly the notable shift in the retail from the first order of Italian certifiers.”  Fairtrade Canada has new name

O.W.N. News Network his hometown Barrie, Ontario, where in 2002 there was one Fairtrade products in Canada shop that carried one Fair Trade now have a new name to go with item - coffee. Barrie is now the new worldwide Fairtrade a Fair Trade City thanks in International logo introduced part to Morton who co-founded last year. TransFair Canada will the Barrie Fair Trade Working be known as Fairtrade Canada. Group, and has 50 shops selling Rob Clarke, executive director Fair Trade products. of the organization believes the Across Canada there are 15 name Fairtrade Canada more Fair Trade Towns and Mr. clearly reflects its role as a Morton knows at least another national Fair Trade certifier and 20 in the process. He describes makes its identity as a member this growth as “exponential”, of Fairtrade International (FLO) since the country’s first Fair much more obvious. Trade Town was founded in “The change in name coincides 2007 and especially when the with Canada’s adoption of this movement lacks a resourced and very certification mark, and coordinated Fair Trade Towns Canadians will begin to see the campaign. old black and white mark they’ve Fairtrade Canada said that it is come to know and trust give absolutely focused on advancing way to the more colourful mark the interests of producers around used and recognized throughout the world, and that the dual the world,” he said. “We’re functions of certifying products thrilled to have a name that and educating the Canadian more clearly reflects what we do public remain unchanged. and an organizational logo with Sales of Fairtrade certified a more obvious connection to products in Canada were our (new) certification mark.” estimated to exceed $200 Similar to the trend in the million in 2009. Strong volume UK, Canada is seeing a growth growth was seen in product of Fair Trade products and categories such as coffee (12%), towns, said Bruce Morton, who fresh fruit (55%), wine (91%), is working with communities cotton (140%), herbs and spices across Canada to assist their (338%), nuts and oils (183%) efforts to become a Fair Trade and grains (149%), mostly in Town. Mr. Morton pointed to quinoa.  4 Organic & Wellness News  Summer 2011 Import/ Export Organic Ingredients

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Naturkost Übelhör GmbH & Co. KG 88299 Leutkirch-Friesenhofen - Germany www.organic-germany.com Eco-tourism contributes to sustainable quinoa production sustainable farming practices such of quinoa producers in Bolivia, region such as llamas and alpacas Besides the Salar, Bolivia By Clara Paz as intercropping, land rotation CABOLQUI, the Bolivian for meat, wool and manure as has other unique tourist The Andean highlands are one of and raising livestock. Focus on quinoa exporters association, natural fertilizer and finding destinations, such as the Amazon the few areas where agriculture exports has given way to reduced along with government officials, other sources of income will jungle, the Madidi National is practised at 3,700 metres local consumption, a growing foreign and local research contribute to sustainable quinoa Park, Tarija vineyards, Chaco, above sea level and crops are mono-cropping and intensive institutions, universities and production. Ecotourism in Pantanal, the Royal Mountain usually exposed to severe climatic production, which disturbs NGO’s have been studying the unique regions such as the Uyuni Range of the Andes and Lake conditions such as drought, frost, an already fragile ecosystem. drivers that feed this trend and are Salt Flats is an economic activity Titicaca, which is shared with saline soils and flooding. Quinoa Although quinoa prices in the searching for possible solutions to that generates new jobs and the region of Puno in Peru. is one of the few crops that grow international market have been ensure a sustainable development opportunities for investing in the Bolivia has U.N.E.S.C.O world in different climatic conditions, on the rise, Bolivian exporters in the region. “We are aware local communities and preserving heritage registered sites. The including its native Andean kept the same export price for that climate change is also major their culture and traditions. There mandate of the Ministry of highlands. It plays an important two consecutive years (at around factor, but not the only one are some initiatives supporting Productive Development and role in the region, where high US 2,800 per tonne), while the contributing to lower yields per eco-tourism, such as the village Plural Economy (PROMUEVE poverty prevails. US dollar decreased value against hectare”, said Rafael Revilla of of Coqueza under the Tunupa BOLIVIA www.promueve.gob. Due to its high nutritional the Boliviano, representing a loss Fundacion Fautapo. Increased volcano in the region of the bo) is to support the dynamic value, adaptability and increased of 15 percent for the exporters. crop variety and rotation, access famous Ulluni Salt Flats, home of and inclusive development of demand in the international Aware of the complex situation to technology for a controlled the Royal Quinoa from Bolivia. the tourism sector as part of food market, quinoa producers facing the quinoa sector, water irrigation system, raising The site www.infoquinua.bo President Evo Morales “National have abandoned traditional ANAPQUI, the largest association livestock well-adapted to the offers additional information. Development Plan”. 

1 2 3 4 5 1 - Salar de Uyuni, the world’s largest salt flats and a main tourist destination in Bolivia (www.outscape.net) • 2 - Panoramic view Inter Salar region (ANAPQUI) • 3 - Farmers still use artisan methods for quinoa processing (ANAPQUI) • 4 - Llamas are a tourist attraction in the zone (ANAPQUI) • 5 - Quinoa harvest celebration with Irupana’s ceo Javier Hurtado Ecolodge Copacabana in harmony with nature

By Clara Paz

When Javier and Marlene Oviedo embarked in 2010 on the project to build the new and recently inaugurated Ecolodge Copacabana, their goal was to EcoLodge Copacabana (IRUPANA) build an attractive place with a minimum negative available and an organic garden impact on the environment. they are developing in its Located about two miles from premises. There are plans to the city of the same name on build an art gallery to promote the shores of Lake Titicaca, and paintings and sculptures from three hours away from La Paz, Bolivian artists. the Oviedo’s offer travellers a Copacabana is the main convenient set up - cozy cabins Bolivian town on the shores of from where to enjoy lake views Lake Titicaca. Tours by boat and rural tourism. “Our cabins include a visit to the sacred Inca are made exclusively with Isla del Sol (Sun Island) and the materials used by the native Moon Island. Other attractions Aymara people: raw clay, straw in the city are the Calvary Hill and stone and our heating and the Copacabana Cathedral. system reduces carbon dioxide EcoLodge Hotel is an affordable emissions”, said reservations and nice place to stay for people manager Ruth Castro. travelling from Puno in Peru to Electricity and hot water are La Paz, Bolivia and its friendly provided by solar panels. The staff eager to help arrange visits hotel also has its own waste to other areas of interest in water treatment plant to make the Andean highlands. More sure it does not contaminate information available at www. the lake. Regional cuisine is ecocopacabana.com  6 Organic & Wellness News  Summer 2011 Experience the Power of Sprouted Organic Chia Seeds

