HOUSING POLICY BOARD Eugene  Lane County  Homes for Good The mission of the Housing Policy Board is to increase the availability of decent, affordable housing for low and very low income families and individuals in Lane County. October 1, 2018 • 12:00 pm – 1:30 pm Saul Room • Atrium Building• 99 West 10th Avenue

I. Introductions Information 5 minutes

II. Public Comment Information 5 minutes

III. Minutes Approval Information 5 minutes

IV. Items from HPB Members and Staff Information 5 minutes

V. Rental Housing Code Update Information 30 minutes

VI. Housing Tools and Strategies Update Information/Discussion 20 minutes

VII. Task Team 3, Renter Protections Information/Discussion 20 minutes

Housing Policy Board Members Elected Officials Commissioner Pete Sorenson - Lane County • Councilor Chris Pryor – Eugene At Large Members Norton Cabell • Jenna Fribley • John VanLandingham • Daniel Ivy • Isaac Judd • Chris Wig

Ex-Officio Members Kristen Karle • Darcy Phillips • Steve Ochs • Emily Reiman Housing Policy Board Staff Stephanie Jennings, City of Eugene • 541-682-5529 • [email protected] Teresa Kennedy, City of Eugene • 541-682-5529 • [email protected]

This meeting is open to the public and wheel-chair accessible. American Sign Language or Spanish interpretation can be provided with 48 hour notice prior to the meeting. For the hearing impaired, assistive listening devices are available with 48 hours prior notice. The agenda and all background materials can be provided in alternative formats or Spanish with 48 hour notice prior to the meeting. To arrange for any of these services please contact Teresa Kennedy, 541-682-5767. El lugar de la reunión es accesible para personas con discapacidad. A las personas sordas o con dificultades auditivas les ofrecemos intépretes o sistemas FM de asistencia auditiva con 48 horas de anticipación. También se ofrecen intérpretes de español con 48 horas de anticipación. Materiales en formatos alternativos están disponibles a solicitud. Para disponer de estos servicios o para mayor información, comuníquese con el personal de Teresa Kennedy, 541-682-5767. For information about minutes, agendas, or mailings please contact Stephanie Jennings at [email protected] or 541-682-5529. Mail inquiries can be directed to City of Eugene Planning and Development Department, 99 W. 10th, Eugene, OR 97401.

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Housing Policy Board Eugene Lane County Homes for Good Friday, September 7, 2018 – 12:00-1:30 pm Saul Room - Eugene Atrium Building - 99 West 10th Avenue

Housing Policy Board Members

Elected Officials Commissioner Pete Sorenson - Lane County Councilor Chris Pryor - City of Eugene At Large Members Norton Cabell, Jenna Fribley, John VanLandingham, Daniel Ivy, Chris Wig, Isaac Judd Ex-officio members Kristen Karle, Darcy Phillips, Steve Ochs, Emily Reiman Housing Policy Board Staff Stephanie Jennings, City of Eugene Teresa Kennedy, City of Eugene

PRESENT

Staff: Ellen Meyi-Galloway, City of Eugene Nicole Stehlar, City of Eugene Anne Fifield, City of Eugene Chelsea Clinton, City of Eugene

Others: Michelle Martin Josh Carato Todd Boyle Mary Sharon Moore Richard Guske Devin Jenkins Ethan Nelson Michael Kinnison Kara Smith Krista Rojas Mark Nystrom Ed McMahon Ib Hamide Anna O’Brien Kelly DeVore

ABSENT

Darcy Phillips Commissioner Pete Sorenson

2 I. INTRODUCTIONS

Those present at the Housing and Policy Board (HPB) meeting introduced themselves.

II. PUBLIC COMMENT

Mr. Boyle wanted to address the issue of bracketing. He thought affordable housing was defined too broadly, and too many public resources were spent on the second, third, and fourth deciles of income. Mr. Boyle called for a reformulation of the definition, in order to guide citizen awareness and formation of opinion. Furthermore, he was a proponent of the idea that public funds and resources should first be applied to the first decile, which was not currently happening due to Multi-Unit Property Tax Exemption (MUPTE) and other exemptions and/or credits. He elaborated on an article by The Register-Guard featuring a family with $60,000 of income receiving assistance. Mr. Boyle didn’t think they were a demographic needing help—people living on $500 a month needed help accessing affordable housing. Mr. Boyle advocated for focus of resources on the bottom 10% income bracket.

Mr. Carato said that the State’s definition of affordable housing was terrible. He was there to speak specifically to HPB about Task Team 3. It didn’t make sense from his point of view, as a renter, to hold off on the work until other task teams were complete. A huge portion of the population was formed of renters; he didn’t think one group was more important than another, but thought the work needed to be done in alignment. There were low hanging fruit projects within Task Team 3 that could help people. For example, there were policies such as no cause evictions. As a renter, Mr. Carato was subject to an eviction two months ago without cause, and most of his friends who were renters dealt with something similar within the past two years. He was disappointed the less complicated issues hadn’t been addressed, although he was aware it was complicated. In addition, Mr. Boyle wanted to become more involved with HPB and housing affordability issues.

Mr. VanLandingham lobbied at the state level on tenant rights. He spent time during the 2017 legislative session working on a bill that would have imposed good cause eviction only at the state level. Unfortunately, the bill didn’t have a hearing but would return in February 2019 in the House of Representatives. It was unclear whether a city itself could impose good cause eviction in Oregon, but it was an issue currently being litigated by Portland. The city tried to impose a fee on landlords who used no cause eviction so landlords were suing as they thought Portland’s policy violated state law. Mr. VanLandingham also didn’t favor Task Team 3 completing work at that time, because everything had to be adopted by City Council, which wouldn’t focus on renter’s rights until other housing areas were completed.

Ms. Reiman added that during legislative session, advocates of tenant rights were always looking for people who had experienced no cause evictions to testify. Mr. Carato said he knew a dozen or so people who would likely be willing to help.

Ms. O’Brien was part of Church Women United. She explained the group had looked at homelessness over the past five years, and were wondering which committee or organization to approach so they could be effective with their energies. Mr. VanLandingham suggested attending Poverty and Homelessness Board meetings. Ms. Reiman added that if Church Women United were interested, they could join the

3 Housing Alliance. Ms. Reiman thought membership might be an effective way to plug in to current events at the State level. Ms. Brian thanked her, and replied the organization was already a member.

Ms. DeVore, the newly appointed executive director for Habitat of Humanity – Eugene, introduced herself. She looked forward to working with HPB in future.

III. MINUTES APPROVAL

Mr. VanLandingham had a correction on Page 2 of the minutes. In the last paragraph, he requested staff insert (noted in bold), “Mr. VanLandingham said the City did, but law had changed around how long those funds and land bought with those funds could be held.”

On Page 4, Mr. VanLandingham had a correction to the sentence in which Ms. Fribley said there would be an “upcoming council meeting where they would discuss the possibility of reinstating a LIHTC.” Mr. VanLandingham assumed that meant a low income property tax exemption but he wasn’t sure. Ms. Fribley said yes, and tried to remember whether there was a different acronym. She was told “LIRPTE.”

In the next paragraph, “Stewart” should have been spelled “Stuart.”

Mr. Cabell corrected page 5. He thought Mr. McMahon said the Homebuilders planned to file an appeal instead of amendment. Mr. McMahon responded yes, the term used was appeal.

On page 6, Mr. Cabell clarified there were seven other councilors, as opposed to seven councilors .

On Page 7, Mr. Hamide is referred to “Ib” instead of “Mr. Hamide.”

Mr. Cabell deemed the June 4, 2017 minutes of the HPB approved as corrected.

IV. ITEMS FROM HPB MEMBERS AND STAFF

Mr. Cabell explained why HPB originally thought they would have a planning session during the September 2018 meeting. Unilaterally, he decided they would not; he thought they needed to wait until projects developed during the fall in order to plan strategically long term. Mr. Cabell thought it would be best to have a planning session after January 2018.

Mr. Cabell thought task teams should share what they had been doing lately. Task Team 1 made a proposal to HPB and City Council around a Construction Excise Tax (CET), but the proposal was still in the works. Task Team 1 would blend CET into the Housing Tools and Strategies process, so the team was in a holding pattern until that group completed its work during fall 2018.

