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Wine Labels and Consumer Culture in the United States
InMedia The French Journal of Media Studies 7.1. | 2018 Visualizing Consumer Culture Wine labels and consumer culture in the United States Eléonore Obis Electronic version URL: http://journals.openedition.org/inmedia/1029 ISSN: 2259-4728 Publisher Center for Research on the English-Speaking World (CREW) Electronic reference Eléonore Obis, « Wine labels and consumer culture in the United States », InMedia [Online], 7.1. | 2018, Online since 20 December 2018, connection on 08 September 2020. URL : http:// journals.openedition.org/inmedia/1029 This text was automatically generated on 8 September 2020. © InMedia Wine labels and consumer culture in the United States 1 Wine labels and consumer culture in the United States Eléonore Obis Introduction Preliminary remarks 1 The wine market is a rich object of study when dealing with the commodification of visual culture. Today, it has to deal with a number of issues to promote wine, especially market segmentation, health regulations and brand image. First, it is important to find the right market segment as wine can be a luxury, collectible product that people want to invest in.1 At the other end of the spectrum, it can be affordable and designed for everyday consumption (table wine). The current trend is towards democratization and convergence in the New World, as wine and spirits consumption is increasing in countries that traditionally drink beer.2 Second, the market has to reconcile pleasure with health legislations imposed by governments and respect the health regulations of the country. The wine label is the epitome of this tension between what regulations impose and what the winemaker intends to say about the wine in order to sell it. -
Regional Oral History Office the Bancrof T Library University Of
Regional Oral History Office University of California The Bancrof t Library Berkeley, California California Wine Industry Oral History Project in conjunction with The Wine Spectator California Winemen Oral History Series Andre' Tchelistcheff GRAPES, WINE, AND ECOLOGY With an Introduction by Maynard A. Amerine An Interview Conducted by Ruth Teiser and Catherine Harroun in 1979 Copyright @ 1983 by The Regents of the University of California All uses of this .manuscript are covered by a legal agreement between the Regents of the University of California and ~ndrkTchelistcheff dated June 19, 1980. The manuscript is thereby made available for research purposes. All literary rights in the manuscript, including the right to publish, are reserved to The Bancroft Library of the University of California Berkeley. No part of the manuscript may be quoted for publication without the written permission of the Director of The Bancroft Library of the University of California at Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, 486 Library, and should include identification of the specific passages to be quoted, anticipated use of the passages, and identification of the user. The legal agreement with ~ndr; Tchelistcheff requires that he be notified of the request and allowed thirty days in which to respond. It is recommended that this oral history be cited as follows: Andre' Tchelistcheff, "Grapes, Wine, and Ecology," an oral history conducted 1979 by Ruth Teiser and Catherine Harroun, Regional Oral History Office, The Bancroft Library, University of California. 1983. Copy No. SAN FRANCISCO CHRONICLE April 7, 1994 tion process now used widely in Amdca. -
Winemaking00wentrich.Pdf
robM/ University of California Berkeley University of California Bancroft Library/Berkeley Regional Oral History Office Ernest A. Wente WINE MAKING IN THE LIVERMORE VALLEY With an Introduction by Maynard A. Amerlne An Interview Conducted by Ruth Teiser 1971 by The Regents of the University of California Srneet i. tfnt vith his grand 8 one Phillip (left) and Srlc (right) and hla son Earl L. Vnt, 1954. Photograph by Slltabth 7andr*ark. All uses of this manuscript are covered by a legal agreement between the Regents of the University of California and Ernest A. Wente, dated 10 December, 1970. The manuscript is thereby made available for research purposes. All literary rights in the manuscript, including the right to publish, are reserved to the Bancroft Library of the