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Sprouted Risotto Mix Chocolate Covered Almonds Turmeric Powder Goji Berries Sprouted Chia Powder Shredded Coconut Holy Basil Tea Golden Berries Sprouted Chia/Flax PowderSPECS logo Organic traditions (05-19-2010) Cacao Nibs Andrographis Powder Camu Camu Berries GREEN COLOR Sprouted Flax Powder PANTONE: 371C PROCESS: C=45 M=0 Y=100Cacao K=56 WEB: R=76 Powder G=110 B=26 CODE WEB #4C6E1A Gotu Kola Powder Dried Apricots BLACK/BROWN COLOR PANTONE: BLACK 4 C PROCESS: C=59 M=64 Y=72 K=65 WEB: R=56 G=45 B=36 CODE WEB #382D24 Sprouted Lentils FONTS Maca X-6 Shatavari Powder Amla Powder Sprouted Brown rice traditions=Myriad Pro Reg. rganic=MyriadStevia Pro Ital. O=Charme Powder Roman Vanilla Powder Triphala Powder www.organictraditions.com Canada: 1-800-304-1497 USA: 1-888-343-3278 Peru Natura displays biodiversity Peru launched country brand at Expoalimentaria O.W.N. News Network To promote tourism and By Adriana Michael investment, Peru launched a Once again Peru Natura will new brand in March. A red and be one of main highlights at white logo, colors in the national the 3rd Expoalimentaria in Lima, flag, represents the country’s September 28-30. The pavilion rich culture and biodiversity, will showcase the best natural history and ancient and recent and organic certified ingredi- accomplishments. The word exposure and aim to place the ents, fruits and vegetables, exotic Perú is written with an accent Peru Brand among the top five products, herbs and cereals from on the u as in the Spanish brands in the world in the next Peru’s bio-diversity and attract spelling of the name and a P in two years, an ambitious goal. foreign buyers looking for its Expoalimentaria 2010 generated US$69.1 million in business transactions and 1120 pre-arranged business meetings the shape of a spiral inspired in Peru is a captivating country natural, organic, ethnic and fair the Nasca lines. The spiral also positioning itself as versatile, trade foods: chocolate and cocoa Foreign exhibitors account for Innovation hall will display newly means infinite or timeless. The committed and reliable business ingredients, specialty coffee, 25 percent and new exhibitors introduced products, which have logo may also be used with blue, sacha inchi nuts and oil, camu partner with a rich cultural received awards for their taste, camu in pulp and powder, fresh 36 percent. Participating coun- green and purple background. background and biodiversity. quality, uniqueness, presentation and dried goldenberries, lucuma, tries include Canada, the United The public and private sector There is with no doubt a “Peru maca, quinoa, amaranth, cana- States, Argentina, Bolivia Brazil, and sustainability. are working together to increase for everybody”!  Chile, Ecuador, Mexico, France, Peru is the 6th largest producer hua, yacon, muna, purple corn, th finger and yellow potatoes. Germany and Portugal. The 4 of organic products, the world’s Over 500 Peruvian and foreign International Convention for largest exporter of organic coffee, UHTCO enters food retail with Organic Products, the 6th National with exports to grow 35 percent exhibitors and 15,000 profession- ® al visitors from around the globe Aquaculture Convention and in 2011, and the second largest Peruvian Harvest st will meet at Expoalimentaria, the the 1 Enterprising Seminar exporter of cacao. Coffee accounts foods are still not available to largest international food and “Emprende Peru” will run paral- for 2/3 of Peru’s organic exports, By Adriana Michael beverages show in the region, lel to the fair along with a series of while bananas account for a the rest of the world”. organized by the Peruvian seminars offered by international further 20 percent and cacao 7 First was Italian, followed by Peruvian Harvest® will Exporters Association (ADEX), experts. percent. Peru is one of the few Latin Greek and Mexican; then was introduce recipes with nutritious the Ministry of Foreign Affairs The gastronomic festival American countries that weathered Indian, Japanese and Thai. The ingredients including Andean (MRE) and the Export and will invite renowned chefs to the 2008 global financial crisis well trend for ethnic foods is growing food flours of Peruvian yams Tourism Promotion Board delight the guests with the best and was able to maintain a positive and shifting as migration, oca, olluco, arracacha and (Promperu). of Peruvian cuisine, while the growth rate.  travelling, the internet and sweet potato; Andean cereals celebrity chefs connect people such as canihua, kiwicha to indulge in the tastes and (amaranth), and the now well flavours from around the world. known quinoa; with a selection Next is Peru, a country rapidly of exotic fruits that will keep emerging as a powerhouse in the everyone’s taste buds craving food industry. From asparagus, for more, including Inca berries paprika and potatoes, to cacao (also known as goldenberries), and coffee, fish, olives and cocona, camu camu, and the grapes, Peru is building a strong highly popular lucuma. reputation as reliable business Two remarkable products partner. Peruvian cuisine is also in the line are the Peruvian conquering the interest of food Tamales and the “Chicha experts for its exquisite flavours, Morada”, a refreshing local variety and amazing nutritional drink with a distinctive flavour value. similar to blueberry juice, but To share with the world made with Peruvian purple the delicacies of Peruvian corn, also rich in antioxidants. ancient super foods, UHTCO The Peruvian Tamales are Corporation announced the vacuum packed, with a shelf launch of Peruvian Harvest® this life of one year without coming fall, an exclusive line of refrigeration, vegetarian, gluten ready-to-prepare Peruvian meals free and ready-to-serve! All made with the best ingredients what retailers know will attract available. “Consumers want their customers. The Peruvian healthy foods and new tasty Tamales will make a great flavours, but they also want snack for people “on-the-go” convenience”, said Jorge Urena, and a side dish for breakfast, ceo of UHTCO, a Canadian lunch or dinner! firm of Peruvian origins that UHTCO’s Peruvian Harvest® offers ingredients, custom line will be introduced to the formulations and its own brand company’s current customers of natural and organic certified (organic and natural health health supplements. With 28 food stores) and to large food out of 32 world micro climates, retailers as well, making them Peru has a great biodiversity. “It accessible for everyone to enjoy. is the birthplace of thousands For more product information of vegetables, fruits and cereals and distribution opportunities cultivated for generations”, said contact UHTCO Corp. at Mr. Urena. “But most of these [email protected]  8 Organic & Wellness News  Summer 2011

Agencies play down recycled OJO, first drink for eye health O.W.N. News Network that patients could get the eye care they desperately need packaging link to cancer After years of recommending in a modern, enjoyable, and the AREDS vitamins to his convenient way. By Warren Beaumont testing had linked these patients, Dr. Jodi Luchs, MD, Today, OJO fortified eye Cardboard packaging made mineral oils to FACS realized that, despite care nectar is available in three from recycled newspapers have an increased the important therapeutic and flavors for retailers across the been linked by Swiss scientists risk of health preventative benefits of the US and at www.ojonectar.com. to health complaints in lab rats, complaints in vitamins, their multiple pill- OJO just won the first prize at ranging from the inflammation laboratory rats, related side effects made them the New Beverage Showdown of internal organs to cancer, the researchers intolerable to many and was named BEST in the UK Daily Mail reported in added. eligible patients. Show 2011 by BevNet March. Researchers at the Food However, a While preparing for and a panel of beverage Safety Laboratory in Zurich said spokesperson cataract surgery an idea industry experts. that mineral oils in ink from for the UK’s Retailers, conventional or natural and organic are came to Dr. Luchs, Dr. Luchs has newspapers that are then recycled Food Standards filled with goods packed with recycled cardboard now casually known published numerous and made into cardboard boxes Agency said as “Dr. OJO.” Since journal articles on eye can make their way into foods there is no need for immediate Kellogg’s said they are working so many people have diseases throughout the such as cereal, pasta and rice action and pointed out that a with their suppliers for new difficulty taking these ophthalmic literature, in – even passing through inner “great quantity” of contaminated packaging that will contain lower preventative vitamins addition to two books, plastic bags. More than half food would have to be consumed levels of mineral oil in printing in pill form, why not has lectured nationally of Europe’s cardboard is made to present any significant threat ink, while they may have to create a great tasting and internationally and is from recycled materials. to health. “The research has choose recycled packaging functional beverage alternative Board Certified by the American In one study for the German uncovered an elevated quantity that does not contain recycled based on the AREDS 1 & 2 Board of Ophthalmology, food ministry last year, the of these mineral hydrocarbons. newspaper. British muesli maker studies, and include some a Fellow of the American researchers analysed a total But we are still talking extremely Jordans has switched from using additional natural supplements Academy of Ophthalmology, the of 119 products bought low quantities. If you have a boxes made with cardboard from to provide expanded eye health American College of Surgeons, from German supermarkets. healthy, varied diet there is very recycled paper. The UK Food benefits? Such a visionary eye and the Nassau Academy of According to their findings little chance that consumption Standards Agency is carrying out health beverage would ensure Medicine.  a majority of samples – of foods packaged in recycled its own investigation into the approximately 90 – contained cardboard will have an impact presence of mineral oils in food traces of mineral oils higher on health,” the spokesperson packaging and is expected to RSPO hits back over than agreed levels. Toxicological said. report back in the summer.  sustainable palm oil Executive director of NBPOL O.W.N. News Network ALL THOSE IN FAVOR OF Alan Chaytor said many industry The Roundtable on Sustainable players view green certificates GREATER TRANSPARENCY Palm Oil, the international with a great deal of suspicion if IN THE ORGANIC FOOD INDUSTRY, non-profit sustainable palm oil purchasing them has any effect association, announced in May on making the palm oil industry RAISE YOUR HAND. that RSPO-certified palm oil sustainable. Wilmar added that { UHM, ER, PAW. } production facilities produced food manufacturers have said their five-millionth tonne of for a long time that it has been certified sustainable palm oil. difficult to source many palm oil Gummy Bears of the world, Its clean, neutral flavor contributes It also revealed that 9% of the products needed in a sustainable rejoice. Ciranda has some sweetness and other attributes to a wide world’s palm oil production was format. pretty sweet news. Our new range of products including beverages, now certified. General manager of GreenPalm line of organic Tapioca syrup cereals, baked goods, energy The RSPO launched its Bob Norman hit back and said is bringing transparency to bars and frozen desserts. certified sustainable palm the comments by NBPOL market like never before. What’s more, with it’s oil logo last November and were not in the spirit of the neutral appearance, your now plans launch the label to Roundtable on Sustainable Already known as an excellent true colors shine through. distinguish certified products Palm Oil (RSPO). “NBPOL is functional replacement for on retail shelves. However, it a registered certificate owner corn syrup where today’s TapiOK’s new line of clear syrup faced criticism from member under the GreenPalm scheme, health-obsessed target is just the latest example of Ciranda’s company New Britain Palm Oil which makes the company’s market demands no corn, no clarity of purpose: anticipating and Limited (NBPOL), which said a remarks all the more surprising,” GMO’s or requires organic meeting the needs of the organic huge injection of its sustainably he said. ingredients, TapiOK’s bene ts food industry. To learn how we certified segregated palm oil The RSPO said in May that it will clear your mind in more can be a clear factor in your (CSPO) into Europe could spell took one full year to pass the ways than one. success, contact us at 715-386-1737 the demise of RSPO’s Green first million tonne milestone in or [email protected]. Palm certification system there. August 2009. “The ten million NBPOL and Wilmar tonnes mark is in sight for International announced on the end of this year. Sales of May 10 they had agreed to set up sustainable palm oil continue an integrated supply chain and to increase and March 2011 Syrups, Maltodextrins, Starch, Dextrose, Syrup Solids joint marketing agreement for shattered previous records Continental Europe to supply with over 269,000 tonnes full traceable and segregated of sustainable palm oil (or palm oil from NBPOL’s RSPO- corresponding certificates) sold certified plantations in Papua by RSPO-certified mills,” The TapiOK products are available with Fair Trade certi cation! New Guinea and the Solomon RSPO said. Islands. 10 Organic & Wellness News  Summer 2011 The most important food fair in the region