Ms. Fribley spoke on Task Team 2, Alternative Housing Typologies. During the group’s last meeting, members tried to determine next steps. Task Team 2 ended up putting work on hold, for the same reasons discussed by Mr. Cabell. Ms. Fribley added what came next was pending on the outcome of that day’s HPB meeting, because the team was looking for some direction. Mr. VanLandingham clarified part of Task Team 2’s focus was on ADUs. Ms. Fribley responded yes, as well as cottage clusters and the dispersal policy. Mr. Judd was also part of the group, as well as part of the Housing Tools and Strategies

4 group. Ms. Fribley added that Task Team 2 looked at a lot of the barriers to alternative housing, so hopefully many of them would be addressed during the City’s code audit.

Mr. Cabell asked who chaired Task Team 3. Mr. Wig didn’t believe that a chair had been determined; Mr. VanLandingham added the team hadn’t met in the past year. During the June 2018 HPB meeting, Mr. Wig offered to coordinate a meeting with Task Team 3, but afterwards realized the body didn’t take action that would authorize him to do so. Mr. Wig understood City Council had a certain workflow, but until it could address Task Team 3 he thought they could arrange listening sessions where team members heard from renters, collected stories, and collected quantitative information. When the team was ready to make a recommendation, the group would have completed the leg work. It was Mr. Wig’s recommendation, but he did not want to move forward without approval.

Mr. VanLandingham moved Mr. Wig chair Task Team 3. Ms. Fribley seconded the motion. Mr. Wig agreed and would call a meeting in the near future.

Ms. Jennings reminded HPB how task teams were originally formed. She explained the teams could include people not serving on HPB. Mr. Cabell asked what the process was for appointing people to the teams. Ms. Jennings responded HPB appointed individuals to teams. Mr. Wig clarified the first step prior to hosting listening sessions, was to have HPB approve new members on Task Team 3. He would report next back month with a list of recommended members. Mr. Wig planned to post on Facebook as a method of recruitment.

Mr. Carato asked how many renters served on HPB. There was one renter, and other members had been in the past.

Mr. Cabell asked whether the Eugene Renters Union (the Union) had been created. Mr. VanLandingham said it was a difficult question to answer. The Union was a small group, and it was already divisive. Lynn Porter named the group and created the webpage, but Mr. Porter thought the Union must be politically assertive, while many other members felt differently. Those members wanted to be cautious and unnamed, because they were tenants and were fearful of retaliation. Their main focus was on recruiting more members. There was about five people who attended a meeting, held every other week. Other folks were working hard to set up a hotline to answer tenant questions, modeled after the Community Alliance of Tenants in Portland (CAT). Mr. VanLandingham explained City Attorney, Laurie Hauber was working in negotiations with CAT. Additionally, they were in touch with presidents of student bodies at Lane Community College (LCC) and University of Oregon (UO).

Mr. Wig added some individuals of the Union cared more about political action and other individuals were more concerned about providing a service. Mr. Wig would provide a report on behalf of the Union whenever something new happened. Mr. VanLandingham said the group wanted the hotline up and running by January 2019.

Ms. Reiman shared that Clackamas County was able to use CDBG funds for a similar hotline. Mr. Wig said Kevin Cronin, chair of the Union, as well as other leaders, wanted to be transparent, and ensure they were delivering something that could be invested into before having conversations about funding.

5 Councilor Pryor said the HOME Consortium governance board funded money for the Saint Vincent de Paul (SVDP) Women’s Youth Facility on South Willamette. The project went well, so SVDP proposed a similar project for young men in the Bethel area. There was a surprising amount of resistance in the community, which surprised SVDP. It was similar to what happened when the City tried to process Bascom Village. The project was eventually built, and it just celebrated its one-year anniversary, which the Governor attended. Councilor Pryor explained the Governor Kate Brown understood some challenges facing the creation of more affordable housing. He thought there were some good ideas offered to Governor Brown, in terms of interacting with neighborhoods to make projects comfortable. Councilor Pryor thought a housing RFP had the potential to become controversial, but overall, the model worked very well in ensuring projects were well received by the community.

Ms. Karle reported an official invite would be delivered via email, but the grand opening for Myrtlewood was scheduled for October 9, 2018 at 10:30 a.m. The event would be held at 1072 Main St. Springfield, Oregon. It was a complex of 35 one-bedroom units. The organization opened the waitlist and had over 300 people apply during the past week. Ms. Karle was looking forward to opening the facility and finally having people move into their apartments.

Ms. Fribley said Emerald Village would be on the BRING Home Tour that coming weekend.

Mr. Wig thought HPB had discussed most things he wanted to report. However, he wanted to discuss an article published by The Register-Guard, entitled, “Rough Time for Renters in Eugene-Springfield,” on September 5, 2018. Mr. Wig provided copies to those present, and explained it underlined the importance of tenant protection and the overall work of Task Team 3. He said homebuilders planned to file an appeal in the City’s decision regarding SB 1051. Mr. Wig signed onto that appeal as an intervener on the side of homebuilders. They amassed quite a coalition that included representatives from AARP, the Chamber of Commerce, Thousand Friends of Oregon, and a group of land use advocates. Lastly, the group discussed that City Council had a procedure on how the body considered items; he encouraged Mr. Carato to address City Council. Mr. Carato responded he had provided testimony before. Mr. Wig thought many city councilors campaigned on a platform of renters’ rights; to his knowledge, there hadn’t been a coordinated effort in support of those rights. He advised Mr. Carato to find many people willing to call, write, or email their city councilor and let them know renters’ rights was a priority. If enough constituents wrote in, plans could potentially change.

Mr. Ochs said Homes for Good was working with the County on a Housing First project located at Martin Luther King (MLK), and it was gaining momentum. In addition, the State awarded $3 million to keep the project out of the 9% tax credit process. In addition, many health care providers had been approached for fundraising, so the organization was about $1 million away from their goal. They expected to break ground in spring or summer of 2019. Mr. Ochs explained Housing First was a model that brought frequent users of the system into housing before introducing them to supportive services. The ground floor of the facility were supportive services, and the top floors were 50 one-room studios. Mr. VanLandingham wondered if LIFT money was used for the project. Ms. Jennings thought mental health dollars were utilized, but she would confirm and report back to HPB.

6 Mr. Judd had nothing new to report, but he noted the Realtors group had plans to become more inclusive over the next year.

Ms. Reiman announced the Housing Stability Council approved funding for LIFT funds that morning. The funds would allow construction to begin on two developments in Florence and Cottage Grove during spring 2019. In addition, the Eugene City Club would meet on September 21, 2018, to look at the affordable housing bond constitutional amendment.

Mr. VanLandingham said the League of Oregon Cities (LOC) would host their annual conference in Eugene. There would be sessions on housing and homelessness. There were details available on the LOC website. Councilor Pryor would email the agenda to HPB members.

Ms. Jennings reported Ms. Kennedy was now onboard with Community Development as permanent staff, rather than acting-in-capacity from Public Works. She thanked her for her efforts.

Ms. Jennings said staff was finishing up the annual report for HUD called the CAPER. She hoped to spend time during the next HPB meeting to discuss progress, as staff moved into the next planning cycle.

Ms. Kennedy provided a Fair Housing update. There were six trainings planned; she would send additional information to members. Ms. Jennings reminded HPB the City contracted with Fair Housing Council of Oregon; the organization provided trainers while City staff organized the event. A tentative schedule would be provided at the next meeting.

Mr. VanLandingham shared Mr. Guske compiled a report on the history of racial discrimination in Oregon. Mr. VanLandingham thought it contained valuable information. Mr. Guske could be contacted after the meeting for a copy of the report.

Ms. Stehlar said the City was working to provide $1.5 million in funds for rehabilitation of 220 dedicated senior housing units at Ya-Po-Ah Terrace. The City was finalizing an environmental review, as well as other tasks. She expects the ground breaking to be in 2019.

V. HOUSING TOOLS AND STRATEGIES

Ms. Fifield clarified the June 2018 minutes referred to the total Housing Tools and Strategies project cost of $200,000. There was $100,000 dedicated to Housing Tools and Strategies and another $100,000 for the code audit.

Ms. Fifield explained the tools and strategies process. The process would take place over six months, and the City would engage stakeholders to identify barriers to affordable housing across the income spectrum. Then, staff would identify actionable tools and strategies for City Council. The plan was to have four meetings with stakeholders over fall 2018, and then present recommendations at City Council on December 10, 2018. So far, 30 people were on a diverse list of stakeholders.

People representing housing affordability and equity, development, and community value organizations would be contacted. There were five HPB members on the stakeholder list, and people from service

7 providers like ShelterCare were included. Ms. Fifield said it was interesting because multi-family unit developers did not have an organization, so it was difficult to identify representatives.

