2021 MEDIA KIT

Sheep Ranch MISSION STATEMENT There’s a big beautiful world of golf out there, and the smartest way to explore it is through LINKS Golf Media, where you’ll always find “The Best of Golf.” No matter where your wanderlust may take you or what your interests are, we’re there as your caddie and concierge, your counsellor and companion to the finest courses, resorts, and golf communities as well as issues, interesting people, and ideas. Whether it’s in print, online, or in podcasts, LINKS delivers practicable information, guidance, and delight, through the game’s best writers and the jaw-dropping photography that is our trademark.

GEORGE PEPER Editor

Streamsong Black, Bowling Green, Fla. (photo by L.C. Lambrecht) LINKS Golf Media 2021 MEDIA KIT 2 PORTFOLIO

PRINT • LINKS MAGAZINE - 110,000 Circulation (70k Eastern, 40k Western) • PREMIER PROPERTIES GUIDE - 60,000 Circulation E-PROGRAMS • LINKS INSIDER NEWSLETTER - 60,000 Distribution • CUSTOM BLASTS - 35,000 Distribution (Regional Available) • SPONSORED BLASTS - 35,000 Distribution (Regional Available) CUSTOM • PUBLISHING • VIDEO WEBSITE • 70,000 Average Monthly Uniques • 117,000 Average Monthly Sessions (Weekly Takeovers Available) PODCAST • 12 EPISODES PER SEASON

2019 Media Kit LINKS Golf Media 2021 MEDIA KIT 3 THE GOLF LANDSCAPE

Rounds played are up 6% over 2019 THE NEW NORMAL

Junior golf is up significantly and growth seen for GOLF HAS EXPERIENCED STRONG GROWTH DURING THE beginner and returning golfers PANDEMIC AS IT IS ONE OF THE ONLY SPORTS THAT PEOPLE WERE ABLE TO PLAY The increase in golf participation has led directly to a significant growth in sales of golf equipment and products beginning in May GOLF’S CURRENT KEY • Highest 3rd quarter in sales ever—more than $1 billion DEMOGRAPHICS ARE THE • E-commerce purchases have increased dramatically LINKS AUDIENCE Generation Golf (Gen G), a hybrid of GenX and Baby Boomers (age 45–65), is golf’s most important target. They represent 34% of all golfers (8 million) and are strong spenders across the board—38% of all golf V++++ fees; 37% of equipment. In total, they spend $9 billion per year on golf. Baby Boomers represent $2.5 trillion in buying power and will continue to drive U.S. spending for the next 5–10 years Golf and wealth are closely linked: As income rises, so does golf participation • Participation rate for individuals with $150k HHI is twice as high as those in the $50k–$70k range • Average HHI of golfers is $96k versus $52k for all Americans The affluent golfer: • Desires to be victorious on and off the course • Luxury purchases seen as a victory • Demand excellent products as their HHI increases • Informed purchases with a personal experience are preferred

Sources: NGF and VISA

Sand Valley, Nekoosa, Wis. (photo by L.C. Lambrecht) LINKS Golf Media 2021 MEDIA KIT 4 LINKS AUDIENCE $253,000 AVERAGE HOUSEHOLD INCOME $153,000 MEDIAN HOUSEHOLD INCOME $2,500,000 AVERAGE TOTAL ASSET VALUE (Excluding Principle Residence) 86% 92% 85% $2,000,000 MALE MARRIED COLLEGE EDUCATED MEDIAN TOTAL ASSET VALUE (Excluding Principle Residence) 14% 55 62% FEMALE MEDIAN AGE PROFESSIONAL / MANAGERIAL

AUDIENCE ENGAGEMENT GOLF HABITS LIFESTYLE Read nearly every or all print issues …………………………………………………… 76% Average days of golf per year ………………………….. 70 Take 3 or more golf trips each year ………………………. 44% Readers more likely to consider a brand that they saw in LINKS …………………… 67% Play 100 or more rounds a year ……………………..… 27% Spend $5,000 or more on Average readers per copy ……………………………………………………………. 3.25 Private club member …………………………………….. 73% golf travel each year ……………………………...... 38% Readers who took one of the following actions in past 12 months Belongs to 2 or more private golf clubs ………………. 19% Plan to purchase golf real estate ………………………..... 22% based on reading LINKS or LINKS’s digital products Current median handicap ……………………………….. 12 Those planning to purchase golf real estate • Visited an advertiser’s website ……………………………………………………….. 87% Have a handicap of 10 or less …………………….. 42% in next 2 years or less…………………………………. 52% • Called or emailed an advertiser ……………………………………………………… 22% Have been custom fit for clubs ………………………… 78% Plan to purchase or lease a vehicle in next year………... 25% • Visited a real estate development ……………………………………………………. 18% • Purchased property at a real estate development …………………………………… 3% • Visited a resort …………………………………………………………………………. 55% • Referred info to friends, family, etc. …………………………………………………. 59% Source: LINKS Subscriber Study

Reynolds Great Waters, Eatonton, Ga. (photo by Evan Schiller) LINKS Golf Media 2021 MEDIA KIT 5 LINKS AUDIENCE