Ministerio de Relaciones Exteriores FI Europe celebrates 25th anniversary

By Adriana Michael international, coming from 119 organizer. “Our plan for the of the exhibitors were offering different countries, providing the coming years is to grow our organic ingredients. Food Ingredients Europe and chance to sell your ingredients activities with natural and Special features of Fi Europe Natural Ingredients 2011 comes to manufacturers from Austria organic ingredients via our shows and Ni 2011 include New to the Paris Nord Villepente, to Zambia and network with in Europe, Asia, the Americas Product Zone displays, Expert France November 29-December senior-level manufacturing and even in Africa”, said Mr. Innovation tours and a high-level 1. In its 25th anniversary, the executives who make the final Dekker. 3-day conference addressing the primary event of the industry purchase decision. Fi Europe’s Exhibitors at Fi Europe & Ni most important issues currently is expected to be larger than attendees are from the top of the include companies that cultivate, faced by the industry. The ever. With over 1500 exhibitors food chain, they come looking extract, process or supply food New Product Zone is where and more than 23,000 food for new ingredients and ready & beverage ingredients; health, you can put your products & beverage professionals from to do business representing nutraceuticals, organic and on a pedestal for all to see. over 100 countries expected, over €4bn of on-site ingredients functional ingredients; natural This year will again display Fi Europe & Ni is the world’s buying power. ingredients used in food & present innovations and will largest gathering of ingredients At six months from the event, beverages, cosmetics, medical also review how the industry buyers and decision makers. only 5% of the exhibition space remedies and nutraceuticals; and has developed in the last 25 Since 1986 Fi Europe has been is still available, according to suppliers of food processing, food years and take a visionary the industry’s leading event Reindert Dekker, new head of safety or food services to the food look into how food will offering business opportunities global marketing for the food & beverage industry. Interesting look like in 25 years. More Food Ingredients Europe and from all over the world. portfolio at United Business to note that according to the information at www.fieurope. Natural Ingredients is celebrated Over 70% of attendees are Media (UBM), the show 2009 show report, 23 percent ingredientsnetwork.com  every two years. Credit: UBM EU permits use of rosemary Sweden to host Natural extracts in organic food & Organic Scandinavia Naturex said it has been working By Warren Beaumont By Alfredo Moreno known throughout the world continuously to extend their for its commitment to ‘self- Rosemary extracts are used permitted use to organic foods During Natural & Organic care’ and natural health, as natural preservatives in the in order to answer the demand of Products Europe in London, Diversified said, which organic industry and rosemary manufacturers for technological show organizer Diversified is reflected in every part of extracts derived from organic ingredients in line with their Business Communication region’s diverse industry and production can now be used production guidelines.”The announced the launch of market, from continued strong in the EU as antioxidants in organic legislation usually tends Rosemary plant. Rocketfarms.com Natural & Organic Scandinavia, growth in dietary supplements, organic food when ethanol is to limit the possibility to use a major new European event remedies and natural beauty, to used for the extraction. French food additives because many of However, several rosemary to highlight the natural and the highest per capita spending natural speciality ingredients them are chemically based,” the extract suppliers attacked organic sector in the Nordic on organics in the world. But group Naturex announced in company said. “Since rosemary competitors who they claim European countries Denmark, the market had no important April that the use of antioxidant extracts are of a natural origin are failing to comply with Sweden and Norway. The dedicated trade show in the rosemary extracts in organic food and can be of an organic certified recently enforced EU labelling new fair will take place in region catered to local retailers products is now permitted with form, the EU has permitted laws. Naturex alleged on May Malmö, Sweden on 10-11 and other professionals and the publication of the European the use of rosemary extracts in 19 that some companies are October 2012, in one of the buyers and exhibitors from the Regulation 344/2011/EU. organic foods.” offering deodorised antioxidant most advanced eco-friendly region and abroad. “Naturex welcomes this new Rosemary extracts were rosemary extracts and telling exhibition centres in Europe, Diversified also announced the step in which the company has already popular as antioxidant food companies that they can be Malmömässan. As well as its appointment of Lars Larsson as been a key influence and a driving solutions in organic products. labelled as natural flavourings. impressive eco credentials, exhibition consultant for the force in the approval process,” However, a number of Texas, United States including a naturally insulating Nordic region. Mr Larsson the company said. “Rosemary producers were still waiting for international supplier Kalsec and habitat creating grass will play an important role extracts have been used by the an official implementation of said some suppliers are offering roof, this first class exhibition in helping with the marketing food industry for several years in the regulation clarifying their misleading advice, in that facility is also situated perfectly of the event in the Nordic order to extend the shelf life of conditions of use. Naturex said users of rosemary extracts at the southern tip of Sweden, countries and will run the products. Naturex initiated the that consequently, the use of cannot use the ingredient as a just one train stop from Malmo office for the event. registration process of rosemary antioxidants rosemary extracts flavouring. Kalsec Europe said Copenhagen airport and easily The organizers will be working extracts as EU-approved food is likely to grow very strongly in there is no intention in the new accessible from all the Nordic closely with key natural and antioxidants in 1996, their this market and that its organic legislation to remove rosemary countries. organic organizations across official adoption into the EU rosemary extracts are already in as a flavouring material from the The Scandinavian region is Scandinavia.  followed in October 2010.” line with the new requirements. European diet. 

Join the 25th anniversary of Fi Europe & Ni, the business platform that brings together the global REGISTER food industry. Whether you are looking to control costs, reformulate existing products, or develop ONLINE Number of exhibitors at FiE & Ni 2011: FOR FREE products in your pipeline, Fi Europe & Ni is the event of 2011.

Global innovations: More than 30,000 m² showcase of product developments and innovations, presented by the leading ingredients manufacturers worldwide Wide range of features: Priceless industry knowledge across a wide range of conference modules, exhibitor seminars, New Product Zone displays, expert innovation tours and more THE GLOBAL BUSINESS Fi Europe & Ni 2011 The entire industry: From beverages to bakery, dairy to confectionery, no matter in which sector you are, at Fi Europe & Ni 2011 you will find the right solutions for your business. PLATFORM FORAFRICA FOOD & 29 Nov-1 Dec 2011 Paris Nord Villepinte, Paris, France BEVERAGE INGREDIENTS REGISTER ONLINE AT: www.ingredientsnetwork.com/fieurope

12 Organic & Wellness News  Summer 2011

S S BtoBio Expo: vibrant Italian OTA Canada Matthew organic sector gains new Holmes submits international stage IFOAM World Board