Ms. Fifield said the group of “community values” included a broad swath of people, including representatives from the League of Women Voters, the Chamber of Commerce, AARP, 4J School District, Bethel School District, Better Housing Together, and a few neighborhood leadership councils. Staff attempted to invite low income individuals, as well as renters. Carrie Bennett would guide discussions; she would act as facilitator, and her purpose was to ensure all voices were heard.

Ms. Fifield said the City also hired a consultant from Strategic Economics based out of Oakland, California. The company would provide three main products: a matrix of housing tools, case studies on cities that used the tools, and a quantitative analysis on those tools. The work would inform HPB and staff on what to do next, and would hopefully identify actionable tools. The project likely wouldn’t be finished on December 10, 2018, but staff had identified steps beyond that date.

Ms. Reiman asked if the group would look at code barriers to possibly remove. Ms. Fifield said the process was ongoing, and intertwined. A code audit, funded by Department of Conservation and Land Development (DCLD), would looked at barriers.

Mr. VanLandingham clarified the working group was not expected to identify barriers. Ms. Fifield said yes, the code auditor was responsible for that task. Ms. Reiman wondered if recommendations from the audit would come back to the working group. Ms. Fifield explained the code audit would not be complete until June 2019. Ms. Jennings added the work of Task Team 2 somewhat weaved into the code audit. She thought it was good for HPB to continue contemplating the work. Councilor Pryor explained the goal was to have very actionable items along with an overall report.

Mr. Ochs wondered how the “clear and objective standards” committee related to the work. Ms. Fifield said there were multiple things happening in tandem. The “clear and objective standards” committee was beginning the following week. The first meeting was Thursday, September 13, 2018. The work was happening in tandem, but the committee wasn’t directly tied to “housing tools and strategies.” Ms. Fifield said there was a third conversation revolved around ADUs.

Mr. VanLandingham thought a deadline of June 2019 was an ambitious timeline for the code audit. He understood it was a very long process, but thought providing childcare and food during meetings encouraged broader participation.

Mr. Wig appreciated the breadth of stakeholders that Ms. Fifield recruited. He wondered if she secured representatives from the Carpenter’s or Building Trades unions. She said they were not on her list; she focused more on the project management area of development.

Ms. Jennings said there was a webpage, www.eugene-or.gov/3960/Housing-Tools-and-Strategies, with all information discussed. In addition, Ms. Fifield would revise the document shared during the meeting and send it to HPB.

VI. HOUSING REQUEST FOR PROPOSALS UPDATE

8 Ms. Meyi-Galloway reported the 2018 housing RFP would be released the next week. In addition to HOME funds, the City was also offering the land bank site also known as the “River Road Site.” She explained the RFP process.

Ms. Jennings added interactions with neighborhood associations had been positive thus far. Community members generally supported the concept of affordable housing. She thought tours were educational, and that sustained community engagement helped people accept more changes.

VII. CLIMATE CHANGE PLAN, EQUITY PANEL

Ms. Clinton, Sustainability Analysist for the City of Eugene, updated HPB on the City’s Climate Action Plan (CAP). The CAP was published in 2010, and the City would update it over 2019. Part of the drive for updating the CAP was that City Council adopted a climate recovery ordinance in 2014 to reduce greenhouse gas emissions and adapt to climate change. Ms. Clinton added that climate change disproportionately affected marginalized communities, which was a concern of City Council.

Ms. Clinton noted the City wanted to elevate equity in every plan and meeting through the CAP. To do so, the body tried four different initiatives. Those initiatives were: inclusive outreach; capacity building; creation of an equity panel; and hiring of an equity fellow.

Ms. Clinton pointed to a document entitled “Eugene Triple Bottom Line Vision.” There was a need for a common understanding and definition of equity. The City also wanted to elevate equity throughout the community, so at every meeting, the committee held time to discuss equity upfront and spur conversation.

Ms. Clinton explained the Equity Panel focused on inclusive engagement from a different angle. When staff brought together different voices from various technical teams, they realized there was a power dynamic at most events where experts would converse, while those without technical expertise stayed quiet. The City wanted to create a safe place for discussion, and therefore went through an application process for the Equity Panel. Organizations who represented six different areas were asked to apply, and each participant would receive a stipend of $3,000 to offset costs. Attendance at all 12 meetings was expected.

Ms. Jennings asked what the six areas were. Ms. Clinton explained they included buildings and energy, vehicles and fuels, materials management, land use and transportation planning, natural resource and emergency preparedness, and social services.

Mr. Cabell referred to a document within the agenda packet, and asked what “urban form” meant. Ms. Clinton clarified the Equity Panel changed “urban form” to land use and transportation planning.

Ms. Jennings asked if there was a way for folks to sit in on meetings. Ms. Clinton responded that panel meetings were not open to the public, however, meeting notes would be available afterward. Ms. Jennings thought several agencies owning affordable housing would be interested in the buildings and energy work. Ms. Clinton clarified that technical group meetings were open to the public. She would circulate meeting information to HPB members.

9 Mr. Guske was concerned about educated or already informed individuals from vulnerable communities being invited to panels, instead of those who might more accurately represent the population. Ms. Clinton responded the equity panelists didn’t have technical expertise, but those with lived expertise. Staff would provide materials for panelists in order to help understand topic areas. Mr. Guske asked if staff had a list of sources for review, to ensure all main organizations were included. Ms. Clinton said an organizational list would be released that Monday.

Councilor Pryor said it was an important intersection because there were some ambitious climate goals, such as mandatory vehicle emission testing. Testing was helpful because it got a lot of polluting cars off the road, but the equity issue was the majority of most polluting cars were owned by low income people. However, it was difficult to address major sources of emissions without inequitably impacting a certain group of people. He reiterated they needed to be thoughtful about how to create equity and recognize there was a dollar implication.

Mr. Wig heard Ms. Clinton say the City would not pick individuals on the panel. He thought it was smart to allow the communities themselves to select a representative. Ms. Clinton said the wider vision would build capacity for the organizations and for the City.

VIII. ADJOURNMENT

Mr. VanLandingham clarified the housing tools and strategy process update would be discussed during the next meeting.

Mr. Cabell adjourned the meeting at 1:28 p.m.

(Minutes transcribed by Marina Brassfield)

10 Eugene-Spring�ield Consolidated Annual Performance & Evaluation Report Fiscal Year - 2018 Executive Summary

Consolidated Annual Performance & Evaluation Report for Housing and Community Development

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PAGE LEFT BLANK INTENTIONALLY 12 Eugene-Springfield 2018 Consolidated Annual Performance and Evaluation Report Executive Summary

Introduction This Consolidated Annual Performance Evaluation Report (CAPER) reviews the Community Development Block Grant (CDBG) and HOME Investment Partnerships Program (HOME) funded activities undertaken by the Cities of Eugene and Springfield between July 1, 2017 and June 30, 2018 (City Fiscal Year 2018). It is the third of five annual reports describing Eugene’s and Springfield’s progress toward housing and community development objectives identified in the 2015 Eugene‐Springfield Consolidated Plan and One‐Year Action Plans.

The Cities of Eugene and Springfield each receive an annual entitlement allocation of CDBG funds directly from the U.S. Department of Housing and Urban Development (HUD). The City of Eugene also receives HOME funds from HUD on behalf of the Eugene‐Springfield HOME Consortium. The City of Eugene is the lead agency in the HOME Consortium.

The 2018 CAPER evaluates the progress towards achieving the goals and strategies established in the 2015 Consolidated Plan and One‐Year Action Plans to address the affordable housing, human service, and employment needs of low- and moderate‐income households in our community. A table from the 2015 Consolidated Plan that identifies the adopted Priority Needs, Affordable Housing Strategies, and Community Development Strategies is provided as Attachment A. Specific measures of progress and numeric five‐year goals were established for each strategy. Attachment B reports the progress made towards the five-year goals during the first three years of this Consolidated Plan, July 1, 2015 through June 30, 2018. The following document summarizes progress under each of the identified strategies. Electronic copies of the 2015 Eugene‐Springfield Consolidated Plan, annual Action Plans, and CAPERs are all available online at www.eugene‐or.gov/hudconplan.

