Cwcmanews Spring 2019

CWCMANEWS SPRING 2019

President’s Message he Great Western Audience Devel- CWCMA, NICE merger vote opment Summit is fast approaching. Thanks to all of you that have already registered. I look forward to seeing you to be held at GWADS Tin Las Vegas. If you haven’t registered, I encourage you to orthwest International Circulation Executives (NICE) and Cal Western Circula- do so, as you’ll find an outstanding line-up of tion Managers Association (CWCMA), two reputable and longstanding media speakers and topics, with ideas to take home trade associations, have successfully collaborated to plan and execute a high that will help move your quality, well attended annual conference for the past 9 years which has provid- organization forward. Ned opportunities for its members to learn about industry best practices, share ideas This summit is part of and establish long lasting relationships with fellow media professionals. an ongoing collabora- In our industry, the one constant is tion with NICE, and we’ll change. Both organizations have felt the be joined again by TCMA. impact of these changes and have been CWCMA’s partnership with challenged the last several years to main- Troy Niday NICE continues to grow tain and grow membership, maintain and strengthen through the annual conference members to serve as officers and board and the webinar series launched earlier this year. members, have available resources to ac- This ongoing positive working relationship complish tasks and remain financially solvent. has led our respective Board of Directors to But as our industry has evolved to rise to the challenges of new media company approve placing a vote to merge before mem- business models, so too must our organizations. Based on this context, and our posi- bers at our annual conference. tive relationship in working together, both NICE and CWCMA are seeking to merge the It has become increasingly challenging for two organizations into one. Doing so would allow us to keep building on our combined both organizations to fill their boards, sustain learnings of 100 years in each organization, develop the strengths of our previous part- membership drives, maintain a robust web- nership and build one strong organization with a bright future moving forward. site, and provide value to members outside The following is an overview of plans to execute the merger along with an outline of the annual conference. Simply put, the of the shared vision for the new organization. challenges we face today are dramatically different from those faced by our founding Mission of new organization and learn from other subscription- members, and we need to adapt and change • Connect – Educate – Drive Change based non-media organizations. to meet today’s issues. • To help media professionals become • New Organizational Name: The Great The goal of the merger is to create an as- more impactful in maximizing Western Audience Alliance sociation that will respect the legacy of these consumer revenue, engaging two longstanding organizations, help mem- overall audience and audience Statement of Diversity bers maximize audience and consumer reve- segments and to effectively work Both NICE and CWCMA acknowl- nue, as our industry looks to readers to fund across disciplines within member edge going into this merger that local journalism and the operations that con- companies in a fashion that supports the Great Western Audience Alliance stitute today’s multi-media companies. the overall sustainability of a modern (GWAA) will make good faith efforts to Please take time to review the merger over- multimedia organization. maintain a balance of geographical rep- view in this newsletter. Feel free to reach out to • To establish an opportunity for resentation to ensure all areas covered me with any questions or concerns. I strong- newsroom, digital, audience have a voice in the organization. GWAA ly support this merger — as does the entire development, distribution and will make good faith efforts to ensure CWCMA Board of Directors. Together, we will advertising media professionals to that small media companies with re- be better equipped to help members connect, network and learn from each other. spect to total circulation, total audience learn and drive change. n • To enable opportunities to network continued on page 3 CWCMA News Spring 2019 | 2 From print to parcels, we are the last mile.