the United States, and South traditional Brazilian drink, and By Alfredo Moreno Korea, Japan, Latin America and other spirits available now in the nomination The launch of the first Bto South Africa were motivated Italian market via the company Bio EXPO, international to attend BtoBio Expo looking Naturalmente Vino. A variety O.W.N. News Network differences in standards to the biennal for organic products for new products and suppliers. of Gluten-free snacks, breakfast, benefit of the organic movement in Milano on May 8-11, was The Made in Italy brand is lunch and dinner options were globally.” welcomed by 200 exhibitors definitely associated with high on display from several firms. Holmes hopes to find ways to and 7,000 visitors from 64 quality and BtoBio along with Sergio Rossi of show organizer ensure developing countries are countries. Italy, a major player TuttoFood are two venues that Fiere e Comunicazione stated able to access to the consumer- as producer, consumer and offer innovation, taste, quality BtoBIO Expo will grow in rich markets around the world as exporter of organic products, and good value. 2013 as a professional reference an important step in improving was looking for a show strictly Besides jams, pasta, olive oil, for organic certified products their options and the health for the professional trade. wines and other Mediterranean in anticipation to the opening of their farming communities. Seasoned trade show organizers foods from several Italian and of the Universal Expo 2015, “There is a need for organic Fiere e Comunicazione, started a couple of Spanish suppliers, “Feeding the Planet, Energy standards that recognize the BtoBio Expo this year parallel buyers could delight their senses for Life” in Milano. Values of specific growing conditions in different regions of the world while also ensuring that these regional differences in standards Mathews Holmes, do not become barriers to trade,” managing director OTC Canada explains Holmes. Already working to proliferate Matthew Holmes, Executive trade agreements that ease Director of the Canada Organic the flow of organic goods Trade Association has thrown across international borders, his hat into the ring for the in 2010 Holmes was named International Federation of an ambassador to the Global Organic Movements (IFOAM) Organic Market Access 1 2 3 World Board elections to be held (GOMA) project. GOMA is in South Korea in October. a cooperative project between 1 - Milan is the new hub for the Italian agro-food sector. Fiera Milano hosted BtoBio parallel with Holmes, an active figure in IFOAM and several departments TuttoFood • 2 - Daniel Simi of Biolu a new new line of natural and biodegradable detergents in refillable of the United Nations that aims dispensers • 3 - Sandro Chisu, winner of the BtoBio Expo BIOL Prize for best olive oil in the world Canadian organic regulatory affairs believes he has valuable to simplify international trade experience to offer the World of organic products. to TuttoFood, as meeting point with apple, pineapple and cereal sustainability, nutrition, health, Board. “I am able to share with Among the thirteen candidates for the Italian organic sector and drinks from Italian supplier and the environment are shared the World Board the success who have expressed interest the demand for made-in-Italy Abafoods, high quality dried with BtoBio Expo. With 30 Canada has experienced in in the ten-person board, 6 are products around the world. fruits and nuts mixes from percent more visitors than overcoming trade barriers and current board members. Holmes In spite of the recent economic Marap in Austria and even a in 2009 (40,000 vs. 30,000) developing confidence in what is the only candidate from recession, organic products line of new 100 percent natural TuttoFood confirms Milan as organic offers to the world.” North America to announce and biodegradable detergents the new hub for the Italian in Italy have been in steady Holmes points to the 2008 intent to run for the World in refillable dispensers from agro-food sector and a great demand over the past eight Equivalency Agreement Board. IFOAM members will years. The recent ISMEA the firm Biolu. Fifty year old partner for the promotion of the between the governments of the be able to vote on the World survey has shown domestic coffee supplier Torrefazione organic sector via BtoBio Expo. United States and Canada as Board on October 4, 2011 at purchasing of packaged organic Caffè Salomoni introduced new Supplies and services for the an example. “The Equivalency the Organic World Conference produce increased 12 percent organic and exotic blends with agro-food industries and other in South Korea or will be able during the first two months ginseng, guarana, barley coffee, products such as supplements, Agreement [between Canada of 2011. International traders and beverages with chicory. herbal remedies, natural textiles and the United States] was a big to proxy their vote to another and buyers from large and Visitors also enjoyed delicious and cosmetics and personal care victory, both for the Canadian member attending.You may medium sized chains from the recipes prepared by professional are also showcased at BtoBio industry and for the world follow Matthew Holmes and European Union, the United chefs, along with organic mojitos, Expo. More information at because it created a framework his campaign on Twitter at @ Kingdom, Switzerland, Canada, vodka sour and Caipirinha, a www.btobio.it  for states to overcome their canadaorganic. 

www.organicwellnessnews.com 13

S S Successful 5th year for BioFach China

By Adriana Michael Irupana Andean Organic Food, businesses clearly growing, but products to Europe and North Director of NürnbergMesse a Bolivian leading exporter of also a high turnover of stands”. America, regions that receive China. “Television, radio and BioFach China celebrated its 5th Royal quinoa. “Stores are selling Coffee was among the top sell- over 80 percent of organic newspapers are increasingly edition May 26-28 with an addi- plastic shopping bags if con- ing products. “It is still a luxury imports. This reduced export occupied with the issue,” said tional 14% exhibition space and sumers don’t bring their own, item, but sales are bigger than margin has forced exporters Mr Fan in a release. Crane Fan 9% more exhibitors at the Intex at restaurants the paper napkins ever”. Organic foods have also from developing nations to took the place of Axel Bartkus Exhibition Center in Shanghai. are not easily given away and at displaced tobacco and alcohol as look for South-South trade in January, who returned to This year’s event featured airports there is a reuse-reduce luxury gifts. in countries like Brazil, India Germany as head of the Asia products from 350 exhibitors, campaign offering water in glass Although statistics on organic and China. Chinese imports Team International Sales & including an Italian pavilion and bottles for free”. Development production in China vary from of organic foods were about Business Development for firms from Austria, the United of China’s market for organic source to source, it is estimated US$ 20 million in 2009, still a NürnbergMesse.“There are not Kingdom, France, Germany products began in the mid- that in 2005 there were around limited amount, but the market many importers of large volumes and Switzerland. Companies 2000s and as result of the food 1,600 organic certified firms, has been growing rapidly. Main of organic food yet “, notes from Australia, India, Malasya scandals has expanded very 2,500 in 2007 and 3,500 in organic consumers in China Hurtado. “Most imports are and even Nepal were also exhib- rapidly in the past few years. 2009. According to a recent are foreigners and emerging finished goods from the USA, iting at BioFach China this “BioFach China was much report from the International high-income professionals and Europe and Australia, which in year. “The fair was interesting larger and better attended this Trade Center there were 2.03 parents with small children who part explains the higher retail and the commitment from the time”, said Karleen Reeve inter- million hectares of certified are concerned about nutrition prices for organics in China and Chinese government supporting national business development organic farmland in China in and pesticides in food. Organic Hong Kong”. initiatives to increase environ- manager for Irupana. “There 2009. products are significantly more BioFach China was one of the mental awareness impressive”, were familiar faces from last The global financial crisis present in the media, according three food fairs taking place in said Javier Hurtado CEO of year, with some Chinese organic slowed down exports of organic to Crane Fan, new Managing China during May, but the only one specialized in organic foods, supplements, cosmetics and other non food goods, and with an international influence. There are market opportunities in China for exporters of goods at reasonable prices, but also for those selling high quality 1 2 3 4 baby foods, coffee, gourmet foods, tropical fruits, super 1 - L to R Javier Hurtado, Irupana Andean Organic Foods with Miriam Hempel, Nürnberg Global Fairs GmbH and Karleen Reeve, Irupana Organic Andean Foods • 2 - Julia Ma, Lohao City • 3 - Carrefour, Tongzhou District, Beijing • 4 - “East meets West” Starbucks Coffee foods, healthy snacks and cosmetics. Ecologi Izmir celebrates second edition

By Malea Birke speakers Romania, Moldavia stores in principal cities like promotion and advertisement, attended Ecologi Izmir to and Cyprus. Istambul and Izmir. Selected another 5 percent added there learn more about organic The Turkish organic sector The Turkish organic sector companies such as Kybele and is little information available; agriculture, certification, gathered in Izmir to celebrate began to supply European Gürsel Tonbul already offer a 7 percent states there is not products, and processing and the second edition of EKOLOJI buyers with raw ingredients, great selection of canned and enough product variety and 3 brands according to Atila Ertem 12-15th May. The event aims dried fruits, pulses and oils in fresh gourmet food. percent feels consumers still of ETO and organizer of the to become a platform for 1985. According to ETO, the But according to an internal do not know if organic means conference program. “This consolidating the organic Turkish national organic trade survey during the Ecologi fair, better quality.One important time we had foreign exhibitors market at national level, as association, only ten percent of there is still a strong need for issue has been solved in Izmir such as Azerbajan Agri Bio and organic products from Turkey all organic production remains promotion, and more players at least: as Turkish consumers Agri Life from India,” he says. have focused mainly on export. in Turkey. Since there is little in the market to reduce prices are used to buying their fresh Ecologi Izmir is produced by the According to the fair organizer processing of value added and to further develop the vegetables and fruits at open non-governmental organization IZFAŞ, 148 exhibitors presented organic products in Turkey, sector. Of those interviewed, markets, two organic markets ETO, ASDF and the Izmir their goods to national buyers, consumers only have the choice 36 percent claimed organics have been established in the city municipality fair organization traders and end consumers. of imported brands: Soy milk are still not very popular in since 2010. Farmers who take IZFAŞ. As more players in the The Ecologi Izmir fair also by Naturey, organic coffee Turkey because they are too part in the weekly bazaars have market become aware of Ecologi aims to shift north-south trade and chocolate by Oranca, expensive; 15 percent said founded the non-governmental Izmir and its strategic location, to lateral trade, opening doors cosmetics by Florame and there is not enough offer; organization EKODER in it is certain that the fair will for exchange with neighboring natural detergents by KLAR are 10 percent claim there is not order to open more of such become a strong reference point countries and emerging markets. some of the brands seen at a constant availability of goods; markets in the city. for the organic sector in the This year the event included the few natural health food 11 percent feel there is a lack of This year 6,500 visitors region.