Staff Contacts City of Eugene City of Springfield Stephanie Jennings – Grants Manager Erin Fifield – Community Development Analyst 99 W 10th Ave, Eugene, OR 225 Fifth St, Springfield, OR 97477 97401 [email protected] efifield@springfield‐or.gov .or.us

2018 Eugene- Springfield Consolidated Annual Performance and Evaluation Report 13 Affordable Housing The Eugene‐Springfield Consolidated Plan identified four strategies to increase access to affordable housing for Eugene and Springfield residents including: 1) Increase the supply of affordable housing; 2) Rehabilitate existing housing stock affordable to low‐income persons; 3) Provide down‐payment assistance for homeownership; and 4) Remove barriers to affordable and supportive housing. Both jurisdictions have made progress toward their Affordable Housing Strategies using a combination of CDBG and HOME funds. Work undertaken in FY 2018 to accomplish each strategy is described briefly below.

Increase the Supply of Affordable Housing The Cities of Eugene and Springfield advanced multiple strategies to increase the supply of affordable housing using both HOME and CDBG funds. Components of this strategy include: 1) Development of affordable housing projects; 2) Acquisition of land for future affordable housing development; and 3) Operating support for organizations engaged in affordable housing development. Outcomes in each of these areas are described below.

Housing Development In summary, 17 units of affordable housing were created through the completion of two acquisition projects (River Road Apartments and Youth House). Four units are for persons living with HIV/AIDS and 13 units are for persons experiencing homelessness aged 16-18.

Two additional projects with 40 affordable housing units are underway including The Monroe and Myrtlewood Apartments. These projects will be completed in future reporting periods.

River Road Apartments – Neighborhood Economic Development Corporation (NEDCO) received HOME funds to acquire a four unit apartment building in the River Road neighborhood. The rehabilitated units are targeted to very low-income persons living with HIV/AIDS. (Eugene)

Youth House – St. Vincent de Paul Society of Lane County (SVdP) received HOME funds to acquire a former church building in the Southwest Hills neighborhood to provide 13 transitional housing units for homeless youth age 16-18 and one on-site manager unit. The renovated building includes studio apartments and common

areas. (Eugene)

The Monroe – Liberty Housing Group, LLC received HOME funds to acquire a six unit apartment building in the Whiteaker neighborhood. Veterans will be the target population for these two bedroom units. Rehabilitation is nearly complete. Youth House, completed (Eugene)

14 Myrtlewood – SVdP was awarded HOME funds to construct the Myrtlewood on Main Street. The new building will be 34 apartments for low-income households, eight of which will target households with developmentally disabled persons. There will also be one on-site manager unit. Construction is nearly complete. (Springfield)

Market District Commons – Homes for Good (the Public Housing Authority previously known as HACSA) was awarded HOME funds to construct Market District Commons at 6th Avenue and Oak Street in downtown Eugene. The building will be 49 apartments for low-income households and one on-site manager apartment in four floors above Mrytlewood Apartments, under construction first floor commercial. Ten of the units will be targeted to homeless veterans. (Eugene)

Rendering of Market District Commons

Eugene and Springfield have created 146 housing units over the past three years. With 89 units underway, the jurisdictions are achieving 40% of the five-year goal towards the development of 600 affordable housing units.

Acquire Land for Future Affordable Housing Development Eugene will offer the property located at 1505-1525 River Road to affordable housing developers through a competitive Request for Proposals process. This property was acquired in the last reporting period. The land will be offered in addition to HOME development funds and local resources. This future development is likely to result in the addition of 50-60 new affordable housing units.

The City of Springfield has prioritized identifying publicly-owned property for residential development. The City has identified a site in east Springfield and is in the process of making it available for future affordable housing development. CDBG funds have been allocated to help acquire and develop the property.

Provide Operating Support for Community Housing Development Organizations (CHDO) The Eugene-Springfield HOME Consortium used $48,854 in HOME funds to provide operating support to Community Housing Development Organizations serving both cities. There are three active CHDOs serving the Eugene-Springfield area including Cornerstone Community Housing, SVdP, and NEDCO.

15 Rehabilitate Existing Housing Stock Affordable to Low-Income Persons The cities of Eugene and Springfield both made substantial progress towards homeowner and rental housing rehabilitation goal. In total, 88 households received emergency home repair and/or accessibility assistance.

Homeowner Rehabilitation Activity Eugene Emergency Home Repair Program – A total of 24 households received assistance through Eugene’s emergency home repair and accessibility improvements program. Of these, 13 homes are occupied by people with disabilities and 17 homes are occupied by people who are elderly. The program provides up to $5,000 every three years to very low-income property owners to correct conditions that create a threat to the health and safety of the occupants or could cause rapid deterioration to the structure. Assistance is also available to very low-income homeowners and tenants with disabilities to make accessibility improvements. (Eugene)

Springfield Emergency Home Repair Program – A total of 64 households received assistance through Springfield’s emergency home repair program. Of these, 48 homes are occupied by homeowners who are elderly. The program provides up to $5,000 every five years to very low-income property owners to correct conditions that create a threat to the health and safety of the occupants. (Springfield)

Rental Rehabilitation Activity Ya-Po-Ah Terrace Retirement Apartments, which is locally owned by Evergreen Union Retirement Apartments (EURA), consists of 222 units for people aged 62 years and older. Residents pay 30% of their income. Federal rent subsidies for 210 units are dedicated to low- and very low-income seniors who earn up to 50% of area median income. EURA has applied to the City of Eugene for a Rental Rehabilitation Loan to help fund the extensive project. The preservation is only possible with a combination of federal, state and local resources. Construction is expected to begin in FY 2019.

As shown above, using CDBG funds, Eugene has rehabilitated Rendering of Ya-Po-Ah Terrace 272 housing units three years into the current Consolidated Plan. This is 78% of the five-year goal of rehabilitating 350 existing units.

With the future completion of Ya-Po-Ah Terrace, Eugene is expected to exceed the 5-Year Goal of rehabilitating 350 rental units by 144 units, for a total of 494 rental units, or 142% of the five-year goal.

16 Provide Down Payment Assistance for Homeownership Both Springfield and Eugene transitioned funding for their respective homebuyer assistance programs to CDBG from HOME as part of the 2015 Consolidated Plan.

Eugene Homebuyer Assistance Program – This program was launched as a pilot in October 2015 using CDBG funds. Due to local market conditions, the program was suspended mid-way through FY 2017. Low‐income households seeking to purchase had tremendous difficulty finding units that were both affordable and met CDBG quality requirements making this program ineffective.

Springfield Home Ownership Program – Down-payment assistance was provided to eight low-income homeowners, through 0% interest deferred loans up to $7,000. With a delayed start to the program in 2015, Springfield still has funds available for the program from FY 2017 and FY 2018 allocations.

Remove Barriers to Affordable and Supportive Housing Both Eugene and Springfield seek opportunities to affirmatively further fair housing and raise awareness of the housing needs of low- and moderate-income people.

Intergovernmental Housing Policy Board The Intergovernmental Housing Policy Board (HPB) completed strategic work planning. Two Task Teams were formed to: 1) Research a dedicated local source of funding for affordable housing and 2) Identify alternative housing types and barriers for low- and very low-income families. The HPB made recommendations to City Council on both topics and additional, city-wide work is underway. The HPB continued to advocate for state and local policy changes to remove barriers to affordable housing and housing choice. Eugene staff collaborated with community advocacy groups on fair housing strategies, trainings, and outreach.

Fair Housing Eugene engaged in fair housing work in collaboration with the Fair Housing Council of Oregon. The hotline for fair housing questions and complaints served as a useful resource for community members. Fair housing advocacy was provided and investigations were conducted.

A total of six fair housing trainings were held for staff, social service agencies, housing providers, and community members. One training was created for Spanish-speaking community members. A Spanish interpreter and equipment were available for language translation during the training.

To celebrate the 50th anniversary of the Fair Housing Act, Mayor Vinis proclaimed April as Fair Housing Month in Eugene. Also, an outreach event aimed at families with children was held in collaboration with the Eugene Public Library. This special event Mayor Vinis at Fair Housing Story Time included fair housing themed books read by Mayor Vinis, crafts, and the distribution of fair housing materials in English and Spanish. Staff also exhibited at the University of Oregon’s Off-Campus Housing Fair and provided fair housing education and bilingual resources.

Springfield dedicated time and efficiently used university student interns to help address this strategy. Fair housing documents were created for dissemination to local residents and landlords, and are available on the City’s website. Also, an outreach strategy was developed to further educate residents and landlords about fair housing, beginning in FY 2019.

17 Community Development Springfield and Eugene made significant progress toward their Community Development Strategies using CDBG funds. Accomplishments for human services, economic development, and improvements to low‐ income areas are described below.