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continued from page 1 maintained and renamed to Great Western and total number of employees are repre- Great Western Audience Alliance in order to simplify the sented on the board and have a voice in the process and avoid setting up a new orga- organization. Audience Alliance nization. CWCMA Board of Directors to pass a res- Financial Disclosure Geographical Coverage olution to add the NICE states to its orga- Both organizations agree to provide cur- nization, to immediately have the organiza- rent financial statements and tax records STATES tion’s name changed and to install the new to each other prior to the ratification of a slate of officers. Resolution to be ratified at merger. • Alaska • Nevada the annual conference. Both organizations acknowledge that • Arizona • New Mexico NICE Board of Directors to pass a reso- they are not involved in any current or are • California • Oregon lution to merge with CWCMA and to im- aware of any potential litigation. Both or- • Hawaii • Utah mediately have the organization’s name ganizations acknowledge that they have no • Idaho • Washington changed and new slate of officers put into outstanding tax debts or loan obligations. • Montana place. Resolution to be ratified at the annual conference. Initial Slate of Officers: CANADIAN PROVINCES Upon ratification of these two reso- In order to allow for a smooth transition lutions, file with appropriate agencies to • Alberta to one organization, the following slate of have the organization’s name changed, the officers is proposed providing equal repre- • British Columbia CWCMA bank account name changed, and sentation from each current organization • Manitoba both associations’ funds combined. Be- and allowing both current presidents to • Saskatchewan gin a review of the by-laws reflecting the remain as officers for two years then roll off new organization structure and operating the Board of the new organization. guidelines. Each officer will serve a one-year term at Executive Director – Carole Stein Items to resolve in first year of new orga- each position starting from 3rd Vice Presi- (current CWCMA Executive Director) nization include but are not limited to: dent to Immediate Past President. An excep- The organization will contract someone tion will be made for the initial Past President in or associated with the media industry to Membership dues who will serve a two-year term. In year two serve as Executive Director to support the • Determine if per person or per of the organization there will be two past work of the Board and the organization in newspaper title presidents – both presidents of the former general. • Decide on amount for each membership organizations. At the beginning of year three • Determine if non-media company both past presidents will roll off the Board. Board of Directors employees can be members The organization will work to main- • Outline member benefits / entitlements Immediate Past President - Troy Niday tain six directors from media companies (current President CWCMA) in the territory covered by the organiza- Legal Counsel • Counsel and support of President and tion. Three directors will be from each of • Needs assessment Board the following two groups. Each director • Formalize relationship if needed • Nominating Committee will serve two-year terms. Three of the ini- President – Jim Wall tial directors will serve a three-year term to Executive Director (current President NICE) avoid replacing the whole slate of directors • Clearly defined roles and responsibilities • Senior Officer of the Board of Director after two years. • Written agreement; contract • Content & Programming to Membership Group 1 – Arizona, California, Hawaii, • Compensation, limits and exceptions to • Annual Conference and Nevada limits • Webinars Group 2 – Alaska, Idaho, Montana, New • Board Development Mexico, Oregon, Utah, Washington, Alber- Financial 1st Vice President – Maria Ravera ta, British Columbia, Manitoba and Sas- • Establish a clearly defined annual (current President-elect CWCMA) katchewan revenue and expense budget. • Sponsorship and Business Partner A director shall be an active member in • Clear financial controls Liaison good standing. In addition to serving on • Ensure NICE and CWCMA 2019 taxes are 2nd Vice President – Paul Nettland the Board of Directors, they shall assist in handled properly (current 1st Vice President - NICE) the securing of new members, the selling • Tax professional to handle organization’s • Membership of advertising and shall assist in conference taxes 3rd Vice President – Nichole Wolf planning whenever requested. (current 1st Vice President CWCMA) All items have been approved • Communication: Newsletters and Process unanimously by the Board of Directors of Website The CWCMA non-profit structure will be CWCMA and NICE. n CWCMA News Spring 2019 | 4

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CWCMA News • Fall 2017 • Page 11 CWCMA News Spring 2019 | 5

2019 Great Western Audience Development Summit PROGRAM GUIDE

Registration 4-6 PM Tuesday 6/18/2019 and 7-9 AM Wednesday 6/19/2019 in Social Ballroom All events are held in Social Ballroom