1 2 3 4 1 - (From L to R) Gerald Hermann, OrganicServices, Tufan Atalayman, Founder ECOLOGI and ASDF President, Michel Reynaud, Ecocert Intl., Hasan Yucel, 4TP, first organic wine company in Turkey • 2 - Atila Ertem, ETO President, Elisabeth Ruegg, IMO Control, Fidan Aydin, Tunceli Honey producer, Tunc Kolatan, Representative , Herb Service, Gerald Hermann, OrganicServices • 3 - Ecologi Izmir, show entrance. • 4 - Cem T. Atalayman (ASDF Jr.), Eren Aydin (ASDF), Esra Kulduk, Project Supervisor, IZFAS 14 Organic & Wellness News  Summer 2011 Supermarket sales were up Hong Kong’s strong retail sector taps into China 16.5% in January 2011 (9.4% year-on-year) due mainly to By Warren Beaumont arrivals especially from factors why HK is booming: the Chinese New year practice China and expected good the population is 7 million of gift giving with sales for Based on a networking event growth in value, while people but HK has 36 million food and alcohol up 13.6%. offered by The Hong Kong Trade challenges are rising rental visitors, with most coming from Gift giving is tax deductible Development Council in Sydney costs, staff training, and China (22.47m) and tourists for corporate customers and in to assist retailers in exploring high operational costs are forecast to reach 57 million the hospitality market, sales are business opportunities in Hong such as more regular store in 2020, with Chinese visitors much higher, Mr Boardman Kong and mainland China. renovations due to the coming to shop; HK has a low said. Bonnie Shek, director Australia high standards expected. and simple tax system with no Leading regional retailer & New Zealand HKTDC said Restaurants and retail shops The HKTDC also offers VAT/GST, quotas or tariffs Dairy Farm operates Wellcome that Hong Kong’s population like Sprout, meet the demand a customer Matching Business and get products FOB on supermarkets and Mannings of 7 million includes 350,000 of Hong Kong consumers for Partner Service to connect with shelf, while HK is cheaper than health & beauty stores in expats and that the country natural and organic products suppliers. Australia due to lower wages Hong Kong, while retailers and operates under the ‘one country/ surrounded by a refined and Cameron Boardman, head and compliance so products can suppliers are using Hong Kong two systems arrangement, retains sophisticated atmosphere. Australia and NZ for Invest get on the shelf at better price to launch into China. Those a free flow of information and Hong Kong said HK is ranked points. Average rents per sqm operating concept stores in HK offers a level playing field for Opportunities are being 5th in the current Global Cities per month are up to $HK1310- include Australia’s Jurlique business. It is the world’s 12th helped by positive economic Index as a desirable destination 1386, while shopfits have to be with 16 stores, and Jasmin largest trading economy. growth, increasing visitor and there are two significant amortized to 2-3 year leases. Skincare.  Nielsen data shows that HK consumers are the most impulsive shoppers in Asia and affluent, high net-worth individuals, while China has a growing middle class of around 200 million. Other benefits are: Chinese mainland consumers make up the largest percentage of visitors, have a growing demand for imported wine (up 60%), have health/food safety concerns, and HK has no VAT as in China (13-17%). HK is also a gateway to the nearby Pearl River Delta Region, which is home to the Chinese mainland’s wealthiest consumers and highest spenders. The region includes Macau, Shenzhen, Guangzhou and the cities of Shanghai and Beijing, while there are growing infrastructure links between PRD and Hong Kong with around 60,000 factories in PRD owned by HK companies. Ms Shek said price retailing was still prevalent in grocery channels with intense competition between packaged food and beverage companies, internet usage was high, while online retail purchase are slow due to HK being such a small place and as consumers value the shopping experience. Total visitor arrivals grew by 23.1% in the six months to June 2010. Private labels are about 5% of sales and mostly limited in grocery. Three years ago the HK government abolished wine duty and sales grew by 40% in first year and more wine specialists opened such as Voi La! A mandatory plastic bag levy was introduced in July 2009 for supermarkets and convenience stores. Retailers are introducing green building initiatives, while Dairy Farm supermarkets have a ‘Little green ambassador’ scheme that encourages children to work with parents to reduce use of plastic bags. www.organicwellnessnews.com 15 Spotlight on the Asian hotel and spa market at Natural Products Expo Asia Aveda adds

By Adriana Michael Cradle2Cradle The spa and hospitality sectors Design to sustainability will be a major highlight at New Hope Media’s 9th Natural Products Expo Asia, returning credentials to the Hong Kong Convention O.W.N. News Network and Exhibition Centre, August 25-27. At the Sustainable Cosmetics Although compared to other Summit held in New York regions the Asian market is still on May 12-14, 2011, leading small for natural and organic natural personal care company certified foods, supplements Aveda shared its experiences in Last year’s Expo Asia attracted a total of 9621 visitors and 275 Cradle-to-Cradle and cosmetics,it is currently exhibiting companies representing 16 countries and regions. adopting the experiencing promising growth. (C2C) design approach, a novel Having the largest number visitors. On Saturday August to hit US$93.15 billion by way for companies to integrate of hotels and spas under 27, the show will be open to the 2015. Europe is projected to sustainability into their business development worldwide, the trade and the public. be the largest regional market practices in response to rising Dr. Michael Braungart, Asia Pacific spa market has also Natural Products Expo Asia with Asia-Pacific projecting consumer expectations. co-founder Cradle-to-Cradle shown rapid growth in recent includes high-profile education the highest growth rate with a Designed by McDonough & production method years, “often exceeding 20% and networking events, live CAGR of 10.7 %. In China, Braungart, the C2C design is a annually, as the middle class cooking demonstrations with to ensure the quality and safety holistic approach that involves research firm finds the adoption expands and society as a whole celebrity chefs and the third of health foods, the State Food production processes in which rate in the natural and organic recognizes the importance edition of Nutracon Asia 2011, and Drug Administration nutrients are recycled at the end products industry is surprisingly of preventative healthcare,” a platform to discover the latest (SFDA) imposed new quality of their life-cycles, seeking to low, considering many such said Andrew Jacka, chairman updates in Functional Food & control regulations for dietary create systems that are not just companies have sustainability of the Asia Pacific Spa & Beverage, Dietary Supplement, supplement manufacturers. efficient but waste free. The C2C built into their corporate ethos. Wellness Coalition (APSWC) Cosmetic Regulations and The measures include greater approach enables companies to Aveda, a Blaine, Minnesota- and president of Thai Spa Beauty & Wellness, and Organic numbers of inspections and create positive impacts rather based personal care firm was Association. Certification. The program also tighter guidelines on raw than minimizing negative ones one of the first to adopt the Asian consumers are price- includes the NutriCosmetic materials record keeping. and has evolved from a systems C2C design approach. Aveda sensitive when buying organic Summit 2011 with keynote National pavilions at Natural approach into an eco-label. manufactures innovative plant- foods and, at least in Hong speaker Horst Rechelbacher, Products Expo Asia this year Products made in accordance based hair care, skin care, make Kong, the prices are still founder of Aveda, who will be include personal care products to the C2C design approach are up and lifestyle products retailed prohibitive for the majority presenting an overview of the from Australia and New Zealand, given a certification. through Aveda Experience of people, says Hailey Chan, cosmetics industry, covering its spa utilities and products Centres and over 7,000 marketing manager New Hope roots in Asian culture and its from Thailand, supplements “Aveda believes professional hair salons and spas spread through Europe, U.S. from the U.K., Ayurveda in more than 30 countries. Natural Media in Asia. “But that its socially and when it comes to beauty and spa and other parts of the world. products from India, healthy Established in 1978, the products consumers are more Organic sales in the USA saw foods, super foods, snacks, and sustainably responsible company is now the largest willing to pay higher prices for 5 percent growth in 2010, with beverages from the U.S., tea and business practices do buyer of organic essential oils better quality”. beverages, fruits, vegetables and Traditional Chinese Medicine in the world and has established With an exhibition area of dairy doing particularly well. from China, golden oyster contribute positively organic agricultural projects 6,000sqm, Natural Products The Organic Trade Association mushroom (Tamogitake) from to sales and consumer in Latin America, Africa and Expo Asia will host 300 (OTA) forecasts that sales will Japan, and farm-fresh produce Australasia to secure supply of exhibitors from countries around continue to go up in 2011. from local farmers. Natural and loyalty.” organic ingredients. By adopting the globe including Australia, Similarly, in Asia-Pacific, organic cosmetics are becoming the C2C design approach, China, Germany, Hong Kong, beauty, food and beverages very popular in Japan, Taiwan Although originally made Aveda has gone beyond making India, New Zealand, Singapore, categories recorded considerable Singapore and South Korea and for industrial design and ecological and safe personal care Taiwan and the United States. growth and research firm Kline Hong Kong is the gateway to manufacturing, the C2C products and has pioneered They will introduce their latest Group forecasts that the sector China and other countries in approach has expanded into many sustainability initiatives food & beverages, dietary is expected to reach US$2.5 the region. Industry growth consumer goods that include that have had positive impacts supplements, natural and raw billion in 2012, up from projections are solid, despite food and beverages, personal on the environment and social ingredients, cosmetics and skin US$1.5 billion in 2007. The the economic turbulence and care products, cleaning products, communities. care products, spa facilities and global herbal supplements and uncertainty. More information apparel and office products. Evan Miller, Director, Global supplies to 9,000 qualified trade remedies market is projected at www.naturalproductsasia.  However, Organic Monitor Communications at Aveda said