Support a Human Services Delivery System to Address the Needs of Homeless Persons and Special Needs Populations Both Eugene and Springfield continued investments in human service operations. In addition, Eugene continued preparatory work on four human service capital facilities projects.

Human Service Operations Eugene Human Services ‐ Eugene provided $350,000 in CDBG funds, in collaboration with the Lane County Human Services Commission which supported 24,995 low- and very low‐income persons with critical social services. A significant proportion of persons served by these agencies are homeless or at‐risk of homelessness. Funded agencies include: Food for Lane County, The Relief Nursery, Catholic Community Services, St. Vincent de Paul, and Womenspace.

Springfield Human Services ‐ Springfield provided $72,935 in CDBG funds to the Lane County Human Services Commission which supported 10,611 low- and very low-income persons with critical social services in Springfield. Funded agencies include: Food for Lane County, The Relief Nursery, Catholic Community Services Service Center, and Womenspace.

Human Services Capital Facilities In FY 2016, Eugene released a Request for Proposals that led to four new capital facility projects, which were approved for funding by the CDBG Advisory Committee and City Council. These facilities serve over 11,000 low- and moderate-income people and people experiencing homelessness each year.

Looking Glass, McKay Lodge – provides male, juvenile ex-offenders while providing housing, meals, and access to an array of human services, health care, and education.

Head Start, Whiteaker School Community Center – serves low- and extremely low-income children and their families.

ShelterCare, Homeless Medical Recuperation program – provides emergency housing, meals, and wrap around services to people being discharged from hospitals who would otherwise be homeless.

Catholic Community Services, Eugene Community Service Center – is the largest distributor of food boxes among 150 Food for Lane County partners. Emergency housing vouchers, rapid-rehousing, and other self- sufficiency programs are among the additional services provided to community members in need.

Of the four capital facility projects, three environmental reviews were completed. Further investigative work was performed, partnership opportunities were explored and finalized, and more detailed work progressed on project specifications. Additional funds were allocated through the HUD 2018 Action Plan for three of the four projects. At the end of FY 2018, three of the four projects executed grant agreements and projects were in the final stages of preparing bid documents. Construction will begin in FY 2019. (Eugene)

18 Promote Economic Development and Employment Opportunities through the Creation of Jobs and Business Development Significant progress was made in Eugene’s economic development activities as described below.

Eugene Business Development Fund/Emerging Business Loan Program Eugene continued to operate its Business Development Fund, and provided four loans totaling $887,500, which are projected to result in the creation of twenty three jobs for low-income people to the following local businesses: Elegant Elephant Baking Corporation, Fire & Rod, LLC dba The Wheel Apizza Pub, WildCraft Cider Works, Inc., and Shelton-Turnbull Printers, Inc. Additionally, there are applications totaling $895,000 in underwriting which if approved, will fund in FY 2019.

The Wheel Apizza Pub, New Haven Style Pizza Elegant Elephant Baking Co, a Gluten-Free Bakery

Microenterprise Training Eugene Microenterprise Training – NEDCO was selected through an open request for proposals in May of 2015 to conduct Microenterprise Training on behalf of the City of Eugene. A total of 60 people who are either business owners or seeking to start a business were trained.

Springfield Microenterprise Training – During this reporting period, Springfield did not allocate funds to this program.

Make Strategic Investments to Improve Low-Income Neighborhoods and Other Areas Exhibiting Conditions of Slums and Blight The Cities of Eugene and Springfield did not allocate funds to support this strategy during this reporting period.

19

PAGE LEFT BLANK INTENTIONALLY 20 Attachment A Eugene Springfield 2015 Consolidated Plan – Priority Needs and Strategies Tables

Priority Needs Table

Priority Need Explanation Renters - Low and very low income people need increased  A significant majority of low-income renters spend more than 30% access to quality affordable rental housing of their income on housing costs (Eugene–76%, Springfield–74%)  A significant majority of low-income renters experience over- crowding, substandard housing, or a housing cost burden (Eugene–78%, Springfield–76%)  A large percentage of low-income renters spend more than 50% of their income on housing costs (Eugene–51%, Springfield–34%)

Home Owners - Low and very low income people need  A significant majority of low-income owners experience over- increased access to affordable home ownership crowding, substandard housing, or a housing cost burden opportunities and support to remain homeowners (Eugene – 76%, Springfield – 57%)  A significant majority of low-income owners spend more than 30% of their income on housing costs (Eugene–64%, Springfield–56%)  A large percentage of low-income owners spend more than 50% of their income on housing costs (Eugene–40%, Springfield–31%)

Homeless - People need access to housing and supportive  A total of 11,668 homeless individuals were served in FY 2014 by services to prevent them from becoming homeless and to agencies funded by Lane County. leave homelessness  The three public school districts in Eugene and Springfield report 1,616 homeless youth during 2014, and this definition includes students who are staying with friends or family.  The definition of homeless for purposes of this Plan includes people who are “doubled-up”.

Non-Homeless Special Needs Populations - People with  Special needs populations need additional support as it relates to special needs including seniors, ex-offenders, people with affordable housing, human services, and employment HIV/AIDS, victims of domestic violence, people with drug and opportunities. alcohol addictions, people who are evicted or foreclosed, people with physical and mental disabilities, veterans, youth and college students, and youth aging out of foster care.

Employment Opportunities - People who have low  Between 2007 and 2010, Lane County lost nearly 18,000 jobs. incomes, are unemployed or underemployed need a broader  The loss of jobs combined with the subsequent recession, have range of employment opportunities, including self- widened the gap between employed wages and housing costs. employment.

Low-Income Areas & Areas of Slums and Blight –  There are several areas in this community that are or could meet Geographic areas defined as areas of slums and blight or as the HUD requirement for an areas of slums and blight which would low-income areas need additional support for rehabilitation allow different uses of CDBG funds. These areas could benefit and public facility improvements from increased investments in the area.  There are several areas of this community that are characterized by 51% or more low- to moderate-income residents, which can benefit from increased investments in this area.

For the purposes of the 2015 Consolidated Plan, HUD provided data from the 2007-2011 Census ACS for the cost burden data above.

21 Affordable Housing Strategies to Address Priority Needs and Five-Year Goals

Priority Needs HOME Eugene Springfield Strategy Addressed Possible Examples Measurements Consortium CDBG CDBG Increase the supply Renters, Home Land Acquisition. Number of rental units of affordable housing Owners, Development of new constructed, reconstructed, 600 50 (Consortium HOME Homeless, rental housing. acquired or preserved and CDBG) Special Needs Operating Support for Number of CHDO’s Assisted 4 Community Housing Housing for homeless added Development 20 Organizations Number of sites acquired 2 1 Homeowner housing added 10 5 Rehabilitate existing Renters, Continue and expand Number of rental units 350 5 housing stock Homeless, publicly supported rehabilitated affordable to low- Special Needs, rehabilitation and income persons Low-Income accessibility Number of home owner units (CDBG) Areas, Home improvements. rehabilitated 150 200 Owners Provide down Home Owners Assist low-income Households assisted with payment assistance residents with the first direct assistance to home 10 50 for home ownership time purchase of a buyers (CDBG) home. Remove barriers to Renters, Home Support programs that Maintain Housing Policy Yes Yes affordable and Owners, assure housing board supportive housing Homeless, Low opportunities are Number of fair housing events 20 5 (CDBG) Income Area provided without Non Homeless discrimination. Support Maintain fair housing services Yes Yes Special Needs Housing Policy Board. Update Fair Housing Plan Update Fair Housing Yes Yes Plan.

