A Resource for Marketers, Advertisers, Media Buyers, Communicators, Publishers and Ad Tech Professionals
How-toThe Guide ContentBONUS to Programmatic Marketer’sCHAPTER Native Advertising THE GLOBAL GUIDE TO NATIVE ADVERTISING TECHNOLOGY A Resource for Marketers, Advertisers, Media Buyers, Communicators, Publishers and Ad Tech Professionals By Chad Pollitt Foreword written by Douglas Karr, Founder, MarTech Zone Table of Contents Welcome 3 Foreword by Douglas Karr 4 CHAPTERS 1. Introduction – The Problem with Native Advertising Today 6 2. Who Should Own Paid Content Distribution in Content Marketing? 12 3. Introducing the 2017 Native Advertising Technology Landscape 14 4. Introducing Managed Services Technologies 20 5. The Native Advertising Technology Vendors Guide 24 BONUS CHAPTER: The Content Marketer’s How-to Guide 59 to Programmatic Native Advertising Native Advertising Days 2017 69 ACKNOWLEDGEMENTS AUTHOR: CHAD POLLITT FOREWORD: DOUGLAS KARR EDITOR: TINE BRØDEGAARD HANSEN DESIGNER: ASKAN THOMAS THYGESEN & TRINE MÜNSTER-SWENDSEN 2 www.NativeAdvertisingInstitute.com Welcome Thank you for downloading this guide on native advertising technology. This latest ebook by the Native Advertising Institute should be used to help market- ers, publishers and communications professionals to navigate the native ad- vertising technology landscape. About Native Advertising Institute The Native Advertising Institute is a global think tank dedicated to leading, educating and connecting mar- keting, advertising, communications and publishing professionals in an efort to advance the native adver- tising industry. We provide unique research, thought leadership and actionable tools such as case studies, best practices and how-to guides as well as indus- try insights on our blog. Every year we host the world’s leading conference on native advertising ‘Native Advertising DAYS’ which attracts a number of presti- gious speakers, brands and publishers.
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