2011: Celebrating 10 years of encouraging sustainable development

www.organicmonitor.com Tel: +44 20 8567 0788

16 Organic & Wellness News  Summer 2011 the Cradle to Cradle concept is are incorporated into the C2C of sustainable and recycled largest buyer of green energy in built schools, hospitals and still relatively new to consumers approach. The C2C, however, packaging, corporately respon- Minnesota, keeping 5,500 tons energy plants for indigenous globally and even more so is not something that Aveda put sible business practices and of CO2 out of the air. Aveda is tribes in the Amazon. in the United States. “So at into practice simply to achieve product sourcing. “We believe also the largest user of recycled Professor Dr. Michael Braungart, this point I don’t know that a certification. These methods consumers vote with their plastic in the beauty industry, co-founder of the Cradle-To- majority of consumers would have been implemented over pocketbooks – demonstrating saving over one million pounds Cradle Design approach, has buy a product because of a C2C the course of time so Aveda can that they reward us for our of virgin plastic each year. Its been invited to the Sustainable logo or certification associated continue to lead the industry in choices in doing business,” he ‘Recycle Caps with Aveda’ Foods Summit in Amsterdam on with it,” he said. “However, all that it does.” said. campaign has had a positive June 23-24, 2011, to discuss how Aveda believes that its socially Mr Miller said that due Aveda is the first beauty contribution by removing 37 food and ingredient companies and sustainably responsible to Aveda’s approach to company to power its million polypropylene caps can create positive impacts business practices do contribute sustainability, numerous Aveda manufacturing plant and head from the environment. By by the C2C design approach. positively to sales and consumer stakeholders recognize and office with renewable energy. undertaking social investment More details available at: www. loyalty - many factors of which reward the brand for its use The company has become the projects, the company has also sustainablefoodssummit.com 

cpp xxx/obuvsbmqspevdutbtjb/dpn l!z qsf. pv sfh s! jt p t uf s ub s! !! o gp !! e !! ! s! ! o w !! p 25–27 August 2011 j ! t ! x Hong Kong Convention & Exhibition Center j ! u ! j ! o ! ! 000 at rm crt so bhe ao arti 0 rv • revO 003 tanretni lanoi ibihxe srot tcartta erom naht 000,01 h ! " ! trade visitors from 33 countries and regions ! ! ! ! ! ! e oea nwllf h n tuop aog oenr svA • A tsav egnar fo labolg stcudorp ni eht lof gniwol rogetac sei : ! ! ! ! Supplements / Food & Beverage / Natural Personal Care / ! ! ! Health Care / Herbs & Traditional Chinese Medicine / ! ! Eco-Living / Baby Products / Pet Products / Ingredients / ! ! Supply-related Services and Machines ! • Country Pavilions and buyers group from across the globe giuci rte euaF • derutaeF srotces :gnidulcni Beauty / Supplement / Food & Beverage / Supplies teeytun dnoe giolf h hi n ao-C • tacol-oC gni htiw eht gniwollof denwoner yrtsudni stneve : Nutracon Asia 2011 Conference NutriCosmetic Summit Asia Expo Asia Open Forum Healthy Kitchen

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www.organicwellnessnews.com 17 Jasmin’s Koala Baby organic skincare Nordic Natural’s exceeds expectations in Asia O.W.N. News Network

about the safety of products Nordic Naturals®, industry By Warren Beaumont leader in fish oil supplemen- following the melamine milk Koala Baby features tation, announced in early Leading Australian Jasmin tainting scare”. recycled and Skincare manufacturer was the Having organic certification sustainable, but February the opening of its first organic skin care brand has contributed to the success of upmarket packaging new corporate headquarters to gain organic certification Jasmin Skincare and Koala Baby. and a cheeky Koala. in Watsonville, California. in China in 2009. With In 2010 the couple opened the It is the first LEED Gold the response beyond their first certified organic cosmetics green building in Santa Cruz expectations, founders Lihua store in China with a spa. They “We have successfully launched Whitening and Rejuventation County registered with the Song and Gordon Chalmers set now have four Jasmin China the Koala Baby range of 17 products and try to look whiter U.S. Green Building Council up a new company in Japan stores and also sell the Jasmin products and have all of Japan and not tan”, said Mr Chalmers. (USGBC) as a Leadership in operations certified organic to Energy and Environmental called Jasmin Aromatique Skincare products through “The anti-ageing serum is the ® Organics and launched Koala hundreds of retail outlets. OFC (Australia) and USDA most expensive in the Jasmin Design (LEED ) project. The Baby Organics in north Asia. Last year, the company standards, paying the Australian organic range and in the most LEED Green Building Rating Koala Baby meets the acquired Aromatique of Japan, Auditor to travel all the way demand”. System™ is a third-party cer- Australian and United States for 11 years the nation’s leading – a first in Japan”, said Mr. Jasmin’s manufacturing tification program and the standard, and the percentage of organic essential oils and Chalmers. A new launch of concentrates at Mt Tamborine, organic ingredients used is the cosmetics group, and rebranded Jasmin Aromatique ranges for Australia where the farm is NATEXPO 2011 highest in the organic cosmetics it Jasmin Aromatique Organics. Brightening and Cell Activator located and where oil extraction, market. “We are the only The company has a filling and will follow and Aussie Organic manufacturing and packaging will boast wider company with USDA organic packaging facility in Tokyo and a Lifestyle stores will open in has taken place since 2002; certification on all our products farm on Hokkaido Island where Hong Kong later this year. Jasmin Skincare also operates product selection including shampoo and complex plants such as organic lavender Their most successful product the world’s first certified organic cosmetics”. It is a tougher are grown. Manufacturing in for Jasmin organic women’s filling and packaging plant in and exhibitors challenge to get USDA (food Japan is a major advantage to skincare is its anti-ageing serum, China and it is mainly for O.W.N. News Network grade) organic standard applied export into Asia. “We have five a blend of 11-12 essential private label sales as importing to cosmetics. “We are also Jasmin shops in Japan and a and botanical oils with high from Australia adds 50% to The 21st edition of NATEXPO, selling Koala Baby into China presence in 130 retail outlets. vitamin C content to rejuvenate the cost. Other initiatives at the international leading biannual and supplying private label Although the recent earthquake women’s skin. “While Australian the company include an effort French trade fair for organic food, versions”, says Mr Chalmers. and tsunami have affected all women like to tan and suffer to responsible packaging. natural dietary supplements and “Chinese parents spend a lot on sectors, the Japanese market is skin damage and ageing around “With Koala Baby we source ecological sectors, returns to Paris babies and have gone overboard going well for Jasmin Skincare. the eyes, Asian women like the all recyclable and sustainable Nord Villepinte, October 15-17. packaging from Germany”, said Most of the floor space has been Mr. Chalmers. “We aim to be reserved by over 500 firms from the highest organic standard France and abroad classified in in the world to compete with four distinctive areas: Organic Looking for the French”. Lipsticks are in food and wines; health foods and wood and not bamboo, which dietary supplements; natural beauty; new markets? is not allowed in Australia. and other eco products. Although However, the company will NATEXPO’s main target are the use some sustainable bamboo natural specialty health food stores, and bio-plastic packaging where the past editions have attracted a possible”. Jasmin Skincare growing number of French and is 99.7% organic on average international visitors from major retail groups , the institutional food Let your O.W.N. team help you across the whole range of Koala services industry, and the personal Baby in 14 products and is the care product and beauty market. highest organic content of any In spite of the world economic baby range in organic content in slowdown, the European dietary the world”, says Mr. Chalmers. supplements market has been Regarding expansion in other growing steadily with a turnover of regions Jasmin pulled back from around €45 billion (euro) last year. Europe and the USA 18 months The European market for natural ago due to the impact of the and organic certified cosmetics is GFC when people were not also growing, led by Germany and buying. The firm focused on closely followed by France, with China and other countries in new brands emerging on a regular Asia such as Japan. Sales in Asia basis. It is a sector worth some hit $40 million in 2011 and €1.5 billion and accounts for 3% compound sales growth each of the overall cosmetics market in quarter for Jasmin Skincare France. Demand for organic food is 20%-30%, including new products is particularly dynamic in product rollouts. Austria, Sweden and Italy, and is Currently Jean Kaszacs growing steadily in France, where of Green Biotech is their the market was worth some €2.6 In print. Online. In person. franchisee for Eastern Europe billion in 2009. New in 2011 is with three Jasmin Spa Organic that the NATEXPO Trophies will be open to the entire market and Harmony stores in Hungary The world of organics at your fingertips no longer reserved exclusively for and other countries being www.organicwellnessnews.com companies exhibiting at the show. explored. Recently appointed The twelve Trophies will be given at was Leesa Hubbard, based in For editorial, advertising and other promotion opportunities contact: NATEXPO on Saturday, October Vancouver, Canada as business 15, with a gold, silver and bronze [email protected] / Ph: +1 613 526 6207 Fax: +1 613 526 0480 development manager for Skype: organicwellness / Ottawa, ON Canada award for each of the trade show’s North America.  four areas. 18 Organic & Wellness News  Summer 2011 new HQ built to LEED Green principles and NSF GBP certification