The dynamics of golf travel have been affected quite directly by the pandemic. International trips are next to nonexistent in the short term for various reasons (concern for safety, closed borders, etc.). In many cases, golfers are opting to drive to their destinations rather than fly. • 76% of golf travelers are willing to drive MEDIA HABITS 4+ hours to their destination Preferred choices for reading about golf • One-third of core golfers indicate they’ll • Print…………………………..……………………………… 83% drive 8 hours each way • Digital ………………………..……………………………... 47% • Digital Magazines …………………………………………. 30% As such, golf resorts should expand their • E-Newsletters ……………………..………………………. 26% geographical targeting beyond their normal • Facebook ………………………..…………………………. 4% “feeder market” delineations. • Twitter………………………..……………………………… 3% • Instagram………………………..…………………………. 3% GOLF TRAVEL Number of golf trips typically taken each year Golf travel preferences Where LINKS readers plan to travel in next 3 years (top 10) • 1–2 ……………………..………………………..………….. 56% • Like to stick to well-known resorts/courses ……………. 63% • Southeast …………………………………………………… 55% • 3–5 ………………………..…………………………………. 35% • Like to play hidden gems …………………………………. 62% • United Kingdom ……………………………………………. 38% • 5 ……………………………………………………………… 9% • Like to be among the first to visit • Arizona ………………………………………………………. 37% a new resort/course ……………………………………….. 26% • California ……………………………………………………. 34% Amount typically spent on • Pacific Northwest ………………………………………….. 33% golf vacation each year When researching travel, LINKS readers • Southwest …………………………………………………… 31% • $0–$3,000 ………………………………………………….. 38% find the following resources helpful • $3,000–$5,000 …………………………………………….. 24% • Websites ……………………………………………………. 91% • Northeast ……………………………………………………. 29% • Midwest ……………………………………………………… 27% • $5,000–$10,000 ……………………………………………. 20% • Print ads …………………………………………………….. 86% • Hawaii ……………………………………………………….. 25% • $10,000–$15,000 ………………………………………….. 9% • Digital ads ………………………………………………….. 79% • Mid-Atlantic………………………………………………….. 23% • $15,000+ ……………………………………………………. 9% • Travel-related editorial ……………………………………. 79% • Direct mail ………………………………………………….. 53% • Travel agent ………………………………………………… 50% • Social media ……………………………………………….. 37% Sources: NGF and LINKS Subscriber Study

Tralee, Kerry, Ireland (photo by L.C. Lambrecht) LINKS Golf Media 2021 MEDIA KIT 6 The increased level of golf participation coupled with the fact LINKS that a majority of people are now telecommuting (and in many cases may never return to a regular office situation) have led people to AUDIENCE move out of cities.

They are joining golf clubs in droves REAL ESTATE and purchasing homes at premier Own a second home …………………………………………………………. 29% clubs across the country. Planning to buy a second (or additional) home ………………………….. 22% If so, when do you plan to purchase? Next 6 months ………………………………………………………………… 4% Next 12 months ………………………………………………………………. 14% Next 2 years …………………………………………………………………… 34% Next 3–5 years ……………………………………………………………….. 48% If so, in what price range? Under $250k …………………………………………………………………... 11% $250–$500k …………………………………………………………………... 47% $500k–$750k ………………………………………………………………….. 23% $750k–$1 million ……………………………………………………………… 9% $1 million+ …………………………………………………………………….. 10% When considering real estate purchases, LINKS readers find the following resources helpful Print ads ……………………………………………………………………….. 67% Real estate community websites ………………………………………….. 62% Digital ads …………………………………………………………………….. 60% Online real estate databases (e.g. Zillow) ……………………………………………………………………. 60% Real estate agents …………………………………………………………… 60% Real estate editorial …………………………………………………………. 51% Direct mail …………………………………………………………………….. 40% Social media ads …………………………………………………………….. 25% Readers who took one of the following actions in past 12 months based on reading LINKS or LINKS’s digital products Visited a real estate development …………………………………………. 18% Purchased property at a real estate development ………………………. 3%

Sources: NGF and LINKS Subscriber Study

DC Ranch, Scottsdale, Ariz. LINKS Golf Media 2021 MEDIA KIT 7 EDITORIAL CALENDAR

AD ADVERTORIAL MATERIALS IN TIMING PRODUCT THEME CLOSE CLOSE DUE HOME

2021 PREMIER JANUARY PROPERTIES 11/11/20 NA 11/23/19 1/11/21 SPECIAL Annual Real Estate Guide ISSUE GUIDE

2021 What Technology Means for Golf FEBRUARY LINKS Ultimate Unpassable Golf Quiz 1/8/21 12/21/20 1/11/21 2/6/21 WINTER MAGAZINE Dynamite Golf in Idaho ISSUE England’s Midlands

2021 Augusta’s Out of Room APRIL LINKS Time to Join a Private Club? 2/24/21 2/10/21 2/26/21 4/1/21 SPRING MAGAZINE Sand Valley ISSUE Bunker Styles