University of California at Berkeley. No part of the manuscript may be quoted for publication without the written permission of the Director of The Bancroft Library of the University of California at Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, ^86 Library, and should include identification of the specific passages to be quoted, anticipated use of the passages, and identification of the user. The legal agreement with Ernest A. Wente requires that he be notified of the request and allowed thirty days in which to respond. TABLE OF CONTENTS PREFACE i INTRODUCTION BY HAYNARD A. AMERINE iii INTERVIEW HISTORY v EARLY YEARS OF THE WENTE VINEYARD 1 CARL H. WENTE AND HIS CONTEMPORARIES 8 WINE MSN OF 1915 AND 1939 15 PRE-PROHIBITION DAYS 23 VINEYARD PROBLEMS AND SOLUTIONS 31 WINES BEFORE PROHIBITION AND AFTER 36 PROFITS AND LOSSES 4-1 TECHNIQUES AND TASTES ^5 HERMAN L. -
YES. Sign Me up for the Wine of the Month Club and Then Send Me My First Month’S Selection of Two Specially Chosen Wines
WOMC-News407 3/22/07 1:13 PM Page 1 NEWS FROM WINE OF THE MONTH CLUB Since 1972 April, 2007 Wines evaluated last month: 135 Rejected: 105 Approved: 30 Selected: 8 ature’s chaotic 2004, Gum Bear, Cab/Shiraz/ What’s New burst of spring Merlot. Coonawarra, growth and Australia This Month color makes The loveable Australian Koala see page 2 for a lot of lives in the gum trees Nweeding and thinning. We throughout Australia; hence, select seeds and plants their nickname "gum bears.” for our gardens. Political This award-winning wine has Send Us Your candidates arrive on the fascinating mulberry and e-mail Address! scene; some to be kept cherry flavors that will drink and some to be set aside. now or cellar very well. send to: Basketball teams and [email protected] singers play their best only LIMITED SERIES to drop from the field. This month’s wine testing was in 2003, York Mountain, Pinot the spirit of the Spring Noir. Paso Robles, California season. We tasted over 130 The York Mountain appellation Home Wine wines, and we narrowed is one of the smallest Tasting Parties! our list to a final eight recognized appellations in selections for you. Here’s to California. This Pinot Noir see page 11 captures the unique terroir, and April’s winners! the charm of the York Mountain Winery, which is the oldest REGULAR SERIES winery in continuous operation 2004, Peralta, Chardonnay. in Central Coast California. Gift Assortments Central Coast, California 2003, Kunde, Cabernet see page 9 The Peralta Family Winery Sauvignon. -
The Judgment of Paris, Further Broadening Publicity of the Tchelistcheff-Led Wine Tour
ALAN FELTUS JOHN BRISCOE gained enough respect to judge wine tastings throughout France. Customers entering his shop inquired about the history and nomenclature of the French wines he stocked. Wine and Words, 2004 To educate customers and others interested in the topic, oil on linen, 31 1/2 x 39 1/2 in. The Judgment he founded a small wine academy named L’Académie du Vin. The classes were taught in English. The school was of Paris an immediate success, attracting even French students. To assist in teaching the classes, Spurrier hired on How America arrived a young journalist named Patricia Gallagher. Gallagher proved to be a strong complement to Spurrier’s drive and on the world wine scene vision. As they worked tirelessly together, the shop and school built a reputation around the world, even as far away as California. Winemakers from California came into the habit of leaving bottles of their best wines at Spurrier’s shop when they visited Paris. They explained to Spurrier the changes and advancements occurring in wine made in California, and related how winemakers there were trying to emulate, in their own style, the best Bordeaux rom his young days Steven Spurrier had a fascina- and Burgundy wine. Spurrier and Gallagher tasted the tion with wine. As a boy he could be found rear- California wines and were impressed with their depth and F ranging bottles in the family cellars in Holbrook clarity. Gallagher thought, why not put the best California Hall in Derbyshire, England. Wandering into adulthood, wines on display in Paris, perhaps in a tasting, to show fortified with a hefty inheritance, this landed gentleman how far American wines have come? Spurrier thought was accompanied by his interest in wine.