sustainability by Norwegian fishing villages, Certification program. Retailer Magazine, honoring the recognizing per- homeland of Joar Opheim, Since 1995, Nordic Naturals® natural supplement industry’s formance in five Nordic Naturals® founder has established a reputation for best-selling products based key areas of human and CEO. Recently Nordic efficacy, potency, freshness, on a US nationwide survey and environmental Naturals®® new eco-friendly taste and sustainability. It of health food stores. The health: sustainable headquarters also renewed distributes to over 20 countries awards are for the Best EFA site development, its dietary supplement good on six continents more than 150 Supplement—Omega-3; Tie water savings, manufacturing practices products in a variety of flavors, for Best Children’s Health energy efficiency, (GMP) certification from NSF concentrations and delivery Supplement—Nordic™ Berries The new headquarters at Nordic Naturals® inspired in Norwegian fishing villages materials selec- International, as per the NSF/ forms. Nordic Naturals® fish oils and Best Sales & Specials— tion, and indoor ANSI Standard 173-2008, and EFA blends are extracted Line Drives. According to a environmental Dietary Supplements, Section from sardines, anchovies, Artic company statement Nordic nationally accepted benchmark quality. 8. Nordic Naturals®’ Ultimate cod and salmon from sustainable Naturals® products are regularly for the design, construction, The new 118,000 square feet Omega® Sport is the first fishing. Nordic Naturals® has chosen by independent research and operation of high perfor- headquarters, a light industrial omega-3 fish oil to be included received a number of awards. institutions and universities with mance green buildings. The building enjoys an exterior in the NSF Certified for Sport® Most recently it received three 14 published scientific studies LE7ED program promotes a design ofmulti-gabled facades Program, known as the NSF 2011 Vity Awards for products already completed and more whole-building approach to and bright colors inspired by Athletic Banned Substances and promotions from Vitamin than 30 currently underway. 

Exhibitors with ecological headquarters at Natexpo Featured recently in the NATEXPO website, four confirmed exhibitors 15-16-17 this year operate in buildings that follow the principles of sustainability. OCT 2011 Established 30 years ago, at Ecover Paris Nord product innovation and a sustainable Villepinte production system are pillars of France - Hall 8 its business model. Ecover was the y! it world’s first company to build a un ort totally ecological factory. It currently umption, n opp ons ature is our operates two factories that respect -c the environment at every level - co E power, waste management, lighting, heating, construction materials. Over 25 years ago Ballot-Flurin chose to install its honey processing plant in the middle of the countryside. It built a revolutionary bioclimatic building with photovoltaic panels and a natural sewerage system. In 2007 the company added a new wooden bioclimatic building, designed according to the principles of geobiology, based on equinoxes The trade show for organic, health food and ecological products and solstices. This wooden building with its apparent simple architecture ensures a constant temperature throughout the year with openings that function according to the position of the sun. French pioneer brand and retail chain La Vie Claire recently relocated to an eco-built, eco-managed complex with a HQE logistics platform and a low-energy head office. The firm Organic and tasty Natural beauty Health and fitness Daily ecology expanded its office and operations space with a building that meets Natexpo, organised under the auspices of the Fédération Française de la Diététique, plays host the most stringent environmental to an exclusive selection of players from the food supplements, natural and ecological products requirements currently in force. The markets. complex has a footprint of 14,400 From environmentally-responsible consumption to sustainable development, Natexpo addresses m², with 6,400 m² of photovoltaic the key challenges of the future. A source of contacts and opportunities, Natexpo attracts panels on the roof, in a site of 500 exhibitors and 10,000 international visitors keen to share practical solutions and future 47,000 m². developments. French supplier of frozen fruits and vegetables Relais Vert moved to one of the first ecological sites in the Natexpo, the leading trade show for organic, health food and ecological products. market, a complex and challenging project and a 5 million € investment, a reasonable sum considering the results obtained. The roof of the www.natexpo.com depot has been leased for 30 years to investors who mounted photovoltaic VcZkZciWn Fédération Française panels and equipment to sell the de la Diététique electric energy it generates, 840 to 860,000 kWh each year. Relais Vert only consumes 270,000 kWh.  www.organicwellnessnews.com 19 NOPE 2011:... said Ming Liu, manager of said Tim Westwell, managing OrganicsBrasil, an umbrella and director of award winner Pukka (Continued from page 1) promotion project exhibiting Herbs. “NOPE is not a large for the first time at the fair. show, but we get lots of traffic, emphasis in sustainability and “We had some good leads for new and old contacts and people the product selection reflecting distributors and opportunity to from different countries”, said growing trends for local, slow, see what is going on in the UK Meredith Greiner, marketing “free-from”, organic and fair market, where we already sell a manager at Nordic Naturals. trade. There is also a crossover lot of products via online” said In 2012 Natural & Organic from specialty and ethnic foods Vinicius Vasconcelos of beauty Products Europe will take place to organic. products Surya Brasil. “This is a April 1-2. More information “The proportion of food and great show for us, it is cheerful at http://www.naturalproducts. non food exhibitors seems good”, and we get to see lots of clients”, co.uk/ 

1 2 3 1 - Meredith Greiner and Jean-Philippe Sidaner, Nordic Naturals • 2 - Ming Liu manager OrganicsBrasil • 3 - Tim Westwell and Sebastian Pole, Pukka Herbs

4 5 6

4 - Rita Strazinska, BiO2 You, Latvia • 5 - Richard Turner, Mood Foods, UK • 6 - Simon Barry NOPE show manager Positive signs for UK organic recovery

O.W.N. News Network the most popular categories, Organically managed land accounting for 30.5% and decreased by 0.6% to 738,709 The UK Soil Association 23.2% of sales respectively. hectares and now represents released its Organic Market Although sales through 4.2% of UK farmland, Report 2011 in early April and multiple retailers fell by 7.7%, equivalent to more than the revealed that while 2010 was a to £1.25 billion, Waitrose and combined area of Somerset and tough, there are signs that the Marks & Spencer anticipate Wiltshire. The number of UK rate of decline seen over the last modest growth for 2011, while organic producers fell by 4.2% two years has slowed. Sales of Tesco, Sainsbury’s, Morrisons to 7,567 in 2010, from a record organic products fell 5.9% to and the Co-operative predict high of 7,896 the previous year. £1.73 billion (pounds) in 2010 level sales year on year. Multiple “There is powerful evidence and Soil Association deputy retailing accounted for 72.3% that consumers who care about director Roger Mortlock of the organic market in 2010. the diverse benefits of organic said the outlook for 2011 is The most successful multiple will stay loyal, even during these cautiously optimistic. “Despite retailer was Waitrose with total tough economic times. Given the fragile consumer confidence organic sales down 0.5% and current uncertainties in the UK in the wider economy, the sales of own label organics and global economy, it would be report shows positive signs up 0.9%. This was helped by rash to make any predictions for of resilience and recovery for the 9.2% sales growth since the future organic market. But the organic sector overall. The the September launch of 230 the instability caused by climate biggest success stories were Duchy Originals organic lines change, population growth and sales of organic beef (up 18%), from Waitrose. resource depletion mean that organic baby food (up 10.3%) Sales through independent business as usual in food and and organic textiles (up 7.8%),” outlets, including box schemes, farming is not an option,” said he said. mail order, farm and health Mr Mortlock. The definitive guide to food shops, farmers markets The Soil Association was one organic trade in the UK, the and catering establishments of the groups that supported Organic Market Report shows accounted for the remaining the new organic promotion that shoppers spend more 27.7% of the market and fell by campaign, ‘Why I love organic’ than £33 million a week on all 0.75% to an estimated 479.8 and said it hopes the campaign things organic, and that 86% million pounds. Home delivery will contribute to a greater of households now buy organic box schemes and mail order understanding of the benefits of products. Dairy products and sales grew by 1% to 155.8 organic food and farming with a fresh fruit and vegetables are million pounds. knock-on impact on sales. 