22 Community Development Strategies to Address Priority Needs and Five-Year Goals

Priority Needs HOME Eugene Springfield Strategy Addressed Possible Examples Measurements Consortium CDBG CDBG Support a human Homeless, Fund capital Persons assisted with 25,000 5,000 services delivery Special Needs improvements to facilities public facility activities system to address owned by non-profits. Persons assisted with the needs of Fund non-profit services 110,000 65,000 homeless persons through the Human public service activities and special needs Services Commission. Number of public facilities 15 4 populations (CDBG) improved Number of transitional or 20 5 emergency beds added Promote economic Employment Provide below market Jobs created or retained 200 5 development and Opportunities financing to local Businesses assisted 50 1 employment businesses creating or opportunities through retaining jobs. Provide Micro business trainees the creation of jobs micro-enterprise training 300 55 and business and development development (CDBG) opportunities. Make strategic Renters, Provide financing for Businesses assisted with investments to Owners, activities which eliminate façade treatment or building - 2 improve low income Homeless, slums and blight, rehab neighborhoods and Special Needs, including acquisition, Number of projects other areas of slums Low Income clearance, rehab and 2 2 completed and blight (CDBG) Areas and historic preservation and Slums & Blight, economic development Persons assisted with Employment activities. public facility activity 5,000 6,000 Opportunities

23

PAGE LEFT BLANK INTENTIONALLY 24 Attachment B

Affordable Housing Strategies and Five-Year Goals Progress Report: July 1, 2015 – June 30, 2018

HOME & Eugene CDBG Priority Needs HOME Eugene Progress Strategy Addressed Possible Examples Measurements Consortium CDBG Completed Increase the supply Renters, Home Land Acquisition. Number of rental units of affordable housing Owners, Development of new constructed, reconstructed, 600 50 146 (Consortium HOME Homeless, rental housing. acquired or preserved and CDBG) Special Needs Operating Support for Number of CHDO’s Assisted 4 3 Community Housing Housing for homeless added Development 20 21 Organizations Number of sites acquired 2 1 Homeowner housing added 10 - Rehabilitate existing Renters, Continue and expand Number of rental units 350 272 housing stock Homeless, publicly supported rehabilitated affordable to low- Special Needs, rehabilitation and income persons Low-Income accessibility Number of home owner units rehabilitated (CDBG) Areas, Home improvements. 150 62 Owners Provide down Home Owners Assist low-income Households assisted with payment assistance residents with the first direct assistance to home 10 6 for home ownership time purchase of a buyers (CDBG) home. Remove barriers to Renters, Home Support programs that Maintain Housing Policy Yes Yes affordable and Owners, assure housing board supportive housing Homeless, Low opportunities are (CDBG) Income Area provided without Number of fair housing events 20 20 Non Homeless discrimination. Support Maintain fair housing services Yes Yes Special Needs Housing Policy Board. Update Fair Housing Plan Update Fair Housing Yes - Plan.

25 Community Development Strategies and Five-Year Goals Progress Report: July 1, 2015 – June 30, 2018

HOME & Eugene CDBG Priority Needs HOME Eugene Progress Strategy Addressed Possible Examples Measurements Consortium CDBG Completed Support a human Homeless, Fund capital Persons assisted with services delivery Special Needs improvements to facilities public service activities 110,000 72,729 system to address owned by non-profits.

the needs of Fund non-profit services homeless persons through the Human Number of public facilities 15 1 and special needs Services Commission. improved populations (CDBG) Number of transitional or 20 - emergency beds added Promote economic Employment Provide below market Jobs created or retained 200 70 development and Opportunities financing to local Businesses assisted 50 12 employment businesses creating or opportunities through retaining jobs. Provide Micro business trainees the creation of jobs micro-enterprise training 300 140 and business and development development (CDBG) opportunities. Make strategic Renters, Provide financing for Businesses assisted with investments to Owners, activities which eliminate façade treatment or building - - improve low income Homeless, slums and blight, rehab neighborhoods and Special Needs, including acquisition, Number of projects other areas of slums Low Income clearance, rehab and 2 1 completed and blight (CDBG) Areas and historic preservation and Slums & Blight, economic development Persons assisted with Employment activities. public facility activity 5,000 1,850 Opportunities

26 27 Fair Housing Trainings - FY 2019

October 9, 2018 "Know Your Responsibilities" for Land Use Code, Planning, Policy 5:30 - 6:30 pm Planning Commission; Boards and Commissions Atrium, Sloat Room

January 29, 2019 "Know Your Rights" for Housing Consumers 10:00 am - 12:00 pm Landlord/Tenant Law; Eugene Housing Rental Code Campbell Community Center

February 2019 "Know Your Responsibilities" training for Realtors and Tentative Home Ownership programs Eugene Association of Realtors

To Be Determined "Know Your Rights" training for Service Providers Lane Equity Coalition

To Be Determined "Know Your Responsibilities" for Affordable Housing Providers Special Topics: Harassment, criminal history background screening and reasonable accommodations/modifications

To Be Determined "Know Your Rights" Audience, Co-sponsor, Location - to be determined

Other Fair Housing Events April 2019 National Fair Housing Month Pajama Storytime with Mayor Vinis Eugene Public Library, Downtown Eugene Public Library, Bethel (in Spanish)

28 Fair Housing Trainings – FY 2018

November 14, 2017 “Know Your Rights” for Housing Consumers Landlord/Tenant Law; Eugene Housing Rental Code (Equity and Community Consortium) @ LCC Downtown

November 15, 2017 “Know Your Rights” for Housing Consumers Landlord/Tenant Law; Eugene Housing Rental Code (Equity and Community Consortium) @ Meadow View School

March 22, 2018 Fair Housing Rights – Training for Latinx and Immigrant Service Providers (Latinx Outreach Network) @Eugene Public Library, Bascom-Tykeson Room

May 2, 2018 Fair Housing Rights – Training for Human Service Providers @ United Way (Human Service Forum)

May 31, 2018 “Know Your Responsibilities” for City Planners, Land Use Code @ Eugene Public Library, Downtown

May 31, 2018 “Know Your Responsibilities” for Affordable Housing Providers Special Topics: Harassment, criminal history background screening and reasonable accommodations/modifications @Eugene Public Library, Bascom-Tykeson Room Other Fair Housing Events

February 28, 2018 University of Oregon Off-Campus Housing Fair

April 25, 2018 National Fair Housing Month, 50th Anniversary of the Fair Housing Act, Pajama Storytime with Mayor Vinis @Eugene Public Library, Downtown

29 RENTAL HOUSING CODE OUTREACH REPORT 2017

30 Rental Housing Code Outreach Report 2017

Table of Contents

EXECUTIVE SUMMARY ••••••••••••••••••••••••••••••••••••••••• 3

OVERVIEW & EXPENDITURES •••••••••••••••••••••••••••••••••••• 4

TACTICS ••••••••••••••••••••••••••••••••••••••••••••••••••• 5

DIGITAL ••••••••••••••••••••••••••••••••••••••••••••••• 5

TRANSIT •••••••••••••••••••••••••••••••••••••••••••••• 6

POSTCARDS ••••••••••••••••••••••••••••••••••••••••••• 7

POSTERS / FLYERS / BROCHURES •••••••••••••••••••••••••• 7

PRINT ADS •••••••••••••••••••••••••••••••••••••••••••• 8

TV & RADIO •••••••••••••••••••••••••••••••••••••••••• 9

EARNED MEDIA ••••••••••••••••••••••••••••••••••••••• 9

PARTNER & ON-SITE OUTREACH •••••••••••••••••••••••••• 10

RESULTS •••••••••••••••••••••••••••••••••••••••••••••••• 11–14

NEXT STEPS •••••••••••••••••••••••••••••••••••••••••••••••• 14

31 Rental Housing Code Outreach Report 2017

Executive Summary

In 2016, City Council directed City staff to work to increase awareness of the City of Eugene’s Rental Housing Code program.

Established in 2005, the program ensures that rental properties in the city are safe by creating minimum habitability standards, and by providing resources for property owners/managers and renters.

The standards cover ten areas: heating, plumbing, security, electrical, appliances, smoke detection, structural integrity, weatherproofing, carbon monoxide alarms and rats. The program is funded by annual unit fees paid by rental property owners.

Our outreach efforts targeted low-income renters, seniors, college students and Spanish-speaking renters during the spring and fall of 2017, when many seasonal issues arise.

We used a variety of tactics, including earned media; digital, transit and print ads; postcards, posters/flyers and brochures; and public service announcements (PSAs), in addition to attending events and distributing materials to partnering programs.

Results were measured by tracking contacts (calls, walk-ins, emails), as well as website page views and sessions, digital advertising impressions, clicks and video views.

In 2017, we received 2,867 walk-ins, calls and emails by property owners and renters, up from 739 the year prior – a 287% increase. We also saw a 118% increase in Rental Housing Code website page views. Those who reported issues unrelated to the standards outlined in the Rental Housing Code were referred to partnering agencies for assistance.

The goal was not to increase complaints but to amplify awareness and appropriate use of the Rental Housing Code program. Given the success of our efforts, we plan to continue our outreach in 2018.

3 32 Rental Housing Code Outreach Report 2017

Overview

OUTREACH GOAL

Our goal was to increase awareness and appropriate use of City of Eugene Rental Housing Code.

OBJECTIVE

Our objective was a measurable increase in interactions about the program – calls, walk-ins, emails, website visits, online ad clicks.