2021 Old Tom Morris at 200 JUNE LINKS Masochist’s Top 25 5/10/21 4/26/21 5/14/21 6/12/21 SUMMER MAGAZINE A Kidd's Education ISSUE The Shadow Rota Courses

2021 Netherlands Golf OCTOBER LINKS Who Redoes Whom? 8/25/21 8/11/21 8/27/21 10/1/21 FALL MAGAZINE Alberta/Banff ISSUE Golf and Breweries in the NE

2022 PREMIER JANUARY PROPERTIES 11/12/21 NA 11/22/21 1/10/22 SPECIAL Annual Real Estate Guide ISSUE GUIDE

LINKS Golf Media 2021 MEDIA KIT 8 E-NEWSLETTERS

LINKS Insider reaches 60,000 opt-ins each week with an average open rate of 52%

MONDAY & PREMIER FRIDAY EDITIONS PARTNERS • PREMIER AND FEATURED PARTNER UNITS • Photo, 50 words of copy, and link to designated landing page • Average ROI of 400–500 clicks SUNDAY EDITION • ONE PREMIER PARTNER UNIT— EXCLUSIVE ADVERTISER

FEATURED PARTNERS • Photo, 30 words of copy, and link to designated landing page • Average ROI of 150–200 clicks

LINKS Golf Media 2021 MEDIA KIT 9 CUSTOM & SPONSORED E-BLASTS

CUSTOM SPONSORED BLASTS BLASTS • Customize your • LINKS will write and design message to our an Insider Blast, with client input national LINKS and approval, that will include a opt-in subscriber 300-word article, photo, and link audience of 35,000 to the desired landing page affluent golfers • Provides a voice of authenticity • Other packages “From the Editors of LINKS available (Eastern and Magazine” Western Regions) • Blast can be sent to our national, eastern, or western database

30-40%* OPEN RATE 1.5-2.5% CTR

*Depending on quantities sent

LINKS Golf Media 2021 MEDIA KIT 10 CUSTOM PUBLISHING IMPACTFUL AND TARGETED MARKETS

CUSTOM FEATURE The award-winning writing and photography you’ve come to expect from LINKS are made available to you to capture the essence of your club. LINKS will bring your club’s distinctive story to life through a high-quality print publication mailed to select subscribers. A variety of options are available to best represent and market your club to prospective targets.

Clients can customize their desired circulation to be polybagged with an issue of LINKS.

LINKS Golf Media 2021 MEDIA KIT 11 CUSTOM PREMIER VIDEO

LINKS OFFERS CLUBS THE OPPORTUNITY TO CREATE CUSTOM, ENGAGING VIDEO CONTENT

THE CORE UPGRADE PACKAGE CONCEPT PACKAGE PACKAGE REQUIREMENTS A dynamic program from LINKS • 3–4 minute video incorporating • Flyover videos of 18 individual holes • Script written by LINKS staff with client that brings your club to life through drone footage and photography • Course hole videos will be provided to input and approval* • Featured on LINKSMagazine.com client for use on own web properties • LINKS selected photographer to shoot beautiful drone footage and eye- • The property owns the rights to • The property owns the rights drone flyover video (Fly By Films) catching photos with music and final cut to final cut • LINKS still photographer will be provided narration at an additional cost (L.C. Lambrecht Photography) *Client has two opportunities to review final video and provide changes. Estimated completion 45–60 days.

LINKS Golf Media 2021 MEDIA KIT 12 Custom Blast

Print single page advertisement

CUSTOM CREATIVE LINKS OFFERS CLIENTS THE OPPORTUNITY TO CREATE CUSTOM CONTENT FOR USE ON ALL LINKS PLATFORMS AND BEYOND

CREATIVE DIRECTION Advertising and marketing is ever-evolving, and the creative can make or break a campaign. We can develop dynamic products best suited for your target customer and also create new branding that’s perfect for your marketing messages. Our team will develop, design, and produce creative for all platforms, both print & digital. Contact your sales representative for pricing.

LINKS Golf Media 2021 MEDIA KIT 13 Streamsong Resort SUBSCRIBER EVENTS

LINKS WILL WORK WITH SELECT PARTNERS TO DEVELOP PREMIER SUBSCRIBER TRIPS/EVENTS

Current partners include: • PerryGolf • Casa de Campo • Streamsong Resort Annual Advertising Commitment Required

Casa de Campo

Perry Golf

Streamsong Black, Bowling Green, Fla.; Teeth of the Dog, Dominican Republic (photos by L.C. Lambrecht) LINKS Golf Media 2021 MEDIA KIT 14 LINKS SALES & MARKETING

JACK PURCELL PRESIDENT / PUBLISHER (843) 842-6200, ext. 215 [email protected]

JOHN SWAIN CRIS HAYES VP / EASTERN ADVERTISING VP / WESTERN & MIDWEST ADVERTISING DIRECTOR (203) 304-1927 (310) 804-0562 [email protected] [email protected]

CATHIE KANUIT CALIFORNIA / ARIZONA (310) 804-0562 [email protected]

For pricing and package information, please contact your sales representative

LINKS Golf Media 2021 MEDIA KIT 15