Tuesday 6/18/2019 3:45 PM Consumer Compliance, Privacy and 1:15 PM Emerging Digital Revenue Data Security Opportunities 7:00 AM Golf Outing Amy Lawrence, Associate, Jed Williams, Chief Innovation Officer, Rhodes Ranch Frankfurt Kurnit Klein & Selz Local Media Association 8:00 AM Single Copy Focus Group 4:00 PM Accelerate Your Subscription 1:45 PM Monetizing Your Quality Audience 8:00 AM – 5:00 PM, Social Ballroom and Revenue Growth and the Hidden Cost of Digital Ad Gwen Vargo, Director of Reader Fraud Wednesday 6/19/2019 Revenue, American Press Institute Kevin Rehberg, Vice President, Client Development, AAM 4:45 PM Recap of Day / Next Day 7:00 AM Breakfast Troy Niday, CWCMA 2:15 PM Harnessing Consumer Technology 8:00 AM Presidents’ Welcome, Agenda to Optimize Your Paywall 5:45 PM Opening Reception Troy Niday, President, CWCMA and David Adkins, Vice President The Wheelhouse Jim Wall, President NICE Technology, Buffalo News 8:15 AM Opening Address 3:00 PM The Best of the Best Awards Earl Wilkinson - INMA Thursday 6/20/2019 Presentation of Winning Ideas - 7:00 AM Breakfast Jim Wall 9:15 AM Table Stakes and Sponsored by Jim Smith, Steel City Perfomance Management 8:00 AM Day 1 Review / Welcome Cheryl Carpenter, Leadership Faculty, Jim Wall, NICE 3:45 PM Afternoon Break The Poynter Institute CWCMA 100th Anniversary 8:15 AM Growing Revenue and Audience 10:00 AM Break While Building Teams of Next 4:00 PM Organizational Business: Planning Generation Leaders the Future of our Sectionals 10:15 AM Digital Subscriber Moderator: Dan Schaub, Corporate Troy Niday, Jim Wall Engagement Benchmarks Director of Audience Development, Matt Skibinski, Reader Revenue 4:45 PM Recap of Day / Next Day McClatchy Specialist, Lenfest Institute Troy Niday CWCMA Panelists: Jerry Hill, Vice President, 10:45 AM Digital Acquisition and Retention Consumer Sales and Marketing, 5:00 PM Cocktail Hour with Vendors Curtis Huber, Senior Director, Gannett; Rosheen O’Donovan, Circulation and Audience Revenue, Vice President Audience, American The Seattle Times Business Journals; Mark Medici, Friday 6/21/2019 President, The Houston Chronicle 11:45 AM Rapid Fire Vendor Introductions Distribution & 30 vendors, 30 seconds 9:15 AM Customer Experience: Translating Operations Seminar Insights Into Action 12:00 PM Networking Lunch Amy Shioji, Vice President of Customer 7:00 AM Breakfast Experience and Insights, Gannett 1:00 PM Newsletters: Driving Engagement 8:00 AM Welcome Peter Doucette, Managing Partner, FTI 10:15 AM Lifetime Member Induction Jim Wall, NICE Consulting 10:30 AM Break 8:15 AM Alternative Revenue 1:45 PM Northwest Passages: New Partnerships Reader Engagement 10:45 AM Time with Vendors Rob Curley, Editor, 9:00 AM Maximizing Your Carrier 11:00 AM The Importance of a Spokesman-Review Recruitment Consumer-Centric Strategy 2:30 PM Rapid Fire Vendor Introductions Mike Houser, Vice President 9:30 AM Legal Update 30 vendors, 30 seconds Circulation, The Houston Chronicle Michael Zinser 3:00 PM Afternoon Break / 11:45 AM Influencers 10:15 AM Break Time with Vendors One Best Practice 10:45 AM Single Copy Focus Group Recap 3:30 PM Influencers 12:15 PM Networking Lunch 11:15 AM Round Table Discussions One Best Practice 12:00 PM Adjourn CWCMA News Spring 2019 | 6

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2018-2019 Board of Directors Meinert Toberer Goodbye and thank you for Record Searchlight your service: CWCMA Officers Robert Rivera Troy Niday Albuquerque Publishing Ron Yenkowski Tim Coles President Company Las Vegas Review-Journal Standard-Examiner, CWCMA Director Maria Ravera Kelly Rizzi Carole Stein President-elect Los Angeles Times Executive Director Blake Webber CWCMA Executive Director Nichole Wolf Joe Robidoux Michael Zinser 1st Vice President Los Angeles Times Legal Counsel Bobby Binkley Corrina Rose Jeff Ferrazzano 2nd Vice President Modesto Bee Vendor Representative