AUDIENCES

Eugene renters with a specific focus on the following groups: 1. Low-income 2. Seniors 3. Students 4. Spanish-speaking

STRATEGIES

1. Partner with local programs that serve the same audiences 2. Advertise 3. Mail to renters 4. Seek earned media

EXPENDITURES

Digital Advertising •••••••••••••••••••••••••••••••••••••••••••••$9,181.32 Transit ••••••••••••••••••••••••••••••••••••••••••••••••••••••$9,875.00 Postcards •••••••••••••••••••••••••••••••••••••••••••••••••••$11,818.70 Posters/Flyers/Brochures ••••••••••••••••••••••••••••••••••••••••$1,507.65 Radio, TV & Print Advertising (PSAs) ••••••••••••••••••••••••••••••••$5,097.75 Agency Services (planning, consulting, earned media, reporting, media buying) ••••••••$17,275.25

TOTAL: $54,755.67

4 33 Rental Housing Code Outreach Report 2017

Tactics

DIGITAL ADVERTISING & WEBSITE

We updated the Rental Housing Code program web pages and purchased a custom domain that’s easy for people to remember: eugenerentalcode.org. We also revised the property owner Frequently Asked Questions (FAQs).

We used Google Search & Display ads and Facebook and Twitter to drive people to the website, using English and Spanish ads.

PHASE 1: Overview May-June 2017 Campaign Impressions Cost Google Search 3,352 $807.40 Google Display 537,416 $1,025.07 Facebook (English only) 124,190 $1,000.00 Twitter (English only) 110,016 $1,000.00

PHASE 2: Overview Sept-Nov 2017 Campaign Impressions Cost Google Search 6,498 $1,159.74 Google Display 572,475 $1,189.11 Facebook (Spanish & English) 203,375 $1,500.00 Twitter (Spanish & English) 230,486 $1,500.00

5 34 Rental Housing Code Outreach Report 2017

LAMAR TRANSIT ADVERTISING: BUS EXTERIORS & INTERIORS

We designed artwork for interior and exterior bus ads. Cost: $9,875.00

Postings/Flights: Displays Purchased Qty. Size Dates Queens 4 30” x 88” 4/17/17 thru 12/24/17 Kings 5 30” x 144” 7/17/17 thru 8/31/17 Interior Cards 50 11” x 28” 4/17/17 thru 12/24/17

LAMAR TRANSIT RESULTS

Reach: The buses were shown to 38% of Eugene residents.

Frequency: On average the ads were viewed approximately 13.9 times.

Impressions: In all the ads were seen more than 3 million times.

6 35 Rental Housing Code Outreach Report 2017

POSTCARDS

Postcards that included English and Spanish CO were mailed to all Eugene rental units (39,400 units) in July. Cost: $11,818.70 (printing and postage) Rental need fixing? We can help. The Eugene Rental Housing Code ensures that rental POSTERS / FLYERS / BROCHURES properties are safe and livable. If you live in an apartment or rental house that has problems, contact us or visit EugeneRentalCode.org to learn how to resolve the issue. The standards cover: Heating, plumbing*, security, Collateral was designed and distributed to electrical, appliances, smoke detection, structural integrity, weatherproofing*, carbon monoxide alarms, and rats. partner organizations for display. *Mold is addressed through these standards.

541-682-8282 EugeneRentalCode.org We updated bilingual (English and Spanish) Rental Housing Program • Atrium Building • 99 West 10th Avenue, Eugene brochures to include four new standards and 541-682-8282 • Email: [email protected] updated information throughout. Posters and flyers were also created and distributed to partner organizations. Cost: $1,507.65.

CO We also utilized on-site Atrium monitors. Si su vivienda de alquiler Cost: Free. necesita reparaciones, podemos ayudar. El código del alquiler de vivienda de Eugene asegura que las propiedades de alquiler sean seguras y habitables. Si usted vive en un apartamento o CO casa de alquiler que tiene problemas, póngase en contacto con nosotros o visite EugeneRentalCode.org para aprender a resolver el problema. Las normas abarcan: Calefacción, plomería*, seguridad, electricidad, elec- trodomésticos, detección de humo, integridad estructural, impermeabili- dad*, alarmas de monóxido de carbono y ratas. *El problema del moho se trata por medio de estas normas. 541-682-8282 EugeneRentalCode.org

Rental Housing Program • Atrium Building • 99 West 10th Avenue, Eugene Rental 541-682-8282 • Email: [email protected] need fixing? We can help.

The Eugene Rental Housing Code ensures that rental properties are safe and livable. If you live in an apartment or rental house that has problems, contact us or visit EugeneRentalCode.org to learn how to resolve the issue. The standards cover: Heating, plumbing*, security, electrical, appliances, smoke detection, structural integrity, weatherproofing*, carbon monoxide alarms, and rats. *Mold is addressed through these standards. EugeneRentalCode.org 541-682-8282

Rental Housing Program • 99 West 10th Avenue 541-682-8282 • [email protected]

7 36 Rental Housing Code Outreach Report 2017

PRINT ADS

Print ads appeared in both the Daily Emerald and The Register-Guard in an effort to reach our target audiences. These RG ads were strategically placed in the well-read obituaries section of the paper. Cost: $3,243.75

Print advertising: Publication Run dates No. Ads Readers Per Day Cost The Register-Guard 9/6/17 – 12/2/17 38 80,850 $1,803.75 Daily Emerald 9/18/17 – 12/4/17 12 20,500 $1,440.00

Rental need fixing? We can help. The Eugene Rental Housing Code ensures that rental properties are safe and livable. The standards cover: heating, plumbing, security, electrical, appliances, smoke detection, structural integrity, weatherproofing or mold, carbon monoxide alarms, and rats. If you live in an apartment or rental house that has issues, contact the City of Eugene at EugeneRentalCode.org or 541-682-8282.

Rental need fixing? We can help. Let the City of Eugene assist you and your landlord in resolving any issues. 541-682-8282 EugeneRentalCode.org

8 37 Rental Housing Code Outreach Report 2017

TV & RADIO

Public service announcements (PSAs) were created for TV and radio for both paid and unpaid spots and appeared multiple times on a variety of channels with the highest local viewership and listenership. Cost: $1,854.00

AD: TV YouTube

Ad Media Broadcast Media Run dates Cost Radio: KKNU-FM 9/11/17 – 11/6/17 $864.00 TV: KMTR 9/11/17 – 11/20/17 $990.00 Radio PSA: La Qué Buena 9/11/17 – 11/6/17 $0.00 TV PSA: CW 9/11/17 – 11/20/17 $0.00

EARNED MEDIA

We reached out to a variety of local media – print, TV and radio – who helped us spread the word about the Rental Housing Code program. PR Services: $1,750.00

10/26/17: KEZI (viewership n/a)

11/6/17: KLCC: CEO Rental Housing Code Program (92,500 listeners per week)

11/12/17: KKNU: Weekly Public Affairs Program (reached 12,000 listeners)

11/13/17: KMTR: Healthy Kids: Health dangers of subpar housing (reached 8,634 viewers)

11/20/17: KPNW Wake Up Call (no link available) (reached 2,000 listeners)

January 2018 Northwest Boomer & Senior News (circulation: 24,000)

1/28/18: KEQB-FM “La Qué Buena” Communidad Weekly Program (listenership n/a)

9 38 Rental Housing Code Outreach Report 2017

PARTNER & ON-SITE OUTREACH

While the rental housing code’s comprehensive education and outreach strategy aims builds awareness throughout the community, there are also specific audiences that were the focus of additional outreach efforts including students, seniors, Spanish-speakers, and low-income renters.

To reach these audiences, staff focused on connecting and partnering with groups and organizations that have existing relationships with these audiences including: •UO Communiveristy / Student Housing •St. Vincent de Paul First Place Family Center •White Bird Clinic •Huerto de la Familia •NAACP •ShelterCare •FOOD for Lane County •Lane Community College •Centro Americano •Downtown Languages •Lane County Legal Aid

Staff also attended and presented at community events that reached specific audiences including: •Fair Housing Training events - attendees included renters and property managers; •Eugene Public Library – Eugene PJ Storytime attendees; and •UO Housing Fair – attendees included students seeking housing information

10 39 Rental Housing Code Outreach Report 2017

Results

We measured results by tracking contacts (calls, walk-ins, emails), as well as website page views and sessions and digital advertising impressions, clicks and video views.