Organic & Wellness News  Summer 2011 Health and high quality to brand Ecuadorian organics

O.W.N. News Network

From May 18-21, Quito hosted the 3rd edition of the Salon de Chocolate in Ecuador, aimed at increasing consumer awareness of the nutritional value of cacao and the high quality chocolate produced with Ecuadorian beans locally and abroad. The Salon offers a stage where creativity, design and fashion meet chocolate in all shapes and flavours. It is an activity that allows chocolate manufacturers, Carla Barboto and Santiago Peralta of Pacari Chocolate. promoters, researchers and consumers share the latest President Rafael Correa aims bar in Ecuador with exports trends and flavours. to increase the presence of to Europe, North America and Started in 1994 by Sylvie Ecuadorian firms at major fairs Australia, is part of the new Douce and François Jeantet for organic, ethnic, natural and wave of entrepreneurship seen and sponsored by the French fair trade products. now in Ecuador. Ministry of Foreign Affairs as Besides traditional banana and “Most people do not know an annual event in Paris, the shrimp exports, several small where chocolate comes from or Salon du Chocolat is also hosted and medium sized Ecuadorian how it is produced,” said Carla in New York, Moscow, Tokyo enterprises have found their Barboto of Pacari Chocolate. and other cities. Only recently niche in the high-end gourmet “The Salon de Chocolate it has been an activity celebrated foods: ESCoffee with specialty allows a face to face encounter in cacao producing countries coffees, TerraFertil with fresh with the consumer, increasing Ecuador and Peru. Initiatives and dried fruits, Kiwa and environmental and social like the Salon de Chocolate Samai with quality vegetable awareness and an opportunity contribute to the Ecuadorian chips, Motuche’s jams and to show, especially younger age government’s new policy to sauces, energy bars and soups groups, the difference between also support non ñtraditional made with quinoa and other a standard chocolate and one exports from small to medium Andean grains by Fundamyf. with high cocoa content and sized enterprises with a high High quality chocolate has only natural ingredients”. quality offer suitable for the positioned Ecuadorian firms Ecuador produces 70 percent of international market. The new among the best in the world. the fine Arriba National cacao Institute for the Promotion Pacari, one of the leading bean, highly appreciated for its of Trade and Investment- organic and raw chocolate floral and mild flavour by the PRO Ecuador established by brands produced from tree to best chocolate experts. 

TerraFertil :... North America although fresh goldenberries are not allowed (Continued from page 1) to enter the United States. VISIT US AT: Canada represents an attractive said David. But one of the market for TerraFertil, because APAS company’s strengths has been of growing interest in exotic Sao Paulo, Brasil to identify opportunities and organic fruits. to take risks. “Processing fresh What started as a dream project May 9-12 and dried mango, pineapple and TerraFertil sells in bulk, under for two brothers and their banana continued as part of our private label or its own Nature’s school friends five years ago, Heart brand business, but the goldenberries TerraFertil is today the largest Toronto, Canada became our main focus”, said independently owned producer May David. other dried foods not found in and exporter of organic and fair 11-13 To diversify the business Latin America. trade goldenberries in Ecuador. even further Raul moved to To separate their export With an annual turnover of US FANCY FOOD SHOW Mexico, where TerraFertil business from the import and 12 million, 400 employees and Washington D.C., United States opened packaging and retail operation, TerraFertil operations in three countries, the Jul 10-12 distribution facilities. “We launched its own label, Nature’s company has a well diversified realized that besides catering to Heart. Exports in bulk reach portfolio. It also distributes the export market with high the European Union, Australia other brands in Mexico and EXPOALIMENTARIA quality fresh and dried fruits and the Middle East, while Ecuador, such as Celestial Lima, Peru grown in Ecuador, there was distribution of their own and Seasonings. “Selling has never Sep 28-30 an opportunity to also serve imported dried goods and mixes been a problem for us”, said our local and regional market under the Nature’s Heart brand David. “But we have learned www.proecuador.gob.ec with pre-packed dried fruits is offered to all major retail that healthy growth means to set and nuts we could import from chains and independent stores up proper procedures and find other countries”, said David. in Mexico, Ecuador Colombia the right people; pay as much Their Ecuadorian goldenberries and most recently, Peru. There attention to your suppliers as became a hit in Turkey, a country are further distribution plans you do to your clients, take which became their steady to expand in Latin America measured risks and work with supplier of dates, hazelnuts and and to reach other regions like integrity”.  www.organicwellnessnews.com Calendar of events 2011-2012 June August 12-15 15-16 2012 Natural Beauty CHFA Expo East Summit Europe Toronto, Canada 11-14 5-7 January Paris, France www.chfa.ca IFT Chicago www.naturalbeautysummit. 15-17 Chicago, USA com Winter Fancy Food Show www.am-fe.ift.org/cms/ 15-17 San Francisco, USA Organic Expo 18-20 www.specialtyfood.com/fancy- 21-23 Sydney, Australia Sustainable Textiles food-show/ Food, Health, Natural www.organicexpo.com.au Conference Natexpo Ingredients China 20-29 Barcelona, Spain Shangai, China 25-27 Paris, France GRuene Woche www.textileexchange.org fiasiachina.ingredientsnetwork. Natural Products www.natexpo.com Berlin, Germany com Expo Asia www.gruenewoche.de Hong Kong 20-21 24-25 Natural Cosmetics 22-24 www.naturalproductsasia.com Grocery Innovations 26-29 Conference Toronto, Canada 30TH Guelph Organic The LOHAS Forum Nuernberg, Germany Conference & Expo Boulder, Colorado, USA August 31 – September 2 www.groceryinnovations.com/ www.naturkosmetik- Guelph, Canada www.lohas.com/forum index.html branchenkongress.de www.guelphorganicconf.ca/ 26-27 23-24 February 21-24 IFE Americas Sustainable Foods Sial Mercosur Natural Products Miami, USA Summit 8-10 Buenos Aires, Argentina Expo East Amsterdam, The Netherlands www. Fruitlogistica www.sialmercosur.com.ar Co-located with BioFach www.sustainablefoodssummit. americasfoodandbeverage. Berlin, Germany America com com/ www.fruitlogistica.de September Baltimore, USA www.expoeast.com 24-25 November 15-18 www.biofach.de Natural Marketplace 1-3 Las Vegas, USA Expo Organicos 1-3 co-located with 28-30 www.naturalmarketplaceshow. BioFach Expo Gourmet com Nuremberg, Germany Mexico City, Mexico BioFach Japan www.biofach.de JuLY Tokyo, Japan 7-9 Expoalimentaria www.biofach-japan.com 19-22 Lima, Peru 10-12 Latin American Gulfood www.expoalimentariaperu.com Fancy Food Show Food Show 7-13 Dubai, UAE www.gulfood.com Washington, USA Cancun, Mexico Alpaca Fiesta October www.specialtyfood.com www.lafs.com.mx Arequipa, Peru www.alpacafiestaperu.com march 8-11 5-7 21-24 6-9 Sana 10-12 BioBrazil Fair Foodex Japan Bologna, Italy Sao Paulo, Brazil Tokyo, Japan BioFach America Latina www.biobrazilfair.com.br www.sana.it www3.jma.or.jp/foodex/en/ Sao Paulo, Brazil

www.biofach.de BioFach India 9-11 Mumbai, India Natural Products www.biofach-india.com Organic Product (USDA - NOP) Certified by ECOCERT SA CO- 6-7 BIO-602 Expo West Certifications QUALITY CERTIFICATIONS ORGANIC CERTIFICATION – BIO Natural Beauty Anaheim, USA We are committed to the quality of our All our processes from the planting, recollecting, Summit America 21-23 www.expowest.com products, and so all our production processes managing, transporting, and production have have been audited and certified by SGS in the been audited by ECOCERT which guarantees New York, USA BRC and HACCP norms. that they are free from traces, fungicides and pesticides which is beneficial to human health, 18-21 making this a certified organic product. http://www. naturalbeautysummit.com/ Cosmoprof Worldwide Sial Middle East Bologna 8-12 Abu Dhabi, UAE Bologna, Italy www.cosmoprof.com ANUGA www.sialme.com Cologne, Germany ARPIL www.anuga.com 29 November – December 1 Food Ingredients Europe 1-2 & Natural Ingredients 10-14 Natural & Organic Paris, France Supply Side West Products Las Vegas, USA www.fieurope. London, UK ingredientsnetwork.com/home www.naturalproducts.co.uk

Dates may change without notice. For a complete list visit www.organicwellnessnews.com

22 Organic & Wellness News  Summer 2011