RENTAL HOUSING CODE CONTACTS 2010-17

Contacts include Rental Housing Code issues, property owner/manager contacts, staff actions and other rental-related issues that resulted in referrals to partner agencies.

2,867 3000

1,524 2000 1,339 1,125 1,063 1,091 1,146

1000 739

2010 2011 2012 2013 2014 2015 2016 2017

WEB METRICS

Postcards Mailed PSA Launch & Earned Media Digital Ads Spring Launch Digital Ads Fall Launch Transit Ads Begin

Rental Housing Code 2016 2017 Increase Web Page Page Views* 8,369 18,283 118% Sessions** 2,595 12,801 393%

* A page view is counted when an Internet user visits a particular page on a website. ** A session is defined as a group of interactions one user takes within a given time frame on a website.

11 40 Rental Housing Code Outreach Report 2017

DIGITAL ADS

We ran two phases of digital ads during spring and fall, when students are in school and when seasonal rental housing issues tend to arise. We ran Google Search & Display, Facebook & Twitter ads in both English and Spanish. Results were measured by impressions, clicks and video views. The ads were targeted to Eugene renters and encouraged people to call or visit EugeneRentalCode.org for more information. We used a combination of static images and video for the ads. Google Search ads and Twitter ads performed exceptionally well. Cost: $9,184.33

PHASE 1 May-June 2017 Campaign Impressions Clicks CTR**** Industry Cost Google Search* 3,352 160 4.77% 2.03% $807.40 Google Display** 537,416 1,008 0.19% 0.25% $1,025.07 Facebook (English) 124,190 727 0.57% 0.90% $1,000.00 Twitter (English) 110,016 2,976 2.53% 2.00% $1,000.00

PHASE 2 Sept-Nov 2017 Campaign Impressions Clicks CTR Industry Cost Google Search* 6,498 306 4.71% 2.03% $1,159.74 Google Display** 572,475 1,025 0.18% 0.25% $1,189.11 Google Spanish*** 9 1 11.11% $3.01 Facebook (Spanish & English) 203,375 1,353 0.67% 0.90% $1,500.00 Twitter (Spanish & English) 230,486 4,931 4.68% 2.00% $1,500.00

* Google Search Ads target an active searcher, who is on a mission to find something.

** Google display ads appear when people are going about their daily internet routine, reading blogs, watching YouTube videos, or catching up on the news. Display ads typically garner more impressions and lower click-through rates (CTRs) than their Google Search Ad counterparts.

*** Google was virtually unable to deliver when we attempted to do Spanish advertising, hence the low impressions.

**** Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.

City of Eugene Atrium Monitors: Ran for 9 months; approx. 19,500 impressions. Cost: Free.

12 41 Rental Housing Code Outreach Report 2017

CITY OF EUGENE - RENTAL HOUSING CODE DIGITAL ADS REPORT - ENGLISH V. SPANISH FOR FB & TW

PHASE 1 - May-June 2017 No Spanish during this phase

PHASE 2 - Sept-Nov 2017 Facebook Campaign – PSA Videos Goal Impressions Clicks Total Video Video CTR Cost Views (3+ View sec) Rate PSA Video English – September Reach 38,349 112 5,943 16% 0.29% $500.00 PSA Video English – October Reach 14,438 179 2,032 14% 0.12% $100.00 PSA Video Spanish – October Reach 10,276 118 1,487 14% 0.11% $100.00 PSA Video English – November Video Views 5,771 13 3,427 59% 0.22% $100.00 PSA Video Spanish – November Video Views 7,754 14 2,235 29% 0.18% $100.00

Facebook Campaign – Static Ads Goal Impressions Clicks CTR Industry Cost Electrical English – October Reach 20,198 145 0.71% 0.9 $75.00 Electrical Spanish – October Reach 13,706 122 0.89% 0.9 $75.00 Plumbing English – October Reach 22,846 128 0.56% 0.9 $75.00 Plumbing Spanish – October Reach 14,146 68 0.48% 0.9 $75.00 Weatherproofing English – November Reach 20,294 125 0.61% 0.9 $75.00 Weatherproofing Spanish – November Reach 10,916 139 1.27% 0.9 $75.00 Heating English – November Reach 14,539 85 0.58% 0.9 $75.00 Heating Spanish – November Reach 10,142 105 1.04% 0.9 $75.00

Twitter Campaign – PSA Videos Goal Impressions Clicks Total Video Video CTR Cost Views (3+ View sec) Rate PSA Video English – September Reach 74,130 n/a 26,866 36% n/a $500.00 PSA Video English – October Reach 18,379 n/a 6,964 38% n/a $100.00 PSA Video Spanish – October Reach 8,248 n/a 3,647 44% n/a $100.00 PSA Video English – November Reach 14,875 n/a 6,024 41% n/a $100.00 PSA Video Spanish – November Reach 9,606 n/a 4,801 50% n/a $100.00

Twitter Campaign – Static Ads Goal Impressions Clicks CTR Industry Cost Electrical English – October Reach 13,270 695 5.24% 2% $75.00 Electrical Spanish – October Reach 14,623 534 3.65% 2% $75.00 Plumbing English – October Reach 13,913 695 5.00% 2% $75.00 Plumbing Spanish – October Reach 14,324 518 3.62% 2% $75.00 Weatherproofing English – November Reach 12,786 615 4.80% 2% $75.00 Weatherproofing Spanish – November Reach 11,462 581 5.10% 2% $75.00 Heating English – November Reach 12,139 631 5.20% 2% $75.00 Heating Spanish – November Reach 12,736 662 5.20% 2% $75.00

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Next Steps

We have learned that well planned and strategically targeted outreach leads to increased awareness and use of the program. We plan to continue with what we have learned to be successful forms of outreach for the Rental Housing Code program and will also look to expand areas where we saw gaps in the last year.

Continue: • digital ads; add Instagram. • transit advertising. • targeted print, radio and TV advertising.

Opportunities to expand outreach: • Provide information to additional partner organizations and community organizations that serve target audiences. • Translate all Rental Housing Code web pages to Spanish. • Print, mail postcard No. 2 – focusing the timing to align with new student move-in.

14 43 envision EUGENE Making it Happen! Planning Division Project Fair

Wednesday October

• Over 10 projects on display • River Road & Santa Clara Neighborhood Plan • Urban Reserves Planning • Growth Monitoring Program • Envision Eugene Comprehensive Plan • Clear & Objective Housing Approval Criteria Update • Housing Tools and Strategies • Neighborhood Planning Guidelines • MovingAhead • Clear Lake Development Strategy • Urban Design Showcase 10 • Historic Preservation 4-7 pm • Learn about how we are implementing Envision Eugene, our collective vision for how we will grow while preserving Downtown Library what we love about our community • Stop by, ask questions and get involved - plus fun 100 W. 10th Ave. activities for the whole family! • Complete a Project Passport and be entered into a Bascom-Tykeson Room drawing to win great prizes!

Can’t attend? No problem! For more information go to: www.eugene-or.gov/3920/Active-Projects 44 For questions about the event please call 541-682-5461

Live Healthy Lane Presents: Understanding the Homeless Service System in Lane County

When Live Healthy Lane understands that there is a serious need Wednesday, October 10, 2018 for housing stability in our community. A recent assessment from 5:30 PM to 7:30 PM PDT of Lane County's homeless service system can help us as a Add to Calendar community better understand how to meet this need. Specifically, in February 2018, Lane County and the City of

Eugene selected Technical Assistance Collaborative (TAC) to conduct the Public Shelter Feasibility Study and Systems Where Analysis - an in-depth examination of our county's homeless service system. The analysis identifies strengths, gaps, and Lane Community College, needs. It has the potential to inform efforts aimed at accessible, Downtown Campus effective low-barrier shelter, and ensure that we as a 101 W 10th Ave. community have a shared vision of stabilizing people in Eugene, OR 97401 permanent housing as quickly as possible. Rooms 112-114 Addressing homelessness requires our community to deeply understand that housing is healthcare. On October 10, 2018, TAC consultants will present their preliminary study results, which overview Lane County's complex and robust homeless service system, and preliminary recommendations for addressing homelessness. This study, which will be published in December, has the potential to inform Live Healthy Lane's Regional Community Health Improvement Plan (CHIP).

We hope you will join us for this important discussion.

Register Now! Driving Directions

I can't make it

Please note, the event has capacity for 136 attendees so Parking & Transportation please arrive early to ensure your spot. Options

Interactive Google Map (downtown parking) Thank you for your continued commitment to improving the health and well-being of our community!

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